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www.eco-start.com
A GLOBAL ECOSYSTEM
EMPOWERING
ENVIRONMENTAL
BUSINESS
INVESTOR GUIDE
Your step-by-step guide to the EcoStart Project
August 2019
Telegram: https://t.me/smart_idea18
FIRSTLY
THANK YOU FOR CONSIDERING US!
The EcoStart project is a global eco-business, empowering the ecosystem, which provides transparency in financing green projects using blockchain technology. Our goal is to increase investment in green projects and tokenization of investment activities. We will use blockchain technology to add much needed transparence to the process and add value by removing intermediaries. We hope that we are not just the founders of the EcoStart project. In our imagination, we have drawn a way of life, a vision of how the ecology on our planet can be in the future, and we want to change what people are doing with the environment now. We know how people will use our product, how it can improve the ecological situation on earth and the quality of life, and we hope that our startup will become a visionary. We want you to support us by giving us the opportunity to act. We all live on the same planet. Earth is your home too. Our formula for success is new technologies, a strong team, community involvement in product improvement.
We believe EcoStart represents an extremely attractive investment opportunity, and look forward to having you join us on our journey.
Olga Bergen General Manager
2 www.eco-start.com
CONTENT
PROJECT PROPOSAL
STAGE OF DEVELOPMENT 4
Financing Needed 5
HOW YOU CAN INVEST 6
DELIVERING ON OUR PLAN 7
BUSINESS OVERVIEW 8
THE ECOSTART SOLUTION 9
OUR ADVANTAGES 10
KEY CUSTOMERS 12
ECOSTART BY THE NUMBERS 13
INCOME MODEL 14
OUR PLATFORM 15
PROPOSED ORGANISATIONAL BUSINESS MODEL 16
A global ecosystem empowering environmental business 3
STAGE OF
DEVELOPMENT The EcoStart private sale has got off to a successful start. Following the
completion of our private sale, we plan to launch Initial Exchange Offerings (IEO’s) -
the public sale of our tokens on major cryptocurrency exchanges - followed by
immediate listing on the same exchanges.
4 www.eco-start.com
ABOUT US
1 Financing Needed
We are looking for investors including title partners as
investors. Ready for any collaboration option, including
co-founding.
Number of
Employees
Registered
Company
STO Target
February 2021
$ 11.3 – 26.3 million is needed, including:
- $ 0.2 million for the development of the platform, including on MVP - $ 30 K - $ 10-25 million for the creation of working capital of an investment fund and the receipt of appropriate licenses. - $ 1.1 million is required for marketing, advertising, conducting a Security Tokens Offering (STO), license for financial and exchange services, operating expenses, etc.)
A global ecosystem empowering environmental business 5
5 EcoStart Corporation
Required Raise amount
2
HOW YOU CAN
INVEST
WE’RE LOOKING FORWARD TO WORKING WITH YOU
We want to take the headache out of investing in our private sale, so you can
focus on the things that matter. Helping to grow the business together. To
that end, we have three flexible options for investment:
LEAVE IT TO US C-CORP YOU CHOOSE
We conclude an agreement
with you, in which we
describe the terms of the
transaction, the timing of
the release, etc.
We registered the company
EcoStart Corporation in the
state of Delaware (USA) as
a C-corporation
We are open to alternative
investment agreements –
feel free to contact us to
discuss a proposal.
6 www.eco-start.com
DELIVERING ON OUR PLAN What we do best
We have already
created an early ‘buzz’
around the project
by completing the
following deliverables:
MARKETING DELIVERABLES
• Launched a project website: https://eco-start.
com/
• Pre-announcement of the project across related
media outlets
• Created videos about the project (8 videos)
PRACTICAL DELIVERABLES
• For the implementation of the project, a company
was established in USA (Delaware )- EcoStart
Corporation
• Formed a team with experienced advisers
SIGNED AGREEMENTS
• An agreement has been signed with the listing of
Dobi
• An agreement has been signed with Faster
Capital (OAU) on a cooperation.
• Agreements have been reached with the Binance,
Bibox and IDAX exchanges on holding an IEO on
their exchanges, including subsequent listings.
COMMUNITY BUILDING
• A bounty campaign has been held, with 1254 subscribers
• A growing EcoStart community has been formed using the
following social networks:
Reddit: 1200 followers, karma 800
Medium: 475 followers
Linkedin: 5600 followers
YouTube: over 3000 views
Twitter: 744 total subscribers
Facebook: 950 followers
Telegram channel 3500 followers
A global ecosystem empowering environmental business 7
OVERVIEW
3 BUSINESS
OVERVIEW
THE TRADITIONAL SYSTEM IS BROKEN ...AND WE PLAN TO FIX IT.
• Intermediaries cause unnecessary expense: Using traditional funding institutions is a
fairly expensive mechanism of financing, creating a high barrier to entry for many with
plans to start an environmental project.
• It is difficult for investment institutions to collaborate when investing in environmental
projects, which leads to duplication, dispersion of material, labour and money resources.
As a result, millions of dollars are spent each year on inefficient environmental projects.
• Entities who wish to invest in environmental projects have no central hub on which to
take a global view of available projects. This means some high priority projects miss out
on funding simply because investors were forced to opt for more local or visible options.
• Due to lack of transparency, distrust in the existing system has arisen, which has led to
stagnation in environmental financing.
• Poor communication of the value of environmental projects has led to investor apathy
investors need to know that their investments will be directed to projects with clear,
measurable goals.
• The financing selection process is often politicized.
• There is no mechanism for attracting small scale investors currently. Environmental
projects are missing out on the crowdfunding phenomenon, meaning many fail to scale
and achieve visibility.
8 www.eco-start.com
THE ECOSTART SOLUTION And this is just the beginning
EcoStart will empower business growth in the Environmental sector by developing
the following channels:
• Decentralised Marketplace uniting all participants of environmental
communities (green business, investors, volunteers) and providing them with
the ability to create registered digital tokens as instruments for financing
environmental projects approved by EcoStart experts.
• A brand new, TECO blockchain platform with the ability to issue security tokens by companies to invest in their environmental projects
• EcoStart Environmental Investment Fund (EIF) for the financing of
environmental projects.
• Сrowdfunding and Fundraising services - for environmental startups
and NPO
• Cryptomessenger based on P2P (peer-to-peer) technology will let all community members communicate fast via secure channels using end-to-end encryption.
• A decentralised hub for reputation-based environmental project expertise
and recommendations.
• Open API for building applications that facilitate the implementation and
support of environmental projects.
• Space Surface Monitoring Application will help ecology enthusiasts and project
leaders to target the contaminated areas on the Earth or territories under high
risk of pollution. This will become a handy tool for monitoring, prevention, and
real project progress.
• Ecological lottery 50% of the funds remaining after payment of winnings
and operating costs will be directed to the environmental investment fund
(jurisdictions permitting).
A global ecosystem empowering environmental business 9
OUR ADVATAGES
4. ECOSTART’S KEY COMPETITIVE ADVANTAGES
LACK OF
INTERMEDIARIES
Independence and
efficiency in raising funds
& Lack of dependence on
government bodies and
global financial groups
Unlocking savings for every
investor and every project
INVOLVEMENT FULL
TRANSPARENCY
Of all active participants and
socially oriented businesses,
including investors with small
capital, in solving
environmental
Transparent system to attract
and control spending.
TRACKED RESULTS OPEN API
The results of each project will
be publicly available, which
will allow investors (charitable
organizations, influential
investors, small donors) to
identify and help scale up
environmental projects that are
truly effective
By welcoming third party
developers to use our open API
we aim to foster the development
of new products and services
and achieve a powerful network
effect.
10 www.eco-start.com
INDEPENDENCE
A GLOBAL ECOSYSTEM
EMPOWERING
ENVIRONMENTAL
BUSINESS
Reduced resource consumption
Our platform will run without the need for large computing or energy resources, we practice what we preach. The EcoStart blockchain, will be far more efficient than the Bitcoin and Ethereum blockchains, for example, which are extremely energy intensive. Billions of calculations absorb computer energy and electricity, often coal- fired and other fossil fuels. EcoStart will utilise our unique solution to keep energy consumption to a minimum.
EcoStart will create a community
of consumers who will buy goods through a proven, transparent supply chain. This chain will show the environmentally safe extraction of natural resources by workers in safe conditions, the production of goods using green technologies, the supply of goods through fair trade agreements, and their transportation with low energy costs.
A global ecosystem empowering environmental business 11
GROWTH FORECAST
We forecast that the price of security tokens TECO will increase by 2-5 times 3 years after the launch
of the platform.
4
TARGET MARKETS
5. OUR KEY CUSTOMERS
TARGETED USERS OF OUR SERVICE ARE EXPECTED TO COME LARGELY FROM ENVIRONMENTALLY ACTIVE SEGMENTS OF THE POPULATION AND SOCIALLY-ORIENTED BUSINESS CIRCLES, AS WELL AS MUNICIPAL AND REGIONAL AUTHORITIES:
ECOLOGICAL START-
UPS
BUSINESSES
And companies implementing
ecological projects
Socially responsible businesses
(investors)
NOT FOR PROFITS VOLUNTEERS
Non-profit organizations,
environmental activists and
environmental societies
The lifeblood of many successful
environmental projects
Green activists (35 percent of the population)
This segment consists of people whose age ranges from 25 to 34 years and
from 45 to 54 years. Compared to other segments, this is one that unites
people with higher education working in more skilled jobs (middle and senior
management and specialists from intellectual, scientific and artistic
professions) and receiving higher incomes. Persons in this segment occupy
a favorable position in in relation to all environmental aspects, especially in
relation to perceived efficiency, environmentally friendly behavior of buyers,
processing, sensitivity to economic factors and saving resources owls.
12 www.eco-start.com
1
3
2
5
6. ECOSTART BY THE NUMBERS Forecast of income and expenses (profit and loss plan), USD m
A global ecosystem empowering environmental business 13
Revenue forecast (sales plan), $ US M.
Types of services (income) Years
2 020 2 021 2 022 2 023
Number of platform members, pcs 3 350 1 300 3 500
Platform fee, $ 0 0 100 100
Revenues from sales 0,0 0,0 0,13 0,35
The number of EcoStart STO 20 40 80
Average collection amount, million USD 1,00 1,20 2,00
commission amount from the fee amount,% 4,00 4,00 4,00
Commission amount, mln. USD 0,80 1,92 6,40
Number of copies of crypto lottery 6,00 18,00 24,00
Average amount collected per each print run, mln. USD 1,50 2,00 5,00
Revenues from the lottery,% of the fee 40,00 40,00 40,00
The revenue from the lottery, the amount from the fee, million USD 0,36 1,44 4,80
Amount invested in environmental projects, USD 12,00 25,00 30,00
Interest rate, % 4,00 10,00 15,00
Amount of interest payments, mln. USD 0,48 2,50 4,50
Sales revenue, USD 0 2,12 8,36 20,20
Forecast of income and expenses (profit and loss plan)
Indicators Years
2 020 2 021 2 022 2 023
Revenues from sales 0,00 2,12 8,36 20,20
Variable costs 0,00 0,00 -0,01 -0,12
Marginal (gross) profit 0,00 2,12 8,35 20,08
Constant overhead costs -1,02 -1,27 -3,60 -3,80
The cost of labor performers (production staff)
0,00 0,00 0,00 0,00
Management costs, thousand US $ -0,06 -0,69 -1,20 -1,50
Commercial expenses 0,00 -0,20 -0,30 -0,61
Earnings before depreciation, interest and taxes (EBITDA)
-1,08 -0,04 3,25 14,17
Basic financial ratios Capital / Cost of Capital
168,2 175,8 228,0
Profit / Cost of Capital
0,0 17,6 75,6
TECO w
1ill be the
Platform for the eco-conscious.
Our unique algorithms create and protect blocks up to 5 times faster than most current blockchains, and require less electricity (up to 60 times) than than other blockchain platforms that use conventional mining methods.
Network effe
2ct: Reed’s Law states
that the utility of large networks, particularly social networks, can scale exponentially with the size of the network. EcoStart platform’s is perfectly placed to conform to this law, as participants will not only be able to interact with each other, but also create their own tokens. New communities will appear in the EcoStart ecosystem creating the potential for exponential
growth
We for
3ecast that EcoStart’s
capitalisation will be $75.6m
3 years after launch of the
platform.
We forecast that the company's
capitalization over three years
may increase by 2.8 times
7
INCOME MODEL INCOME MODEL
Platform fee
% from the
Сrowdfunding
and
Fundraising
services
Revenues
from crypto
lottery
Income
from IEF
The core of the project is the TerraEcoCoin (TECO) cryptocurrency. Its growth
factors are as follows: -
14 www.eco-start.com
OUR PLATFORM
The TECO is blockchain platform “ with the possibility of issuing security tokens (tokenized securities) by companies to tokenize their assets and to invest in their environmental projects
TECO's blockchain platform will be offered to customers as a service according to the Blockchain as a Service (BaaS) model. The TECO is a global multi-functional and public platform with an open API, with built-in support for additional applications for it (including cryptocurrency). Ready to integrate with any ecological programs and deploy applications on the platform. It is a platform for supporting business in “green tones” using blockchain technology that unites the participants of the Ecological ecosystem and develops it by providing infrastructure for various processes (investment, project review, asset tokenization, fundraising, rating system and other).
FUNDING REQUIREMENT/CONDITIONS FOR IEO We plan to raise
- soft cup $11.3 million - hard cup $26.3 million
a. To develop the EcoStart platform and promote the project:
- $ 200K for the development of the platform, including on MVP - $ 30K - $ 45K license for financial and exchange services
- $ 150K marketing, advertising and PR - $ 570K operating expenses (office, salary, business trips, etc.) - $ 300K conducting a Security Tokens Offering (STO) with obtaining permission from the SEC - $ 35K contingency _____________________________________ Total $ 1.3 million b. To create an environmental investment fund. It is planned to place security tokens to create fund capital through conducting a STO : - Soft cup - $ 10 K - Hard cup - $ 25 K
A global ecosystem empowering environmental business 15
PROPOSED
ORGANISATIONA
L BUSINESS
MODEL
We registered the company EcoStart Corporation in the USA (in the state of Delaware) in the form of a C-corporation. This company will be the owner of the EcoStart project. Among the founders are distributed 60% stocks, 37% stocks of the company (privileged convertible stocks) we offer to project investors: when investing the first $ 230K. The remaining 3% of stocks will be an option for the CEO.
SECURITY TOKEN OFFERING
In order to attract further investment to be used for the development and scaling
of the EcoStart project, we will also conduct a Security token Offering (STO). The
Security Tokens allocated to American investors will be sold in accordance with
the Regulations of REG D, and those sold outside the United States will be sold in
accordance with Regulation S. The American corporation, if necessary, will
conduct the STO and issue TECO security tokens.
A global ecosystem empowering environmental business 16