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analyzing the investment pattern among investors towards a particular mutual fund project.
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A SURVEY ON INVESTOR’S PERCEPTION TOWARDS SELECTION OF A MUTUAL FUND
S.Muralie Manohar,M.B.A(Banking Technology),
Pondicherry Univesity.
OBJECTIVES OF THE STUDY
• To identify the investment pattern among investors.
• To identify how the age factor effect in selection of mutual funds.
• To identify the features the investors look for in Mutual fund product.
• To identify the scheme preference of investors.
METHODOLOGY ADOPTED
• Primary source1. Observation method2. Questionnaire survey3. Unstructured interview
• Secondary source1. Internet2. Newspaper3. Magazines4. Others
SAMPLE DESIGN
• A sample of 150 respondents has taken randomly from the various areas of Madurai.
• The total numbers of respondents have divided into different groups as per their Age and Life cyclei. Group A - Students and Unmarried (18 yrs. To 25 yrs.)ii. Group B - Young Married Stage (25 yrs. To 35 yrs.)iii. Group C - Working People with Younger Children (35
yrs. to 45 yrs.)iv. Group D - Working People with Older Children (45
yrs. to 55 yrs.)v. Group E - Retired People (more than 55 yrs.)
SAVING IN FINANCIAL INSTRUMENTS
GROUP YES NO TOTAL
A: STUDENT AND UNMARRIED 8 10 18
B: YOUNG MARRIED STAGE 22 8 30
C: WORKING PEOPLE WITH YOUNGER CHILDREN 35 9 44
D: WORKING PEOPLE WITH OLDER CHILDREN 41 5 46
E: RETIRED PEOPLE 10 2 12
TOTAL 116 34 150
PREFERENCE OF INVESTMENTGROUP BANK POS MF SHARE B & D INSUR-
ANCE TOTAL
A.STUDENT ANDUNMARRIED 10 0 6 2 0 0 18
B.YOUNG MARRIEDSTAGE 20 0 6 4 0 0 30
C.WORKING PEOPLE (W.P)WITH YOUNGERCHILDREN
15 0 20 0 4 5 44
D. W.P. WITH OLDERCHILDREN
12 2 10 9 6 7 46
E.RETIRED PEOPLE 8 2 2 0 0 0 12
TOTAL 65 4 44 15 10 12 150
INVESTMENTS IN MUTUAL FUNDGROUP YES NO TOTAL
A.STUDENT ANDUNMARRIED
6 12 18
B.YOUNG MARRIEDSTAGE
20 10 30
C.WORKING PEOPLE (W.P)WITH YOUNGERCHILDREN
30 14 44
D. W.P. WITH OLDERCHILDREN 35 11 46
E.RETIRED PEOPLE 4 8 12
TOTAL 95 55 150
REASONS BEHIND NOT INVESTING IN MUTUAL FUND
GROUP LACK OFKNOWLEDGE
RISKYINVESTME
-NTLACK OF
GUIDANCELOWERRETURN
TOTAL
A.STUDENT ANDUNMARRIED 7 3 2 0 12
B.YOUNGMARRIEDSTAGE
4 1 5 0 10
C.WORKINGPEOPLE WITHYOUNGERCHILDEREN
0 4 8 2 14
D.WORKINGPEOPLE WITHOLDERCHILDEREN
0 2 4 5 11
E.RETIRED 0 5 2 1 8
TOTAL 11 15 21 8 55
REASONS BEHIND INVESTING IN MUTUAL FUND
A--Mutual Fund is safer comparing others investments.
B--Investment generates regular income.C--Investment generates both current income
and growing over a period of time.D--Creation of wealth, not current income.
GROUP A B C D TOTAL
A.STUDENT ANDUNMARRIED
0 0 5 1 6
B.YOUNG MARRIEDSTAGE 2 5
103 20
C.WORKING PEOPLEWITH YOUNGERCHILDEREN
8 2 10 10 30
D.WORKING PEOPLEWITH OLDERCHILDEREN
5 5 15 10 35
E.RETIRED 1 2 1 1 4
TOTAL 16 14 41 25 95
OBJECTIVES BEHIND MUTUAL FUND INVESTMENT
GROUPGROWTH
OFINVESTM-
ENT
REGULARDIVIDEND
TAXSAVING
ASSUREDRETURN
TOTAL
A.STUDENT ANDUNMARRIED 15 0 0 3 18
B.YOUNG MARRIEDSTAGE 20 0 5 5 30
C.WORKING PEOPLEWITH YOUNGERCHILDREN
20 10 7 3 44
D.WORKING PEOPLEWITH OLDERCHILDREN
4 10 11 25 46
E.RETIRED PEOPLE 1 5 2 2 12
TOTAL 65 25 25 40 150
PART OF SAVINGS IN MUTUAL FUND
GROUP 50% 40% 30% 20% TOTAL
A.STUDENT ANDUNMARRIED
0 0 5 1 6
B.YOUNG MARRIEDSTAGE 2 5 10 3 20
C.WORKING PEOPLEWITH YOUNGERCHILDEREN
8 2 10 10 30
D.WORKING PEOPLEWITH OLDERCHILDEREN
5 5 15 10 35
E.RETIRED 1 2 1 1 4
TOTAL 16 14 41 25 95
GROUP EXCELLENTVERY
GOOD GOOD POOR TOTAL
STUDENT ANDUNMARRIED 0 0 6 0 6
YOUNG MARRIED STAGE 0 8 11 1 20
C.WORKING PEOPLEWITH YOUNGERCHILDEREN
4 5 19 2 30
D.WORKING PEOPLEWITH OLDERCHILDEREN
6 4 24 1 35
D.WORKING PEOPLEWITH OLDERCHILDEREN
0 2 0 2 4
TOTAL 10 19 60 6 95
SUGGESTIONS• Study shows that people from Group A show
low interest in MF investment so AMC’s are required are required to pay more attention to this segment.
• AMC’s have to develop variety of product so that investors from all groups (age, income, occupation etc) can invest in a MF products.
• The AMC should maintain relationship with the banks at a regular basis, as it is one of most potential source for getting investment.
• Investors are influenced by the extent and quality of disclosure of Information subsequent to their investment regarding disclosure of NAV, Portfolio of investment and disclosure of deviation of investment from the stated objectives and the attached fringe benefits to the scheme in their selection of the scheme.
• The AMC should provide the little bit fixed returns on investment so that the investors can rely on that.
• Before development of any mutual fund product AMC’s should consider what the expectations of investors are so that MF product fulfill the financial needs of investor.
• Mutual fund schemes should give added benefits like “Insurance coverage” to attract more number of investors.
• The AMC should maintain relationship with the banks at a regular basis, as it is one of most potential source for getting investment.