Combining SME Banking with a Unique Opportunity for Women Entrepreneurs : The Case of Garanti Bank in Turkey

Turkey has a large and underserved market for SMEs, particularly those owned by women. Garanti Bank has been a leader in this space and is now a role model domestically and internationally. Find out how Garanti Bank tapped into the women's market, how it built up its Women in Banking program, and what the impact has been. Presenters will address topics such as:• How was the scale of the Women in Business program achieved, and how was it

integrated it into the Bank’s main business?• What are the differences in customer profitability between male and female

entrepreneurs?• What is the impact of the Women in Business program on the Bank’s

sustainability strategy?

INTRODUCTORY REMARKS BY: Mr. Ed Strawderman, Head of FIG for EMENA, Associate Director, IFC

SPEAKERS:Ms. Selin Öz, Entrepreneurship Banking & Marketing Communications

Manager, SME Marketing Department, Garanti Bank TurkeyMr. Andrew McCartney, Senior SME Banking Service Specialist, FIG, IFC

Date:Wednesday, September 17, 2014

12 p.m. – 2 p.m. ET

Location:Room 9P West 198, IFC Building

Contact:Elizabeth Gibbensegibbens@ifc.org

Phone-in Instructions:US Phone Number: 866-715-2105

(Inside the US: Call in on this number; then add the participant code, 5180639, followed by "#")

International Phone Number: +1-210-339-3804(Outside the US: call in on this number; then add the

participant code, 5180639, followed by "#")

Participant Code: 5180639

IFC’s Gender Secretariat and Financial Institutions Group (FIG) Invite You to a Brown Bag Lunch on

SME Banking for Women EntrepreneursInvitation