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7/28/2019 IPR and Emerging Technologies - 2009
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Intellectual Property Rights and
Emerging Technologies
Presented by
Poorvi Chothani, Esq.
LawQuest, Mumbai
www.lawquestinternational.com
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Copyright 2008 LawQuest.All rights reserved.
Word Intellectual Property Organisation (WIPO),
World Trade Organization (WTO)TRIPS
Paris Convention for the protection of Industrial Property
Patent Co-operation Treaty (PCT)
Budapest Treaty
All Signatory countries need to ensure Intellectual Property Rights (IPR) Protectionwithin their jurisdiction.
IntellectualProperty
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Relevant Indian Laws*
The Patents Act, 1970
The Copyright Act, 1957 The Trademark Act, 1999
The Designs Act, 2000
The Information Technology Act, 2000
*As amended from time to time and with theirsupporting rules.
http://www.ditto.com
G
http://www.bridgew.us/library/ipr/index.cfm7/28/2019 IPR and Emerging Technologies - 2009
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Copyright 2008 LawQuest.All rights reserved.
IPRs - An Exclusive, Time Bound, Right Over
A Creation
Copyrights
Trademarks
Patents
Designs
Trade Secrets
Data
Geographical Indications
Domain Names
http://news.sawf.org/Bollywood/27828.aspx
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Emerging Technologies
Digitization
Electronic distribution
The Internet
Nanotechnology
Bio-technology
Move from physical assets
to intangible assets
http://www.ditto.com
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Effect of Emerging Technologies
Innovation
Mobile Technology
Electronic Storage Devices- iPods, iPhones, Smart Phones
Growth of new industriese.g. BPO
Efficiency
Savings
Prolific Publishing Opportunities (specialized websites,blogs, portals)
Customer Centric AdvertisingSMS and Voice Advertising,
search engine advertising
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Copyright 2008 LawQuest.All rights reserved.
Some Familiar Elements that Require
Protection
Fabric Designs
Garments
Accessories Logos
Embellishments
Traditional Arts
CDs, DVDs Music
Mechanisms
http://www.ritukumar.com/
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Copyright 2008 LawQuest.All rights reserved.
IPRand Business
How To Protect Your Brand What Makes A Good Trade Mark
What Can A Brand Consist Of Selective Patent Protection
How Long Does IP Protection Last
How To Protect The Design Of Goods
The Difference Between Registered AndUnregistered Designs
The Benefits Of Registered DesignProtection
http://www.wendellrodricks.com/fashion.htm
http://tanishq.co.in/index.htmlhttp://tanishq.co.in/index.html7/28/2019 IPR and Emerging Technologies - 2009
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Copyright 2008 LawQuest.All rights reserved.
Trademarks
A Trademark is a means of identification ofgoods or services, a symbol which anorganisation or person wises the consumer toidentify with its goods or services as
opposed to that of the competitor
Registration of Trademarks is governed byThe Trademarks Act, 1999
Protects logos and brand names, and mayalso apply to a distinctive way of stitching,pattern, trade dress, etc.
T
http://www.indiatrademarks.org/
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Copyright 2008 LawQuest.All rights reserved.
Trademarks and Service Marks
A Trademark` May Consist Of One or a Combination of the following:
A Stylized Word
Invented Word or Logo
Letter or Signature Numeral, Brand, Heading, Label
Name Written In A Particular Style
The Shape Of Goods
Trade Dress the 1999 amendment protects shape of goods andcombination of colour
The Trademark to be registered should not be deceptively similar to anexisting mark of another person and not be expressly prohibited under the
Act.
T
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Copyright 2008 LawQuest.All rights reserved.
The intellectual property rights like logos, names and labels are
protected by Trademark Law
Protection of Logos
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Copyright 2008 LawQuest.All rights reserved.
Trademarks and The Internet
Domain NamesImportance Of Maintaining Similarity
Global Impact Of Trademarks
Domain Name DisputesClaimants Reliance On Trademark Ownership Misdirection Of Search Engines
Dilution Of Famous MarksMalafide Use, Parody And Commentary
Trademark Infringement And/Or Passing Off (Misrepresentation) In
Multiple Jurisdictions
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Duration ofa Trademark The present term of registration of a
trademark is ten years, which may be
renewed for further periods of tenyears on payment of prescribedrenewal fees.
Failure to use a registered trademark
for a continuous period of five yearsmay result in cancellation. http://www.ditto.com/
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Copyright 2008 LawQuest.All rights reserved.
Copyright Subsists In
Artistic Works
Original Literary
Computer SoftwareOriginal Literary
Computer Software
Dramatic Work
Musical Works
Artistic Works
CinematographicFilms
C
http://www.ritukumar.com/
Photographs
Sound Recordingsetc
Dramatic Work
Musical Works
CinematographicFilms
Photographs Sound Recordings
etc.
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Copyrights
Copyright is an exclusive right
granted to the author of an original
work for a limited period of time withthe right to exploit that right.
C
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Bundle of Rights
Copyright gives the author of a literary, dramatic or musical work, theright to:
Reproduce the work in any material form including the storing of it in any
medium by electronic means Issue and Distribute Copies
Perform the work or Communicate the work
Make Films or Sound Recordings
Make Translations and/or Adaptations and all the above rights for suchadaptations
Publicly Display the Work Transfer any of these rights, either as a bundle or individually to another
party
C
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Term of Copyrights
Copyright is granted for:
Literary Works: 60 years from the death of the author (From the calendar yearfollowing the year of death)
Broadcaster Rights: 25 years from the year following the first broadcast;
Photographs and cinematographs, sound recordings, 60 years (From the calendaryear following the year of publication) .
Copyright is subject to certain limitations
Statutory Licensing Fair Use Exceptions
Compulsory Licensing
C
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Copyright and Emerging Technologies
Traditionallycopyright wasintroduced to protect printedmaterial
The legislature and the courtsstruggle to keep up astechnology changes and new
media emerge.
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Digitization of Traditional Copyrightable
Material
Wall papers
Mobile content
Music, video, images downloads fromthe internet
Video streaming (MTV overdrive, abroadband internet video-on-demand service)
Blogs
Podcasting
Subscription digital music stores-itunes and mtvs urge
Tivo
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Copyrights and Emerging Technologies
Copyright protection for software
Patentability of embedded computer programs with technicaleffect
Patent protection for software in the united states Version recordings and remixes (after two years of original
sound recording)
Peer to peer downloads
iTunes, YouTube
Rampant plagiarism
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Copyright 2008 LawQuest.All rights reserved.
Designs under the Designs Act
http://www.ditto.com
New or original, not previously published or
used in any country
Relate to features of shape
Configuration, pattern or ornamentation appliedor applicable to an article
Features should appeal to and should be judged
solely by the eye
Design must appear and should be visible on the
finished article, for which it is meant
Should not include any Trademark or property
mark or artistic works as defined under the
Copyright Act, 1957
D
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Patent Protection
Protects inventions
Aninvention means a new product orprocess involvingan inventive step and capable of industrial application(S. 2(1)(j))
Granted to Innovative, Novel Products and Processes
Designers may be able to patent new, inventive and usefuldevices.Artistic creations cannot be patented andtherefore patents are not widely adopted by designers from
fashion industry.
Inventions by Buck Weimer and CSIRO which controlodours and body temperature respectively in garmentshave been successfully patented in the US
http://www.colorjewels.com/
http://www.colorjewels.com/http://www.colorjewels.com/7/28/2019 IPR and Emerging Technologies - 2009
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Copyright 2008 LawQuest.All rights reserved.
Patented Diamond Setting - USPTO
U.S. Patent Mar 20, 2007
US D538,700 S
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Copyright 2008 LawQuest.All rights reserved.
Going Forward
Creativity Is Key To Success In ThisIndustry
It Is Essential To Protect And ToEnforce Creativity and EnsuingIntellectual Property Rights
Necessary To Increase Awareness OfRights and Penalties for Infringement
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Examples - IPR Violations
Infringement of a trademark,
copyright, patent or other right
Passing off
Unlicensed use of a trademark orcopyrighted work
Data theft, identity theft and mail
fraud
Purchasing counterfeitmerchandise
Software, Book, CD and DVD
piracy
T
http://www.ditto.com
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Contact Details
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Mumbai400021, India.
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