Ipsos Reid new PPT template · Global @dvisor A Global @dvisory – G@52 – December 2013 TRACKING GLOBAL HAPPINESS Tracking Global Happiness These are the findings of the Global

Global @dvisor

A Global @dvisory – G@52 – December 2013

TRACKING GLOBAL HAPPINESS

Tracking Global Happiness These are the findings of the Global @dvisor Wave 52 (G@52),

an Ipsos survey conducted between December 3rd to December 17th ,2013

© 2013 Ipsos



Global @dvisor

Analytic Components

There is one analytic component that makes up the findings of this monthly report. Each

analysis comes from tracked questions dealing with:

1. Taking All Things Together, Citizen Consumers Who Are Happy

Taking all things together, would you say you are very happy, rather happy, not very happy or not

happy at all?

2

© 2013 Ipsos



Global @dvisor

3 A Global @dvisory – December 2013 - G@52

The Economic Pulse

• These are findings of the research conducted by global research company Ipsos. The research was

conducted on the “G@52”wave between December 4-18, 2013.

• The monthly Global @dvisor data output is derived from a balanced online sample in 24 countries around

the world via the Ipsos Online Panel system.

• For the results of the survey presented herein, an international sample of 18,153 adults aged 18-64 in the

US and Canada, and age 16-64 in all other countries, were interviewed.

• Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel

with the exception of Argentina, Belgium, Hungary, Indonesia, Mexico, Poland, Russia, South Africa,

South Korea, Sweden and Turkey, where each have a sample approximately 500+.

• The precision of Ipsos online polls are calculated using a credibility interval. In this case, a poll of 1,000

is accurate to +/- 3.5 percentage points and one of 500 is accurate to +/- 5.0 percentage points in their

respective general populations.

• In countries where internet penetration is approximately 60% or higher, the data output is considered to

reflect the general population: Argentina, Australia, Belgium, Canada, France, Germany, Hungary, Italy,

Japan, Poland, South Korea, Spain, Sweden, United Kingdom and United States. The nine remaining

countries surveyed – Brazil (45.6% Internet penetration among its residents), China (41%), India (11.4%),

Indonesia (22.1%), Mexico (36.5%), Russia (47.7%), South Africa (17.4%) and Turkey (45.7%)—have lower

levels of connectivity. The samples in these countries are therefore considered reflective of the online

populations in these countries and tend to be more urban and have higher levels of education and

income than the general population.

Methodology

© 2013 Ipsos



Global @dvisor

4

Global Average Tracked

Global Citizens Assess Their State of Happiness

Taking all things together, would you say you are...

26%

24% 25% 25% 25% 25% 25% 25% 25%

24% 23%

22% 23% 23% 23% 23%

22%

24% 23%

22% 22% 21%

23% 23% 22%

21% 22% 22%

21% 22% 22% 22% 22% 22% 22%

21% 20% 20% 20%

21% 20% 20% 20% 20% 20%

0%

10%

20%

30%

40%

50%

Ap

r 2

01

0

Ma

y 2

01

0

Ju

n 2

01

0

Ju

l 2

01

0

Au

g 2

01

0

Se

p 2

01

0

Oc

t 2

01

0

No

v 2

01

0

De

c 2

01

0

Jan

201

1

Feb

201

1

Ma

r 2

01

1

Ap

r 2

01

1

Ma

y 2

01

1

Ju

n 2

01

1

Ju

l 2

01

1

Au

g 2

01

1

Se

p 2

01

1

Oc

t 2

01

1

No

v 2

01

1

De

c 2

01

1

Jan

201

2

Feb

201

2

Ma

r 2

01

2

Ap

r 2

01

2

Ma

y 2

01

2

Ju

n 2

01

2

Ju

l 2

01

2

Au

g 2

01

2

Se

p 2

01

2

Oc

t 2

01

2

No

v 2

01

2

De

c 2

01

2

Jan

201

3

Feb

201

3

Ma

r 2

01

3

Ap

r 2

01

3

Ma

y 2

01

3

Ju

ne 2

01

3

Ju

ly 2

01

3

Au

g 2

01

3

Se

pt

201

3

Oc

t 2

01

3

No

v 2

01

3

De

c 2

01

3

Total - Very Happy

N/C

© 2013 Ipsos



Global @dvisor

5

Global Average Tracked

Global Citizens Assess Their State of Happiness

Taking all things together, would you say you are...

80% 79%

80% 80% 81% 79% 80%

79% 79% 78% 78% 77% 77% 77% 77% 77% 77% 78% 77% 77% 77%

76% 76% 76% 77% 76% 76% 76% 75% 75% 75%

74% 75% 75% 75%

77% 77% 76% 76% 76% 76% 76% 76% 76% 75%

40%

50%

60%

70%

80%

90%

Ap

r 2

01

0

Ma

y 2

01

0

Ju

n 2

01

0

Ju

l 2

01

0

Au

g 2

01

0

Se

p 2

01

0

Oc

t 2

01

0

No

v 2

01

0

De

c 2

01

0

Jan

201

1

Feb

201

1

Ma

r 2

01

1

Ap

r 2

01

1

Ma

y 2

01

1

Ju

n 2

01

1

Ju

l 2

01

1

Au

g 2

01

1

Se

p 2

01

1

Oc

t 2

01

1

No

v 2

01

1

De

c 2

01

1

Jan

201

2

Feb

201

2

Ma

r 2

01

2

Ap

r 2

01

2

Ma

y 2

01

2

Ju

n 2

01

2

Ju

l 2

01

2

Au

g 2

01

2

Se

p 2

01

2

Oc

t 2

01

2

No

v 2

01

2

De

c 2

01

2

Jan

201

3

Feb

201

3

Ma

r 2

01

3

Ap

r 2

01

3

Ma

y 2

01

3

Ju

ne 2

01

3

Ju

ly 2

01

3

Au

g 2

01

3

Se

pt

201

3

Oc

t 2

01

3

No

v 2

01

3

De

c 2

01

3

Total – Very + Somewhat Happy

1

© 2013 Ipsos



Global @dvisor

All Countries Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all?

6

20%

55%

41%

38%

33%

26%

26%

24%

22%

22%

22%

20%

19%

17%

16%

12%

12%

12%

11%

11%

11%

10%

9%

8%

6%

Total

Indonesia

India

Mexico

Brazil

South Africa

United States

Canada

Argentina

Sweden

Turkey

Saudi Arabia

Australia

Belgium

Great Britain

Japan

Poland

Spain

France

Germany

Russia

China

Italy

Hungary

South Korea

'Very Happy'

© 2013 Ipsos



Global @dvisor

Countries Taking all things together, would you say you are very happy, rather happy, not very happy or

not happy at all?

7

20%

55%

41%

38%

33%

26%

26%

24%

22%

22%

22%

20%

19%

17%

16%

12%

12%

12%

11%

11%

11%

10%

9%

8%

6%

55%

37%

43%

35%

49%

55%

58%

62%

43%

64%

55%

56%

65%

65%

63%

54%

60%

47%

68%

66%

48%

72%

60%

45%

56%

75%

92%

84%

73%

82%

81%

84%

86%

65%

85%

77%

76%

84%

82%

80%

66%

73%

58%

79%

77%

59%

82%

69%

53%

61%

Total

Indonesia

India

Mexico

Brazil

South Africa

United States

Canada

Argentina

Sweden

Turkey

Saudi Arabia

Australia

Belgium

Great Britain

Japan

Poland

Spain

France

Germany

Russia

China

Italy

Hungary

South Korea

Very Happy Rather Happy Total Happy

Global @dvisor



Country by Country

Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all?

© 2013 Ipsos



Global @dvisor

Argentina – Tracking Taking all things together, would you say you are very happy, rather

happy, not very happy or not happy at all?

9

22% 22% 17% 25% 22% 18% 22% 21% 23% 23% 23% 24% 23% 23% 19% 19% 19% 22% 18% 18% 26% 25% 19% 21% 22% 20% 21% 21% 22% 21% 19% 22% 21% 23% 22% 21% 22% 22%

45% 44%

47%

41% 43%

44%

45% 48% 45% 47% 45% 45% 44% 45%

48% 45%

41%

46% 49% 47%

38%

33% 39%

38% 32%

46% 38% 38%

47% 46% 48% 43%

48% 44% 47% 44%

46% 43%

67% 67% 65%

66% 66% 62%

67% 69% 67%

70% 69% 69%

67% 68% 67% 64%

59%

68% 67% 64% 64%

58% 58% 59%

54%

67%

59% 58%

69% 67% 67%

66%

68% 67%

70%

65% 68%

65%

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sept2011

Oct2011

Nov2011

Dec2011

Jan2012

Feb2012

Mar2012

Apr2012

May2012

Jun2012

Jul2012

Aug2012

Sep2012

Oct2012

Nov2012

Dec2012

Jan2013

Feb2013

Mar2013

Apr2013

May2013

June2013

July2013

Aug2013

Sept2013

Oct2013

Nov2013

Dec2013

Argentina Total Happy

Rather happy

Very happy

3

© 2013 Ipsos



Global @dvisor

Australia – Tracking Taking all things together, would you say you are very happy,

rather happy, not very happy or not happy at all?

10

38% 32% 38% 27% 29% 24% 31% 27% 25% 26% 32% 29% 28% 28% 23% 26% 28% 28% 27% 24% 23% 23% 22% 27% 22% 24% 21% 24% 21% 20% 21% 21% 20% 20% 22% 22% 19% 19%

50% 57%

53%

59% 56% 60%

58% 61%

59% 61%

56% 55%

60% 58% 62% 57%

56% 60%

56% 59% 63%

59% 59% 56%

61% 58% 61%

58% 64% 65% 63% 61% 65% 66% 63% 62% 62%

65%

88% 89% 91%

86% 85% 85%

88% 88%

84% 87% 88%

85%

88% 86% 86%

83% 84%

87%

83% 83% 85%

82% 80% 83% 83% 82% 81% 81%

85% 85% 84% 82%

86% 87% 85% 84% 81%

84%

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sept2011

Oct2011

Nov2011

Dec2011

Jan2012

Feb2012

Mar2012

Apr2012

May2012

Jun2012

Jul2012

Aug2012

Sep2012

Oct2012

Nov2012

Dec2012

Jan2013

Feb2013

Mar2013

Apr2013

May2013

June2013

July2013

Aug2013

Sept2013

Oct2013

Nov2013

Dec2013

Australia Total Happy

Rather happy

Very happy

3

© 2013 Ipsos



Global @dvisor

Belgium – Tracking Taking all things together, would you say you are very happy,

rather happy, not very happy or not happy at all?

11

21% 19% 15% 21% 20% 18% 18% 19% 20% 21% 18% 20% 16% 15% 15% 15% 16% 17% 21% 16% 18% 18% 21% 17% 15% 14% 16% 19% 17% 20% 11% 18% 21% 16% 15% 16% 14% 17%

66%

62% 70% 64% 66%

67% 65% 67% 66% 65%

63% 63%

66% 65% 64% 65%

68% 64%

63%

62%

67% 64%

64%

63% 67% 66% 64%

63% 71%

68%

68%

69% 65% 69%

67% 66% 67%

65%

87%

82%

85% 85% 86% 86% 83%

85% 86% 86%

81% 83% 83%

80% 79% 79%

84% 81%

84%

78%

86% 83%

85%

80% 83%

81% 80% 82%

88% 88%

80%

87% 86% 85% 83% 82% 82% 82%

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sept2011

Oct2011

Nov2011

Dec2011

Jan2012

Feb2012

Mar2012

Apr2012

May2012

Jun2012

Jul2012

Aug2012

Sep2012

Oct2012

Nov2012

Dec2012

Jan2013

Feb2013

Mar2013

Apr2013

May2013

June2013

July2013

Aug2013

Sept2013

Oct2013

Nov2013

Dec2013

Belgium Total Happy

Rather happy

Very happy

N/C

© 2013 Ipsos



Global @dvisor

Brazil – Tracking Taking all things together, would you say you are very happy, rather happy,

not very happy or not happy at all?

12

41% 39% 42% 39% 25% 30% 31% 32% 33% 30% 27% 33% 30% 29% 36% 38% 33% 28% 33% 35% 36% 32% 36% 35% 34% 36% 33% 35% 35% 35% 35% 33% 32% 37% 38% 37% 34% 33%

44% 49% 40% 44%

56% 47% 46% 50% 49%

48% 51%

48% 49%

48%

45% 44%

46% 51%

44% 43%

45% 48%

43% 47% 45% 43% 48%

47% 45% 48% 47%

47% 49%

48% 44% 45% 46% 49%

85% 88%

82% 83% 81%

78% 77%

82% 82%

78% 78% 81%

78% 77%

80% 83% 79% 79%

77% 77% 81% 80% 79%

81% 79% 79%

81% 82% 80%

82% 81% 81% 81%

85% 81% 82%

80% 82%

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sept2011

Oct2011

Nov2011

Dec2011

Jan2012

Feb2012

Mar2012

Apr2012

May2012

Jun2012

Jul2012

Aug2012

Sep2012

Oct2012

Nov2012

Dec2012

Jan2013

Feb2013

Mar2013

Apr2013

May2013

June2013

July2013

Aug2013

Sept2013

Oct2013

Nov2013

Dec2013

Brazil Total Happy

Rather happy

Very happy

2

© 2013 Ipsos



Global @dvisor

Canada – Tracking Taking all things together, would you say you are very happy, rather


13

28% 29% 25% 28% 29% 28% 26% 28% 26% 25% 27% 23% 27% 27% 24% 28% 24% 30% 27% 26% 23% 27% 25% 28% 27% 25% 30% 27% 26% 21% 24% 25% 23% 23% 24% 25% 23% 24%

57% 57% 59%

59% 59% 58%

59% 57% 59% 61% 59% 61%

59% 58% 62% 59%

60%

57% 58% 59%

62% 55% 60% 56% 57% 59%

58% 58% 62%

65% 59% 64%

63% 65% 62% 61% 63% 62%

84% 85% 84%

87% 88% 86% 85% 85% 85% 86% 86%

84% 86% 85% 85% 86%

84% 87%

85% 85% 85% 81%

85% 84% 84% 84%

87% 85%

88% 86%

83%

88% 87%

88% 86% 85% 86% 86%

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sept2011

Oct2011

Nov2011

Dec2011

Jan2012

Feb2012

Mar2012

Apr2012

May2012

Jun2012

Jul2012

Aug2012

Sep2012

Oct2012

Nov2012

Dec2012

Jan2013

Feb2013

Mar2013

Apr2013

May2013

June2013

July2013

Aug2013

Sept2013

Oct2013

Nov2013

Dec2013

Canada Total Happy

Rather happy

Very happy

N/C

© 2013 Ipsos



Global @dvisor

China – Tracking Taking all things together, would you say you are very happy, rather


14

23% 19% 19% 20% 14% 15% 13% 14% 15% 15% 17% 15% 19% 17% 15% 13% 17% 12% 15% 13% 16% 12% 16% 13% 13% 11% 16% 16% 14% 10% 10% 13% 14% 9% 7% 10% 9% 10%

64% 65% 65% 63%

61% 61% 63% 56%

61% 64% 58%

59%

59% 61% 63% 65% 60%

61% 56% 65%

65%

60%

64% 69%

59% 67%

62% 65%

63% 68% 69% 63% 63%

67% 67%

67% 68% 72%

87% 83% 83% 82%

75% 76% 76%

70%

76% 79%

75% 74%

78% 78% 78% 78% 76%

73% 71%

78% 81%

72%

80% 82%

72%

79% 78% 81%

77% 78% 79% 77% 77% 75%

74% 77% 77%

82%

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sept2011

Oct2011

Nov2011

Dec2011

Jan2012

Feb2012

Mar2012

Apr2012

May2012

Jun2012

Jul2012

Aug2012

Sep2012

Oct2012

Nov2012

Dec2012

Jan2013

Feb2013

Mar2013

Apr2013

May2013

June2013

July2013

Aug2013

Sept2013

Oct2013

Nov2013

Dec2013

China Total Happy

Rather happy

Very happy

5

© 2013 Ipsos



Global @dvisor

France – Tracking Taking all things together, would you say you are very happy, rather


15

21% 21% 21% 18% 14% 21% 17% 18% 18% 17% 16% 18% 15% 14% 14% 14% 16% 16% 15% 14% 15% 15% 14% 15% 16% 17% 13% 11% 13% 13% 11% 13% 12% 13% 13% 13% 12% 11%

65% 67% 65% 69%

67%

63% 68% 65% 66% 66% 69% 67%

69% 70% 67% 69% 67% 68% 70% 70%

65% 72%

71% 68% 66% 67%

68% 70% 71% 69%

69% 72%

71% 70% 69% 70% 68% 68%

87% 88%

85% 87%

81% 84% 85%

82% 84% 84% 85% 86% 85% 84%

81% 83% 83% 85% 85% 83%

81%

87% 84%

83% 81% 83%

81% 80% 84%

83% 81%

86% 83% 83% 81% 83%

80% 79%

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sept2011

Oct2011

Nov2011

Dec2011

Jan2012

Feb2012

Mar2012

Apr2012

May2012

Jun2012

Jul2012

Aug2012

Sep2012

Oct2012

Nov2012

Dec2012

Jan2013

Feb2013

Mar2013

Apr2013

May2013

June2013

July2013

Aug2013

Sept2013

Oct2013

Nov2013

Dec2013

France Total Happy

Rather happy

Very happy

1

© 2013 Ipsos



Global @dvisor

Germany – Tracking Taking all things together, would you say you are very happy, rather


16

19% 20% 18% 13% 13% 15% 16% 15% 15% 16% 17% 16% 16% 13% 13% 14% 12% 14% 13% 13% 15% 18% 14% 12% 14% 16% 15% 14% 13% 11% 11% 11% 12% 12% 12% 9% 10% 11%

63% 64%

64%

59% 66% 64% 61% 61%

64% 62% 65%

64% 64%

62% 62%

68%

62% 65% 65% 64%

63% 64%

67%

61%

66% 59% 63%

61% 67%

68% 66% 66% 65% 67% 62%

62%

68% 66%

82% 84%

82%

72%

79% 79% 77% 76%

80% 78%

83% 80% 80%

76% 75%

82%

75%

79% 78% 78% 78%

81% 81%

73%

80%

75% 77%

75%

80% 79% 77% 77% 76%

79%

75% 72%

78% 77%

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sep2011

Oct2011

Nov2011

Dec2011

Jan2012

Feb2012

Mar2012

Apr2012

May2012

Jun2012

Jul2012

Aug2012

Sep2012

Oct2012

Nov2012

Dec2012

Jan2013

Feb2013

Mar2013

Apr2013

May2013

June2013

July2013

Aug2013

Sept2013

Oct2013

Nov2013

Dec2013

Germany Total Happy

Rather happy

Very happy

1

© 2013 Ipsos



Global @dvisor

Great Britain – Tracking Taking all things together, would you say you are very happy, rather


17

34% 28% 32% 18% 21% 21% 23% 25% 23% 18% 21% 21% 21% 20% 19% 21% 22% 23% 22% 20% 20% 19% 22% 20% 22% 19% 20% 19% 17% 16% 18% 17% 17% 16% 15% 18% 16% 16%

52% 57%

52%

60% 58% 60% 57%

58% 58%

58% 56%

63% 58% 58%

57%

60% 57% 56% 60% 60% 60% 62% 58%

58% 57%

60% 60% 61% 61% 63%

63% 64% 61%

66%

61% 61% 64% 63%

86% 85% 83%

78% 79% 81% 80%

83% 81%

77% 77%

84%

79% 79% 76%

81% 79% 80%

82% 80% 80% 81% 80%

78% 78% 79% 80% 80% 78% 79%

81% 81% 78%

82%

76% 79% 80% 80%

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sept2011

Oct2011

Nov2011

Dec2011

Jan2012

Feb2012

Mar2012

Apr2012

May2012

Jun2012

Jul2012

Aug2012

Sep2012

Oct2012

Nov2012

Dec2012

Jan2013

Feb2013

Mar2013

Apr2013

May2013

June2013

July2013

Aug2013

Sept2013

Oct2013

Nov2013

Dec2013

Great Britain Total Happy

Rather happy

Very happy

N/C

© 2013 Ipsos



Global @dvisor

Hungary – Tracking Taking all things together, would you say you are very happy, rather


18

5% 6% 7% 7% 8% 6% 6% 5% 5% 5% 5% 6% 6% 5% 4% 7% 7% 9% 6% 6% 8% 7% 9% 8% 5% 10% 7% 8% 6% 6% 6% 7% 8% 9% 10% 8% 9% 8%

44% 46%

41% 42% 42% 43% 42%

41% 42% 39% 38% 38% 38%

37% 38% 39% 37%

39% 40%

37% 38% 40% 36% 37%

37%

41%

39% 39% 38%

43% 46% 43%

44% 43% 44%

43% 44% 45%

50% 52%

48% 50% 49% 49% 48% 46% 47%

44% 43% 44% 44% 43% 43%

45% 44%

48% 46%

43% 46% 47%

44% 46% 43%

51%

46% 47% 44%

49% 52%

49% 52% 52%

54% 51%

53% 53%

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sept2011

Oct2011

Nov2011

Dec2011

Jan2012

Feb2012

Mar2012

Apr2012

May2012

Jun2012

Jul2012

Aug2012

Sep2012

Oct2012

Nov2012

Dec2012

Jan2013

Feb2013

Mar2013

Apr2013

May2013

June2013

July2013

Aug2013

Sept2013

Oct2013

Nov2013

Dec2013

Hungary Total Happy

Rather happy

Very happy

N/C

© 2013 Ipsos



Global @dvisor

India – Tracking Taking all things together, would you say you are very happy, rather happy,


19

54% 43% 55% 38% 42% 46% 45% 44% 47% 44% 44% 51% 43% 44% 42% 45% 48% 46% 44% 43% 43% 43% 44% 43% 44% 43% 46% 45% 44% 42% 39% 40% 42% 42% 36% 40% 39% 41%

40%

45%

39%

51% 47% 41% 42%

41% 40%

42% 45%

38%

46% 45% 46%

44% 43% 45%

42% 43% 45% 45% 45% 40%

43% 45% 39% 43% 45% 48% 48%

49% 45% 44%

45%

45% 47% 43%

94%

88%

94%

89% 89% 87% 87%

86% 87% 87%

90% 89% 89% 89% 88% 89% 91% 91%

86% 86% 88% 88% 89%

83%

86% 88% 85%

87% 89% 89% 87%

89% 87% 86%

81%

84% 86% 84%

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sep2011

Oct2011

Nov2011

Dec2011

Jan2012

Feb2012

Mar2012

Apr2012

May2012

Jun2012

Jul2012

Aug2012

Sep2012

Oct2012

Nov2012

Dec2012

Jan2013

Feb2013

Mar2013

Apr2013

May2013

June2013

July2013

Aug2013

Sept2013

Oct2013

Noc2013

Dec2013

India Total Happy

Rather happy

Very happy

2

© 2013 Ipsos



Global @dvisor

Indonesia – Tracking Taking all things together, would you say you are very happy, rather


20

52% 49% 52% 49% 49% 54% 52% 50% 54% 50% 49% 54% 51% 52% 56% 58% 53% 52% 53% 58% 55% 50% 54% 55% 54% 56% 56% 57% 49% 54% 51% 48% 52% 48% 49% 47% 51% 55%

37% 41% 37% 42% 42% 38%

39% 42% 37%

42% 40%

39% 42% 40% 34%

34% 39%

37% 39%

35% 34%

41% 39% 37% 39% 36% 36% 35%

43% 38%

41% 42%

40% 46% 43% 44%

42% 37%

89% 90% 89% 91% 91% 92% 91% 92% 91% 92%

89%

92% 92% 92% 91%

92% 92% 89%

92% 94%

90% 91%

93% 92% 93% 92% 92% 92% 92% 93% 92% 90%

92% 93%

91% 91% 93% 92%

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sep2011

Oct2011

Nov2011

Dec2011

Jan2012

Feb2012

Mar2012

Apr2012

May2012

Jun2012

Jul2012

Aug2012

Sep2012

Oct2012

Nov2012

Dec2012

Jan2013

Feb2013

Mar2013

Apr2013

May2013

June2013

July2013

Aug2013

Sept2013

Oct2013

Nov2013

Dec2013

Indonesia Total Happy

Rather happy

Very happy

1

© 2013 Ipsos



Global @dvisor

Italy – Tracking Taking all things together, would you say you are very happy, rather


21

13% 15% 13% 13% 13% 15% 12% 14% 13% 14% 12% 14% 13% 10% 12% 11% 9% 12% 9% 12% 12% 10% 12% 8% 8% 8% 6% 9% 11% 12% 9% 10% 10% 11% 9% 11% 11% 9%

64% 63%

63% 64% 65% 62% 64%

64% 65% 59%

67% 65% 65%

63% 63% 67%

64% 58% 57%

62% 57%

58% 60%

60% 55% 57%

53%

56%

62% 61%

59% 59% 64% 60% 64% 60%

57% 60%

77% 79% 76% 77% 78% 77% 77%

78% 77%

73%

79% 79% 78%

73% 74%

78%

74% 70%

66%

73%

70% 67%

72%

68%

63% 65%

59%

65%

73% 73%

68% 69%

74% 71%

73% 71%

69% 69%

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sep2011

Oct2011

Nov2011

Dec2011

Jan2012

Feb2012

Mar2012

Apr2012

May2012

Jun2012

Jul2012

Aug2012

Sep2012

Oct2012

Nov2012

Dec2012

Jan2013

Feb2013

Mar2013

Apr2013

May2013

June2013

July2013

Aug2013

Sept2013

Oct2013

Nov2013

Dec2013

Italy Total Happy

Rather happy

Very happy

N/C

© 2013 Ipsos



Global @dvisor

Japan – Tracking Taking all things together, would you say you are very happy, rather


22

19% 18% 17% 18% 18% 21% 21% 20% 18% 16% 20% 19% 16% 18% 19% 19% 17% 18% 17% 18% 18% 19% 20% 19% 21% 17% 18% 17% 13% 15% 14% 13% 13% 14% 15% 14% 14% 12%

52% 55% 51% 51% 52%

53% 51% 51% 52%

53% 51% 53%

53% 52% 50% 51% 54% 51% 55%

50% 53%

48% 50% 52%

51% 54% 51% 54%

56% 54% 55%

49% 51% 50% 50% 53% 52% 54%

71% 72%

68% 69% 70%

75% 72% 71% 70% 70%

71% 72% 69% 70% 69% 70% 71%

69% 72%

68% 70%

67% 70% 72% 71% 71%

68% 71%

69% 68% 69%

62% 64% 64% 65%

67% 66% 66%

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sep2011

Oct2011

Nov2011

Dec2011

Jan2012

Feb2012

Mar2012

Apr2012

May2012

Jun2012

Jul2012

Aug2012

Sep2012

Oct2012

Nov2012

Dec2012

Jan2013

Feb2013

Mar2013

Apr2013

May2013

June2013

July2013

Aug2013

Sept2013

Oct2013

Nov2013

Dec2013

Japan Total Happy

Rather happy

Very happy

N/C

© 2013 Ipsos



Global @dvisor

Mexico – Tracking Taking all things together, would you say you are very happy, rather happy,


23

39% 44% 38% 40% 44% 38% 42% 42% 39% 43% 48% 44% 43% 41% 38% 40% 42% 42% 39% 38% 41% 39% 40% 41% 40% 39% 42% 36% 43% 37% 38% 41% 42% 37% 43% 41% 44% 38%

38% 27% 34%

38% 36%

33%

35% 34% 36%

37% 30%

32% 33% 37% 38%

31%

37% 33%

36% 34%

38%

34% 31% 34% 34% 37%

36%

36%

39% 46% 42%

39% 38% 42%

39% 41% 33%

35%

77%

72% 72%

78% 80%

70%

76% 77% 75%

80% 78%

76% 77% 78%

75%

70%

79%

75% 75% 72%

79%

73% 72%

75% 74% 76%

78%

72%

82% 83% 80% 80% 79% 80%

82% 82%

78%

73%

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sep2011

Oct2011

Nov2011

Dec2011

Jan2012

Feb2012

Mar2012

Apr2012

May2012

Jun2012

Jul2012

Aug2012

Sep2012

Oct2012

Nov2012

Dec2012

Jan2013

Feb2013

Mar2013

Apr2013

May2013

June2013

July2013

Aug2013

Sept2013

Oct2013

Nov2013

Dec2013

Mexico Total Happy

Rather happy

Very happy

5

© 2013 Ipsos



Global @dvisor

Poland – Tracking Taking all things together, would you say you are very happy, rather


24

14% 12% 10% 15% 13% 14% 16% 13% 14% 15% 19% 12% 15% 15% 16% 13% 18% 16% 16% 16% 15% 14% 17% 12% 12% 13% 13% 12% 13% 13% 12% 12% 12% 13% 12% 10% 12% 12%

61% 59%

59%

59% 60% 56% 54% 60% 58% 58%

60%

61% 56% 59% 56% 61%

60% 60% 59%

54% 62%

61% 57%

54% 52% 55% 54% 55% 55% 56% 60% 60% 59% 58%

65% 63% 60% 60%

75%

71% 70%

74% 72% 70% 71%

73% 72% 73%

79%

73% 71%

75% 73%

74%

78% 76% 75%

70%

77% 75% 74%

66% 64%

68% 66% 67% 68% 69% 72% 72% 71% 71%

78%

73% 72% 73%

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sept2011

Oct2011

Nov2011

Dec2011

Jan2012

Feb2012

Mar2012

Apr2012

May2012

Jun2012

Jul2012

Aug2012

Sep2012

Oct2012

Nov2012

Dec2012

Jan2013

Feb2013

Mar2013

Apr2013

May2013

June2013

July2013

Aug2013

Sept2013

Oct2013

Nov2013

Dec2013

Poland Total Happy

Rather happy

Very happy

1

© 2013 Ipsos



Global @dvisor

Russia – Tracking Taking all things together, would you say you are very happy, rather


25

7% 10% 7% 7% 6% 9% 10% 9% 8% 11% 11% 11% 8% 8% 9% 9% 12% 11% 6% 8% 7% 9% 13% 10% 11% 11% 10% 11% 6% 8% 10% 9% 10% 10% 7% 9% 7% 11%

55% 50% 50% 52% 53%

57% 51% 54% 54%

53% 50% 52% 56%

53% 54%

51%

55% 52%

56%

61% 59%

51%

55%

52% 51% 51%

61%

51%

51%

56% 52% 52% 49% 53% 59% 54% 57% 48%

62% 60%

57% 59% 59%

65%

61% 63% 62%

63% 61%

63% 64% 61%

63% 60%

67%

63% 62%

69% 66%

60%

68%

63% 63% 62%

71%

61%

57%

64% 62% 60%

60%

63% 66%

63% 65%

59%

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sep2011

Oct2011

Nov2011

Dec2011

Jan2012

Feb2012

Mar2012

Apr2012

May2012

Jun2012

Jul2012

Aug2012

Sep2012

Oct2012

Nov2012

Dec2012

Jan2013

Feb2013

Mar2013

Apr2013

May2013

June2013

July2013

Aug2013

Sept2013

Oct2013

Nov2013

Dec2013

Russia Total Happy

Rather happy

Very happy

6

© 2013 Ipsos



Global @dvisor

Saudi Arabia – Tracking Taking all things together, would you say you are very happy, rather


26

15% 23% 19% 19% 23% 23% 25% 23% 26% 30% 31% 21% 21% 30% 29% 30% 30% 27% 25% 23% 24% 19% 21% 22% 25% 23% 21% 26% 23% 23% 19% 17% 23% 19% 19% 21% 16% 20%

62%

57% 64% 64% 56% 61% 58% 61% 57%

55% 58%

58% 62%

54% 54% 51% 45%

58% 61% 58% 58%

62% 60% 59% 53% 56% 60% 51% 56% 60%

55% 56%

56%

56% 53% 55%

61% 56%

77% 80%

83% 82%

79%

84% 84% 84% 83% 85%

89%

79%

82% 83% 83% 80%

75%

85% 86%

81% 81% 81% 81% 80% 78% 79%

80%

77% 79%

82%

74% 73%

79%

75% 72%

76% 77% 76%

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sep2011

Oct2011

Nov2011

Dec2011

Jan2012

Feb2012

Mar2012

Apr2012

May2012

Jun2012

Jul2012

Aug2012

Sep2012

Oct2012

Nov2012

Dec2012

Jan2013

Feb2013

Mar2013

Apr2013

May2013

June2013

July2013

Aug2013

Sept2013

Oct2013

Nov2013

Dec2013

Saudi Arabia Total Happy

Rather happy

Very happy

1

© 2013 Ipsos



Global @dvisor

South Africa – Tracking Taking all things together, would you say you are very happy, rather


27

25% 28% 22% 20% 17% 25% 16% 26% 17% 19% 22% 20% 21% 21% 17% 17% 18% 16% 15% 17% 11% 14% 14% 19% 20% 24% 23% 25% 24% 26% 27% 25% 23% 22% 25% 23% 23% 26%

57%

58%

61%

55% 62%

57%

59%

53%

58%

61% 55% 54%

58% 58%

58% 63% 59% 61% 62% 59%

66% 61% 59%

56% 51%

49% 55%

47%

56% 57% 56% 59%

58% 62% 58% 60% 58% 55%

81%

86% 83%

74%

78% 83%

75%

79%

75%

80% 77%

74%

79% 79%

76%

80% 77% 77% 77% 76% 77%

75% 73%

76%

71% 73%

78%

72%

80% 83% 83% 84%

81% 83% 83% 84%

81% 81%

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sep2011

Oct2011

Nov2011

Dec2011

Jan2012

Feb2012

Mar2012

Apr2012

May2012

Jun2012

Jul2012

Aug2012

Sep2012

Oct2012

Nov2012

Dec2012

Jan2013

Feb2013

Mar2013

Apr2013

May2013

June2013

July2013

Aug2013

Sept2013

Oct2013

Nov2013

Dec2013

South Africa Total Happy

Rather happy

Very happy

N/C

© 2013 Ipsos



Global @dvisor

South Korea – Tracking Taking all things together, would you say you are very happy, rather


28

10% 10% 9% 8% 8% 8% 8% 8% 7% 8% 10% 6% 7% 9% 8% 9% 7% 8% 7% 8% 7% 9% 8% 8% 9% 7% 8% 9% 6% 5% 6% 6% 5% 5% 4% 6% 6% 6%

59% 61% 62% 62% 61% 61% 63% 58% 61% 59%

60% 66% 62% 62%

61% 57% 60% 61% 63% 62%

60% 55% 57% 62%

55% 61% 56%

62%

58% 59% 56% 55% 56% 59% 60% 56%

59% 56%

70% 71% 71% 70% 70% 69%

71%

66% 68% 66%

70% 72%

68% 71%

69% 66% 67%

69% 70% 70% 68%

65% 65%

71%

64%

68%

64%

71%

64% 63% 62% 61% 61%

65% 64% 62%

65% 61%

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sep2011

Oct2011

Nov2011

Dec2011

Jan2012

Feb2012

Mar2012

Apr2012

May2012

Jun2012

Jul2012

Aug2012

Sep2012

Oct2012

Nov2012

Dec2012

Jan2013

Feb2013

Mar2013

Apr2013

May2013

June2013

July2013

Aug2013

Sept2013

Oct2013

Nov2013

Dec2013

South Korea Total Happy

Rather happy

Very happy

4

© 2013 Ipsos



Global @dvisor

Spain – Tracking Taking all things together, would you say you are very happy, rather


29

11% 12% 11% 14% 14% 12% 13% 11% 14% 13% 12% 14% 11% 13% 11% 12% 12% 11% 9% 12% 11% 9% 11% 10% 8% 8% 9% 10% 10% 10% 13% 12% 11% 11% 12% 12% 10% 12%

58% 55% 52%

50% 51% 54% 49% 54%

55% 53% 56%

49% 52% 50%

51% 45%

49%

43% 49% 46%

39% 45% 40% 42% 40% 42% 41%

43% 44% 44% 45%

44% 47% 46% 47%

43% 49% 47%

69% 67%

63% 63% 65% 67%

62% 65%

68% 66%

68%

63% 62% 63% 62%

57%

60%

54%

57% 58%

50%

54% 51% 52%

48% 50% 50%

53% 54% 54%

57% 57%

58% 57% 59%

56%

60% 58%

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sep2011

Oct2011

Nov2011

Dec2011

Jan2012

Feb2012

Mar2012

Apr2012

May2012

Jun2012

Jul2012

Aug2012

Sep2012

Oct2012

Nov2012

Dec2012

Jan2013

Feb2013

Mar2013

Apr2013

May2013

June2013

July2013

Aug2013

Sept2013

Oct2013

Nov2013

Dec2013

Spain Total Happy

Rather happy

Very happy

2

© 2013 Ipsos



Global @dvisor

Sweden – Tracking Taking all things together, would you say you are very happy, rather


30

24% 29% 19% 20% 21% 18% 16% 18% 23% 18% 23% 18% 20% 15% 24% 23% 18% 23% 19% 26% 18% 21% 18% 22% 21% 23% 26% 26% 24% 24% 23% 22% 25% 24% 22% 25% 28% 22%

58%

57%

64% 66% 61%

62% 64% 67% 58% 66% 59%

64% 61% 65%

59% 56%

62%

61%

61%

61%

65% 66%

62%

63% 66% 57%

60% 62% 64% 62% 64% 65% 60% 55%

66% 60% 58%

64%

82%

86% 83%

86%

82% 81% 81%

85%

81% 83%

82% 82% 80% 80% 83%

79% 81%

84%

80%

87%

83%

86%

80%

85% 86%

80%

86% 88% 88%

86% 87% 87% 85%

79%

88% 85% 86% 85%

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sep2011

Oct2011

Nov2011

Dec2011

Jan2012

Feb2012

Mar2012

Apr2012

May2012

Jun2012

Jul2012

Aug2012

Sep2012

Oct2012

Nov2012

Dec2012

Jan2013

Feb2013

Mar2013

Apr2013

May2013

June2013

July2013

Aug2013

Sept2013

Oct2013

Nov2013

Dec2013

Sweden Total Happy

Rather happy

Very happy

1

© 2013 Ipsos



Global @dvisor

Turkey – Tracking Taking all things together, would you say you are very happy, rather


31

32% 32% 33% 38% 29% 32% 32% 39% 37% 30% 36% 34% 30% 25% 24% 31% 34% 27% 20% 29% 28% 27% 29% 32% 31% 31% 30% 32% 26% 20% 26% 22% 23% 26% 21% 21% 20% 22%

52% 56%

50%

50%

54% 52% 53%

46% 50%

55% 49% 52% 57% 64%

60%

57% 53%

57%

61%

55% 58% 58% 53% 51% 54% 55%

51% 52% 64%

59%

57%

53% 57% 52% 59% 58% 59% 55%

84%

88%

83%

88%

84% 84% 85% 85% 87%

85% 85% 86% 87% 89%

84%

87% 87% 85%

81% 84%

86% 85% 82% 83%

85% 85%

81% 83%

90%

79%

83%

76%

80% 78%

80% 79% 79% 77%

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sep2011

Oct2011

Nov2011

Dec2011

Jan2012

Feb2012

Mar2012

Apr2012

May2012

Jun2012

Jul2012

Aug2012

Sep2012

Oct2012

Nov2012

Dec2012

Jan2013

Feb2013

Mar2013

Apr2013

May2013

June2013

July2013

Aug2013

Sept2013

Oct2013

Nov2013

Dec2013

Turkey Total Happy

Rather happy

Very happy

2

© 2013 Ipsos



Global @dvisor

United States Taking all things together, would you say you are very happy, rather


32

29% 29% 29% 27% 27% 28% 30% 30% 28% 27% 26% 29% 28% 32% 29% 33% 30% 30% 33% 30% 28% 33% 26% 28% 29% 23% 23% 29% 24% 29% 27% 24% 27% 29% 24% 26% 23% 26%

57% 55% 55% 57% 54% 56%

56% 56% 56% 57% 57%

55% 57% 53% 57%

53% 58% 56% 55%

56% 57% 51%

53%

57% 54% 59% 60%

53% 58%

55% 56% 59% 58%

58%

58% 55% 58% 58%

85% 83% 84% 84%

82% 85%

86% 86% 85% 83% 83% 83% 85% 85% 86% 86%

87% 86%

88% 86% 84% 84%

79%

85% 83% 82% 82% 82% 82%

84% 83% 83% 84%

87%

83% 82% 81% 84%

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sept2011

Oct2011

Nov2011

Dec2011

Jan2012

Feb2012

Mar2012

Apr2012

May2012

Jun2012

Jul2012

Aug2012

Sep2012

Oct2012

Nov2012

Dec2012

Jan2013

Feb2013

Mar2013

Apr2013

May2013

June2013

July2013

Aug2013

Sept2013

Oct2013

Nov2013

Dec2013

United States Total Happy

Rather happy

Very happy

3

© 2013 Ipsos



Global @dvisor

Regions

Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all?

© 2013 Ipsos



Global @dvisor NORTH AMERICA – Tracking (Canada, United States) Taking all things together, would you say you are very happy, rather happy, not very

happy or not happy at all?

34

28% 29% 27% 28% 28% 28% 28% 29% 27% 26% 27% 26% 27% 29% 26% 30% 27% 30% 30% 28% 25% 30% 25% 28% 28% 24% 26% 28% 25% 25% 26% 24% 25% 26% 24% 26% 23% 25%

57% 56% 57%

58% 56% 57% 57% 57% 58% 59% 58% 58% 58% 56%

59% 56%

59% 56% 57%

57% 59%

53% 57%

56% 56% 59%

59% 55% 60% 60% 57% 61% 61% 61% 60% 58%

61% 60%

85% 84% 84% 86%

85% 85% 86% 86% 85% 84% 85% 84% 86% 85% 86% 86% 86% 86% 86% 86% 85% 83% 82%

85% 84% 83% 85%

84% 85% 85%

83% 86% 86% 88%

84% 84% 84% 85%

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sep2011

Oct2011

Nov2011

Dec2011

Jan2012

Feb2012

Mar2012

Apr2012

May2012

Jun2012

Jul2012

Aug2012

Sep2012

Oct2012

Nov2012

Dec2012

Jan2013

Feb2013

Mar2013

Apr2013

May2013

June2013

July2013

Aug2013

Sept2013

Oct2013

Nov2013

Dec2013

North America Total Happy

Rather Happy

Very Happy

1

© 2013 Ipsos



Global @dvisor LATAM (Brazil, Argentina, Mexico) Taking all things together, would you say you are very happy, rather happy, not very


35

34% 35% 33% 35% 31% 29% 32% 32% 32% 32% 33% 34% 32% 31% 31% 32% 31% 31% 30% 30% 34% 32% 32% 32% 32% 32% 32% 30% 33% 31% 31% 32% 32% 32% 34% 33% 34% 31%

42% 40% 41%

41% 45%

41% 42% 44% 43% 44% 42% 42%

42% 43% 43% 40% 41% 43% 43% 41%

41% 38% 38% 39% 37%

42% 41% 40%

44% 47% 45% 43% 45% 45% 43% 43% 42% 43%

76% 75% 73% 76% 76%

70%

74% 76% 75% 76% 75% 76%

74% 74% 74% 72% 72%

74% 73% 71%

75%

70% 70% 72% 69%

74% 73% 71%

77% 77% 76% 75%

76% 77% 78% 76% 75% 74%

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sep2011

Oct2011

Nov2011

Dec2011

Jan2012

Feb2012

Mar2012

Apr2012

May2012

Jun2012

Jul2012

Aug2012

Sep2012

Oct2012

Nov2012

Dec2012

Jan2013

Feb2013

Mar2013

Apr2013

May2013

June2013

July2013

Aug2013

Sept2013

Oct2013

Nov2013

Dec2013

LATAM Total Happy

Rather Happy

Very Happy

1

© 2013 Ipsos



Global @dvisor EUROPE – Tracking (Germany, France, Spain, Sweden, Great Britain, Belgium, Italy,

Hungary, Poland) Taking all things together, would you say you are very happy, rather happy, not very


36

18% 18% 16% 15% 15% 16% 15% 15% 16% 15% 16% 16% 15% 14% 14% 14% 15% 16% 15% 15% 15% 15% 15% 14% 13% 14% 14% 14% 14% 14% 14% 13% 14% 15% 13% 14% 14% 13%

59% 59% 59% 59% 60% 59%

58% 60% 59% 58%

59% 59% 59% 59% 57% 59% 59% 57% 58% 57% 57% 59% 57% 56% 56% 56% 56% 57% 59% 59% 61%

60% 60% 60% 61% 59% 59% 60%

77% 77% 75% 75% 75% 75%

74% 75% 75%

74% 75% 75% 74% 72%

72% 73% 73% 73% 73% 72% 72%

74% 72%

70% 70% 70% 70% 71% 73% 73%

75% 74% 74% 75% 74% 72% 73% 73%

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sep2011

Oct2011

Nov2011

Dec2011

Jan2012

Feb2012

Mar2012

Apr2012

May2012

Jun2012

Jul2012

Aug2012

Sep2012

Oct2012

Nov2012

Dec2012

Jan2013

Feb2013

Mar2013

Apr2013

May2013

June2013

July2013

Aug2013

Sept2013

Oct2013

Nov2013

Dec2013

Europe Total Happy

Rather Happy

Very Happy

N/C

© 2013 Ipsos



Global @dvisor APAC – Tracking (Australia, China, India, Japan, Russia, South Korea, Indonesia) Taking all things together, would you say you are very happy, rather happy, not

very happy or not happy at all?

37

29% 26% 28% 24% 24% 25% 26% 24% 25% 24% 26% 26% 24% 25% 25% 26% 26% 25% 24% 25% 24% 23% 25% 25% 25% 24% 25% 25% 22% 22% 22% 22% 22% 21% 20% 21% 21% 22%

51% 53% 51%

54% 53% 53% 52% 52% 52% 53%

52% 52% 54% 53% 53% 51% 52% 52% 52% 54% 54%

51% 53% 53% 51% 53% 52% 52%

54% 55% 55% 53% 53% 55% 55% 55% 55% 54%

80% 79% 79% 78% 77% 78% 78% 76% 77% 78% 78% 78% 78% 78% 78% 77% 78% 77% 77%

78% 78%

75%

78% 78% 76% 77% 77% 78% 76% 77% 76%

75% 75% 76% 75% 75% 76% 75%

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sep2011

Oct2011

Nov2011

Dec2011

Jan2012

Feb2012

Mar2012

Apr2012

May2012

Jun2012

Jul2012

Aug2012

Sep2012

Oct2012

Nov2012

Dec2012

Jan2013

Feb2013

Mar2013

Apr2013

May2013

June2013

July2013

Aug2013

Sept2013

Oct2013

Nov2013

Dec2013

APAC Total Happy

Rather Happy

Very Happy

1

© 2013 Ipsos



Global @dvisor G-8 COUNTRIES – Tracking (Great Britain, Canada, France, Germany, Italy, Japan, Russia, United States) Taking all things together, would you say you are very happy, rather happy, not very happy

or not happy at all?

38

21% 21% 20% 18% 18% 20% 19% 20% 19% 18% 19% 19% 18% 18% 17% 19% 18% 19% 18% 18% 17% 19% 18% 18% 18% 17% 17% 17% 15% 16% 16% 15% 15% 16% 15% 16% 15% 15%

58% 58% 57% 59% 59%

59% 58% 58% 59% 59% 59% 60% 60% 59% 59%

60% 60% 58% 60% 60% 59%

58% 59% 58% 57% 58% 59% 58% 61% 61% 60% 61% 60% 61% 61% 60% 61% 60%

79% 80% 77% 77% 77%

79% 78% 78% 78% 77% 78% 79% 78% 77% 76%

78% 77% 77% 77% 78% 77% 76% 77% 76% 75% 75% 76% 75% 76% 77% 76% 76% 76%

77% 76% 75% 76% 75%

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sep2011

Oct2011

Nov2011

Dec2011

Jan2012

Feb2012

Mar2012

Apr2012

May2012

Jun2012

Jul2012

Aug2012

Sep2012

Oct2012

Nov2012

Dec2012

Jan2013

Feb2013

Mar2013

Apr2013

May2013

June2013

July2013

Aug2013

Sept2013

Oct2013

Nov2013

Dec2013

G-8 Countries Total Happy

Rather Happy

Very Happy

1

© 2013 Ipsos



Global @dvisor BRIC – Tracking (Brazil, Russia, India, China) Taking all things together, would you say you are very happy, rather happy, not very


39

31% 31% 30% 26% 22% 25% 25% 25% 26% 25% 25% 27% 25% 24% 25% 26% 27% 24% 24% 24% 25% 24% 27% 25% 25% 25% 26% 27% 25% 24% 24% 24% 25% 24% 22% 24% 22% 24%

51% 51% 49%

53% 54%

52% 50% 51% 51% 52% 51% 49% 52% 52% 52% 51% 51% 52% 50%

53% 53% 51%

52% 52% 50% 52%

53% 51% 51% 55% 54% 53% 52% 53%

54% 53% 55% 53%

82% 82% 79% 78%

76% 77% 75% 75% 77% 77% 76% 77% 77% 76% 77% 78% 78%

76% 74%

77% 79% 75%

79% 77%

75% 77%

79% 78% 76%

78% 77% 77% 76% 77% 76% 77% 77% 77%

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sep2011

Oct2011

Nov2011

Dec2011

Jan2012

Feb2012

Mar2012

Apr2012

May2012

Jun2012

Jul2012

Aug2012

Sep2012

Oct2012

Nov2012

Dec2012

Jan2013

Feb2013

Mar2013

Apr2013

May2013

June2013

July2013

Aug2013

Sept2013

Oct2013

Nov2013

Dec2013

BRIC Total Happy

Rather Happy

Very Happy

N/C

© 2013 Ipsos



Global @dvisor MIDDLE EAST / AFRICA – Tracking (Turkey, Saudi Arabia, South Africa) Taking all things together, would you say you are very happy, rather happy, not very


40

24% 28% 25% 26% 23% 27% 24% 29% 27% 27% 29% 25% 24% 25% 23% 26% 27% 23% 20% 23% 21% 20% 21% 25% 25% 26% 25% 28% 24% 23% 24% 21% 23% 22% 22% 22% 20% 23%

57%

57% 58% 56%

57%

57% 56%

53% 55% 57% 54% 55% 59% 59%

57% 57% 52% 59%

61% 57% 61% 60% 58% 55% 53% 53% 55% 50% 59% 59% 56%

56% 57% 57% 57% 58% 59% 56%

81%

85% 83% 82%

80%

84%

81% 82% 82%

83% 84% 80%

83% 84%

81% 83%

79% 82% 81% 80%

82% 80% 79% 80%

78% 79% 80% 77%

83% 81% 80%

77% 80% 79% 78% 80% 79% 78%

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sep2011

Oct2011

Nov2011

Dec2011

Jan2012

Feb2012

Mar2012

Apr2012

May2012

Jun2012

Jul2012

Aug2012

Sep2012

Oct2012

Nov2012

Dec2012

Jan2013

Feb2013

Mar2013

Apr2013

May2013

June2013

July2013

Aug2013

Sept2013

Oct2013

Nov2013

Dec2013

Middle East / Africa Total Happy

Rather Happy

Very Happy

1

© 2013 Ipsos



Global @dvisor

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© 2013 Ipsos



Global @dvisor

John Wright

Senior Vice President and Managing Director, Global @dvisor

Ipsos Public Affairs +1 (416) 324-2002

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Research Manager, Global @dvisor


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Documents

Ipsos Reid new PPT template · Global @dvisor A Global @dvisory – G@52 – December 2013 TRACKING GLOBAL HAPPINESS Tracking Global Happiness These are the findings of the Global