IP Strategy in China

HUANG Liangcai

China: a booming economy

• A oriental miracle

• World’s manufacturing center

• One of the biggest importer and exporter

of goods

• Fraud and counterfeit issue

Facilitation of IP• Various IP available in China

– Patent(Invention/Utility/Design)– Trademark(Well-Known Trademark)– Copyright– Trade Secret– AOS/GIS…

• China is member of :– WIPO/Paris Convention/PCT– Madrid Agreement

China ranked No.1 in filing

• 2,051,000 patent filing,• 18,627 PCT filing • 65,300 invention filing, 217,00 issued

Fast and Cheaper to obtain an IP

• Invention: 22.6 months

• Utility/design: 2-4 months

• Trademark :10 months

• PPH– Singapore/Canada/Korea/Austria/Mexico/

Denmark– U.S.A( expired )

IP Protection

• Main approach

– The Court

– Administration of Industry and commerce

• Other approach

– The Customs

– SIPO

Value of IP: legal view

• Ways to protect innovation

• Ways to prevent copycats

• Cases:

– Writer Alliance v. Apple

– ZhiZheng v. Apple

Value of IP: Market view

• Approach to market share/profit

• Weapons in competition

• Leverage

• Case– ZTE v. Ericsson– HuaWei v. ZTE– HuaWei v. interdigital

Monetization: realize the value

• Bilateral arrangements

• IP trading

• Pooling

Risk: abuse and NPE

• No substantive examination for

Utility/design Patent

• Cybersquatting

– Trademark

– Domain name

• NPE in/from China