Ionut Danifeld

Marketing Coordinator

Employers

ASI DataMyte, Inc. – Marketing Coordinator (Belgium) Developing marketing content to generate conversation and use it

for social media purposes;

Support SEO strategies by understanding keyword priorities and how they integrate into content marketing plans;

Monitor and evaluate social media results on a daily basis in coordination with company goals and benchmarks;

Manage and coordinate international events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets);

Develop marketing collateral (brochures, newsletters, presentations, case studies, news releases).

ZapFi – Project Based (Belgium) Manage and growing social media presence with more than 200%;

Research market information in order to help develop a successful marketing campaign;

Create and develop 2 Guerrilla Marketing campaign plans geared toward end users, in line with strategy and targets and within budget;

Provide the organization with Brand aligned presentations used in sales activities.

Electrolux – Product Communication Coordinator (Belgium) Manage development, production, and distribution of BTL materials;

Provide strategic and creative direction for Electrolux initiatives;

Ensures that all locally-developed creative marketing materials undergo brand review and adhere to strict brand guidelines;

Tracks the Consumer Promotion budget and handles other budget administration duties.

Underwriters Laboratories – Marketing Trainee (Germany) Managed Customer Database and provided the basis for important

strategic and tactical decisions;

Offered support for the preparation of trade shows, workshop;

Engaged in preparing the UL conference.

Work with Me

Website http://danifeld.com/hire-me Mobile +32(0)484.307.924 Email danifeld@gmail.com LinkedIn be.linkedin.com/in/ionutdanifeld

Skills & Expertise

+ Marketing Communications Online Advertising Offline Advertising Marketing Strategy Social Media Marketing Event Management Business Planning Team Management Creative Directions

2012

2011

2010

2009

2008

Self Employed

Idea Buzz – Marketing Creative Coordinator (Belgium) Create the business plan and the visual identity;

Create marketing case studies geared toward end users for each key product within their portfolio;

Conduct market analysis and study the trends in the market and planning proper marketing strategies;

Manage presence in social networking sites posting on relevant blogs, and seeding content into social applications as needed.

Shout Agency – Associate Creative Partner (Romania) Start Up the company and position it as a Guerrilla Marketing Agency;

Creating the advertising campaign for the RIUF (Romanian International University Fair);

Research market information in order to develop a successful campaign;

Exceeding the target of 2000 visitors with 50%;

Recruit, train, delegate, coach, motivate and evaluate the performance of 5 volunteers;

Managed event budget of 4000 Euro.

NGO Experience

AIESEC – Alumni (Romania) Developing training programs and successfully deliver them

to the AIESEC members;

Project Coordinator of Conference Local Planning Meeting for more than 100 AIESEC members;

Marketing responsible of an Educational Project.

Education

Faculty of Economics and Business Administration Bachelor Marketing “Al. I. Cuza” University (Romania)

Training and Events Social CRM 2012 (Belgium)

European Young Innovators Forum 2012 (Belgium) Mambo AIESEC International Conference 2009 (Germany) Local AIESEC Planing Meeting 2009 (Romania) Local AIESEC Training Seminar 2007 (Romania) Romanian AIESEC Youth Leadership Forum 2007 (Romania)

Language

2012

English French Italian

2011

2010

2009

Awards

2010

Talent Award AIESEC Romania Best AIESEC Member in 2009

2007

2008

2004

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2004