iProjector

Lauren Broderick

Alex Cox

Eryn Eledge

Katie Keller

Dan Rosario

Agenda

• Product Offering

• Mission Statement

• Product Position

• The Market

• Competition

• Marketing Objectives

• Distribution

• Pricing

• Marketing Communications

• Financials

• Q&A

Product Offering

Built-in projector implemented in the next generation of iPhones

Mission Statement

“iProjector aims to provide consumers with the ability to conveniently share

information with others.”

Product Position

• Technology Industry

• Smart Phone Category

• High Quality

• Convenience in Technology Innovation

Target Market

Market Needs

• Ages 17-50• Middle to Upper Class• Need & Appreciation for Technology

Market Segments

• Geographic's

• 43 Countries

• Demographics

• Ages 17 to 50

• Professional and Technological Occupation

• Students

• $36,000 +

• Behavioral and Psychographic Factors

• Customer Loyalty

• Regular Users

Market Size & Growth

Market Trends

• Higher Screen Resolution

• Gaming Capabilities

• Higher Availability LTE

• Higher Focus on Low-End Devices

Competition

Marketing Objectives

• Awareness of Conveniences

• Convince Consumers of Need

Distribution

• Apple • Third Party Facilities • Suppliers

Pricing

• Standard Apple Pricing

• With a 2 Year Wireless Contract• $199 (16 GB) • $299 (32 GB)• $399 (64 GB)

• No Contract• $649 (16 GB)• $749 (32 GB)• $849 (63 GB)

Marketing Communications

• Advertising

• Commercials

• Print Ads

• Personal Selling

• Demonstrations

• Retail Stores

• Trade Shows

• Public Relations

• Key Notes

• CES

• Sales Promotions

• Wireless Contract

Financials

Break-even

Overview

iProjector will satisfy iPhone consumers with a need to share information in a

convenient way.

Questions?

References

Apple Inc. Apple reports third quarter results, 2013. Web. 16 Oct. 2013. http://www.apple.com/pr/library/2013/07/23Apple-Reports-Third-

Quarter-Results.html Brookstone. (2012). Pocket projector for iPhone4 and 4S devices.

Retrieved from Brookstone: http://www.brookstone.com/pocket-projector- for-iphon4?bkiid=SearchResults|CategoryProductList|755165p

Costello, Sam. (2013, September 8). A list of Information about every U.S. iPhone Carrier. iPhone/iPod. Retrieved December 4, 2013, from

http://ipod.about.com/od/introductiontotheiphone/a/Info- About-Every- U-S-Iphone-Carrier.htm

Ricknas, M. (2013, December 5). Four trends that will shape the smartphone market in 2014. Retrieved from

http://www.citeworld.com/mobile/22749/smartphone-trends-2014 Samsung. (2012). Samsung galaxy beam. Retrieved from Samsung:

http://www.samsung.com/global/microsite/galaxybeam/feature.html