IPcelerateIPsmartSuite™

Paul V CampetellaSr. Director, Market Development

pcampetella@ipcelerate.comTel: 917-783-0777

Fax: 800-427-6698

Who is IPcelerate?

• Developer of VoIP software and technology that provide customers with measurable business impact

• Cisco Technology Development Partner• Oracle certified Embedded Systems Partner• IPcelerate history

– Selsius Systems 1997-1998– Cisco Systems 1998-2004– IPcelerate 2004-

• Locations– HQ in the Dallas, Texas– Development offices in: New Brunswick,

NJ & New Delhi, India• National sales force - US Based• CEO, Kevin Brown Published by Cisco Press

Cisco CallManager

Cisco CME

Cisco UC500 SBCS

Enterprise

CallManager

SMB

CME

Mid-Market

CallManager

SB

UC500 SBCS

IPsession/IPstudio/IPvideo

IPsmartSuite™ for CME(June 2008)

IPsmartSuite™

IPsession/IPstudio/IPvideo

IPcelerate solutions for Cisco UC

• In 2008, when customers think about a ‘phone’, this is what comes to mind…

Market Expectations

• Notice they are not buying applications… they are buying phones

Market Expectations

• An icon-rich phone experience out-of-the-box

OR

Options to implement – You have a choice

• An icon-rich phone experience out-of-the-box

• A blank phone experience which forces the partner, customer, and even the Cisco sales rep to become experts on applications

OR

Options to implement – You have a choice

• Selling the experience, not the application– Show what they can do with ‘this

phone’– Talk about the experience provided by

‘this phone’• Don’t make it about the application

• Question:– When you bought this phone,

did you buy individual applications, or did you buy a good phone that had what you needed built-in ?

A simplified Sales methodology

• Some things to remember:– The partners Cisco is recruiting sell phones– This partner has been doing so for years, possibly

decades– They know how to sell phones– They don’t sell applications– Let’s give the partner a cool, – Innovative, business-impacting phone

to sell

Choosing the right approach

Business- impacting IP Phone Experience…Talk about the phone experience as it relates to specific functions of the customer’s business

…extended to Specific IndustriesTalk about specific vertical requirements

…easy and familiar user interfaceIcon-driven from the Cisco IP Phone display

…plug-and-play with the UC 500 out-of-the-boxNo customization required

…easy to install softwareNo / Minimal IT staff required

…remote web access, anywhere, anytimeEasy partner access for administration

This is IPsmartSuite for your SMB Partner !

A Whole New IP Phone Experience

• Different industry, Different experience

SKU Description List

IPsmartSuite SW Package Set of pre-configured applications to integrate with Cisco’s SBCS. Customers can select one vertical application: healthcare, legal, retail, or office. Package does not comes with user licenses (Sold Separately) Solution must be loaded on an independent server platform.

$495 USD

IPsmartSuite HW Package IPsmartSuite SW package, pre-loaded on a standard, IPcelerate-certified server platform. Package does not comes with user licenses (Sold Separately)

$1495 USD

IPsmartSuite License Block Additional blocks of four (4) IPsmartSuite licenses $495 USD

IPsmartSuite Maintenance Additional year of maintenance $95/$285 USD

IPsmartSuite Pricing

IPsmartSuite can be purchased through Westcon AU

• Targeting the Cisco SMB Partner for a new phone experience

• GOLDGOLD Certification: $995 USD– 1 8 User S/W Demo– Sales & Technical Training– 2 additional 8 user SW

versions for References– 30% discount

• SilverSilver Certification: $695 USD– 1 S/W Demo Version– Sales & Technical Training– 15% discount

IPsmartSuite Partner Programs

IPsmartSuite Healthcare Questions

• Would interacting with applications on your Cisco IP phone in a way you already do on your cell phone and PC make using the phones more familiar to you? (IPsmartSuite Dashboards give the same icon-oriented look and feel as many of the hottest cell and Smartphone technology out today)

• Would automating your patient appointment reminder process streamline your clinic and save valuable time and money? (Do away with the manual process of calling patients to remind them of their Doctor appointment. IPsmartSuite includes a Calendar application to set-up appointments and generate automatic reminder calls to patient home/cell numbers by specific dates and times )

• Would being notified when a new patient checks into the clinic when the front desk is unattended assist in streamlining your clinic processes? (The Lobby phone dashboard acts as a kiosk for patient check-in and alerts doctors and staff of arrival with corresponding patient information on their Cisco IP Phone LCD)

• Would being able to view when new patients have arrived (early, late) through your Cisco IP phone speed the patient viewing process? (i.e. Patient visit ends early, from the examination room the Doctor views a new patient has arrived early and can now see them. Ability to see additional walk ins leading to maximizing revenue potential)

IPsmartSuite links

IPsmartSuite Landing Pagehttp://ipcelerate.com/ipsmartsuite.html

Partner Program info:http://www.ipcelerate.com/ipss-partner-program.html

IPsmartSuite questions, documentation & general info: http://www.ipsmartsuite.com

IPsmartSuite introductory & detailed training courses at:http://ipceleratetraining.webex.com

IPcelerateIPsmartSuite™

Paul V CampetellaSr. Director, Market Development

pcampetella@ipcelerate.comTel: 917-783-0777

Fax: 800-427-6698

Q&A