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Connecting displays. By GSM.
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Who are we ?
Owner of unique technology, and profitable BTL Media Networks
Content
1. Vision
2. Management team
3. Market need
4. The solution
5. Technology & various implementations
6. Marketing strategy
7. Sales. Proof of business model
8. The social network
9. High-tech on-line Media
10.Financial forecast
11. Appendix
Vision
The company will position it self as a leading international
Media company, specialized in creation & management of
BTL media channels, using unique promotion tools that
enables simple installation, rapid action & competitive price.
Management team
Mor Sade-Shadmy. Co-Founder & CEO, QPM (senior operations
manager), BA from the Hebrew university, holds over 15 years of
experience in entrepreneurship & leading organizations through
international transactions facing international corporations
mainly in the advertising segment.
Gary Ghozlan. Co-Founder & Director of Marketing & Sales.
BA from Bar-Ilan, owner & manager of 3 night clubs, holds vast
experience in the night life business world, specified in
entrepreneurship, PR & Media.
The need in the market
Trends in the BTL advertisement business in the recent years:
Advertisers face consumer disappointment during encounter with the product on the shelf, due to crash of image created in the ATL.
Large portion of the budget is paid as commission to the advertisement agency & media planning companies instead of being invested in the solution.
Advertisers understands the need of “purchase experience” creation for achieving increase in sales, and look for sustainable non-consuming solution to deliver an effective digital message.
Research shows that increase in sales is achieved by consumer’s personal involvement in the sale process. Small screen, in eye-level, 100% dedicated to product related media, as part of POS promotion package – is more effective than any other media channel.
There are many digital signage solutions providers, but few understand the relations between POS – Advertiser – Consumer, and comply with the needs of all of them by using ‘tailor made’ technology.
The solution
User interface for content management
Internet
Server
GSM
Files conversion & adjustment
End devices for Media playingLocal SIM Card
Unique Sales Proposition
The offered solution is dramatically cheep, enabled by the revolutionary technology.
The company holds unique ability & knowhow regarding Media networks management in eye-level location.
The company is able to sell Media based on totally wireless & mobile infrastructures (i.e.: taxi cabs, kiosks, refrigerators, promotion carts, exhibition halls, etc.)
Why us ?
• Experience. We directed our vision and R&D procedures based on
knowledge piled up during 30 years of working in BTL environment. We developed designated & unique marketing models.
• Hardware. We offer simple and perfected solution for content management, and outstanding advantages in hardware. End devices (screens as well) controlled & supervised from far but do not require an operating system or internet connectivity infrastructure.
1. Hardware, operations & logistic costs decrease. Wired / Wireless connection is not required.
2. We easily over come preliminary objections & set-backs raised by the POS owners, such as: Complicated & expensive hardware and installation procedures. Technical malfunctions like network connectivity failures simply don’t exist.
3. All end devices are “Plug & Play” and can be activated by any waiter or shop assistant. No need for skilled personnel in activation.
4. Hardware is small. No computers. Can be implemented in any POS display product.
Why us ?
Creating a network
Implementations – Secondary display
Retail
Kiosks, Tobacco industry – Russia
Digital secondary display – Israel
Dan Acadia, HertzeliyaDavid citadel hotel, Jerusalem
Establishment of J.V’s or business partnerships in relevant
territories for Media Networks installations and advertisements
sales. Deployment of 2,000 devices in a specific territory will signal
for moving to this phase in the strategy.
We aim to own at least 50% in as many
significant BTL Media networks as
possible, in main global markets.
Marketing strategy, overview
2011: Media broadcasting network in Israel.
10 POS branches (100 deployed 7”/10.2” devices)
2012: Media broadcasting networks in Israel, Russia & UK.
300 POS branches (3,000 deployed devices)
300 bars (900 deployed devices for 3 Alcohol suppliers)
2013: Media broadcasting networks in Israel, Russia & UK.
500 POS branches (5,000 deployed devices)
20,000 bars (60,000 deployed devices)
Marketing strategy, targets
During 2011 the company signed an exclusive distribution agreement with a
local POPM supplier in USA & in Russia, and started to gain Marketing &
Sales achievements in Israel as well. The company already proofed the
marketing strategy to be applicable by broadcasting advertisements in 30 bars
& 16 retail branches in Israel. The company is directly & indirectly in business
with leaders of various segments in the market:
Israel: H.Stern, Tempo, Sabon, Osem, Coca-Cola, P&G, and more.
Russia: JTI, OTP, Tesco
USA: Microsoft Corp. TWC Corp.
Sales
Bool Media runs an international community connected by facebook. Bars,
Restaurants, advertisers & consumers interact and share opinions &
information – that promote sales of advertisers in the bars. The mini-site
is hot & active day and night, and connect the activity in different
countries.
The social network
Media spots reservation is available on-line, independently, by the
advertiser , the Media company, or IMM Star.
1. Advertisers use real time occupancy chart to order a desired spot at a
specific POP, based on Media channels (deployed screens) that we offer.
2. Value of advertisement is confirmed by the advertiser on-line according
to required period of time & desired location.
3. The server software broadcast pre-approved content automatically.
High tech on-line Media
3 years financial forecast
Excel
Appendix A: Organization scheme
CEO
Artwork Production
studioMarketing
ChainOf supplyManager
CTO
Sales IL
Productionmanager
Global Agents
CFO
Marcom
Advertisers
Programming בקרה
Tech.Support
Projects manager
Partnership / Sub. Contractor
Russia
Advertisers
Operations
R&DUK
Advertisers
Product design
POStechnicians