InvestorUpdate (1)

8/6/2019 InvestorUpdate (1)

1/17

NASDAQ: FLWS

The WorldThe Worlds Leading Florist and Gift Shops Leading Florist and Gift Shop12/14/10


2/17

Setting FLWS Investment ApartSetting FLWS Investment Apart

Strong Brand Equity: Leading Florist and Gift Retailer

Lower Capital Requirements vs. Most Other Retailers

Proven Ability to Leverage Business Platform to Reduce OPEX

Growing Market Share in $16B Gourmet Food and Gift Baskets

BloomNet Wire Service: Increasing Market Penetration

Strong Balance Sheet: Generating Cash; Low Debt Ratio


3/17

Business PlatformBusiness Platform

FloralGourmet

Food & Gift

Baskets


4/17

Floral CategoryFloral Category

Direct to Consumer

Market Leadership

Powerful Brand

Deepening Customer

Relationships

Innovative Merchandising

Good, Better, Best Strategy

Expanded Gift Offering Repeat Order Rate >50%

Same-Day, Next-Day, Any-Day

Delivery Capabilities

B-2-B Wire Service

Quality & Innovation Leader

Growing Market Penetration

Strong Contribution Margin

BloomNet Advantages:

Largest Directable Order

Volume

Better Value Proposition for

Florists

Expanded Products & Services


5/17

Gourmet Food & Gift Baskets CategoryGourmet Food & Gift Baskets Category

Leading Gift Brands Strategy:

Fragmented Market >$16bn

Multi-channel/ E-commerce focus

Revenue Approaching $250mm

Strong Contribution Margin

Cross-Brand Leveraging:

Customer Database

Manufacturing Capabilities

Unique Distribution

Product Design & Sourcing

Broaden National Recognition for Regional Brands

Launched New Brand: 1-800-Baskets.com


6/17

11--800800--BASKETS.COM StrategyBASKETS.COM Strategy

Deliver On Vision and Rationale for DesignPac Acquisition Leverage:

1-800-FLOWERS.COM Brand Equity and Web Traffic with

DesignPacs Low-Cost, High-Value Design & Assembly Platform. 1-800-FLOWERS.COM customers, Marketing, IT and Operational

infrastructures to build new brand and drive gift basket sales.

Create New Website and Build New Consumer Brand in theGourmet Food Gift Segment

Capture Larger Share of Customers Gift Wallet

Longer-term: Attract Entirely New Customer Base Interested inGift Baskets and Gourmet Food Gifts


7/17


8/17


9/17

Key Strategic PrioritiesKey Strategic Priorities

Know and Take Care of Our Customers: Provide the right products and services with consistent,

excellent quality and value, to help our customers send

smiles everyday.

Maintain our Financial Strength and Flexibility: Aggressively reduce our operating costs; Strengthen

our balance sheet and add flexibility to our capitalstructure.

Continue to Innovate and Invest for the Future: Invest in Technology; Invest in our Brands; and Invest

in New Growth areas that position us for enhanced

future results.


10/17

Social Networking:Social Networking: Reaching Our CustomersReaching Our Customers


11/17

Customer EngagementCustomer Engagement

Customergener

atedcontent;

Keep-sakebookseri

es


12/17

Maintain Financial Strength & FlexibilityMaintain Financial Strength & Flexibility

Proven Operating Cost Leverage

FY06- FY08: Reduced OPEX ratio 290 bps, or $25M

FY09: Achieved targeted $50M in cost savings

Continued focus on OPEX cost reduction opportunities

Strong Balance Sheet

Paid down ~ $70 million of long-term debt over past 24 months.

Amended bank facility: extended term, reduced quarterly payments

Reduced inventory and capital expense requirements

Strong free cash flow: > $15 million from continuing operations in FY10


13/17

Innovate & Invest for the FutureInnovate & Invest for the Future

DPACAward

s2010BestEcommer

ceMobileApp

AndRetailInf

oSystems201

0BestShopping

MobileA

ppofTheYea

r

Mobile:Mobile: The Next WaveThe Next Wave


14/17

Historical Revenue & EBITDAHistorical Revenue & EBITDA

$ Millions

$800

$600

$400

$200

FY05 FY06 FY07 FY08 FY09

$498$585

$726$739

$21.7

$18.1

$57.2 $57.1

Revenue EBITDA

$714

$36.4

$668

$28.6

FY10


15/17

TopTop-- and Bottomand Bottom--Line Growth StrategiesLine Growth Strategies

Seek Organic Growth in Key Business Categories Grow Multi-Channel Gourmet Food & Gift Baskets Business

Leverage Strong Brand Equity

Increase Cross Marketing/ Merchandising

Deepen Customer Relationships/ Interaction Increase BloomNet Wire Service Market Penetration

New Business Development 1-800-Baskets.com; Social Commerce; Mobile Commerce

Acquisition Opportunities Gourmet Food & Gift Baskets Category

Provide e-Commerce Platform & Expertise

Broaden National Recognition for Regional Brands

Enhance Profitability Increase Gross Profit Margins

Continue to Leverage Operating Platform

Drive Free Cash Flow


16/17

Safe Harbor StatementSafe Harbor Statement

Special Note Regarding Forward-Looking Statements

A number of statements contained in this presentation are forward-lookingwithin the meaning of the Private Securities Litigation Reform Act of 1995.These statements involve risks and uncertainties that could cause actual

results to differ materially from those expressed or implied in theapplicable statements. For a detailed description of these risk factors,please refer to the Companys Securities and Exchange Commissionfilings including the Companys Annual Reports on form 10-K and

quarterly reports on form 10Q. The Company expressly disclaims anyintent or obligation to update any of the forward looking statementsincluded in this presentation.

(*A Reconciliation of Net Income to EBITDA is available at the InvestorRelations section of the Companys website at www.1800flowers.com as

part of the Companys tables attached to its quarterly filings with the SEC

on forms 10Q and 10K as well as its quarterly results press releases.)


17/17

Contact:

Joseph D. PitittoVP Investor Relations

Phone: 1-(516)-237-6131E-mail: [email protected]

NASDAQ: FLWS

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InvestorUpdate (1)