IPA members are recommended by ISBA, the voice of British advertisers

IPA agencies are responsible for over 85% of all UK ad spend

and also demonstrate financial stability

IPA agencies must show high levels of professional competence to be elected into membership

IPA agencies must uphold the industry’s legal, regulatory and ethical standards

Member agencies are committed to the development of outstanding staff talent

and have access to a wide range of training courses and qualifications

IPA agencies can access expert legal advice to ensure their work is regulatory and legally compliant

The IPA Information Centre provides members with news, stats and research,plus over 1,100 Effectiveness case studies

IPA agencies have access to a wide range of best practice guides