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Key topics discussed during this presentation include:• IP assets can be leveraged to support the business in achieving its business objectives • IP strategy should be aligned with business strategy • Different IP strategies for different businesses and IP positions • Strategy is dynamic and may change for a business over time For the complete presentation, please see http://bit.ly/Nqu5is. Alternatively, please visit http://www.patentcongress.com/share.
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Arian Duijvestijn
Intellectual Property & Standards
September 20, 2011
IP Creation and Licensing Strategies
Intellectual Property & Standards, September 20, 2011, IQPC Copenhagen 2
Philips
Founded in 1891Headquartered in Amsterdam, the Netherlands
Sales over EUR 25 billion in 2010 (USD 34 billion)33% of sales generated in emerging markets
Globally recognized brand (world top 50)Our brand value doubled to $8.7bln since 2004
120,000 employeesSales and service outlets in over 100 countries
€1.6 billion investment in R&D, 6% of sales50,000 patent rights – 36,000 registered trademarks –
63,000 design rights
Intellectual Property & Standards, September 20, 2011, IQPC Copenhagen 3
Our Health and Well-being offer
is powered by 3 businesses
Healthcare
Lighting
Consumer Lifestyle
2010
Intellectual Property & Standards, September 20, 2011, IQPC Copenhagen 4
Philips Intellectual Property & Standards
IP&S is a leading industrial IP organization providing world class IP
solutions to Philips’ businesses to support their growth and
competitiveness
• 50,000 patent rights
• 36,000 trademarks
• 63,000 design rights
• 3,900 domain names
Intellectual Property & Standards, September 20, 2011, IQPC Copenhagen
Global presence with 450 employees
5
BothellCleveland
Burlington
Redhill
Eindhoven
Aachen
Beijing
Seoul
Tokyo
Shanghai
Taipei
Hong Kong
Jakarta
Singapore
Bangalore
Mumbai
Paris
Madrid
Sao PaoloSan Jose
Buenos Aires
Shenzhen
Mexico
Vancouver
Briarcliff
