7/25/2019 ipl article 11.docx
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IPL helps Sony Max trumpStar Plus in ratings raceViewership in
ratings points has gone up by 30% compared to last yearUrvi
Malvania | Mumbai April 24 20!" #ast Updated at 00$20 &'
Add'his &haring (uttons
5
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orays into cricket gear +i,
As the ndian )remier #eague *)#+ continues on its ,ourney in
this edition the
tournament-s viewership continues to grow as compared to last
year.
/or the !4 cricet matches held between April 1 and April !1 the
tournament registered
a 30 per cent increase in average television ratings *'V+ rom
3.2 in )# to 4.! in )#
1. 'his data includes viewership rom &ony Ma5 &ony
&i5 &ony Aath and &ony 6i5
*rom April !0+ and represents viewership in the 'AM 7& 48
all ndia maret *viewers
more than our years old rom cable and satellite households
across ndia+.
9hile the viewership in ratings points has gone up by 30 per
cent the reach o the )#
this season has also increased over last year. /rom !31 million
uni:ue viewers last year
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the tournament has reached !4" million uni:ue viewers this year.
n terms o percentage
o the total 'V viewing universe )# reached "2 per cent while )#
1 has so ar
reached "4 per cent.
)erhaps the most encouraging actor in the viewership data or the
)# this year is the
act that the average time spent per viewer per match has gone up
by ! per cent
indicating greater sticiness to the content. ;ach match was
viewed on an average or
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