1. What types of magazine and target audiences has IPC
beenassociated with over the years?
The IPC has had links with magazines that focus on the interests
of the population.
They mainly have an interest in Hobbies with magazines such as
the CaravanStamp Magazine and Amateur Photographer. They also focus
on sportingmagazines that will appeal to men predominantly such as
Rugby World and WorldSoccer. Later in the 1900s the IPC took
advantage of the flourishing music sceneand became involved with
NME therefore appealing to a wider range.
In the same decade they also focused on the television scene
which was alsobecoming popular by releasing the TV Times. By doing
this they are increasing thereoverall readership and again gaining
readers. Finally they even target specificwomen with the magazine
Womans Own which would later get dropped. Eventaking advantage of
the market of women they will appeal and will get an
increasedreadership for the period of time.
8/3/2019 IPC and Bauer Task 4A
2/2
2. Why might IPC be an appropriate publisher for a new
musicmagazine? What sorts of genres of music/types of
magazinesmight they be likely to publish? Why might alternative
publishers
like Bauer be appropriate?IPC have had many different magazines
from throughout there time in the industry.By working with NME they
would be able to establish a name for the magazine andby having a
long running partnership with many magazines they would be able
towork well with NME and make them into a strong competitor in
there market. IPCwould be likely to release many magazines on to
the market due to the fact that theyaim to have such a wide range
target audience. It would be highly appropriate for theto release a
main stream POP magazine due to the fact they have magazines suchas
Now which focus on gossip of celebrities and is very popular like
the mainstreamPOP genre therefore they do not need to establish a
specific. Another genre thatwould be appropriate to be released in
the market would be the hip hop magazine
due to the fact that it is more of a genre that appeals to the
male genderstereotypically. Therefore successful magazines such as
Nuts have a malereadership in there market so therefore hip hop
would also have an establishedaudience. However it would be
unnecessary to bring out a magazine such as IndieRock due to the
fact there is a magazine that focuses on that which is NME. This
isthere specialist area.
A company such as Bauermight me more appropriate for a music
magazine due tothe fact that they have a history of working with
other music magazines such as Kissand Kerrang! The fact that they
experience of working with these magazines allowsthem to work
closely with a new magazine company. They also have a readership
ofHeat and FHM which have a wide range of readerships of both male
and female. Byhaving such a large following they can use these
style to gain an increased following.Also Bauer introduced the
Project phoenix in recent years. This was a survey thatthey
conducted of 16-45 year olds in the UK based around the music
industry. Byconducting surveys like this on the music industry it
would allow them to get a betterinsight into what this group of
people would appreciate and shows the kind of readersthat they are
aiming for. The fact that they are operating to a specific audience
wouldallow a music magazine under this publisher to gain popularity
and flourish.
