ipsissima verba April 17, 2013 INTEGRA TED …..." Y ou do not have to be bafßed or even intimated by what lies in front of you. A good specialist in mobile who can partner with you

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! Scarborough Research

has released data showing he local markets in the U.S. for digital media usage last year. The research shows that use of the internet for social net-working was highest in Austin and Seattle (62% of each market!s population).

New Orleans topped all cities for newspaper website access (40%) and Austin led the pack for smartphone inter-net use (57%) and online radio listening (32%). Interestingly, some markets showed up across most of the top 10 listings.

Austin was the only local market to break the top 10 for social networking, newspaper site access (31%), smartphone internet use, and online radio listening. Atlanta was also strong in social net-working (60%) & smartphone internet access (52%).

Canons

Page 2 Resounding Simplicity In Thought

Page 3 ADVANCED TV ABC Grabbing Mon & Tue@10

Page 4 SOCIAL MEDIA Can You Hear Me Now!

Page 5 LEGACY MEDIA New Revenue Sources Offset Newspaper Decline! !

Page 6 CINEMA NOW

’42’

Page 7 MOBILEFIRST Next Customer Experience Frontier

INTEGRATEDMARKETING

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Media Notes Canonical ipsissima verba

Media Notes Vol #662

Giving Credit Where Credit Is Due:Based on an article in marketing charts.comand thoughts by Lance

FOCUS ON

the advancement of new media continues read MNC Briefs blog @ http://sophis1234.tumblr.com/

TOP LOCAL U.S. MARKETS FOR DIGITAL MEDIA USAGE


NO CUSTOMER INTERACTION CHANNEL IN HISTORY HAS GROWN FASTER THAN MOBILE.!

" Think about it. There simply has not been anything in history to top the rapid growth of this platform. As Maurice Saatchi stated, “The mobile landscape in 2013 can appear incredibly complex, arguably more complex than it needs to be.” " He suggests the enormous variety of phone types and operating systems, coupled with multiple advertising formats, tracking concerns, demand-side platforms and real-time bidding meaning that it is a world away from buying ad space in a newspaper of years gone by. " You do not have to be baffled or even intimated by what lies in front of you. A good specialist in mobile who can partner with you can take all of the worry away. A good specialist can reduce the complexity of mobile.

“To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.” " " " Edward R. Murrow "

" This can be done by following one of the most basic of all advertising principles: Make it simple. Simplicity should be our absolute goal. It should apply to all facets of advertising, including mobile which is becoming increasingly important to brands as an advertising medium. " Simplicity in thought is more than a goal. It should be a way that we deal with the cluttered world around us, when everyone is shouting to look here or over there, all at the same time. Simplicity cuts through the clutter. It identifies those who are real vs those brands that are obfuscating the truth with complex notions of solution. It is a new, complex mobile world where it is often easier to complicate than simplify. " KISS, keep it simple, remains a key focus of those who can versus those who merely talk about it. You want those who can. It is called Resounding Simplicity In Thought.

Bits & Pieces Week of 040113

Weekly Average Ratings BROADCAST MORNING NEWS SHOWS ABC: #GMA# 5.34 million + 0.26NBC: #Today# 4.64 million - 0.08 CBS: #Early Show# 2.79 million+ 0.02 BROADCAST LATE-NIGHT SHOWS NBC: #Tonight# 3.53 million+ 0.20 ABC: #Kimmel# 2.86 million+ 0.00 CBS: #Late Show# 2.56 million - 0.11 Week of 040113

BROADCAST EVENING NEWS +/- lastNBC: #Brian Williams! 8.38 million + 0.01 ABC: #Diane Sawer# 7.40 million- 0.41 CBS: #Scott Pelley# 6.41 million+ 0.03

Sunday 040713

BROADCAST SUNDAY AM NEWS CBS: #Sunday Morning# 5.86 millionCBS: #Face The Nation! 3.26 million+ 0.33 NBC: #Meet The Press# 2.71 million+ 0.10 ABC: #This Week# 2.50 million + 0.00 FOX: #News Sunday# 1.09 million - 0.09 UNI: #Al Punto# 0.86 million - 0.07 "

“Why would you wait for anything to come to you.”" Herman Globbops famed master of thought and wisdom

"

" "

MNC are not printed. They are only released digitally.

“When in doubt remember: It’s all about baseball.” Lance For more baseball, go to: http://overtheshouldermlb.wordpress.com/

Ap

ril 17, 2013

! “Right or wrong the customer is always right.” Marshall Field

On your smartphone, scan with

any QR reader.

Media Notes Canonical Vol #662

Giving Credit Where Credit Is Due: From an article in mobile marketer .com 040813 with thoughts &

observationsof Lance.

Linkedin has passed 200 million members. ! ! http://www.cnasophis.com

The more you know,

the better you are.


ABC GRABBING MON & TUE 10P (ET) PRIME HOUR

former cbs stronghold could be boom for abc affil’sMONDAY 04.08.13

CBS #NCAA Championship#

22.43 million viewers 14.0/22HH

TUESDAY 04.09.13

CBS #NCIS#


WEDNESDAY 04.10.13

FOX #American Idol#

11.98 million viewers 7.5/12 HH

THURSDAY 04.11.13

FOX #American Idol#


FRIDAY 04.12.13

CBS #Blue Bloods#


SATURDAY 04.13.13

CBS !48 Hours#


SUNDAY 04.14.13 CBS #The Masters#

17.97 million viewers 10.2/21HH NOTE: Season average ratings are “Most Current” measurements which are Live+7 day DVR viewing when available (2+ weeks after airdate), combined with Live, Same Day DVR viewing for the most recent 2 weeks.

Source: The Nielsen Company.

If you haven!t

noticed, there is quite a shift

happening at the most

meaningful hour on

television, the 10P prime

time slot. Long a stronghold

of CBS, where “Hawaii 5-0”

carried viewers into the

local 11P newscasts on

Monday evening for CBS

affiliates and what “Vegas”

was doing for CBS earlier in

the year at the 10P hour,

now appears to be shifting

toward ABC.

" On Monday

evenings, “Castle” now

beats “Hawaii 5-0” by a

million or two viewers

regularly. On Tuesday

evenings at the same crit-

ical time, “Body of Proof” is

beating the lame CBS

replacement “Golden Boy”.

This past week, it won by 1

million viewers.

" The reasons are

simple. CBS let #Hawaii 5-0!

revolve around inane scrip-

ting, and the involvement of

Christine Lahti made the

program unwatchable. Only

now, when a romance is

building between McGarrett

and Catherine, is there hope

of recovery. That plus good

scripts may do the trick.

" On Tuesday

evenings, CBS suits forced

us to watch an unwatchable

program about a kid police

commissioner with an inane

jump back and forth 7 years

from beginning to the end

and replaced a growing

“Vegas” that had fascinating

character development.

“Body of Proof” added Mark

Valley to the cast and

ratings have taken off. The

romance between Valley &

Delany works.

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ADVANCED TELEVISION

HBO’s ‘The Newsroom’ Season Two will debut on Sunday, July 14th

If you like Media Notes give us a LIKE on our facebook page... at www.facebook.com/CNASophis. We would appreciate it very much.

“This instrument can teach, it can illuminate; yes, and it can even inspire."But it can do so only to the extent that humans are

determined to use it to those ends. "Otherwise it’s nothing but wires and lights in a box.” Edward R. Murrow October 15, 1958.

Networks ranked by total viewership

Giving Credit Where Credit Is Due: From observations of Lance Television ratings from The Nielsen Co. Image credit: tvline.com


" The familiar phrase

was a constant a fews years back when fewer cell towers allowed communications to sputter was #Can you hear me

now?!. Today, they are every- where and mobile is the main device to interact socially.

" Bryan Gonzalez,

director of social entertainment at at the Entertainment Tech-nology Center @ USC, wrote about social growth. According to a study by Edicon Research, 51% of Americans over the age of 12 are on Facebook. We've reached the point where social networking is accepted as a legitimate platform that people use to connect with one another. Methods for connect-ing people have evolved from hand written messages, to the telephone, to email and texting. These have all been technological steps allowing people to reach each other in an instant.

" Social media

represents the next evolution in connecting people, moving beyond the simple message, allowing people to connect on

a more personal and present way. Moving beyond the one-to-one message, social media allows people to share and learn from their circle of friends with little effort. The evolution of communication in our personal lives greatly influences how we see the world around us.

" Gonzalez notes, that

many of us first learned about the earthquake in Japan or the death of Osama Bin Laden, not through traditional news channels, but through a friend's Facebook wall post or Tweet. This shift in how we discover new information has a profound impact on how we consume everything from news, to entertainment, to physical products. The real strength of social media lies in discovery and influence. A person's close social circle behaves as a filter that presents them with the best news, content, and ideas. Entertainment is a great example of what will thrive in the future social media landscape. Of little surprise, 65% of Facebook shared

content is entertainment related. The water-cooler conversation about TV shows and movies has moved to the online world, inviting a large group of people to participate in the dialogue. "

" Software developers

are hard at work exploring the best way to leverage the social media conversations and turn them into business and entertainment opportunities. By using the trust people have with their social media circle, a business or an entertainment experience can be enhanced by allowing a person's social network to participate. A

friend's recommendation of an

obscure movie or a unique selling proposition at a store will travel faster and have more weight than you can imagine. Influence generated through

social media has become a valuable tool to combat the noise on the web. Nearly 2/3rds of this is done via mobile

" There is a bright future

ahead for social media. Mobile is the key. #Can you hear me now!!

ITS A WHOLE NEW WORLD You have to make sure that your message is in the media form THEY USE, not the ones you think

are important.

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ril 17, 2013 understanding it.

SOCIAL MEDIA NOW

“Social Networking accounts for 1 of every 6 minutes spent online.” comScore

THERE IS A BRIGHT FUTURE AHEAD FOR SOCIAL MEDIA

“Mobile creates a more dynamic ecosystem.” Mark Zuckerberg Co-founder # Facebook


Giving Credit Where Credit Is Due:Based on an article by Bryan Gonzalez in mediabiz bloggers.com 070111 along with thoughts by Lance Photo Credit: microsoft

CNA | SOPHIS is a proud

member of the one network



Giving Credit Where Credit Is Due: From an article in marketing charts.com 040913 and thoughts by Lance

Photo credit: marketing charts.com

The average Facebook post lifetime is 22 hrs, 51 min. Thus, you probably shouldn’t post more than once a day.

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ril 17, 2013

“Success is often just an idea away.” Frank Tyger American cartoonist and humorist

LEGACY MEDIA NOW

NEW REVENUE SOURCES HELP OFFSET DECLINE" Maybe, Warren Buffet

knows what he is doing when it comes to buying up newspapers in spite of the contrary trends of dwindling readership and drop in revenue. Now, new revenue sources are helping offset the decline in newspaper ad spending.

" Although newspaper

ad revenue dropped by 6% last year, marking the 7th consecu-tive year of declines after a 7.3% fall last year, new figures from the Newspaper Association of America (NAA) suggest a changing composi-tion of revenues that have moved beyond advertising and circulation trends only. These new results contain some positive signs for the industry: overall revenue for US news-papers fell by a more modest 2% last year, as various other sources saw gains.

" These new sources,

which include digital consulting

for local business and e-commerce transactions, grew by 8% last year, and now account for a significant 8% of total revenues.

" Based on figures

provided by 17 companies that represent roughly 40% of the weekday print circulation in the US and close to half of all newspaper media revenue, the NAA estimates that of the $38.6 billion in total newspaper revenue last year:

$18.9 billion was from print advertising (46% share), down 9% year-over-year.

$3.4 billion was from digital advertising (11% share), up 4%.

$2.9 billion was from direct marketing, niche and non-daily publications (8% share com-bined), down 5%, 1% & 6% respectively.

$10.4 billion was from circu-lation revenues (27%), up 5%.

$3 billion was from “new” revenue sources (8%), up 8%. The NAA study also breaks down the new revenue sources into various segments. While the data doesn!t show each segment!s contribution to over-all revenue, year-over-year

trends are provided by some of the participating companies. These trends show that among the new sources:

Revenue from digital agency and marketing services grew by 91%.

E-commerce and transaction revenue increased by 20%.

Revenue from event marketing dropped by 9%.

Commercial delivery revenues slipped by 2%.

Revenues from commercial printing dipped by 3% and

Royalties, licensing and rental activities, fell by 3%.

If you continue to do what you did before, you’ll get what you got. And that’s not good.


" Based on the life of baseball great, Jackie Robinson, !42! was #1 at the box office this week-end, opening to an estima-ted gross of $27.3 million. Starring Chadwick Boseman as Robinson and Harrison Ford as Brooklyn Dodgers General Manager Branch Rickey, !42! finished well ahead of #Scary Movie 4!, which grossed an estima-ted $15.1 million to finish #2 in its opening weekend. " The animated feature #The Croods! repeated at #3 taking in an estimated $13.2 million to run its four week total to $142.5 million. #G.I. Joe: Retaliation! took in $10.8 million falling from #2 to #4. Last week!s box-office champ, #Evil Dead! fell to #5 with $9.5 million, a 63% falloff from its opening weekend gross. #Jurassic Park 3D! ($8.8 million); #Olympus Has Fallen! ($7.3 million); #Oz The Great and

Powerful! ($4.9 million); #Tyler Perry’s Temptation: Confessions of a Marriage Counselor! ($4.5 million) and #The Place Beyond the Pines’ ($4 million make up the top 10 for this past weekend. " The big opening of !42# is a record for a baseball movie in terms of straight dollars, topping the $19.5 million debut of #Moneyball# in 2011. Factoring in higher ticket prices, the #13.7 million debut of 1992!s #A League of Their Own# would have been on par with !42# in terms of inflation-adjusted dollars. ! "42# was brought onto the Brooklyn Dodgers team in 1947 as the Major Leagues# first black player. “It!s a story that has so much emotion to it. Jackie Robinson!s life had such an influence on our country”, said Dan Fellman, head of distribution for Warner Bros., who noted that all Major League players

wore No. 42 on Monday# for Jackie Robinson Day, the 66th anniversary of his Dodgers debut. “Think of what a tribute that is for what he accomplished. Every player wearing 42 on his back.” With generally good reviews, !42# drew in older crowds, with 83% of the audience over 25. " Internationally, the power of Tom Cruise with #Oblivion# opened with $61.1 million in 52 countries. It opens in the U.S. this Friday. If #Oblivion# packs in comparable domestic crowds, it will help maintain the action-star momentum Cruise regained with 2011!s #Mission: Impossible - Ghost Protocol!. That return to box-office luster came after some fitful years that followed odd turns in his personal life, culminating with the breakup of his marriage to Katie Holmes last year. It appears he is back on top.

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01

3

“That which grows fast, withers as rapidly. That which grows slowly, endures.” Josiah Gilbert Holland

CINEMA NOW


Giving Credit Where Credit Is Due: From an article by Associated Press 041413thoughts by Lance and information from boxoffice mojo.com

CINEMA NOW THE 1ST SCREEN

’42‘ EXPLODES TO #1 DOMESTICALLY " " ‘oblivion’ opens internationally with huge $61.1 million

#The Twilight Saga: Breaking Dawn Part 2! IS COMING TO THE U.S. NOVEMBER 16th. Will your brand be on the big screen?

’42’ was #1 domestically with $27.25 million this past weekend. ‘Oblivion’ topped the international charts for the weekend with $61.1 million..


" The mobile

customer experience is critical to business success. Few would argue that mobility introduces new opportunities to to provide unique value to customers...distinct from the value of an organization provides on a fixed inter-net. Having a mobile channel is no longer the competitive differentiator it once was. It is rapidly becoming a channel where consumers expect to trans-act with their preferred companies across a number of industries. " Consumers have an unprecedented expectations about the mobile experience. Harris Interactive surveys on behalf of Tealeaf over the past five years have consistently shown that customers have very little patience for poor online experiences and the most recent data shows that the

bar has been set even higher in the mobile channel. In the 2011 Harris Interactive mobile transactions survey, 80% of adults who conducted a mobile transaction in the past year said that they expect the experience to be better than or equal to in-store, and 85% expect the experience to be better than or equal to the experienced offered on the desktop web.

47% of users expect the mobile experience to be better than the experience in-store.

80% of users expect the experience to be better than or equal to in-store.

85% expect the experience to be better than or equal to online using a laptop or desktop computer. " The impact of the mobile customer experience crosses

channels and goes social. Given that the mobile channel is still quite new, consumer expectations might be unreasonably high. In fact, the survey found that when expecta-tions aren!t met, mobile users are very likely to take their business elsewhere: 63% of users surveyed would be less likely to buy from the same company via other purchase channels (online, in-store) if they encountered a mobile transaction problem. " How do users share poor experiences in the mobile channel?

40% of users share via a social media channel (Facebook, Twitter et al).

60% share via in-person conversations with friends and families. " Point is: Mobile is here and you have to understand it.

The more you know about mobile, the better chance you have of reaching her. ”If you don’t have

a mobile strategy, you don’t have a future strategy.” Eric Schmidt, Exec Chairman Google


Giving Credit Where Credit Is Due: From an article in tealeaf.com white paper 040913and thoughts by Lance Photo credit: Microsoft

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MOBILE IS THE NEXT FRONTIER ! do you know?

“I am always doing that which I cannot do, in order that I may learn how to do it.” Pablo Picasso

Check out my blog at http://sophis1234.tumblr.com/

This week

features

‘Showrooming

Secrets’. Check

it out today.

MOBILE FIRST

“This is not a trend but a fundamental shift in how we consume media. There is a mobile component to everything your

audience does and you need to plan accordingly.” Rachel Pasqua

Documents

ipsissima verba April 17, 2013 INTEGRA TED …..." Y ou do not have to be bafßed or even intimated by what lies in front of you. A good specialist in mobile who can partner with you