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IP Challenges IP Challenges in a Connected Worldin a Connected World
ACCC SymposiumACCC Symposium
by David Tobin, CEOby David Tobin, CEOFebruary 23, 2001February 23, 2001
2
Presentation OutlinePresentation Outline
Intellectual Property (IP), Innovation andIntellectual Property (IP), Innovation and
the Knowledge-based Economy (KBE)the Knowledge-based Economy (KBE)
IP Offices’ EnvironmentIP Offices’ Environment
CIPO and IP OutreachCIPO and IP Outreach
CIPO’s IP Information SourcesCIPO’s IP Information Sources
Next StepsNext Steps
3
IP, Innovation and the KBEIP, Innovation and the KBE
Intellectual property crystallizes knowledge,Intellectual property crystallizes knowledge,
creation and innovation to provide the basiscreation and innovation to provide the basis
for investment, partnership and growthfor investment, partnership and growth
opportunitiesopportunities
Leading-edge industries are intensive usersLeading-edge industries are intensive users
of IPof IP
The IP regime is a critical marketplace framework forThe IP regime is a critical marketplace framework for
protecting assets and identifying opportunities protecting assets and identifying opportunities
4
We are seeing greater inventiveness...We are seeing greater inventiveness...13.5
10.2
9.5
8.9
6.3
3.6
5.3
0
2
4
6
8
10
12
14
Germany Japan* U.S. U.K. France Italy Canada
Inventiveness Coefficient, 1996
2.0
3.3
Canadianapplications tothe U.S. (1995)
Domestic patent applicationsper 10,000 labour force
* Japan data adjusted to be comparable to the other countries.Source: Industry Canada compilations based on OECD data
Growth in Foreign-Bound Patenting
050
100150200250300350400
90 91 92 93 94 95 96
Index, 1990=100
U.S. Canada U.K. France
Italy Germany Japan
Source: Mohammed Rafiquzzaman and Lori Whewell, forthcoming
5
ENVIRONMENTENVIRONMENT
IP Offices today are facing significant IP Offices today are facing significant
challenges / opportunities:challenges / opportunities:
Globalization Globalization
Knowledge-based EconomyKnowledge-based Economy
Client ServiceClient Service
6
ENVIRONMENTENVIRONMENT
GLOBALIZATIONGLOBALIZATION
Economy not limited by geographical boundariesEconomy not limited by geographical boundaries
Decentralization of information systemsDecentralization of information systems
Increased use of international IP systems, e.g., PCTIncreased use of international IP systems, e.g., PCT
Global initiatives to acquire/share electronicGlobal initiatives to acquire/share electronic
IP informationIP information
7
Applications FiledApplications Filed
050001000015000200002500030000350004000045000
1997-98 1998-99 1999-00
Patents
Trade-marks
Copyrights
Industrialdesigns
ICT
8
ENVIRONMENTENVIRONMENT
KNOWLEDGE-BASED ECONOMY (KBE)KNOWLEDGE-BASED ECONOMY (KBE)
IP is key contributor to improving knowledge and IP is key contributor to improving knowledge and innovationinnovation
Participation in using IP rights depends on awareness and Participation in using IP rights depends on awareness and business strategiesbusiness strategies
Increased complexity of patent subject-matterIncreased complexity of patent subject-matter biotechnologybiotechnology size of applications (1 application = 6 boxes of paper!!)size of applications (1 application = 6 boxes of paper!!) business methods (U.S.)business methods (U.S.) evolution of foreign practiceevolution of foreign practice
9
ENVIRONMENTENVIRONMENT
CLIENT SERVICECLIENT SERVICE
Use of the Internet is increasingUse of the Internet is increasing
More transactions enacted by e-commerceMore transactions enacted by e-commerce
Clients expect faster and better serviceClients expect faster and better service
10
Client Info QueriesClient Info Queries
0K 0K
163K139K
335K
262K
0K50K
100K150K200K250K300K350K400K
1997/1998 1998/1999 1999/2000
Usage of CIPO Internet Databases
CPD Searches TM Searches
37K
14K
46K
14K
66K
12K
0K10K
20K30K40K
50K60K70K
80K
1997/1998 1998/1999 1999/2000
General Information
Enquiries Info Kits
0K193K
379K
1,373K
2,185K
1,375K
0K
400K
800K
1,200K
1,600K
2,000K
2,400K
1997/1998 1998/1999 1999/2000
IP Documents Viewed Online
Patents in PDF TM Detail documents
18K
1K
19K
2K
16K
2K
0K
5K
10K
15K
20K
25K
1997/1998 1998/1999 1999/2000
Reproduction
Art order requests Certified copies
Data not available for fiscal year 1997/1998
Data for Patents in PDF for fiscal year 1998/1999 only available from November 1998
11
Canadians on the InternetCanadians on the Internet
SMEsIndividuals
15%
31%
44%
61%
1996 1997 1998 June 1999
23%31%
37%
49%
1996 1997 1998 1999
Source: AC NielsenSource: Canadian Federation of Independent Business (CFIB)
Note: Businesses with fewer than 500 employees
12
CIPO’s MISSIONCIPO’s MISSION
To accelerate Canada’s economic development by:To accelerate Canada’s economic development by:
Administering IP systems in CanadaAdministering IP systems in Canada Fostering the use of IP systems and the exploitation of IP Fostering the use of IP systems and the exploitation of IP
informationinformation Encouraging invention, innovation and creativity in CanadaEncouraging invention, innovation and creativity in Canada Promoting Canada’s international IP interestsPromoting Canada’s international IP interests
13
OUR ORGANIZATIONOUR ORGANIZATION
Canadian Intellectual Property Office (CIPO)Canadian Intellectual Property Office (CIPO)
Special Operating Agency, revolving fundSpecial Operating Agency, revolving fund Part of Industry Canada (Operations Sector)Part of Industry Canada (Operations Sector) 680 employees680 employees Administers IP legislation in Canada:Administers IP legislation in Canada:
PatentsPatents Trade-marksTrade-marks CopyrightsCopyrights Industrial DesignsIndustrial Designs Integrated Circuit TopographiesIntegrated Circuit Topographies
14
CIPO AND IP OUTREACHCIPO AND IP OUTREACH
Need for IP Awareness:Need for IP Awareness:
Knowledge-based industriesKnowledge-based industries
more pertinent to IPmore pertinent to IP
Creators/innovators must be better aware of IPCreators/innovators must be better aware of IP
advantage of protection in world marketsadvantage of protection in world markets
information on new technologies through searching, information on new technologies through searching, etc.etc.
Lack of awareness = competitive disadvantageLack of awareness = competitive disadvantage
Major industrialized trading partners are Major industrialized trading partners are
promoting IPpromoting IP
15
CIPO AND IP OUTREACHCIPO AND IP OUTREACH
Survey of organizations having an IP information-Survey of organizations having an IP information-
provider role on their clients’ needs:provider role on their clients’ needs:
Internet is now preferred means for getting IP informationInternet is now preferred means for getting IP information
Low awareness of strategic value of IP by both Low awareness of strategic value of IP by both
organizations and clientsorganizations and clients
Information needs relate more closely to type of client served Information needs relate more closely to type of client served than to type of providerthan to type of provider
Need for better information on how to fileNeed for better information on how to file
Want better training in use of IP databasesWant better training in use of IP databases
16
CIPO AND IP OUTREACHCIPO AND IP OUTREACH
Current approaches as a follow-up:Current approaches as a follow-up:
Emphasis on development of CIPO’s Web siteEmphasis on development of CIPO’s Web site
Enhancements to on-line databasesEnhancements to on-line databases
Training sessions for Info-providers use of Training sessions for Info-providers use of
web-based IP information toolsweb-based IP information tools
Pilot training sessions on use of IP databasesPilot training sessions on use of IP databases
Need to educate in strategic use of IPNeed to educate in strategic use of IP
17
CIPO INFORMATION SOURCESCIPO INFORMATION SOURCES
Enquiries (Client Service Centre)Enquiries (Client Service Centre) Phone:Phone: (819) 997-1936(819) 997-1936 Fax:Fax: (819) 997-1720(819) 997-1720
Publications Publications IP Guides, other pamphlets and info sheetsIP Guides, other pamphlets and info sheets
CIPO’s Web siteCIPO’s Web site On-line informationOn-line information Canadian Patent Database (1920 to date)Canadian Patent Database (1920 to date) Canadian Trade-marks Database (all registered marks)Canadian Trade-marks Database (all registered marks) E-filingE-filing Links to other sites (IP Offices)Links to other sites (IP Offices) IC Diagnostic tools (BIX) on StrategisIC Diagnostic tools (BIX) on Strategis
Come visit us at:Come visit us at: www.cipo.gc.ca www.cipo.gc.ca
19
FUTURE DIRECTIONSFUTURE DIRECTIONS
Next steps:Next steps: Conduct additional analysis on client needsConduct additional analysis on client needs
Find, examine and then adopt best practices of Find, examine and then adopt best practices of other IPOsother IPOs
Identify key client groups and engage them in Identify key client groups and engage them in consultationconsultation
Identify products needed and deliver with improved Identify products needed and deliver with improved serviceservice
Carry out in consultation with clients and other Carry out in consultation with clients and other stakeholdersstakeholders
Your feedback will be most valuable to us!Your feedback will be most valuable to us!