www.iprospect.com Sources: Nielsen, eMarketer, Forrester

Pho

to: L

ondo

n 20

12

Explosive growth in mobile and social in the past four years:

Facebook accounts

901%901

million90

million

Monthly video viewership

330%43

billion13

billion

2008

4.7billion

2012

4.9billion

2008

2,500hours

2012

5,530hours

The 2012 Viewer is Really Connected Olympic-Sized Consumption

There has been explosive growth in mobile and social since The Beijing 2008 Olympic Games. This year, more than 4.9 billion people around the world are expected to watch The London 2012 Olympic Games, including over 211 million Americans.

Viewers world-wide: Hours of coverage Viewer connectivity

1 in 3

20122012

viewers own and personally use 3 connected devices

325

2008

That’salmost 70%

of the World’s population!

That’s more than 325 hours per day. To watch every minute recorded, it would take a person

230 days of non-stop viewing to get through all the

footage

All eventsto live streamfor the first time ever this year

Smartphones

456%106.7million

18.9million

Twitter accounts

29,900%300million

<1million

Tweets per day

12,627%140

million1.1

million

Tablets

456%54.8million

Didn’texist!