iPOTT Advantage 2012

8/13/2019 iPOTT Advantage 2012

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Getting you there.

iPOTT Advantage

Your perfect go-to market strategy


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What are we?

iPOTT is a unique, unbiased platform for software product

companies world wide to reach their target markets

--------------------------------------------------------------------------------Who we are?

iPOTT is an end to end provider of innovative & cost effective

services in the areas of knowledge management, sales

enablement and consulting

iPOTTAn Overview


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iPOTTServices are designed to ensure maximum benefit is derivedby using them in various combinations

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Exposure Credibility Profitability

Any software product must be

visible to all segment of users

Any software product must build

credibility in order to retain theimpact of the visibility

Profitability obtained after ensuring

credibility will only lead to morevisibility and the success cycle.

iPOTT Services Framework


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iPOTT Services

Types of Services Knowledge Services Sales Enablement Advisory Services

Off Line

Trade Mark

Patent

Copyright

IP Sale

Snail Mail

AdApt

S-O-W

I Comm

Connections

Trust IT

Enhance IT

Safe IT

Sell IT

On Line

Splash Ads

Soft SEM

I mail

Expertise, Popularity, Partnerships, Quality

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What we are proposing

Packaged offer which covers end-end go to

market strategy for your product

The strategy will cover the following:

Market Positioning

Product Branding

Lead generation

We will pilot the go-to market in a selected

geography

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How we will go about

STEP 1: Product Branding Study current Brand philosophy

Create Brochures, Presentations, Product Demo, website

communication strucure

STEP 2: Market Research

Identify pilot market and define segment

Create value proposition

Prospect Database for the pilot region

STEP 3: Product campaign

Snail mail, e-mail, PR, & cold calling

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How we go about..

STEP 4: Resource identification Select and train personnel for enabling sales

Create and provide sales enablement material like calling scripts,

introduction mails

STEP 5: Lead generation

Hand hold resource for a fixed period of time for lead generation

STEP 6: Handover

Handover the entire process, information & resources to the company

to taking it on for the pilot region

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How to go about

Get us to talk to you on the option

Allow us to plan and propose

We will fix the initial parameters like pilot period

and demography

Get set to go for your goal!

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Documents

iPOTT Advantage 2012