Investors Bank Brand Style Guide · PDF fileINVESTORS BANK BRAND STYLE GUIDE VERSION 3.0, ... The tagline is speci˚ cally designed with a double meaning: ... • Lots of banks make

INVESTORS BANK BRAND ST YLE GUIDE VERSION 3 .0 , AUGUST 2015 PAGE 1

Investors BankBrand Style GuideVERSION 3.0


1.0 The Investors Bank Brand 32.0 Brand Positioning 43.0 Single-Point Message 54.0 Messaging and Editorial Voice 6

VISUAL BRAND STANDARDS

5.0 Brand Signature 85.1 Brand Signature: Usage 95.2 Brand Signature: With Info 12

6.0 Typography 147.0 Color Palette 157.1 Color Palette: Proper Use 167.2 Color Palette: Improper Use 178.0 Secondary Graphics 189.0 Unifying Graphics 19

2127

VISUAL BRAND STANDARDS FOR RETAIL AND BUSINESS

10.1 Retail Banking Graphics 10.2 Business Banking Graphics

Table of Contents


THE IMPORTANCE OF THE INVESTORS BRAND

A corporate brand represents the relationship between a company and its many audiences: partners, customers, prospects, investors and employees. The brand represents our fundamental values and personality, which help to build trusted relationships that contribute to the long-term health and success of our bank.

The Investors brand image takes shape as the result of everything we do — from the way we speak about our bank, to the way we treat our customers, to our dealings with the world at large. As such, communicating through consistent visual and verbal messages is crucial to building a consistent and trusted brand.

PURPOSE OF THIS DOCUMENT

Investors Bank is evolving. We’re growing our business and modernizing our brand to re� ect both our heritage of customer service and our new capabilities and offerings.

This document represents a set of brand identity principles intended to help our people understand the direction in which our brand — and its “look and feel” — are moving. As a starting point, we want to help people understand the fundamental positioning of our brand, and how that positioning translates into visual and verbal communications.

1.0 The Investors Bank Brand


2.0 Brand Positioning

Investors believes that your bank should always be working in your best interest.

For individuals, families, businesses and commercial real estate clients, Investors provides world-class products and services, in an honest and straightforward manner. We work hard to always do what’s right for each and every customer — making sure they get the right products and great value — to help them meet their everyday banking needs as well as to achieve their long-term goals.

To do well, you have to do right. And doing right by our customers is how we hope to become the leading community-oriented bank in the region.

Investors’ positioning can be viewed as the “dictionary” statement about who we are, what we do, who we do it for, how we’re unique in the industry, and the value we provide to customers. The positioning re� ects our go-to-market strategy today, and may be changed from time to time as market and competitive conditions change. It is meant to be clear and factual, for internal use, to help our people and our agency partners clearly understand the brand platform, from which all other messaging and communications should be developed.


One of the challenges in communicating a desired brand positioning is how to capture the complete spirit of the brand — the entire story of the company’s distinctiveness — in just a few memorable words or a phrase.

We call this distillation of the brand platform the Single-Point Message. In Investors’ case, we have selected a Single-Point Message that also is being used as our tagline.

The tagline is speci� cally designed with a double meaning: while it suggests that we’ll deliver good � nancial value, maybe most important is the promise to always do what’s right for the customer. While the � nancial industry has struggled with business and ethical issues, Investors has stayed true to its business fundamentals and has done well as a result. Now we’re making an even stronger public promise to live up to the trust that customers place in Investors, and to continue to build mutually pro� table, long-term relationships.

TAGLINE AS TEXT

The tagline may be used in text as a headline or a closing line in advertising copy. But it should not be used within, or referenced within, a paragraph of copy.

3.0 Single-Point Message

SINGLE-POINT MESSAGE


The Investors editorial voice (the tone and style of the written word) re� ects our fundamental personality, and should be consistent with our brand positioning and visual look and feel.

TONE AND PERSONALITY ATTRIBUTES

Investors Bank nurtures personal connections with customers, and our people — many of whom have been with us and have known their customers for many years — are the cornerstone upon which we build those relationships. Our editorial voice needs to re� ect this personal way that we do business. Written materials should re� ect and demonstrate that we are:

• Friendly, warm, personal

• Knowledgeable, helpful

• Proactive

• Clear, honest, trusted, straightforward

• Familiar, you know us

THE INVESTORS STORY

How does “doing what’s in our customers’ best interest” relate to also helping the bank be more successful? Consider this simple message track to better understand how doing what’s right for the customer also means doing what’s right for our bank.

Investors believes in the power of “banking fundamentals,” and cuts through the noise to always do what’s right for you.

• Lots of banks make it easy for you to spend your money … Investors helps you manage and grow your money

• Like other banks, we believe in convenience (46 branches, 32,000 ATMs, Saturday hours, online banking and bill pay), and we offer solid rates

• But we also believe in sound, time-tested � nancial principles, and we’re truly prepared to help you plan, manage and save so you can meet all your personal and business � nancial goals

• That means taking a clear, honest and straightforward approach to make sure you get the best deals and understand which products and services will be best for you

• By treating you with respect, and doing what’s in your best interest, we can build a long and fruitful relationship

4.0 Messaging and Editorial Voice

WRITING CHECKLIST

To help guide your writing, try to make sure that written materials speak directly to our customers, focusing on their personal and business needs, and how Investors can help. Following are some tips on how to achieve that editorial tone.

• Materials should speak “to” rather than “at” the customer — for example, saying “Investors’ expertise can help you make the best fi nancial decisions...” rather than “Investors’ expertise makes us the preeminent bank in the region…”.

• Whenever possible, writing should use the second-person voice; that is, explaining that “Investors can help you do XYZ” rather than “Investors helps individuals and businesses do XYZ.”

• The benefi ts to the customer should quickly become clear, so that customers can immediately understand “why should I care?”

• Text should be engaging and compelling, so that customers can see that Investors understands them and that there is value in working with our bank.

• Text should have a logical fl ow, using subheads that easily lead the reader through the material, with overviews or summaries at the top of more lengthy pieces.

Visual Brand Standards


5.0 Brand Signature

BRAND SIGNATURE

The brand signature is the Investors Bank logotype combined with the graphic mark. Proper use of the brand signature helps us achieve consistent brand recognition in all of our communications. Our wordmark typeface, Sabon, communicates a modern yet classical position that Investors Bank wishes to promote as an invaluable banking partner for its customers. The Investors Bank graphic mark, or the “Weave,” is made up of four interwoven shapes suggesting the strength and prosperity found in the relationships between Investors Bank and the local communities in which their customers live. This metaphor reinforces Investors Bank’s ability to offer a variety of solutions designed to � t each customer’s speci� c � nancial and banking needs.

The brand signature should be used to “sign” all marketing communica-tions. It should also be used in applications where primary identi� cation is paramount or applicable surface area is limited. For example: stationery/cor-respondence, corporate signage, premium items.

BRAND SIGNATURE WITH TAGLINE

The brand signature is the use of the tagline with the brandmark. It speaks to Investors Bank’s commitment to providing the best service possible for its customers.

The brand signature with tagline should be used in most marketing communication situations in which there is adequate horizontal space. For example: trade-show booths (header), advertising, collateral (brochures, fact sheets, etc.).

We have also created an alternate stacked con� guration. This should be used in applications where there is less than adequate horizontal space. For example: vertical banners or � ags, co-branded materials, promotional items.

Note: For signage application refer to signage Bid Documentation only.

BRAND SIGNATURE

BRAND SIGNATURE (WITH TAGLINE)

ALTERNATE STACKED CONFIGURATION

BRANDMARKTHE WEAVE

WORDMARK


CLEAR SPACE

MINIMUM SIZING

CLEAR SPACE

Clear space is a spatial tolerance that provides adequate space above, below and to the sides of the Investors brand signature. This improves legibility and prominence in the context of page design or layouts. The diagram on the right demonstrates minimum clear space requirements.

MINIMUM SIZE

There is a minimum recommended size for reproducing the Investors brandmark and brand signature. This size assumes the use of conventional offset printing methods. Use the modi� ed “open” version for specialized and/or limited-reproduction methods such as silkscreening, engraving, embroidery.

COLOR CONFIGURATIONS

You may use the Investors logo only in the eight approved con� gurations.

LOGO APPLICATIONS

The brand signature should be placed on white surfaces whenever possible and should NOT be used over photographic images or patterned backgrounds.

X

X

XX

X X

OPEN VERSIONFor specialized and/or limited-reproduction methods such as silkscreening, engraving, embroidery.

1/4"

1/4"

5.1 Brand Signature: Usage


COLOR CONFIGURATIONSCOLOR CONFIGURATIONS

You may use the Investors logo only in the six - approved con� gurations.

LOGO APPLICATIONS

The brand signature should be placed on white surfaces whenever possible and should NOT be used over photographic images or patterned backgrounds.

FULL-COLOR GRADIENT

FULL-COLOR GRADIENT REVERSE

FULL-COLOR SOLID

FULL-COLOR SOLID REVERSE

ONE-COLOR SOLID

ONE-COLOR SOLID REVERSE

5.1 Brand Signature: Usage continued

ONE-COLOR TINT

ONE-COLOR TINT REVERSE


5.1 Brand Signature: Usage continued

OTHER BRAND LOGOS

When using the Investors Bank logotype combined with the graphic mark for other entites an subsidires of the bank, they must remain consistent with the same look and style.

COMPANY DIVISIONS & SUBSIDIARIES COMPANY DEPARTMENTS OUTSIDE ENTITIES


5.2 Brand Signature: With Info

LOGO WITH PHONE AND WEB LOCKUPS

The phone number for the Client Care Center has been created as an easily memorable and stylistic format for marketing materials such as Billboards, Signage and Advertisements as such:

855-iBank4UWhen the phone number is used in more info-intense marketing communications such as brochures, � yers, letters, etc., it is written with the

numbers to the acroynm in parenthesis:

855-iBank4U(422.6548)

855-iBank4U(855.422.6548)

The Website address is written as such:

myinvestorsbank.com

On the right are some of the approved ways of locking up thephone number and website. Adding the word Call and Visit is optional.

Finding ways to use the Member FDIC and Equal Housing Lender or Equal Oppurtunity Lender logo to balance out the information is important.

855-iBank4U • myinvestorsbank.com

Call 855-iBank4U (855.422.6548)Visit myinvestorsbank.com

855-iBank4Umyinvestorsbank.com

myinvestorsbank.com


5.2 Brand Signature: With Info continued

LOGO WITH ADDRESS LOCKUPS

Sometimes the address needs to be locked up with the logo for envelopes, checks, or as a stand alone logo with the address:

HUMAN RESOURCES Corporate Of� ce • 101 JFK Parkway • Short Hills, NJ • 07078855-iBank4U • myinvestorsbank.com

Call 855-iBank4U (422.6548)Visit myinvestorsbank.com

LOGO WITH CONTACT INFORMATION

On the right are samples how the logo can be combined with the address as well as the phone number and website.


6.0 Typography

PRIMARY

The serif font Sabon was selected for its attributes that embody the Investors brand: approachability, stability, heritage and humanism. This font comprises the majority of all typographic communications and should be used for all main headlines and body text. A secondary font, ITC Franklin Gothic, can be used sparingly as an accent, either for small headers or to help differentiate blocks of information. These fonts are used primarily in printed collateral. All styles and weights should not be distorted in any way; for example, condensing, outlining or stretching.

ALTERNATE (PC-BASED)

Times and Arial should be used as alternate typefaces for PC- and web-based situations where Sabon and ITC Franklin Gothic are not available, such as PowerPoint text, or on-demand communications such as internal memos, letters, fax cover sheets.

To purchase the Sabon and ITC Franklin Gothic typographic families, contact Investors Bank Corporate Marketing.

EXAMPLE

Aa123&@Aa123&@

Aa123&@Aa123&@

Aa123&@Aa123&@

Aa123&@Aa123&@

Sabon

ITC Franklin Gothic

Times New Roman

Arial

We’re the bank that lets your home’s equity work for you

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ALTERNATE (PC-BASED)

HEADLINE

ACCENT SUB-HEADSAND LABELS


BLACKPRINT 0C 0M 0Y 100K RGB 35R 31G 32BHEXADECIMAL 231F20

7.0 Color Palette

Our color palette has three families. The � rst is based on our brand signature and corporate colors. The secondary palette supports the principal colors (secondary) in typography and graphics and the tertiary palette provides accent options for other applications such as bar charts, diagrams and information graphics.

When determining the necessary colors for your marketing piece, always begin with the signature colors, Investors Bank Dark Green, Light Green and Grey. Use the secondary palette to accentuate the principal grey or to increase legibility in headlines and body text. Us the tertiary palette sparingly to bring attention to diagrammatic information graphics.

PRIMARY CORPORATE Begin with the signature colors. Investors Greens and Grey should be represented in all instances where the brand signature is displayed and with principal typography (e.g., headers).

SECONDARY A selection of complementary hues of greys has been provided as support colors.

TERTIARYA selection of accent colors has been provided for other applications (e.g., bar charts and information/highlight graphics).

PANTONE 363CPRINT 68C 0M 100Y 24K RGB 67R 150G 57BHEXADECIMAL 439639

PANTONE 368CPRINT 57C 0M 100Y 0K RGB 122R 193G 67BHEXADECIMAL 7AC143

PANTONE 430CPRINT 5C 0M 0Y 45K RGB 148R 156G 161BHEXADECIMAL 949CA1

DARK GREEN

GREY #2

ACCENT #1

LIGHT GREEN

GREY #3

ACCENT #2

GREY

GREY #4

ACCENT #3

BLACK

GREY #5

ACCENT #4

PANTONE 432CPRINT 23C 2M 0Y 77K RGB 69R 85G 96BHEXADECIMAL 455560

PANTONE 428CPRINT 2C 0M 0Y 18K RGB 207R 212G 216BHEXADECIMAL CFD4D8

PANTONE 429CPRINT 3C 0M 0Y 32K RGB 176R 183G 188BHEXADECIMAL B0B7BC

PANTONE 431CPRINT 11C 1M 0Y 64K RGB 106R 115G 123BHEXADECIMAL 6A737B

PANTONE 543CPRINT 40C 5M 0Y 24K RGB 168R 195G 229BHEXADECIMAL A8C1E5

PANTONE 116CPRINT 0C 15M 100Y 0K RGB 247R 198G 17BHEXADECIMAL FFBA00

PANTONE 158CPRINT 0C 60M 100Y 0K RGB 255R 132G 0BHEXADECIMAL FF8400

PANTONE 180CPRINT 0C 90M 100Y 20K RGB 193R 57G 40BHEXADECIMAL C13928


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For more information about Investors’ Government Banking programs, contact one of our Government Banking professionals. Call us at 973-766-2427.

Rewardyourself.

Investors Bankis proud to supportthe Pope John XXII Regional High School softball team.

EXAMPLE 1: CONFIGURATION

Always maintain a balance of background color to white band confi guration. Do not delete white band, or run brand signature on dark colors.

Secondary

Primary

EXAMPLE 3: HEADLINES

Use Investors Primary Dark Green and/or Primary Grey for headline type.

Secondary

Primary

EXAMPLE 2: BACKGROUNDS

Use Investors Primary Dark Green and/or Primary Grey for background boxes.

Secondary

Primary

EXAMPLE 4: ACCENT BORDERS

Use Investors Primary Dark Green for accent borders.

Secondary

Primary

7.1 Color Palette: Proper Use



For more information about Investors’ Government Banking programs, contact one of our Government Banking professionals. Call us at 973-766-2427.


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EXAMPLE 1: CONFIGURATION

Always maintain a balance of background color to white band confi guration. Do not delete white band, or run brand signature on dark colors.

Secondary

Primary

EXAMPLE 3: HEADLINES

Do not use colors other than Investors Primary Dark Green and Primary Grey for headline type.

Secondary

Primary

EXAMPLE 2: BACKGROUNDS

Do not use colors other than Investors Primary Dark Green and Primary Grey for background boxes.

Secondary

Primary

EXAMPLE 4: ACCENT BORDERS

Do not use colors other than Investors Primary Dark Green for accent borders.

Secondary

Primary

Rewardyourself.

Investors Bank is proud to support the Pope John XXII Regional High School softball team.

7.2 Color Palette: Improper Use


8.0 Secondary Graphics

To further reinforce the Investors Bank brand identity, a usage of the Investors Weave has been created as a layered, textural device or supergraphic to work in conjunction with imagery and typography to give a more customized and proprietary look and feel to the overall system. If used correctly, this will help visually connect our communications.

The Investors Bank supergraphic can be used in a de� ned way, as a cropped detail in a soft hue, or overlaying/interacting with typography and imagery in a playful, illustrative way. The mark itself should never be broken apart, distorted or reshaped in any way. The mark is meant to be a subtle background texture and to not overpower any surrounding content.

The Investors Weave can be used as an accent detail within graphic boxes.

Regular transparency at 30% value

Multipliedtransparency at 30% value

Regular transparency at 30% value

Multipliedtransparency at 30% value

The Investors Weave can be used as a soft pattern underneath headlines.

A gradated tint version of the Investors Weave has been created to be used as an overlay on either white, Investors Green or Grey. The artwork should be used primarily at 30% transparency unless special visual requirements demand a slightly stronger or weaker tint value.

To achieve transparency, place artwork overtop graphics, images and/or colored boxes, and select either the regular transparency mode or “multiply” option within the application, depending on the desired visual effect, adjusting the percentage to 30%.

The Investors Weave can interact or overlay on top of imagery.

The Investors Weave should not overpower or confl ict with surrounding graphic elements.

Visit Investors at the 2010 Association of Counties Conference.

Visit Investors at the 2010 Association of Counties Conference.

TINT VERSION


9.0 Unifying Graphics

To further reinforce the Investors Bank brand identity, a strong and identi� able system of housing content has been created using graphic rectangular shapes. This creates a tight, uni� ed visual system and allows for a multitude of various images to be used in the background without forfeiting legibility or design integrity.

A singular rectangle can be segmented using different principal colors in the system to highlight and emphasize different hierarchies of content (headlines, supporting statements, the brand signature, etc.). Alternatively, multiple usage of rectangular shapes can be utilized, controlled by layout position and consistency in dimension.

Sample 1A unifying graphic box appears as a complete unit, with multiple color sections to emphasize and highlight different levels of content.

Sample 2A multiple unifying graphic box application where the construct is split into two separate box groupings. In instances of a split, ensure boxes are consistent and relative to each other with page position and shared dimensions.

Avoid using more than one unifying graphic in irregular sizes and/or placements.


For more information about Investors’ Government Banking programs, contact one of our Government Banking professionals. Call us at 973.766.2427.

Visit www.bankinvestors.com

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Visual Brand Standardsfor Retail and Business Banking


10.1 Retail Banking Graphics

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INVESTORS BANK

BRAND EVOLUTION

VIBE EVOLUTION CREATIVE

EXPLORATORY

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RETAIL BANKING

KEY ASSETS

Sabon headlineFranklin Gothic Secondary

TYPOGRAPHY

COLOR PALETTE

BRAND SIGNATURE GEOMETRY/UNIFYING GRAPHICS

Sabon Body. Gaendiss incimusci omniendi disquo magnimp ostrum ad eum volupta tiaectia volum, consequae voluptat elesed quos qui si optatem. Obus non vivicaedit fac vius huitilne turninatraed adhusperei publicavere, sustoretie nostabe mponven atustiem iliu eses, noculii idiis. Nos disquo magnimp ostrconit quiu quamdicaut atia alabus se catissent.

Franklin Gothic Body. Gaendiss incimusci omniendi disquo magnimp ostrum ad eum volupta tiaectia volum, consequae voluptat elesed quos qui si optatem. Obus non vivica edit fac vius huitilne turninatraed adhusperei publicavere, sustoretie nostabe mponven atustiem iliu ulii idiis. Nos disquo magnim quiu quaaut atia alabus se catissent.

RETAIL BANKING | KEY ASSETS

copycopycopy



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RETAIL BANKING

IMAGE CATEGORIES

INVESTORS SILHOUETTES REAL-LIFE SITUATIONAL STUDIO PORTRAITS

Images of customers, shot in silhouette on a white backdrop, in a variety of poses and expressions. Subjects can be dressed and propped in a variety of contexts, displaying personality, lifestyle and occupational cues. Expressions should be varied and natural, looking both into and off camera.

Environmental shots of people in various everyday scenes and situations. Shots should be natural and candid, with a sense of personality and individuality. Lighting should be bright and optimistic, with a natural, unstaged feel.

Customer portraiture shot in a controlled, studio setting, with vivid-colored backgrounds. Shots can be propped and/or staged, but should still retain a high level of personality and individuality. Backdrop colors can be bright and strong, adding a more graphic feel to the overall system.

RETAIL BANKING | IMAGE CATAGORIES



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PERSONAL BANKING

ICON

HEADER

Home Equity

A home equity loan or line of credit is a smart way to pay for many of life’s expenses such as home improvements, education expenses or unexpected costs. Rates are typically lower than credit cards and interest may be tax deductible.

Title

Title

RETAIL BANKING

COMPOSITIONAL

ELEMENTS

Equity

Title

Title

BRAND

SIGNATURERETAIL BANKING

COMPOSITIONAL ELEMENTS



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PERSONAL BANKING

GuideYour essential handbook and easy-step guide for personal banking

Yourbankingpartner A safe haven

for your investments

PERSONAL BANKING

RETAIL BANKING

GEOMETRY

RETAIL BANKING | GEOMETRY



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RETAIL BANKING

GEOMETRY

A safe haven for your investments

PERSONAL BANKING

PERSONAL BANKING

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Home Equity

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RETAIL BANKING | GEOMETRY



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Find my ATM

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Account History

Personal CheckingCurrent

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D IGITAL FORUMS

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BRAND

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RETAIL BANKING | DIGITAL FORUMS & MOBILE APPS


10.2 Business Banking Graphics

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BUSINESS BANKING

KEY ASSETS

Sabon headlineFranklin Gothic Secondary

TYPOGRAPHY

COLOR PALETTE

BRAND SIGNATURE GEOMETRY/UNIFYING GRAPHICS

Sabon Body. Gaendiss incimusci omniendi disquo magnimp ostrum ad eum volupta tiaectia volum, consequae voluptat elesed quos qui si optatem. Obus non vivicaedit fac vius huitilne turninatraed adhusperei publicavere, sustoretie nostabe mponven atustiem iliu eses, noculii idiis. Nos disquo magnimp ostrconit quiu quamdicaut atia alabus se catissent.

Franklin Gothic Body. Gaendiss incimusci omniendi disquo magnimp ostrum ad eum volupta tiaectia volum, consequae voluptat elesed quos qui si optatem. Obus non vivica edit fac vius huitilne turninatraed adhusperei publicavere, sustoretie nostabe mponven atustiem iliu ulii idiis. Nos disquo magnim quiu quaaut atia alabus se catissent.

BUSINESS BANKING | KEY ASSETS

copycopycopy



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BUSINESS BANKING

IMAGE CATEGORIES

INVESTORS AT WORK BUSINESS PORTRAITURE INDUSTRY-SPECIFIC AND STILL LIFE

Situational shots of business owners working with internal teams as well as with Investors representatives. Images should be light, clean and open, with a sense of optimism and authenticity. Business attire should be professional, but not overly corporate or institutional.

Portrait shots of business owners and their teams within their particular working environment. Subjects should appear relaxed, comfortable and not overly posed. They should look both into and away from camera, to add variation. Backgrounds should be clean, light, open and simple.

Images depicting the various categories and sectors that Investors Business Banking touches in and around the communities it serves; for example: biotech, pharmaceutical, nonprofit, government, healthcare and education. Images should be simple, graphic and informative.

BUSINESS BANKING | IMAGE CATAGORIES



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BUSINESS BANKING

ICON

HEADER

Commercial Lending

With Investors Business Banking, we offer pelibus natusdant, officit porecti beatis ea verum incimint mo et es aut velit doluptatem rest, quae pe quo in est, accusdae aut vendae magnimi, nobis aut earum lam, omnihit ecepudant ea verum.

Title

Title

Lending

Title

Title

BRAND

SIGNATURE

BUSINESS BANKING

COMPOSITIONAL

ELEMENTS

BUSINESS BANKING

COMPOSITIONAL ELEMENTS



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PayrollServiceSolutions

BUSINESS BANKING

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BUSINESS BANKING | GEOMETRY



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easyaccess

BUSINESS BANKING

D IGITAL FORUMS

MOBILE APPS

BRAND

SIGNATURE

mobilefor business

Hello, John Smith, welcome back!

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H ig h V alue C heck ing

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* 5 5 5 5

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RETAIL BANKING | DIGITAL FORUMS & MOBILE APPS

VERSION 3 .0 , AUGUST 2015 PAGE 32INVESTORS BANK BRAND ST YLE GUIDE

Questions & Contacts

This style guide gives you valuable guidance to help build marketing communications that reflect the spirit and personality of the Investors Bank brand.

If you have any questions, or would like more information about implementing the Investors Bank brand, please contact Corporate Marketing.

Digital � les of the logo library and other marketing communications templates will be provided upon request from Corporate Marketing.

SHAWN ANDERSON

Graphic DesignerInvestors BankCorporate Of� ce101 JFK ParkwayShort Hills, NJ 07078Tel: [email protected]

SCOTT AGNOLI

VP, Director of MarketingInvestors BankCorporate Of� ce101 JFK ParkwayShort Hills, NJ 07078Tel: [email protected]

Documents

Investors Bank Brand Style Guide · PDF fileINVESTORS BANK BRAND STYLE GUIDE VERSION 3.0, ... The tagline is speci˚ cally designed with a double meaning: ... • Lots of banks make