IQPC_Brochure.pdf

CREATIVE. CULTURAL. ICONIC… THE NEXT GENERATION IN MIDDLE EASTERN ARCHITECTURE

JOIN PIONEERS IN MIDDLE EASTERN DESIGN AND ARCHITECTURE INCLUDING:

THERE IS NO BETTER PLACE FOR YOU TO: Experience open, candid discussions with leaders in architecture, to discover how your peers are overcoming the obstacles which are keeping you awake including design relevance, approvals, time and budget restrictions See exclusive ground-breaking Middle Eastern designs to understand the design trends which will shape the region and influence your future designs Inspire and be inspired! Our exclusive Project Showcase will reveal how your designs can combine innovation with cultural integrity; cost-effectiveness with longevity

FOR MORE INFORMATION OR TO REGISTERTel: +971 4 364 2975 Email: [email protected] @iqpcmena

www.architectsdesignforum.com

Official Supporting Partners Lunch SponsorAssociate Sponsor Official Ceramics Sponsor

30 - 31 March 2015 • Dusit Thani Dubai, UAE

Firas Hnoosh, Design Director, BDP MENA

Michael Magill, Director, RSP

Hani Fallaha, Partner/ Design Principal, LOCI ARCHITECTURE & DESIGN

Raya Ani, Founder, RAW-NYC Architects; Board Member, AIA MIDDLE EAST CHAPTER

Steven Velegrinis, Director of Urban Design, PERKINS+WILL

Salim Hussain, Head of Design, BREWER SMITH BREWER GULF

SPECIAL FEBRUARY OFFER FOR ARCHITECTS - BOOK BEFORE 26 FEBRUARY 2015! REGISTER ONLINE AND GET 15% OFF THE STANDARD RATE - PAY JUST US $679!

Media Partners

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Dear Colleague,

When you think of the Middle East, you think “a nucleus for architectural creativity;” “an exciting platform for the most original visions to become a reality.”

Yet whilst architectural firms continue to grow in the region to cater to the Middle East’s construction boom, architects face key challenges such as:

Licensing issues and authority approvals Finding the right staff and local expertise Working in harmony with clients to deliver fast-tracked designs without diluting design quality or impeding cash flow

So where can you find the pioneers in Middle Eastern architecture in one location to debate these hot-topics and to showcase their most ground-breaking design innovations? The answer: at the ARCHITECTS & DESIGN FORUM MIDDLE EAST.

From 30-31 March 2015, we’ll be uniting the leading designers, architects, and developers who are transforming Middle Eastern architecture.

There is no better place for you to: Pose your most hard-hitting questions to our speakers to discover how your peers are overcoming the obstacles which are keeping the industry awake See exclusive developments of landmark Middle Eastern projects to understand the design trends which will shape the region and influence your future designs Enjoy two afternoons filled with architectural inspiration and innovation whilst networking amongst pioneering design, developer, and technology gurus

Plus! There will be several opportunities to WIN BIG during our special prize giveaways during the forum! Keep an eye out for further updates which will be announced in the lead-up to the event.

But for now, I look forward to meeting you in March in Dubai.

Best regards, Lara Makanjuola

Meet fellow major stakeholders involved in the most talked about Middle Eastern architecture projects, including:

Pioneering Architects Leading Developers Key Contractors Expert Technology Providers

CONFIRMED SPEAKERS INCLUDE:Brian Johnson, Managing Partner, GODWIN AUSTEN JOHNSON

Daniel Hajjar, Senior Vice President and MENA Management Principal, HOK

Rasha Alkhatib, Assistant Manager Architecture, DUBAI PROPERTIES; Committee Member, RIBA GULF CHAPTER

Steven Velegrinis, Director of Urban Design, PERKINS+WILL

Raya Ani, Founder, RAW-NYC Architects; Board Member, AIA MIDDLE EAST CHAPTER

Firas Hnoosh, Design Director, BDP MENA

Michael Magill, Director, RSP

Ahmed Bukhash, Chief Architect & Founder, ARCHIDENTITY

Sherif Anis, AIA MENA Region Zone Director Gulf Related; AIA International Board

Salim Hussain, Head of Design, BREWER SMITH BREWER GULF

Amin Rasidi, Senior Manager – Master Planning, ALDAR PROPERTIES

Hani Fallaha, Partner/ Design Principal, LOCI ARCHITECTURE & DESIGN

Farid Esmaeil, Founding Partner, X-ARCHITECTS

Neil van der Veen, Director, RMJM

Ralf Steinhauer, Project Director, RSP

Martin Baerschmidt, Managing Director, L+B DESIGN GROUP

Hamad Khoory, Partner/Architect, LOCI ARCHITECTURE & DESIGN

Rupert Venter, Director - Pre-Contract & Design, KLING CONSULT

Vinod Pillai, Architect & Managing Partner, DESIGN CO LAB

Sharif Rahmani, Architectural Director - Special Projects, ARIF & BINTOAK

Ivar Krasinski, Design Director, L+B DESIGN GROUP

Nigel Eckersall, Committee Member, RIBA Gulf Chapter

Nidal Ershaid, Senior Design Manager - Architect, PROJACS INTERNATIONAL

Project image: STILTS. Image courtesy of LOCI ARCHITECTURE & DESIGN

IQPC provides business executives around the world with tailored practical conferences, large scale events, topical seminars and training programmes, keeping them up-to-date with industry trends, technological developments and the regulatory landscape. IQPC conferences are market leading “must attend” events for their respective industries. IQPC produces more than 1,700 events annually around the world, and continues to grow. Founded in 1973, IQPC now has offices in major cities across six continents including: Bengaluru, Berlin, Dubai, Johannesburg, London, New York, Singapore, Sydney, Tampa, and Toronto. IQPC leverages a global research base of best practices to produce an unrivalled portfolio of conferences. www.iqpc.ae



FORUM DAY ONE: MONDAY, 30 MARCH 2015 12:00 Registration and Networking Lunch

13:00 Chairperson’s Welcome Note Rasha Alkhatib, Assistant Manager Architecture, DUBAI PROPERTIES; Committee Member, RIBA GULF CHAPTER

THE UAE MASTER PLAN: DEVELOPING ARCHITECTURE WHICH RESONATES THROUGH THE AGES

13:05 What guidelines and ideas are determining the UAE Master Plan? How will the UAE create a uniformed language within each emirate? Do stringent municipality licensing policies need to be revised in order to cater to the UAE’s construction boom? Is there a need for more clarification on sustainable standards as per municipality regulations? How can you convince your client to embrace new technology which may have high upfront costs but can ultimately improve a building’s energy usage and “green” certification? What are the urban design strategies to promote less reliance on automobiles? Sherif Anis, AIA MENA Region Zone Director Gulf Related; AIA International Board Farid Esmaeil, Founding Partner, X-ARCHITECTS Ralf Steinhauer, Project Director, RSP Steven Velegrinis, Director of Urban Design, PERKINS+WILL Ivar Krasinski, Design Director, L+B DESIGN GROUP

13:50 The city as a hyper-complex problem: Computational design and ecological urbanism in the UAE Understanding that cities are immensely complex metabolic systems and those systems are embedded in their ecological setting Recognising how we should see the city as an opportunity to design synthetic ecologies that structure and serve urban development Given the complexity of the problem, how do we achieve the above? How should master planning make use of computational design? Using a number of case studies in the UAE and the region, we will try to outline how we can achieve more holistic sustainable solutions Steven Velegrinis, Director of Urban Design, PERKINS+WILL

14:10 Speed Networking Break & Refreshments Our popular ice-breaking session will give you the opportunity to interact with a maximum number of attendees within a fixed period of time. When the bell rings, this means it’s time to move on to your next networking match, so ensure you have plenty of business cards at the ready!

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Project image: ABU DHABI BEACH CLUB. Image courtesy of LOCI ARCHITECTURE & DESIGN

The published programme is correct at time of printing. However, given the seniority of our speakers and the nature of their roles, speakers may

subsequently substitute or remove themselves from the programme. This is always regrettable, and we will always try to replace the speaker with a speaker with equivalent insight. For the most up-to-date programme,

please visit the event website.

THE PROJECT DELIVERY CHALLENGE: OVERCOMING THE OBSTACLES WHICH CAN IMPEDE YOUR PROJECT GOALS

15:10 Building Up: Creating skyscrapers within tight deadlines whilst ensuring a vision of grandeur is accomplished Establishing ways to innovate the typical tower format whilst breathing new life into a region Debating the human scale versus high rise architecture in urban design and the extent to which this impacts citizens’ unification with a region and its architecture Creating designs which combine opulence and practicality to ensure a design can be constructed within the time frames set by clients Ralf Steinhauer, Project Director, RSP

15:30 How can architects overcome time, cost, and approval obstacles? What regulations need to be put in place to protect architects in the GCC from tender stage to project payment and beyond? Why are architects’ fees not increasing whilst project costs continue to inflate? Can fast-tracked projects with moving goalposts realistically still fulfil the initial design brief with maximum design and building quality? Is BIM the way forward for preventing structural and MEP clashes, streamlining the design process, and reducing onsite costs? Firas Hnoosh, Design Director, BDP MENA Michael Magill, Director, RSP Rupert Venter, Director - Pre-Contract & Design, KLING CONSULT Sharif Rahmani, Architectural Director - Special Projects, ARIF & BINTOAK Martin Baerschmidt, Managing Director, L+B DESIGN GROUP Nidal Ershaid, Senior Design Manager - Architect, PROJACS INTERNATIONAL

16:15 Virtual Project Showcase Hear from the award-winning Raya Ani, who’ll share exclusive footage of major Qatari and UAE projects she’s been involved in, whilst also illustrating how to combine innovation with sustainability in architecture Raya Ani, Founder, RAW-NYC Architects; Board Member, AIA MIDDLE EAST CHAPTER

16:30 Prize Giveaway & Chairperson’s Concluding Note Stay tuned for more details on the fantastic prizes up for grabs during our special prize giveaway. Not to be missed!

16:45 Cheese & Wine Reception and Exhibition Feast your eyes on delectable visionary treats with an exclusive showcase of some of the most ground breaking designs in the Middle East, whilst networking with Day One’s speakers and attendees during our post-forum exhibition.

18:00 End of Forum Day One



FORUM DAY TWO: TUESDAY, 31 MARCH 201512:00 Registration and Networking Lunch

13:00 Chairperson’s Welcome Note Rasha Alkhatib, Assistant Manager Architecture, DUBAI PROPERTIES; Committee Member, RIBA GULF CHAPTER

THE ARCHITECTURAL LOCALISATION: ENSURING MIDDLE EASTERN ARCHITECTURE IS BOTH ICONIC

AND CULTURALLY RELEVANT

13:05 Are Middle Eastern countries losing their localised identity? Do we need more fresh design ideas from international architects or should we be focused on sourcing staff from within the region? Are Middle Eastern countries too reliant on design ideas from international countries which do not face the same environmental and supplier challenges? How can the Middle East find the right, local expertise to ensure individual cultural identities are not lost? What can authorities do to support boutique architecture firms who are committed to maintaining cultural integrity in regional architecture? Do we need to establish more localised research and development facilities to ensure design and building technology are specific to the region? Ahmed Bukhash, Chief Architect & Founder, ARCHIDENTITY Farid Esmaeil, Founding Partner, X-ARCHITECTS Hani Fallaha, Partner/ Design Principal, LOCI ARCHITECTURE & DESIGN Hamad Khoory, Partner/Architect, LOCI ARCHITECTURE & DESIGN Salim Hussain, Head of Design, BREWER SMITH BREWER GULF Vinod Pillai, Architect & Managing Partner, DESIGN CO LAB Brian Johnson, Managing Partner, GODWIN AUSTEN JOHNSON

13:50 Think Glocal: Local inspiration, Global know-how Explaining the current challenge with architectural designs in the region using regional cities as an example Describing a customised design process for Middle Eastern architecture and design and showing how a unique approach helps to tackle common regional issues using project case studies Shedding light on subjects in urban design and identity and understanding how they can help inform future designers and architects Hamad Khoory, Partner/Architect, LOCI ARCHITECTURE & DESIGN

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Project image: OMAN TOWER. Image courtesy of LOCI ARCHITECTURE & DESIGN

14:10 Coffee & Roundtable Discussions

Roundtable Topics: The Mobility Struggle: How will the UAE become more pedestrianised in its 2030 master plan? The BIM Fascination: Why are so many architects shifting from AutoCAD to BIM? The Green Conundrum: What is the true cost of being “green” in short-term construction and long-term building operation? The Material Shift: Which materials are on the rise and which are on the decline in Middle Eastern architecture? The Commercial vs. Concept Debate: How can architects achieve innovative design concepts within clients’ budgetary constraints?

THE HOSPITALITY SURGE: UNDERSTANDING THE DESIGN STRATEGIES BEING IMPLEMENTED IN LINE WITH

THE WAVE OF UAE HOSPITALITY PROJECTS

15:10 Exclusive Case Study Are you working on a key, upcoming hospitality project in the Middle East ? If so, contact [email protected]

15:30 How will Expo 2020 and the growth in hospitality projects impact your designs? What do designers need to do to ensure they take a holistic approach when designing hotels, expo centres, malls, and more? What lessons can be learnt from neighbouring GCC countries developing key hospitality projects? Which international design concepts are influencing the UAE’s major hospitality architecture? How can the UAE ensure architects behind its mall developments do not take the “copy and paste” approach to their designs and simply replicate American, European, or Asian designs? With an increase in demand for 3* hotels, is this the dawn of the affordable accommodation market? Michael Magill, Director, RSP Neil van der Veen, Director, RMJM Sharif Rahmani, Architectural Director - Special Projects, ARIF & BINTOAK Ralf Steinhauer, Project Director, RSP Ivar Krasinski, Design Director, L+B DESIGN GROUP

16:15 Virtual Project Showcase In this showcase, one of the region’s leading designers, Ivar Krasinski, will take you on a virtual expedition of a cutting-edge 5* hotel project in the UAE Ivar Krasinski, Design Director, L+B DESIGN GROUP

16:30 Prize Giveaway & Chairperson’s Concluding Note Stay tuned for more details on the fantastic prizes up for grabs during our special prize giveaway. Not to be missed!

16:45 Canapé Reception and Exhibition Feast your eyes on delectable visionary treats with an exclusive showcase of some of the most ground breaking designs in the Middle East, whilst networking with Day Two’s speakers and attendees during our post forum exhibition.

18:00 End of Forum Day Two

FOR MORE INFORMATION OR TO SPONSORTel: +971 4 360 2800 Email: [email protected] @iqpcmena


SPONSORSHIP AND EXHIBITION OPPORTUNITIES

IQPC has been hosting events developed for senior executives for more than 40 years. We serve businesses representing over 15 sectors at more than 1,700 conferences around the globe. Our client list includes corporations such as IBM, Cisco, Microsoft, Lockheed Martin, Boeing, Weatherford International, Halliburton, ABN AMRO, Deutsche Bank, GE, Siemens, BASF and Dow Chemicals, just to name a select few. Senior executives travel from around the world to our events looking to garner best practices and concrete solutions to assist them in improving their organisations. IQPC provides many different platforms for you to increase your market share, stay ahead of your competition, increase awareness to your target audience and position yourself as a key supplier to the design and architectural industry.

Your platform – getting your message across:Because we know that each sponsor has a different message, business development goal and branding objectives, each sponsorship package is tailored to your corporate strategies. Though most sponsorship offers multiple levels and types of exposure, there are a few main ways for you to highlight your corporate strengths:

1 Thought LeadershipAs a sponsor at the ARCHITECTS & DESIGN FORUM MIDDLE EAST, your company will gain second-to-none exposure to senior-level decision makers at the point in time that they are seeking solutions, information and systems for improving their firm’s strategies. For a select few sponsors, you can build your reputation as a market leader through subject-specific presentations, workshops and focus days. This highly selective sponsorship allows your firm to establish tremendous capability and expertise in your specialty as well as highlight successful work completed with your clients.

2 Premium BrandingWe bring together buyers and suppliers for collaboration, networking and knowledge sharing. Branding is often a major initiative for our clients who are seeking to get the message out about their offerings. Build your company’s brand and visibility in front of senior decision-makers in order to get shortlisted. As a sponsor, your company branding will appear alongside the global leaders associated with best practices in this field. Our dedicated marketing team will help you achieve your promotional aims in the months leading up to the conference. IQPC leverages multiple marketing channels including online, direct mail, email, press releases, media partnerships and social media to publicise the event and increase awareness about your participation to our extensive database, as well as through our network of partners.

3 Featured Networking EventsNetworking and information sharing are two major aspects of our conferences and IQPC builds in many opportunities for sponsors to benefit from meeting industry leaders. Focused and high-level, our events will provide you with the perfect environment to initiate new business relationships, identify upcoming opportunities and achieve face-to-face contact that overcrowded tradeshows can not deliver. The exhibition area is designed to be the heart of the event – a place to network and share strategies with key decision makers. Sponsorship opportunities range from exhibition stands to sponsored lunches, cocktail receptions, gala dinners and a host of other branding opportunities.

Additionally IQPC offers a selection of sponsorship opportunities that enables our clients to increase their opportunity to develop new relationships during our events, including one-to-one meetings with clients to understand their challenges, requirements and opportunities.

“[IQPC’s forum] provided all of us with an excellent chance

to communicate and to cooperate. It is an informative

platform which keeps us up-to-date with the latest trends”

Sales Manager, CNBM International Engineering

Do you have a product or service that our senior decision-makers and influencers need?The ARCHITECTS & DESIGN FORUM MIDDLE EAST offers you the perfect platform to showcase your solution to your target market and meet and network with senior-level decision makers who are leading the way in the industry

We specialise in providing business development, marketing and sales solutions that are tailored to specifically deliver on your business objectives. We pay patient attention to what our exhibition and sponsorship customers want, expect, need and value. Every sponsor wants to create customers, develop qualified sales leads, convert leads into sales and retain customers. Our tailored sponsorship packages help you to achieve these objectives.

If you would like more information on sponsorship and exhibition opportunities or to discuss which package will best help you achieve your objectives, please contact Bencily Thomas on +971 4 360 2800 or email [email protected]

REGISTRATION

FORUM PRICES

DELEGATE DETAILS

PAYMENT METHOD

PAYMENT TERMS

Event Code: 25073.001Please complete in BLOCK CAPITALS as information is used to produce delegate badges.

Please photocopy for multiple bookings.

TEAM DISCOUNTS

VENUE & ACCOMMODATION

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4 WAYS TO REGISTER

CALL: +971 4 364 2975 FAX: +971 4 363 1938WEB: www.architectsdesignforum.com EMAIL: [email protected]

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I agree to IQPC’s payment terms If you have not received an acknowledgement before the conference, please call us to confirm your booking.

Payment is due upon receipt of invoice. Bookings received within 10 working days of the conference require a credit card number to confirm your place. Payment prior to the event is mandatory for attendance. All bookings gaining the early bird discount must be paid before the early bird date, otherwise the full rate will be applied and charged. In these instances payment of the full amount will be required before entry to the event.

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Team discounts available on request. Call +971 4 364 2975 for more information.

VENUE & ACCOMMODATION Dusit Thani Dubai, UAE 133, Sheikh Zayed Road P.O. Box 23335 Dubai Tel: +971 (4) 343 3333 Fax: +971 (4) 343 4222 E-mail: [email protected] Hotel and travel costs are not included in the registration fee. For assistance in your travel and

accommodation requirements, please refer to details below:Room Reservations Special / corporate rate for room accommodation is available in the hotel. You may contact the hotel directly as per the details above quoting IQPC Middle East or the name of the conference.Flight Reservations Contact Bindu Babu at SNTTA Travel & Tours LLC Dubai. Email [email protected] Tel + 971 4 282 9000 Fax + 971 4 282 9988 Online www.sntta.comPlease book at the earliest for your convenience.

If you cannot make the dates you can still access all of the presentations delivered throughout the conference days for just US $450, post event. Contact us on +971 4 364 2975 for further details.

IQPC FZ LLC’s Standard Terms and Conditions

PAYMENT • Payment is due in full at the time of registration and includes lunches, refreshments and detailed conference materials. • Your registration will not be confirmed until payment is received and may be subject to cancellation. • If a booking is received 10 working days before the conference a credit card number will be required to confirm your place, likewise if full payment has not been received before the conference date.

DISCOUNTS • All 'Early Bird' Discounts require payment at time of registration and before the cut-off date in order to receive any discount. • Any other discounts offered by IQPC (including team discounts) must also require payment at the time of registration. • All discount offers cannot be combined with any other offer. • A US$100 processing charge will be applied to all registrations not accompanied by credit card payment at the time of registration. • Any respective payment charges to be borne by the payer. Please ensure that IQPC receives the full invoiced amount.

CANCELLATION, POSTPONEMENT AND SUBSTITUTION POLICY • You may substitute delegates at any time by providing reasonable advance notice to IQPC. • For any cancellations received in writing not less than eight (8) days prior to the conference, you will receive a 90% credit to be used at another IQPC conference which must occur within one year from the date of issuance of such credit. An administration fee of 10% of the contract fee will be retained by IQPC for all permitted cancellations. No credit will be issued for any cancellations occurring within seven (7) days (inclusive) of the conference. • In the event that IQPC cancels an event for any reason, you will receive a credit for 100% of the contract fee paid. You may use this credit for another IQPC event to be mutually agreed with IQPC, which must occur within one year from the date of cancellation. • In the event that IQPC postpones an event for any reason and the delegate is unable or unwilling to attend on the rescheduled date, you will receive a credit for 100% of the contract fee paid. You may use this credit for another IQPC event to be mutually agreed with IQPC, which must occur within one year from the date of postponement. • Except as specified above, no credits will be issued for cancellations. There are no refunds given under any circumstances. • IQPC is not responsible for any loss or damage as a result of a substitution, alteration or cancellation/postponement of an event. IQPC shall assume no liability whatsoever in the event this conference is cancelled, rescheduled or postponed due to a fortuitous event, Act of God, unforeseen occurrence or any other event that renders performance of this conference impracticable, illegal or impossible. For purposes of this clause, a fortuitous event shall include, but not be limited to: war, fire, labor strike, extreme weather or other emergency.

PROGRAMME CHANGES • Please note that speakers and topics were confirmed at the time of publishing; however, circumstances beyond the control of the organisers may necessitate substitutions, alterations or cancellations of the speakers and/or topics. As such, IQPC reserves the right to alter or modify the advertised speakers and/or topics if necessary. Any substitutions or alterations will be updated on our web page as soon as possible.

YOUR DETAILS • Please email our database manager at [email protected] and inform him/her of any incorrect details which will be amended accordingly.

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Prices are stated net of any applicable local taxes. A US$100 processing charge will be applied to all registrations not accompanied by credit card payment at the time of registration.

30 - 31 March 2015 • Dusit Thani Dubai, UAE

Special Pricing for Architects & Developers! Standard Price

2-Day Forum US$799

Solution Providers Standard Price

2-Day Forum US$2899

Documents

IQPC_Brochure.pdf