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7/28/2019 Iowa State Proposal
http://slidepdf.com/reader/full/iowa-state-proposal 1/13
Cyclone Radio Network
7/28/2019 Iowa State Proposal
http://slidepdf.com/reader/full/iowa-state-proposal 2/13
Network
PROGRAMMING
FOOTBALL
• 12 football games plus post season
• 45 minutes of local inventory
• 2 hour pre-game
• 2 hour post-game
MEN’S BASKETBALL
• 30 basketball games plus post season
• 20 minutes of local inventory
• 30 minute pre-game
• 45 minute post-game
WOMEN’S BASKETBALL
• Select number of basketball games
• 18 minutes of local inventory
• 30 minute pre-game
• 15 minute post-game
WEEKLY COACHES’ SHOW
• Football every Monday night during the
season 7:00 – 8:00p.m.
• Men’s basketball every Monday night
during the season 7:00 – 8:00p.m.
• 6 minutes of local inventory
DAILY SHOW
• 3 minute program
• Airs once Monday – Friday between
6:00a.m. – 7:00p.m
• Available for download only
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7/28/2019 Iowa State Proposal
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Automation &
DISTRIBUTION
AUTOMATION
Automation tones offered:
25 hz tone for each local commercial break
35 hz tone for the station identification
25-35 hz combined tone at the end of each broadcast
DISTRIBUTION
Programming is delivered by the SES AMC-8
ICP DCR-974 Digiceiver required to receive Network programming
Receiver provided by the Network
Learfield Producer Hotline: (573) 893-7477
Learfield Engineering Hotline: (573) 893-1955
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7/28/2019 Iowa State Proposal
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Network Support
AFFILIATE WEBSITE
AFFILIATE WEBSITE
Our affiliate website is designed to provide our affiliates with the most up-to-date
information regarding broadcast dates/times, commercial logs and game highlights.
The affiliate website also includes:
• Sales resources and research
• Link to daily show
• Operations manual
• Affiliate news and advisories
• Affidavits
The affiliate website log-in:
• www.learfieldsports.com
• Username: iowastate
• Password: cyclones
7/28/2019 Iowa State Proposal
http://slidepdf.com/reader/full/iowa-state-proposal 5/13
Generating
REVENUE
SPONSORSHIP REVENUE
Maximum (12) local sponsors during the season.• (7) :30 second commercials in each (12) Football Games
• (3) :30 second commercials in each (30) Basketball Games
• (1) :30 second commercials in each (30) Talk Programs
TOTAL OF 102 commercials during the season
Sponsor Price Breakdown: September – March
• $5.00 per unit = $960 = $137 investment per month
• $10.00 per unit = $1,920 = $274 investment per month
• $15.00 per unit = $2,880 = $411 investment per month
• $20.00 per unit = $3,840 = $548 investment per month
• $25.00 per unit = $4,800 = $686 investment per month
• $30.00 per unit = $5,760 = $823 investment per month
Local Revenue Generated: Sold out projection of 12 sponsors
• $5.00 per unit = $11,520 total = $1,646 per month
• $10.00 per unit = $23,040 total = $3,291 per month
• $15.00 per unit = $34,560 total = $4,937 per month
• $20.00 per unit = $46,080 total = $6,582 per month
• $25.00 per unit = $57,600 total = $8,228 per month
• $30.00 per unit = $69,120 total = $9,874 per month
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7/28/2019 Iowa State Proposal
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Sales
TOOLS
SALES TOOLS
Provide your staff with sales tools to turn the passion and excitement of Iowa State
Athletics into profit for your station.
• Sales Proposals
• Demographic Research
• Lead Generation
• Spec Spots
• Promotional Concepts
• Testimonials
• Affiliate Salutes
• Liners
• Posters
• Schedule Cards
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7/28/2019 Iowa State Proposal
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Agreement Terms
7/28/2019 Iowa State Proposal
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Agreement
TERMS
AGREEMENT TERMS
• Three year deal
• Clearance of all regular season football games plus post season
• Clearance of all regular season basketball games plus post season
• Clearance of all weekly coaches’ shows, daily show
POST SEASON
• The rights fee for any post season bowl game is $150
• The rights fee for any post season NCAA game is $225
• The rights fee for any post season NIT game is $150
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7/28/2019 Iowa State Proposal
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Agreement
TERMS
AGREEMENT TERMS
• Network exclusivity during programming includes auto-makers,
beer/wine/alcohol venders, insurance institutions, soft drink (will vary).
• Station agrees to clear up to fifteen (15) minutes of commercial time per week
for the University or its sponsors .
• Station agrees not to stream any Cyclone broadcast on the station’s website
• Station will revive a commercial traffic log before each program. Station willmake-good all network commercials from any part of a program that is
missed.
• Station agrees to return monthly performance affidavits in a timely manner.
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7/28/2019 Iowa State Proposal
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Schedules
2013-2014 FOOTBALL
Sat, Apr 20 Spring Game
Sat, Aug 31 Northern Iowa
Sat, Sep 14 Iowa
Thu, Sep 26 Tulsa
Thu, Oct 03 Texas
Sat, Oct 12 Texas Tech
Sat, Oct 19 Baylor *
Sat, Oct 26 Oklahoma State
Sat, Nov 02 Kansas State
Sat, Nov 09 TCU
Sat, Nov 16 Oklahoma
Sat, Nov 23 Kansas
Fri, Nov 29 West Virginia (or Nov. 30th)
Sat, Nov 30 West Virginia (or Nov. 29th)
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*Home games are in bold
7/28/2019 Iowa State Proposal
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Schedules
2013-13 BASKETBALL
Sun, Nov 04 Minnesota State
Fri, Nov 09 SouthernMon, Nov 12 Alabama A&M
Sat, Dec 01 BYU
Tue, Dec 04 Florida Gulf Coast
Fri, Dec 07 Iowa
Sun, Dec 09 Omaha
Sat, Dec 15 vs. Drake (Hy-Vee Big Four Classic)
Wed, Dec 19 UMKC
Tue, Jan 01 YaleWed, Jan 09 Kansas
Sat, Jan 12 Texas
Wed, Jan 16 West Virginia
Sat, Jan 19 TCU
Wed, Jan 23 Texas Tech
Sat, Jan 26 Kansas State
Wed, Jan 30 Oklahoma StateSat, Feb 02 Baylor
Mon, Feb 04 Oklahoma
Sat, Feb 09 Kansas State
Wed, Feb 13 Texas
Sat, Feb 16 TCU
Wed, Feb 20 Baylor
Sat, Feb 23 Texas Tech
Mon, Feb 25 KansasSat, Mar 02 Oklahoma
Wed, Mar 06 Oklahoma State
Sat, Mar 09 West Virginia
Thu, Mar 14 Oklahoma (Big 12 Championship)
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*Home games are in bold