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© 2009 Adara Technologies Inc.
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IPTV & Switched Digital Video
Hosted Options for Maximum ROI
CommTech, Kelowna
May 12, 2009
www.adara-tech.com
© 2009 Adara Technologies Inc. 2
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Seminar Outline
Business Drivers for IP Video
IPTV & SDV Converging Architectures
Business Model Options & ROI
Conclusions and Q & A
© 2009 Adara Technologies Inc. 3
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Provider to User Dynamic
Rise of the Empowered ConsumerEvolutionary Phases of Experience
BroadcastOne Service Fits All
TransactNetwork Responsiveness
InteractPersonalization, Socialization
EmpowerComplete Customization
User to ProviderDynamic Experience
PassiveWatch Broadcast TV
PickVideo On Demand
ParticipateCommunity Services
ProduceCreate/Remix Content
© 2009 Adara Technologies Inc. 4
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Traditional STB
IP STB
Internet
Mobile
Service Provider Content Delivery System Video Experience Defined
Any ContentAny DeviceAny LocationAny Time
Linear
On Demand Time Shifted
Personalized
On-Demand TV
Games and Music
Broadcast TV
Online Video
ContentDeliverySystem
© 2009 Adara Technologies Inc. 5
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Content Portability
DOCSIS
xDSLHSDPAWiMax
Open Systems: USRM and Portable CAS
Advanced Video Codecs (e.g. MPEG4)
Set of standards and protocols (TCP/IP, W3C, RTSP, DTCP‐IP...)
Emerging Applications
RESULT:
Agnostic Access Layer
© 2009 Adara Technologies Inc. 6
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Increasing Video Competition
Growing variety of video content
programmers, portals, self‐supplied, etc.
100s of HD channels
Emerging terrestrial and wireless video options
Increased offering from OTT providers
© 2009 Adara Technologies Inc. 7
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IP Video Bandwidth ManagementSwitched Digital Video
© Adara Technologies Inc. 2008
3x – 5xIncrease
in NetworkCapacity
WITHOUTa costlyrebuild!!
© 2009 Adara Technologies Inc. 8
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How SDV WorksSame as IPTV
© Adara Technologies Inc. 2008
Only requested channels sent
Spare bandwidth
Switched Digital Video
SDVSystem
Cable CompanyProgramServices
Capacity for more HD channels than you ever thought possible !
© 2009 Adara Technologies Inc. 9
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How SDV WorksSame as IPTV
© Adara Technologies Inc. 2008
Only requested channels sent
Spare bandwidth
Switched Digital Video
SDVSystem
Cable CompanyProgramServices
Capacity for more HD channels than you ever thought possible !
© 2009 Adara Technologies Inc. 10
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How SDV WorksSame as IPTV
© Adara Technologies Inc. 2008
Only requested channels sent
Spare bandwidth
Switched Digital Video
SDVSystem
Cable CompanyProgramServices
Capacity for more HD channels than you ever thought possible !
© 2009 Adara Technologies Inc. 11
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How SDV WorksSame as IPTV
© Adara Technologies Inc. 2008
Only requested channels sent
Spare bandwidth
Switched Digital Video
SDVSystem
Cable CompanyProgramServices
Capacity for more HD channels than you ever thought possible !
© 2009 Adara Technologies Inc. 12
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ASIDE: SDV for BW Management
Alternatives: Upgrade (1 GHz), all‐digital, MPEG4
Economics of SDV versus AlternativesCosts:
All‐Digital reclaims ½ of existing spectrum
SDV (3‐to‐5 times the bandwidth)
MPEG4 via codec‐aware SDV Server
Approach Cost per HP
Capacity Plant Upgrade $30‐50
All Digital $20‐40
Switched Digital Video $5‐10
© 2009 Adara Technologies Inc. 13
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Seminar Outline
Business Drivers for IP Video
IPTV & SDV Converging Architectures
Business Model Options & ROI
Conclusions and Q & A
© 2009 Adara Technologies Inc. 14
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© Adara Technologies Inc. 2008
IP open standards basedSDV Architecture
Universal Session and
Resource Manager (USRM)
SettopBox
VODPump
Bulk Encryptor
SettopBox
Hub
IP/GbESwitch/Router
Headend
IP/GbESwitch/Router
Headend Hubs
SDVServer/ResourceManager
SDV Manager
UEQAM X
“Movie”37
12SDV ch8 (HD)
SDVStagingProcessor
© 2009 Adara Technologies Inc. 15
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SDV Components Staging Processor
Universal Session and
Resource Manager (USRM)
SettopBox
VODPump
Bulk Encryptor
SettopBox
Hub
IP/GbESwitch/Router
Headend
IP/GbESwitch/Router
Headend Hubs
SDVServer/ResourceManager
SDV Manager
UEQAM X
“Movie”37
12SDV ch8 (HD)
SDVStagingProcessor
© 2009 Adara Technologies Inc. 16
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IP MPTS(Network video transport)
ASI MPTS(Satellite receiver)
ASI SPTS(8‐VSB Off‐air receiver)
IP SPTS(Video Encoders)
IP SPTS(Rate Limited)
IP cloud
•Aggregates multiple MPEG sources
•Clamps VBR programs to CBR
•Converts MPTS to SPTS
•Encapsulates MPEG to GigE/IP
•Output unicast or multicast
SDV Components Staging Processor
© 2009 Adara Technologies Inc. 17
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IP Video MPEG‐2 TS UDP Encapsulation
© 2009 Adara Technologies Inc. 18
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Optionally when RTP/RTCP used, MPEG2 TS is encapsulated as RTP payload
Encapsulated into IP packets MPEG content can be delivered to recipients via unicast or multicast
IP Video MPEG‐2 TS RTP Encapsulation
© 2009 Adara Technologies Inc. 19
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© Adara Technologies Inc. 2008
Universal Session and
Resource Manager (USRM)
SettopBox
VODPump
Bulk Encryptor
SettopBox
Hub
IP/GbESwitch/Router
Headend
IP/GbESwitch/Router
Headend Hubs
SDVServer/ResourceManager
SDV Manager
“Movie”37
12SDV ch8 (HD)
SDVStagingProcessor
UEQAM X
SDV Components Bulk Encryptor
© 2009 Adara Technologies Inc. 20
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© Adara Technologies Inc. 2008
6) IGMPv3:multicast
membershiprequestfor ch8
Join: here is UDP port #
of ch8
VODPump
SettopBox
4) RequestSDV ch8
SDB ch8 SDB ch8
0) set up SDB broadcasts
Hub
IP/GbESwitch/Router
Headend
IP/GbESwitch/Router
Headend Hubs
SDBServer/ResourceManager
SDVServer/ResourceManager
SDV Manager
SDBProgramSelectRequest /response:Channel Change Requests from STBs
In mini carousel?Yes=tune it here
No=wait for response
5) QAM Control Protocol:Use sess 12 for ch8Provide actual BW andmulticast addresses
Set up SDV broadcast streams
USRMApp‐Independent
Session and Resource Manager
2) Take sessions 1-620 on QAM X
Establish SDV QAM Pool sizes
Vendor specific setup protocol
1) Give me 10x 3.75Mbps sessions
TWC SSP-SIS
3) Reserve 1-620
shell sessions for SDV
Join reported
7) ch8 bound
SDV Architecture
SDVStagingProcessor
UEQAM X
Bulk Encryptor
© 2009 Adara Technologies Inc. 21
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© Adara Technologies Inc. 2008
6) IGMPv3:multicast
membershiprequestfor ch8
Join: here is UDP port #
of ch8
UEQAM X
VODPump
SettopBox
4) RequestSDV ch8
SDB ch8 SDB ch8
0) set up SDB broadcasts
37
Hub
IP/GbESwitch/Router
Headend
IP/GbESwitch/Router
Headend Hubs
SDBServer/ResourceManager
SDVServer/ResourceManager
SDV Manager
SDBProgramSelectRequest /response:Channel Change Requests from STBs
In mini carousel?Yes=tune it here
No=wait for response
8) SD
B c
h8
SDB ch8
Set up SDV broadcast streams
USRMApp‐Independent
Session and Resource Manager
2) Take sessions 1-620 on QAM X
Establish SDV QAM Pool sizes
Vendor specific setup protocol
1) Give me 620x 62.5kb/s sessions
TWC SSP-SIS
3) Reserve 1-620
shell sessions for SDV
Join reported
8) UpdateMini Carousel
5) Use sess 12 for ch8Provide actual BW andmulticast addresses
Mini carouselcached
7) ch8 bound
SDV Architecture
SDVStagingProcessor
Bulk Encryptor
© 2009 Adara Technologies Inc. 22
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MPEG & IP Transport in SDV and IPTV
IPTV & SDV deliver encoded video to enabled clients:a. In MPEG‐2, MPEG‐4, VC‐1 or future formats
b. Clamped Single Program Transport Stream (SPTS)
c. Encapsulated in UDP or RTP
d. Over IP Multicast (linear) or IP Unicast (exclusive)IGMP v.3
PIM‐SM & PIM‐SSM
© 2009 Adara Technologies Inc. 23
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Sample IPTV Architecture
SuperHeadEnd
Live B’cast & VoDAsset Dist.
Aggregation and Distribution network
DistributionEdge
Routers
Video HeadendOffice
VoDServers Video
SwitchingOffice
AggregationRouter
+STB
+STB
SHE / VHE•Antenna Farm•Terrestrial•VoD Library IPTV Service Delivery
Platform (ISDP)
Service Integration
•Encoding•Decoding•Switching
DSLFTTx
CablePON
Service Center
STBHAGeMTAWiFi
Core, Edge, Aggregation
From SHE and Service Center to VHE to VSO etc
HA, mCast, QoS
Video Content Acquisition and Serving
Content Service Control Quad-play IP-NGN Access Connected Home
OSS, BSS (+Performance, Policy, Provisioning, Inventory)
ISDS
MPLSCore
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© 2009 Adara Technologies Inc. 24
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May 09
Sample IP + RF Set‐top Box
SD and HD (MPEG‐2, MPEG‐4)IPTV and RF DTVMulti‐PIP (multi‐angle)IP – 100BaseT and MOCA for Home NetworkingChoices of OS, Middleware and Renewable security with DCAS/DRMDVR w 160/320 GB HDD + eSATA expansion
© 2009 Adara Technologies Inc. 25
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May 09
Sample IPTV Set‐top Box
SD and HD (MPEG‐2, MPEG‐4)
16 PIP (multi‐angle)
System‐On‐Chip (SOC)
IP – 100BaseT and HPNA 3.0 for IP‐over‐Coax
Choices of OS, Middleware and Renewable security with DCAS/DRM
DVR w 160/320 GB HDD
© 2009 Adara Technologies Inc. 26
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Seminar Outline
Business Drivers for IP Video
IPTV & SDV Converging Architectures
Business Model Options & ROI
Conclusions and Q & A
© 2009 Adara Technologies Inc. 27
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Example Roadmaps To IPTV
Analog Cable Digital Cable SDV IPTV
Non‐video Operator IPTVIncremental integration considerations
© 2009 Adara Technologies Inc. 28
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New Broadcast Headend & content relationships
Middleware (EPG, Broadcast Services and Interactive Apps)
Control Platform
CPE devices SW client
Conditional Access / DRM
Billing System
Set‐top box HW & SW
Visual Quality Experience (VQE) on IP delivery network
Video Admission Control for some access layer challenges
MPEG 4 and Rapid Channel Change
Video‐on‐Demand (VoD) Subsystem
Etc.
IPTV Integration Considerations
© 2009 Adara Technologies Inc. 29
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Business Model Options & ROI
A. Stand‐Alone Option
1 ‐ 2 million active CPE Devices
Dedicated/Specialized staff
© 2009 Adara Technologies Inc. 30
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Business Model Options & ROI
B. Hosted / Managed Option
Share CAPEX & OPEX
Maintain operator independence & control
Maintain service uniqueness
100 – 50,000+ CPE devices per operator
© 2009 Adara Technologies Inc. 31
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Cisco Digital Network Control System (DNCS)
Adara Facility151 Front St. West. Toronto, ON
AlarmMain
PSBackup PS
Continuum DVP Digital Content Manager
Digital Content Manager
Rx EncoderRx
BFS
ASI ASI
GigE Video VLAN
10/100 BaseTControl VLAN
MUXOther feeds/Interconnects
POWERRUNL
OADRESETMINOR
ALARMMAJOR ALARM
NetCrypt
GigE Encrypted
Video
ASI/GigE
SDV Server
MC
ControlVLAN
VideoVLAN
HFC750 MHz
MAJOR ALARMMINOR ALARMCW
GQAM MODULATOR MODEL D9479
FREQ
LEVEL CW OPTIO
NSENTER
RF SEL
PowerKEY
Edge QAM
MAJOR ALARMMINOR ALARMCW
GQAM MODULATOR MODEL D9479
FREQ
LEVEL CW OPTIO
NSENTER
RF SEL
PowerKEY
Edge QAM
MAJOR ALARMMINOR ALARMCW
QPSK MODULATOR MODEL D9482
FREQ
LEVEL CW OPTIO
NSENTER -
20dBTEST
QPSK MODULATOR
QPSK DEMODULATORATM 25
10/100BaseT
GigE
EXPLORER 8300HDPOW
ER
CH+ VO
L+VOL- C
H-SELECT
GUIDE
INFOEXI
TL
AUDIO R
VIDEO
AUXINPU
T
LIST
EXPLORER 8300HDPOW
ER
CH+ VO
L+VOL- C
H-SELECT
GUIDEINF
OEXIT
L AUDIO R
VIDEO
AUXINPU
T
LIST
EXPLORER 8300HDPOW
ER
CH+ VO
L+VOL- C
H-SELECT
GUIDEINF
OEXIT
L AUDIO R
VIDEO
AUXINPU
T
LIST
DHCT
DHCT
DHCT
Analogue Customers(no set-top
box)
DTV with CableCard or
DCAS
MAJOR ALARMMINOR ALARMCW
QPSK MODULATOR MODEL D9482
FREQ
LEVEL CW OPTIO
NSENTER -
20dBTEST
QPSK DEMODULATOR
Analogue NTSC
Sun Fire V240
microsystems
RNCS
1 - 2 Mbps
VPN
Operator Local Site City, Province
MAJOR ALARMMINOR ALARMCW
QPSK MODULATOR MODEL D9482
FREQ
LEVEL CW OPTIO
NSENTER -
20dBTEST
ApplicationServers
CASComponents
© 2009 Adara Technologies Inc. 32
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Sun Fire V240
microsystems
© 2009 Adara Technologies Inc. 33
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Business Model Options & ROI
18 – 24 months15 years ‐ NEVERPayback Time
$40K/yr + “pay as you grow”
$150K ‐ $200K / yr“Talent” OPEX
$150 ‐ $450K(+ leasing options)
$1 ‐ $1.5 MillionCAPEX
Hosted/ManagedIPTV / SDV
Stand‐AloneIPTV / SDV
Easy Future Migration
© 2009 Adara Technologies Inc. 34
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Seminar Outline
Business Drivers for IP Video
IPTV & SDV Converging Architectures
Business Model Options & ROI
Conclusions and Q & A
© 2009 Adara Technologies Inc. 35
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Conclusions
RF Digital TV (SDV) & IPTV converging
SDV much more than just BW Management
Stand‐alone option for 50K+ CPEs
Hosted/Managed option for 100 – 50K+ CPEs
© 2009 Adara Technologies Inc. 36
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www.adara-tech.com
Questions?
© 2009 Adara Technologies Inc. 37
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Contact Information
Joseph D. Nucara, P.Eng., M.B.A.
Co‐founder & CEO
Adara Technologies, Inc.123 Yorkview DriveToronto, ON M2R 1J9
Tel: +1 (905) 330‐0208Fax: +1 (905) 582‐5980E‐mail: joseph.nucara@adara‐tech.com
Stan KoukarineCo‐founder & CTO
Adara Technologies, Inc.123 Yorkview DriveToronto, ON M2R 1J9
Tel: +1 (647) 274‐5504E‐mail: stan.koukarine@adara‐tech.com
www.adara-tech.com