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Investor Presentation May 2020

Investor Presentation - Mediagrif · Revenues + B2B Platforms + B2C Marketplaces $77,3M $67,7M $9,6M $83,1M $66,1M $17,0M Adjusted EBITDA (2) + Margin $14,8M 19 % $22,6M 27% Adjusted

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Page 1: Investor Presentation - Mediagrif · Revenues + B2B Platforms + B2C Marketplaces $77,3M $67,7M $9,6M $83,1M $66,1M $17,0M Adjusted EBITDA (2) + Margin $14,8M 19 % $22,6M 27% Adjusted

InvestorPresentationMay 2020

Page 2: Investor Presentation - Mediagrif · Revenues + B2B Platforms + B2C Marketplaces $77,3M $67,7M $9,6M $83,1M $66,1M $17,0M Adjusted EBITDA (2) + Margin $14,8M 19 % $22,6M 27% Adjusted

This document contains certain forward-looking

statements with respect to the Company. These

forward-looking statements, by their nature,

necessarily involve risks and uncertainties that could

cause actual results to differ materially from those

contemplated by these forward-looking statements.

We consider the assumptions on which these forward-

looking statements are based to be reasonable, but

caution the reader that these assumptions regarding

future events, many of which are beyond our control,

may ultimately prove to be incorrect since they are

subject to risks and uncertainties that affect us.

We disclaim any intention or obligation to update or

revise any forward-looking statements, whether as a

result of new information, future events or otherwise,

except as required by applicable securities legislation.

All amounts are in Canadian dollars.

No significant change in the current value

of CAD$ vs. US$

No significant increase or decrease in

revenues and operating expenses

Stable market conditions

Forward-looking

Statement

These assumptions include,

without limitations:

Page 3: Investor Presentation - Mediagrif · Revenues + B2B Platforms + B2C Marketplaces $77,3M $67,7M $9,6M $83,1M $66,1M $17,0M Adjusted EBITDA (2) + Margin $14,8M 19 % $22,6M 27% Adjusted

(1) Before non-recurring items

$25

Claude Roy - CEO

Company History and Key Milestones

Page 4: Investor Presentation - Mediagrif · Revenues + B2B Platforms + B2C Marketplaces $77,3M $67,7M $9,6M $83,1M $66,1M $17,0M Adjusted EBITDA (2) + Margin $14,8M 19 % $22,6M 27% Adjusted

Acquisition of

kCentricTechnologies inc.

Completed Dec. 3rd

(1) Before non recurring expenses of $1.4 M

FY2020 Q3 Highlights

5-year strategic plan

Now completed and launched

Total revenue of

$18,1M(94% or $17,1M from B2B)

Adjusted EBITDA(1) of

$1,6M(9% of revenue)

Page 5: Investor Presentation - Mediagrif · Revenues + B2B Platforms + B2C Marketplaces $77,3M $67,7M $9,6M $83,1M $66,1M $17,0M Adjusted EBITDA (2) + Margin $14,8M 19 % $22,6M 27% Adjusted

Revenues

+ B2B Platforms

+ B2C Marketplaces

$77,3M

$67,7M

$9,6M

$83,1M

$66,1M

$17,0M

Adjusted EBITDA (2)

+ Margin

$14,8M

19 %

$22,6M

27%

Adjusted Profit / Loss

+ Per share

$2,0

$0,14

$9,5M(3)

$0,64

In Millions of CAD $

Except percentages & per share amount

(1) Excluding $1.8 million of non recurring expenses composed of termination benefits & prof. fees.

(2) LTM Dec. 2019 & FY2019 excludes non recurring expenses of $3.2 & $1.9 million, respectively.

(3) Before impairment of assets held for sale, net of related taxes of $ 35,1M

FY2019 (1)

12 MONTHSDec. 2019

LTM

Total Revenues

$56,5MB2B: $50,8M, up 3,0%

B2C: $5,7M

Adjusted EBITDA of

$9,8M (1)

17% Margin

Adjusted Profit (1)

$1,0M 0,07$ / share

FY 2020

9 months

FY2020 YTD Highlights

The adoption of IFRS 16, as mentioned in note 4 of our interim condensed consolidated financial

statement, had a favorable impact $1.5 million for the nine months ended December 31, 2019.

As allowed by this new standard, the adjusted EBITDA of the previous period has not been

restated to reflect the impact of IFRS 16.

Page 6: Investor Presentation - Mediagrif · Revenues + B2B Platforms + B2C Marketplaces $77,3M $67,7M $9,6M $83,1M $66,1M $17,0M Adjusted EBITDA (2) + Margin $14,8M 19 % $22,6M 27% Adjusted

$43,4$48,1

$54,9

$61,2$66,1

2015A 2016A 2017A 2018A 2019A

In million of CAD $

Cloud-based

SaaS Model

80%+ ARR

50% U.S.

SOURCING

900+ buyers

150,000 suppliers

COMMERCE

620+ eCom clients

B2B Businesses

LTM

$67.7

Page 7: Investor Presentation - Mediagrif · Revenues + B2B Platforms + B2C Marketplaces $77,3M $67,7M $9,6M $83,1M $66,1M $17,0M Adjusted EBITDA (2) + Margin $14,8M 19 % $22,6M 27% Adjusted

Our Mission

Page 8: Investor Presentation - Mediagrif · Revenues + B2B Platforms + B2C Marketplaces $77,3M $67,7M $9,6M $83,1M $66,1M $17,0M Adjusted EBITDA (2) + Margin $14,8M 19 % $22,6M 27% Adjusted

Our Vision

Unify our strengths to create

a fast-growing cloud-based

commerce technology company

Page 9: Investor Presentation - Mediagrif · Revenues + B2B Platforms + B2C Marketplaces $77,3M $67,7M $9,6M $83,1M $66,1M $17,0M Adjusted EBITDA (2) + Margin $14,8M 19 % $22,6M 27% Adjusted

Strategic Sourcing - Growth

Sourcing

Supply Base Management

Contract Lifecycle Management

Unified Commerce - Growth

Supply Chain Collaboration

Digital Commerce

Automotive Aftermarket

B2B Marketplaces - EBITDA

Diamonds & Jewelry

Electronic Components

Computer, IT & Telecom Components

Powering a full range of commerce

ecosystems via three key operational pillars:

Value creation

across the entire

commercial

ecosystem

Supporting over

$15B in commercial

transactions

Enabling the Flow of Commerce

Page 10: Investor Presentation - Mediagrif · Revenues + B2B Platforms + B2C Marketplaces $77,3M $67,7M $9,6M $83,1M $66,1M $17,0M Adjusted EBITDA (2) + Margin $14,8M 19 % $22,6M 27% Adjusted

Our strategic

M&A plan

Increase our customer

count and expand our

geographic coverage

Seek technology

components that bolster

our existing product and

service offerings.

Strengthen our

corporate development

efforts to accelerate the

execution of our M&A

strategy.

Our organic

growth plan

Strengthen GTM

Compounded by

strategic M&A

Implement sales-

driven culture

throughout the

company

Product development

strategy

Monetization of data

through high value,

AI-based services

Accelerated cadence

of releases and new

features

Obtain product

recognition

5 Year Strategic Plan

Page 11: Investor Presentation - Mediagrif · Revenues + B2B Platforms + B2C Marketplaces $77,3M $67,7M $9,6M $83,1M $66,1M $17,0M Adjusted EBITDA (2) + Margin $14,8M 19 % $22,6M 27% Adjusted

We create value for our customers by

supporting them with optimal, pragmatic,

just-right commerce technology

solutions.

Enabling the Flow of Commerce

We are unique in our ability to operate

across the entire commercial ecosystem

from procurement to commerce

to B2B marketplaces.

Our customer support

is best in class.

Page 12: Investor Presentation - Mediagrif · Revenues + B2B Platforms + B2C Marketplaces $77,3M $67,7M $9,6M $83,1M $66,1M $17,0M Adjusted EBITDA (2) + Margin $14,8M 19 % $22,6M 27% Adjusted

5 Year BHAG

$250M+

EBITDA + Growth > 40%

$1B Valuation

1,500+Employees

TechRecognitione.g.: Gartner, Forrester, etc.

Employer of

Choicee.g.: Top SMB Tech Company,

Glassdoor, etc.

Onecompany

One Recognized Brand

Page 13: Investor Presentation - Mediagrif · Revenues + B2B Platforms + B2C Marketplaces $77,3M $67,7M $9,6M $83,1M $66,1M $17,0M Adjusted EBITDA (2) + Margin $14,8M 19 % $22,6M 27% Adjusted

Acquire gradually

$100M to $150M of revenue + $25M to $40M of EBITDA

focused in our strategic pillars

Small acquisitions

Below 3M$ in revenue

Technology tuck-in or

market extensions

Paid 3 to 5 x revenue

Medium acquisitions

5 to 10 M$ in revenue

Market extensions or

technology platform

Paid 10 to 15 x EBITDA

Large acquisitions

20 M$ + in revenue

Market extensions

Paid 10 to 15 x EBITDA

Model predicts small, medium and large acquisitions over time

Use equity wisely

as value increases and enables

further financing

M&A Strategy - Overview

Page 14: Investor Presentation - Mediagrif · Revenues + B2B Platforms + B2C Marketplaces $77,3M $67,7M $9,6M $83,1M $66,1M $17,0M Adjusted EBITDA (2) + Margin $14,8M 19 % $22,6M 27% Adjusted

46

Berkery Noyes tracked 6,871 Software

transactions between 2017 and 2019

M&A Strategy – Market Data

Page 15: Investor Presentation - Mediagrif · Revenues + B2B Platforms + B2C Marketplaces $77,3M $67,7M $9,6M $83,1M $66,1M $17,0M Adjusted EBITDA (2) + Margin $14,8M 19 % $22,6M 27% Adjusted

VALUE CREATION

• NA coverage with leadership position in Canada and massive

growth potential in the U.S.

• Expansive customer and supplier base to grow from 3,000+

purchasing agencies & 130,000+ supplier network

• Wealth of data to monetize

• Strong best-of-breed CLM solution well positioned to capitalize

on rapidly expanding market

• 85% ARR

GROWTH VECTORS

• MERX conversion

• Increased rate of US organic growth

• Data Monetization

• Upgrade existing client base

• Penetrate growing CLM market

ARPA

• Merx - $340 / y

• BidNet - $530 / y

• ASC - $88,500 / y

Strategic Sourcing Overview

Simplifying the sourcing process for buyers and giving

suppliers access to the largest database of opportunities

Market StatsUS$ 10B market by 2023 with +10% CAGR(1)

Large and mid-sized companies represent

77% of market volume Vs. 23% for special

districts & Tier 1-2 government agencies (2)

Only 31% of agencies use an external

strategic sourcing provider (3)

Accelerated consolidation activities by key

players to address more integrated demands

of private market

AI and automation present key opportunities

for accelerated value

creation and operational efficiencies

CLM market set to double from

US$1B to US$2.5B (4)

Page 16: Investor Presentation - Mediagrif · Revenues + B2B Platforms + B2C Marketplaces $77,3M $67,7M $9,6M $83,1M $66,1M $17,0M Adjusted EBITDA (2) + Margin $14,8M 19 % $22,6M 27% Adjusted

VALUE CREATION

Comprehensive offering

- All-in-one ERP integrated e-commerce and e-payment solutions for SMBs

- Headless commerce platform for mid to upper markets

• Ability to service broad needs of customers (front-end, back-end,

infrastructure, etc.)

• 625+ clients to grow from, including top global brands

• ≈ 60% ARR in FY20

GROWTH VECTORS

• Enterprise – Accelerate enterprise sales & marketing cadence to win net

new logos

• SMB – Pursue mid-market integrated e-commerce cadence to win net

new logos

• SMB – Accelerate – migrate to new integrated payment solutions across

ERP ecosystems

• Manage current customer base to improve margins

• Identify and implement product synergies to fuel cross-selling, innovation

and productivity

ARPA

• K-eCommerce - $13,200 / y

• Orckestra - $837,700 / y

eCommerce Overview

Enabling the flow of commerce with omnichannel

shopping capabilities

Market Stats$10.4B US e-commerce platform market

by 2025 with 12-15% CAGR(1)

Valued at $12.2T globally, the B2B

e-commerce platform market is 6x larger

than B2C(2)

84% of US distributors and 79% of US

manufacturers expect to increase spending

on e-commerce in the coming year (3)

As manufacturers increasingly adopt

ecommerce, they can go direct-to-

consumers (4)

Page 17: Investor Presentation - Mediagrif · Revenues + B2B Platforms + B2C Marketplaces $77,3M $67,7M $9,6M $83,1M $66,1M $17,0M Adjusted EBITDA (2) + Margin $14,8M 19 % $22,6M 27% Adjusted

Supply Chain Collaboration Overview

Optimize the collaboration between retailers and suppliers, by increasing

the speed, data quality and efficiency of supply chain transactions

Market StatsUS$ $1.4 B NA market by 2024 with

11% CAGR

Early adoption by retail, growing use in

Healthcare, Automotive, Financial and

High-Tech

Disruptive new commerce models driving

exponential growth of supply chain EDI

Increasing demand for automated and

clean “data foundation” to enable rich

data experiences: eCommerce, AI, IoT,

Blockchain

VALUE CREATION

• Tier-1 B2B/EDI network and Product data synchronization platform

• Proven expertise in B2B integration and industry standards

• Ability to service broad range of customers (Small, Mid-size, Large)

• 25+ existing ecosystems, + 4,000 paying suppliers

• High demand from retail companies seeking digital transformation

• 95% ARR

GROWTH VECTORS

• Win Net new Retailers with improved GTM

• Monetize existing Retailers: upsell + cross-sell

• Monetize existing Suppliers: upsell + cross-sell

• Grow network market share with end users and resellers

• Adapt catalogue & Web-EDI to new verticals

ARPA

• Catalogue - $2,000 / y

• Web-EDI - $1,000 / y

• Network - $13,000 / y

Page 18: Investor Presentation - Mediagrif · Revenues + B2B Platforms + B2C Marketplaces $77,3M $67,7M $9,6M $83,1M $66,1M $17,0M Adjusted EBITDA (2) + Margin $14,8M 19 % $22,6M 27% Adjusted

VALUE CREATION

• “Neutral” multi-platform marketplaces attracting both buyers

AND sellers

• Well established with prominent industry positions in each vertical

• B2B models less prone to disruption with high margins

• 85% ARR (B2B)

• Strong B2C brands

OPERATIONAL FOCUS

• Maximise profitability while sustaining long term viability

• Increase ARPA and maximize LTV of existing membership base

• Continued efforts to solidify and improve tech platforms

• More focused efforts on lead generation and sales activities

• Continued efforts to optimize conversions, upselling and cross-selling

ARPA

• Carrus - $4,500 / y

• Jobboom - $1,300 / y

• Réseau Contact - $200 / y

• The Broker Forum – $2,800 / y

• Polygon – $1,000 / y

eMarketplaces OverviewSecure eMarketplaces connecting buyers and sellers

to create transaction efficiency, productivity and profit

Market Stats Global B2B eMarketplaces sales set

to hit $3.6 trillion by 2024 (1)

Currently, only a mere 7.5% of the

annual $7.9 trillion worth of online B2B

sales, are made via marketplaces (1)

The Canadian Automotive Aftermarket

is growing at a 2.5% CAGR, expected

to reach a market size of US$20.9 B by

2025 (2)

Page 19: Investor Presentation - Mediagrif · Revenues + B2B Platforms + B2C Marketplaces $77,3M $67,7M $9,6M $83,1M $66,1M $17,0M Adjusted EBITDA (2) + Margin $14,8M 19 % $22,6M 27% Adjusted

Solid Customer Base to Build on and Cross-sell

…and serving a network of over 150,000 suppliers across North America

Page 20: Investor Presentation - Mediagrif · Revenues + B2B Platforms + B2C Marketplaces $77,3M $67,7M $9,6M $83,1M $66,1M $17,0M Adjusted EBITDA (2) + Margin $14,8M 19 % $22,6M 27% Adjusted

5 Year BHAG

$250M+

EBITDA + Growth > 40%

$1B Valuation

1,500+Employees

TechRecognitione.g.: Gartner, Forrester, etc.

Employer of

Choicee.g.: Top SMB Tech Company,

Glassdoor, etc.

Onecompany

One Recognized Brand

Page 21: Investor Presentation - Mediagrif · Revenues + B2B Platforms + B2C Marketplaces $77,3M $67,7M $9,6M $83,1M $66,1M $17,0M Adjusted EBITDA (2) + Margin $14,8M 19 % $22,6M 27% Adjusted

Company Market Cap – CA$ Enterprise Value – CA$ xRevenues xEBITDA

Opentext 15,5B 17,9 x4,7 x15

Kinaxis 2,8B 2,5 x10,9 x63,4

SPS Commerce 2,6B 2,4 x6,5 x34,8

Scout RFP N/A US$540M x18 N/A

Mediagrif 89M 96 x1.2 x5.9

Data sources: S&P Capital IQ, Mergermarket;

CRM - Customer Relationship Management; SEC – Security; PYMT - Payment/Financials ; ISS - Industry Specific Software; HCM -

Human Capital Management; ERP - Enterprise Resource Planning; SCM - Supply Chain Management; IS - Internet Software.

Comparable Valuations

Page 22: Investor Presentation - Mediagrif · Revenues + B2B Platforms + B2C Marketplaces $77,3M $67,7M $9,6M $83,1M $66,1M $17,0M Adjusted EBITDA (2) + Margin $14,8M 19 % $22,6M 27% Adjusted

18

Board of Directors

Management Team

Gilles Laporte

Chairman of the Corporation

Director of corporations

Catherine Roy

Vice President, Transformation, Mediagrif Interactive Technologies Inc.

President, Gestion Catsachar Inc.

Luc Filiatreault

President and C.E.O., Mediagrif Interactive Technologies Inc.

Jean-François Sabourin

President and C.E.O., JitneyTrade Inc.

Philippe Duval

First Vice President & C.O.O., Groupe Sélection

Natalie Larivière

President, Yuma Strategies

Gilles Laurin

CPA, CA

Director of Corporations

Zoya Shchupak

Consultant, Strategy and M&A, Sagard Holdings ULC

Luc Filiatreault

President and Chief Executive Officer

Camil Rousseau

Chief Technology Officer

Paul Bourque

Chief Financial Officer

Hélène Hallak

Vice President, Legal affairs and corporate development

Catherine Roy

Vice President, Transformation

André Leblanc

Vice President, Marketing and Communications

Julie Bélanger

Vice President, Human Resources

Mark Eigenbauer

President, Strategic Sourcing

Andreanne Simon

President, Supply Chain Collaboration

Jean-Michel Stam

President, e-Marketplaces

Louis Mousseau

President, e-Commerce

Page 23: Investor Presentation - Mediagrif · Revenues + B2B Platforms + B2C Marketplaces $77,3M $67,7M $9,6M $83,1M $66,1M $17,0M Adjusted EBITDA (2) + Margin $14,8M 19 % $22,6M 27% Adjusted

Questions

Page 24: Investor Presentation - Mediagrif · Revenues + B2B Platforms + B2C Marketplaces $77,3M $67,7M $9,6M $83,1M $66,1M $17,0M Adjusted EBITDA (2) + Margin $14,8M 19 % $22,6M 27% Adjusted

1111 St-Charles Street West

East Tower, Suite 255

Longueuil, Quebec

Canada J4K 5G4

TOLL FREE 877 677-9088

PHONE 450 449-0102

FAX 450 449-8725 mediagrif.com

Mediagrif Interactive Technologies Inc.