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Fundraising through text messages
IoF conference: Fundraising in a small charity
Sally Chambers
@salleeann
What we’re going to cover today
1. Fundraising through text messages – why bother?
2. What is JustTextGiving?
3. How to get your free text code
4. How to promote it to your supporters
5. The best ways to raise money via text donations
6. Some charity case studies
7. How your fundraisers can use JustTextGiving
Fundraising through text messages – Why bother?
You’ll reach more donors There are 50 million people in the UK who could give to
your charity on their mobile phones.
JustTextGiving by Vodafone is free There’s no running costs, no commission and no catches.
It’s free on any network + you get 100% of every donation.
You’ll make it easy for people to give 90% of UK adults use a mobile phone everyday. There is
an even distribution across age (until 65) and social class
Automatic Gift Aid reclaim with JustTextGiving Unlike cash people that give via text message can be
promoted to add Gift Aid with a follow-up message 30% add Gift Aid
What is JustTextGiving by Vodafone?
It’s the UK’s first free text donation service, from JustGiving and Vodafone It's free on any network, easy to use and you get 100% of every donation
How to get your free text code
If you’re new to JustGiving, you have two options:
1. Create a free JustTextGiving account or...
2. Register on JustGiving (includes all these digital fundraising tools for £15 a month)
JustTextGiving account
Cost: None – it’s free to register and you get
100% of every donation
Features: One free text code Monthly payments by cheque or BACS
JustGiving account
Cost: £15 a month 5% fee on each online donation + Gift Aid No fee on text donations – you get 100%
Features: 10 free text codes Unlimited text codes for your fundraisers Online fundraising pages A branded charity profile on JustGiving Donate buttons for your website Direct debit donation facility ... And more
How to get your free text code
Once you’ve registered, you can:
SWIM 13
SWIM13
£1
70070
They see your charity’s unique six-digit code on an advert, poster or banner
They send a text that includes your charity’s code and an amount (for example, SWIM13 £10) to 70070
They’ll then receive a thank you message and a link to an online form
Here they can confirm whether or not they’re a UK tax payer
That way, your charity benefits from an extra 25% through Gift Aid
How it works for donors
How to promote it to your supporters
Once registered you can order free posters, stickers and a banner
They display your charity's code so you can promote it easily to your supporters
Acorns Children's Hospice raise £7,500 at football match
Covering their running costs for
one day!
Some ideas:
Make a half-time announcement at your local football match
If you’re hosting a formal dinner, why not make your text code a table feature?
You could hand out flyers at a live gig
Decorate bunting and balloons at your local fete
Put you text code on the tickets for your comedy night
http://blog.justgiving.com/charities/dogs-trust-raise-1500-from-text-donations/
Dogs Trust raises £1500 in two days on Facebook
One quiet Friday + didn’t have anything scheduled A simple ask that they dubbed FUNdraising Friday Started with a Facebook post explaining that if each
of their 200,000+ fans donated £2 they could make nearly half a million pounds
So much positive feedback that they extended it to Saturday and early Sunday, renaming it FUNdraising Weekend!
Outdoor events work well
These days people carry less cash, but they always have their mobile phone!
How about...
Bag packing in supermarkets Sunday congregations Cake bake sales
How your fundraisers can use JustTextGiving
If you decide that the JustGiving package is right for your charity, then your fundraisers can also raise money with JustTextGiving
They’ll get one free with their JustGiving page
Share our tips + resources to help them along...
• Here’s a poster they can personalise
• And some top tips on our support hub
How your fundraisers can use JustTextGiving
Watch our JustTextGiving compilation on youtube for inspiration.... http://bit.ly/jtg-compliation
Sally Chambers@[email protected]
About JustGiving
We believe everyone is naturally generous and people give when they can. Our founders – Zarine Kharas and Anne-Marie Huby – pictured a world where giving was easier, more enjoyable and inspiring. In 2001 they founded JustGiving and started to make it happen.
We’re proud to say we’ve been growing the world of giving ever since investing our fees in world-class technology and helping raise over £1 billion for thousands of charities and local causes.
We’re creating a future where donating is so inspiring that it becomes part of everyday life. Where giving is a given.
We’d love you to join us.
