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K e r e v i t a ş G ı d a S a n a y i v e T i c a r e t A . Ş .
INVESTOR PRESENTATION
J u n e 2 0 1 3
Borsa Istanbul: KERVT
KERVT.TI (Bloomberg) | KERVT IS (Reuters)
www.kerevitas.com.tr 1
Disclaimer
2
This presentation contains information and analysis on financial statements and is prepared for the sole purpose of providing information relating
to Kerevitaş Gıda Sanayi ve Ticaret A.Ş. (Kerevitaş Gıda or Kerevitaş).
This presentation contains forward-looking statements which are based on certain expectations and assumptions at the time of publication of this
presentation and are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in these materials.
Many of these risks and uncertainties relate to factors that are beyond Kerevitaş’s ability to control or estimate precisely, such as future market
and economic conditions, the behavior of other market participants, and achieve anticipated cost savings and productivity gains as well as the
actions of government regulators.
Readers are cautioned not to place undue reliance on these forward-looking statements, which apply only as of the date of this presentation.
Kerevitaş does not undertake any obligation to publicly release any revisions to these forward-looking statements to reflect events or
circumstances after the date of these materials.
This presentation merely serves the purpose of providing information. It neither represents an offer for sale nor for subscription of securities in
any country, including Turkey.
This presentation is not allowed to be reproduced, distributed or published without written permission of Kerevitaş.
The figures in this presentation are rounded to provide a better overview. The calculation of deviations is based on figures including fractions.
Therefore rounding differences may occur.
Neither Kerevitaş nor any of its managers, and employees shall have any liability whatsoever for any loss arising from the use of this
presentation.
Financial Overview
Review of Operations
Frozen Food Industry in Turkey
Introduction to Kerevitaş
3
Kerevitaş, founded in 1969, is Turkey’s largest processor of frozen
foods and canned products
Headquartered in Istanbul with 1,062 employees as of June 30,
2013
Product portfolio of more than 250 and commands a market share
of 46% in 2012
Revenue posted a CAGR of 14.1% in the last 4 years.
World-class production facility adheres to the highest global food
processing standards
High penetration in the growth of sales through own distribution
network and Yıldız Holding’s sales companies
Kerevitaş Superfresh cited as the “Top of Mind” Frozen Food
Brand
Listed on the Borsa Istanbul since 1994 under
the ticker symbol «KERVT»
Kerevitaş Gıda: At-A-Glance
4
Shareholder Structure
as of 1H13
Our History and Milestones
5
1969
• Opened the first production facility in Bursa, originally focused on exporting crayfish to Scandinavian countries
1980’s
• Diversified to include frozen fruits and vegetables due to demand from export markets
1990’s
• Was the first company to enter into the Turkish retail market with frozen fruits and vegetables, seafood and pizza
• Introduced its SuperFresh brand to the markets
Mid-1990s
• Added frozen mille-feuille and pastry dough to its product mix
• Product portfolio expanded by products with canned tuna, canned corn and potato products
1994
• Initial Public Offering on the Istanbul Stock Exchange
2008
• Majority stake acquired by Yıldız Holding, one of Turkey’s largest manufacturer of food products
Today’s Kerevitaş
• Has 250+ products and operates at five different modern facilities with focus on specific product lines
• SuperFresh brand is used widely as a generic term to describe frozen foods
Kerevitaş’ 43-year history has been one of technological, product and packaging innovation, offering its customers the highest-quality products in Turkey and abroad.
Key Investment Highlights
6
Pioneer in the frozen food industry with strengthening market share position backed by
innovation and a wealth of experience to drive future growth
Operates a state-of-the-art production factory, that adheres to the highest level of quality and
safety
Sophisticated marketing and distribution channels
Increasing proportion of the female population
Introduced concept of frozen foods to Turkish market, thus its SuperFresh brand is “top of
mind” and synonymous with frozen foods
Favorable demographics, unsaturated market, and dynamic macro-economic conditions
Higher demand for convenient foods lead to a higher growth in packaged frozen food and
ready to eat foods
Strong group and ownership structure
Financial Overview
Review of Operations
Frozen Food Industry in Turkey
Introduction to Kerevitaş
7
8
Turkey: Strong Macro-Economic Drivers
Kerevitaş operates in one of the world’s most
attractive consumer markets
60% of the growing 74 million population is
below age 35 and is the second largest
population in Europe2
Improving socio-economic status will
increase spending;
Growth of tourism sector will benefit food
industry and its clients in HORECA (Hotels,
Restaurants and Cafes);
Fastest growing when compared to EMEA
peers; and became the sixteenth biggest
economy among the World at the end of 2012
In 2012, GDP grew to TL1.4 trillion (USD786 bn)
from TL1.3 trillion in 2011 (at current prices) 2
1: CIA World Factbook
2:Turkish Statistical Institute
8
* Growth rates calculated at constant prices
2,3
1,8 1,71,5 1,4 1,4 1,3 1,3 1,2
Top European Urbanization Rates(% per year)1
0,7%
-4,8%
9,2% 8,8%
2,2%
2008 2009 2010 2011 2012
GDP Growth in Turkey (%, TRY)
As reported in Packaging Digest1 in February 2011, the overall Global Frozen Food Market is
expected to grow from USD 218.4 billion in 2010 to 261.5 billion in 2015, which is an estimated
CAGR of 3.7%
Growth is driven by consumer’s demand for convenience and faster-to-prepare foods, such as
Frozen entrees
Vegetable mixes
Prepared meals
Pastas
Vegetables in sauces
Overall, the market’s resilience to the economic recession is attributable to increased demand
focused on convenient food products
Lastly, new innovations from industry such as new freezing techniques and packaging are
allowing manufacturers to preserve the nutritional content in fruits and vegetables for longer
periods, as well as new portions targeted at singles and elderly
Global Frozen Food Landscape
9
1: Global Industry Analysts (GIA) , February 2011
Turkey’s Food and Beverage Industry
Benefits from country’s agricultural sector, with mild climate, produces a variety of crops
and offers easy access to raw materials year round
The average Turkish household expenditure allocated to food, beverage and tobacco was
26% in 20121. This is relatively high when compared to Western levels which ranged
between 5% to 20%2; and
Favorable economic backdrop, young population and low market penetration are strong
growth drivers for Turkey’s food and beverage market
1: Turkish Statistical Instittute
2: EIU, Turkey: Consumer Goods and Retail Report (September, 2012)
10
26%
5%
19% 19%
8%4%
6%
13%
Fo
od
& B
evera
ge
Clo
thin
g
Ho
usin
g
Tra
ns
po
rtati
on
Fu
rnit
ure
Healt
h
HO
RE
CA
Oth
er
Types of Consumption Expenditures (2012)
Turkey’s Food Consumption Trends
The Turkish food sector is evolving and becoming more sophisticated
Consumer and retailers demand higher standards from food producers
Demand for higher quality has fueled investments to improve production
capabilities
Demand for healthier and more convenient foods leads to a higher growth in
packaged frozen and ready-to-eat food
Increase in proportion of the female population working full-time, whose share
in the workforce increased from 25% in 2007 to 29 % in 20121, has shown a
demand for convenience, therefore, increased production of packaged and
frozen goods; and
Shift from traditional cooking methods to packaged and processed foods
Increased HORECA spending mainly in the last 2 years 2
1: Turkish Statistical Institute 2: Turkish Statistical Institute 11
Turkish Frozen Foods Landscape
12
Rural and less developed areas still offer growth, as these areas are under penetrated and
still rely heavily on local producers for fresh fruits and vegetables
Increased urbanization will force mass grocery retailers (MGR) to become more organized
and will lead to
Increase of freezer capacity
Well developed distribution capabilities
Financial Overview
Review of Operations
Frozen Food Industry in Turkey
Introduction to Kerevitaş
13
Market Leader in Turkish Frozen Foods
As a pioneer in the industry, Kerevitaş was the first company to introduce the concept of
frozen food to the Turkish market and is recognized as the market leader in overall
frozen foods today
Company’s competitive advantage lies within its ability to consistently offer its
customers a diverse range of products
In addition to the well-known Kerevitaş brands such as SuperFresh, Ekolezz, İnci,
Doyum, AğızTadı, the Company is also a major producer of private label frozen food
products
14
1: A.C. Nielsen, Market Data, June 30, 2013 (market share for branded products only)
Kerevitaş' Market Share by Volume (%) 1
Strong Brand Recognition
According to a brand recognition study conducted of 5,224 people surveyed and
published by MediaCat Magazine, Kerevitaş was cited as the
“Top of Mind” Frozen Food Brand with 74% recognition
15
Number of respondents out of 5,224 stating the
Company as «Top of the Mind Frozen Food Brand»
SuperFresh 3,812
Iglo 600
Feast 394
Pınar 147
Fresh 92
Dardanel 70
Penguen 37
Algida 33
Kerevitaş 21
Banvit 18 Source: MediaCat Magazine in 2010
Kerevitaş Gıda operates in Bursa
Situated on 90,000 sqm
Indoor usage area of 50,000 sqm
Cold room storage capacity of more than 40,920 tons
The plant contains five facilities, producing frozen fruits, vegetables, frozen
French fries and croquettes, frozen dough products (pizza, pastries and mille-
feuille), frozen seafood, canned tuna and frozen meat products
The factory is ISO 9000 (awarded in 1997) and HACCP (awarded in 2003) certified
Efficient and State-of-the-Art Production Plant
16
Production Capacity
17
As of 31.12.2012 Production Capacity
20,200 tons
Fruits, Vegetables, and Seafood
7,200 tons
Tuna Fish
12,000 tons
Potato Products
24 million
Cheese Rolls and Boreks
20,000 tons
Mille-Feuilles
4,300 tons
Canned Food Products
6,000 tons
Dumplings and Raviolis
30 million servings
Pizza
Kerevitaş Gıda
33,933 Freezers, c.300 Refrigerated Trucks and 32,660 sales points in Turkey
Organized Retail
- Pasifik Tüketim Ürünleri
-Tek Özel
Traditional Distributors - 65 Dealers
Retail Consumers & Food Service Industry Customers
Sophisticated Distribution and Marketing Channels
Kerevitaş markets and distributes its portfolio of approximately 250+ SKU’s across 32.660
sales points throughout Turkey, which is one of the most sophisticated networks in the
country
18
Experienced Board and Management Team
19
Title Years of Experience
Zeki Ziya Sözen Chairman of the Board 27
Halil Bülent Çorapçı Vice Chairman of the Board (Independent) 60
Murat Ülker Board Member 28
Ali Ülker Board Member 25
Mustafa Yaşar Serdengeçti Board Member 29
Mehmet Tütüncü Board Member 29
Lale Develioğlu Board Member (Independent) 21
Ergun Akkaya General Manager 21
Mustafa Aydemir Group Chief Financial Officer 13
Safety Culture and Environmental Stewardship
20
Fo
od
Saf
ety • High priority placed on
the safety of its employees and customers, and ultimately consumers
• Suppliers are held to the same high standards of operations and practices
• Traceability of raw materials ensures product quality and minimizes risks
Su
stai
nab
ility
• Dedicated to help farmers and suppliers to develop sustainable practices and environment-focused programs
• Lands must be kept safe and capable of producing high-quality products
• Company’s agricultural experts work closely with growers to develop and implement sustainable farming practices
Ste
war
dsh
ip
• Committed to protect the environment
• Environmentally-friendly and focused programs have been put into place to ensure compliance, stewardship and protection of precious natural resources
Operational Excellence and Improve Cost Efficiencies
Foster Innovation,
New Product Development
Maintain and Build Upon
Market Leadership
Long-term Growth and Shareholder Value
21
Build Financial Strength and Deliver Shareholder Value
Increase Domestic
Market Penetration
Financial Overview
Review of Operations
Frozen Food Industry in Turkey
Introduction to Kerevitaş Gıda
22
Key Financials and KPIs
23
Audited Summary P&L and Balance Sheet Items as of June 30, 2013
Source: IFRS Reports
1H2013 Financial Highlights
Top-line grew by 12% year-on-year to TL 130 Mn in 1H13 over TL 122 Mn reported in 1H12.
Topline growth which showed an acceleration showed that investment in brand equity, sales channel
and packaging had been paying off
In addition to higher turnover , gross profit was increased by 30% to TL 38 Mn in 1H13. Gross profit
margin in 1H13 increased to 30% from 24% in 1H12
In line with the increase in gross profit margin, EBITDA margin increased by nearly 7 pp YoY to 11.5%
in 1H13.
Bottom line realized a loss of TL 13 Mn in 1H13 versus a net gain of TL 1 MM in 1H12, due to fx
losses denominated financial liabilities in 2Q13
24
Net Sales (TL, MM) EBITDA (TL, MM) Net Income (TL, MM)
Financial Debt Position
25
The Company signed a debt
restructuring agreement in 2003
USD 30.7 Mn of the loans at the end of
1H’13 are related to these
restructured loans
After the payment of the 2010
installment, Kerevitaş reached to a
more evenly distributed loan payment
plan over the next six years
Repayment Schedule of Restructured Debt
As of 31/12/2013, repayment schedule of restructured debt for the period 2013-2016
Income Statement
26
26
Source: IFRS Reports
Balance Sheet
27
27
Source: IFRS Reports
Balance Sheet
28
28
Source: IFRS Reports
Balance Sheet
29
Source: IFRS Reports
Summary Cash Flow
30
30
Kerevitaş Gıda Sanayi ve Ticaret A.Ş.
www.kerevitas.com.tr
www.superfresh.com.tr
Corporate Headquarters
Üniversite Mahallesi
Bağlariçi Caddesi , No:29 34850
Avcılar / İstanbul
Turkey
For more information, please contact us at
Tel: + 90 (212) 412 80 00
E-mail: [email protected]
31