Investor Fact Sheet and PresentationFrom Inception to FY19

The following presentation is being made only to, and is only directed at, persons to whom such presentations may lawfully becommunicated (“relevant persons”). Any person who is not a relevant person should not act or rely on this presentation or itscontents.

This presentation does not constitute an offering of securities or otherwise constitute an invitation or inducement to any person tounderwrite or subscribe for or otherwise acquire securities in the Company. The presentation also contains certain non-GAAPfinancial information.

The Group’s management believes these measures provide valuable additional information in understanding the performance of theCompany’s businesses because they provide measures used by the company to assess performance. Although these measures areimportant in the management of the business, they should not be viewed as replacements for, but rather as complementary to, thecomparable GAAP measures.

Safaricom, M-PESA and Safaricom/M-PESA logos are trade marks of Safaricom PLC. Other products and company namesmentioned herein may be the trademarks of their respective owners.

Following the modified retrospective adoption of IFRS 15- Revenue from Contracts with Customers on 1 April 2018, the Group’sresults for the year ended 31 March 2019 are on an IFRS 15 basis, whereas the results for the year ended 31 March 2018 are(as previously reported) on an IAS 18 basis. To ensure appropriate disclosure during the period of transition onto IFRS 15,numbers for the year ended 31 March 2019 have been disclosed on an IFRS 15 and IAS 18 basis and year-on-year comparisonsare on an IAS 18 basis.

DISCLAIMER

WHO WE ARESafaricom Plc is a leading Kenyan communications company and leading digital innovator

providing a wide range of communication services, including mobile, voice, messaging, data, financial and converged services with a vision to empower a connected society.

Segmented PropositionsWe have developed a deep insight of our customers’ needs, wants and behaviours in order to provide propositions to lead in

chosen segments

Best technologyWe are the leading digital company

through the best network and IT excellence.

Best Customer ExperienceWe have developed a seamless, personalized

digital experience for our customers.

Digital organisation and cultureWe are building a digital-first organization fit for

the future propelled by innovation and agility. Our culture is driven by purpose, humanness, growth

and trust

03

Our PurposeTransforming lives

Our Brand PromiseTwaweza

When we come together great things happen

Our ValuesSpeed, Simplicity and Trust

Our Brand and ReputationWe have built a purpose-driven brand with a deserved reputation for leadership in driving

social and economic progress through transformational solutions

35 %Government of Kenya

25 %Retail and

Institutional Investors

40 %Vodafone Kenya Ltd.

Company's Shareholding Structure

SDGsIntegration of 9sustainable goals

Community

4.4M+ M-Tiba usersFree Medical camps 8.9k+ beneficiariesSafaricom foundation; 100 Scholarships1.4k+ approved health facilities

4.1m+ students on Shupavu291M-PESA Foundation Academy; 192 scholarships

200k+ people economically empowered15k+ jobs created

Contribution toKenya's GDP

6.3%Customers

Over 96% 2G coverageMore than 167k M-PESA Agents

460k+ customers enrolledon voice biometric service

Employment50% of employees and 34% ofsenior management are women

2.1% are differently-abled

ShareholdersFY19 dividend KSHs 50.08 Bn,Special dividend KSHs 24.84Bn.

04

PEOPLE, PURPOSE - CREATING VALUE

THE JOURNEY OF TRANSFORMING LIVES

Safaricom has been propelled into market leadership by putting the customer first and pioneering products that suit customer needs these include;• Lower denomination recharge (2002) • Per second billing (2003) • Launch of Innovations like M-PESA (2007) • Staying ahead of the curve and through sustained investment that enabled the launch of 3G 3 years ahead of the competition (2007)

Entry of Kencell into the Kenyan market

Vodafone PLC (UK) bought 40% of Telkom Kenya

Safaricom was licensed (Officially launched in October 2000)

· Safaricom had 26Thousand subscribers· Shs 9Billion revenue· Converted into a public company with 60% owned by GoK· Shs100 scratch card was introduced

54% Market shareDrive into mass market: Launch of Simu ya Jamii (Swahili for communal phone) users were able to make affordable calls at regulated rates charged per unit second. Launch of per second billing - counter competition per minute billing rates

charged per unit second.

59.2% Market share

Telkom exclusivity with Safaricom ends. Kencell sold to Vivendi then Celtel Mobile Internet launched, subscriber numbers hit 2Million

60.8% Market Share

79.1% Market Share

M-PESA Interoperability with Banks, Wimax Off island fibre, Investment in SEACOM and TEAMS

59.2% Market share Safaricom IPO government sold 25% and diluted to 35% ownership. 10Million subscribers Shs 61Billion revenue Celtel branded to Zain. Telkom Partners with Orange. Entry of Essar Telecoms YU. IMT pilot partnership with Vodafone and Western Union

65.4% Market share Launch of M-PESA 1st March 2007 First to market with 3G 6Million subscribers

54.5% Market Share

Launch of Sambaza and "Please Call Me” (Allows subscribers to share credit) Launch of "Please Call Me” Safaricom’s flash back service

Total market subscriber information before 2002* is unclear

2002

2001

2000

1999

2003

2004

05

20052009

20082007

2006

06

67.8% Market share 21 Million subscribers Launch of 4G network Launch of national security surveillance Launch of Spark Venture Fund - Fund started to help tech startups grow their businesses

78.3% Market share Bob Collymore is appointed CEO Airtel buys Celtel branded as Zain The Commission assigned additional frequency spectrum resources to Zain to enable it offer 3G services. Regulator implements MTR reduction to KShs 99 cents which sparks price war

68.2% Market share 17 Million subscribers Mobile number portability Price war in the market

65.1% Market share Launch of Lipa Na M-PESA Safaricom is the first company to launch of Sustainability report

65.3% Market share Safaricom partners with CBA to launch a savings and loan product called M-Shwari Shs107Billion revenue

2011

2010

2012

2013

2014

Safaricom’s market leadership sustained through continued innovation and investments including:• Finding sustainable solution for weathering the price war. (2011) • Launch of savings and loans products with CBA. (2012) • Launch of Lipa Na M-PESA. (2013) • Launch of 4G network 3 years ahead of competition. (2014) • Launch of Home Solutions. (2017)• Launch of Fuliza; World’s first contextual mobile money overdraft facility

THE JOURNEY OF TRANSFORMING LIVES (CONTINUED)

62.4% market share• 31.8 million customers• Launch of Nawe Kila Wakati (NKW) Always with you campaign• Launch of Fuliza• Launch of M-PESA global

67.1% Market share Regional structure - Inspired by Safaricom’s desire to put the Customer First and provide Operational excellence in line with our strategic pillars Safaricom relocates M-PESA servers from Germany to Kenya Launch of KCB M-PESA and True Value report (Safaricom contribution to Kenyan economy 6% of GDP) Orange and Airtel receive approval to test 4G Safaricom partners with GoK to launch eCitizen(Online Payment for GoK)

20172016

20152018

2019

65.6% Market share Launch of SDG's - First company in Kenya to link its growth strategy to the UN’s 17 Sustainable Development Goals (SDGs)

71.9% Market share 28Million subscribers Shs 224Billion revenue Rebrand Twaweza “When we come together great things happen” Launch of Home Solutions and E-Commerce

64.2% Market share• Launch of Masoko –Safaricom’s E-Commerce proposition connecting

sellers and buyers• Launch of DigiFarm – Platform for farmers• 29 Million Customers• Voice biometrics• Competitive positioning of data bundles in the market

EVOLUTION OF OUR BUSINESS MODEL

07

% contribution to Service revenue

FY16

FY08

FY19

FY12

Four years ago, Voice and SMS together constituted 60.8% of our Revenues. Today, these two businesses represent 47.2% of Service Revenue. Our revenue is now well diversified with our data and M-PESA business acting as key drivers of growth . Our voice revenue defies global trends and continues to grow.

Voice51.1%

Others1.8%

Data14.0%

M-PESA23.3%

SMS9.7%

Voice91.4%

Data1.2%

SMS7.4%

Voice65.6%

Others1.2%

Data6.5%

M-PESA16.9%

SMS9.8%

Voice39.9%

Others2.1%

Data19.5%

M-PESA31.2%

SMS7.3%

Our business model shows sustained momentum in telco business revenue and a robust

growth in new revenue streams

08

HOW WE DELIVER ON OUR STRATEGYInitial strategy was “ Focus on Growth”. Currently, the organization’s strategy is

grounded by creating social value, which is founded on three pillars, these pillars have helped us grow our loyal customer base and produce excellent results across

our key financial and commercial performance indicators, and provide a positive impact on the lives of the customers we serve.

Customer First: Segments-led approach driving sharper customer focus

Relevant Products: Deep analytics users guiding a more customized customer relationship

Operational Excellence: Continuos investment in the network of the future

OUR INVESTMENT IN TECHNOLOGY• Safaricom has always stayed ahead of competition

through initiatives that enhance customer experience and top of priority includes investing in technology.

• We currently have the widest reach in the country

with 4,949 sites providing 96% population coverage for 2G; and 4,907 3G sites with a population coverage of 93%. Our fibre network now connects key cities and towns, spanning 6700 kilometres.

• Safaricom’s significant Capital Expenditure whichhas taken place as technology developed, and the Safaricom network expansion, have made up a significant portion of the company’s expenditure and in turn, economic value created.

• Our network is ranked the best when compared to other networks in Kenya and Africa.

Some of the key achievements include:

• M-PESA Platform is now hosted in Kenya. Safaricom is utilizing data to develop customer analytics to enhance product and service offering.

• Own Fibre Roll out: +297k homes passed with fibreand 2.4k commercial buildings passed with fibre

09

Enablers

5,000km in FY18 +7ppts YoY Over 297K from over 107K in FY18+22ppts YoY

Cloud

3G93% coverage

4G57% coverage

Homes passed,

Self-servicechannels

Internet ofThings

VoLTE

Services

Looking ahead the company is becoming more digital as we anticipate our customers evolving to being more

digitally enabled, hence focus is on enhancing our cloud capabilities, self service channels, IoT and VoLTE.

Fibre, Over6,700kms from

23.025.74

33.3 37.3

37.6%

24.1%17.0% 14.9%

FY08 FY12 FY16 FY19

Capex Capex Intensity

Capex and Capex intensity

OUR INNOVATION - M-PESA

M-PESA Global

• From remitances topayments

• 500k Partner agentsworldwide and 3bn+bank accountsworldwide

Domestic• Fuliza• CVM and Machine

Learning• Enterprise Payments• User experience

leadership API• QR App

Regional• Exploring

regionalopportunities

Withdrawals51.5%

New Business6.7%

Transfers41.7%

FY13 Withdrawals47.3%

New Business18.4%

Transfers34.2%

FY16

Withdrawals38.4%

New Business28.2%

Transfers33.5%

FY19

10

INCUBATING PARTNERSHIPS – SPARK FUND

Sendy: The logistics firm connects small businesses with drivers/riders and allows users to send and track packages.

mSurvey: Like its name suggests, mSurvey is a mobile-based research tool that collects information by SMS. Seeks to simplify access to credible, on-demand data to its clients.

Eneza: Eneza provides affordable education through the mobile phone to primary school pupils who have limited access.

Lynk: Lynk allows a customer to find the right professionals for any project, such as farmhands, house help, restaurant waiters, chefs or carpenters.

FarmDrive: Provides alternative credit scoring for small scale farmers. FarmDrive provides data that helps connect small-scale farmers to financial services. iProcure: Using Data Analytics and Machine Learning, iProcure is able to get quality farm input to farmers at 15-30% lower than normal market tariffs.

Safaricom spark venture fund started to help tech startups grow their businesses. The Fund, which was the first corporate venture fund in Kenya and East Africa, seeks to grow the techpreneurs by allowing them access to funds, mentorship and resources to expand their businesses. Since its inception in 2014, there has been strong interest from local startups with more than 600+ applications to date.

The following are some of the Spark Funded innovations:

11

OUR PEOPLE

12

We believe in our people, as they are an integral part of our transformative agenda. We empower them to give their best. We show appreciation to them by providing the right working conditions that improve their well-being. We continue to work towards building an environment that is inclusive of all cultures.

Safaricom strongly believes that work should have a purpose and that the workplace should be a place of belonging.

In alignment with the SDG strategy and the mission of The B Team - Africa, Safaricom launched the 100% Human at Work programme. The programme is an expression of The B Team belief that it is time for businesses to stop looking at people as ‘resources’ and to start looking at them as ‘human beings’.

Safaricom has accelerated efforts towards D&I by focusing on two strategic dimensions:

Gender & disability:• 50% of Safaricom’s employees are women, 34% of senior

leadership and heads of department are women• 2.1% of our workforce are people living with disabilities and we

are working towards closing FY20 at 2.9%

50% employees are women

2.1% of workforce people living with

disabilities

6,000+ employees

OUR LEADERS

Safariom owes its success to the stewardship of Michael Joseph and Bob Collymore.

Michael was the CEO of Safaricom Limited from July 2000 when the company was re-launched as a joint-venture between Vodafone UK and Telkom Kenya until his retirement in November 2010. During his tenure, he steered the company from a subscriber base of less than 20,000 to over 16.71 million subscribers.

This phenomenal growth straddling nearly a decade was motored by the launch of many innovative products and services such as M-PESA.Bob took over from Michael in 2010 and brought with him over 30 years’ experience in the telecommunications sector.

On 1st July 2019, Mr Bob Collymore passed on following a long battle with cancer. He was a remarkable leader who had an extraordinary dream for the world and Safaricom. For nine years, Mr Collymore led our business to achieve notable milestones, including significantly increasing shareholder value and instilling in us a sense of purpose that has become the hallmark of what we do at Safaricom. This Purpose, to transform lives, is the reason we exist today.

Bob had a global perspective that was supplemented by his international affiliation with organizations such as the B-TEAM, Acumen and the UN Global Compact. In his tenure, Bob had grown the number of subscribers to more than 28 million and made Safaricom “More than your traditional TELCO” by enhancing the M-PESA offering, introducing E-Commerce, Home Solutions and launching the Spark Fund. Bob also integrated sustainability to the business.

• Mr Sateesh Kamath Chief Finance Officer- Alternate to Robert Collymore

• Mrs Esther Jepkemoi Koimett- Alternate to Henry Rotich

• Mr Gianluca Ventura*- Alternate to Vivek Badrinath

• Mr Francesco Bianco** Alternate Director to Vivek Badrinath

Alternate Directors

13

• Mr Nicholas Nganga Chairman and Non-Executive Director

• Mr Robert Willian Collymore* Chief Executive Officer and Executive Director

• Mr Michael Joseph Chief Executive Officer (Interim) and Director

• Mrs Susan Mudhune** Independent Director

• Ms Linda Watiri Muriuki Non-Executive Director

• Mr Henry Rotich Cabinet Secretary to the National Treasury

• Vivek Badrinath Nominee of Vodafone Kenya Ltd

• Mr Mohamed Shameel Aziz Joosub Nominee of Vodafone Kenya Ltd

• Till Streichert Non-Executive Director

• Dr Bitange Ndemo Independent Non-Executive Director

• Rose Ogega Independent Non-Executive Director

Directors

*Robert Collymore ceased to be a Director on 1 July 2019 and consequently Sateesh Kamath ceased to be his alternate** Susan Mudhune ceased to be a Director of the Company on 31 August 2018

* Gianluca Ventura ceased to be the Alternate DirectorVivek Badrinath on 2 May 2019

**Mr Francesco Bianco was appointed as Alternate Directorto Vivek Badrinath on 2 May 2019

OUR COMMITMENT TO THE SUSTAINABLE DEVELOPMENT GOALS (SDGS)

Safaricom was among the first company in Kenya to integrate the Sustainable Development Goals into its strategy and operations.

We have identified 9 of the 17 SDGs that best represent our dedication to sustainability and incorporated them into our business strategy. Goals (SDGs), out of which we have adopted nine. This will help the organization in becoming a more sustainable company, creating meaningful impact on the communities that we have been given the opportunity to serve.

The Goals present significant opportunities for us to make a bigger and more impactful contribution to global and local growth and development by helping to find effective business solutions to some of the challenges that we face- from poor health and climate change to inequality and poverty.

We are pleased to report that the independent survey found that 83% of staff our are aware of their role in the achievement of ourSDGs aspirations.

TransformingLives Sustainably

14

15

• Safaricom has always stayed ahead of competition through initiatives that enhance customer experience and top of priority includes investing in technology.

• We currently have the widest reach in the country

with 4,949 sites providing 96% population coverage for 2G; and 4,907 3G sites with a population coverage of 93%. Our fibre network now connects key cities and towns, spanning 6700 kilometres.

• Safaricom’s significant Capital Expenditure whichhas taken place as technology developed, and the Safaricom network expansion, have made up a significant portion of the company’s expenditure and in turn, economic value created.

• Our network is ranked the best when compared to other networks in Kenya and Africa.

Some of the key achievements include:

• M-PESA Platform is now hosted in Kenya. Safaricom is utilizing data to develop customer analytics to enhance product and service offering.

• Own Fibre Roll out: +297k homes passed with fibreand 2.4k commercial buildings passed with fibre

Through our Foundations (Safaricom and M-PESA Foundations) we have reached more than four million Kenyans through programmes that help fight poverty, that increase access to quality education, increase access to maternal health care and improve access to clean water. This extensive reach has been attained through partnerships with more than 1,200 organizations.

Safaricom FoundationSince its inception in 2003, the Safaricom Foundation has contributed to the improvement of health, education, economic empowerment, water, environmental conservation, disaster relief, arts and culture projects. Over the past year, the Safaricom Foundation has invested in more than 120 projects that aim to impact Kenyan lives beyond the network, through different projects spread across the 47 counties in Kenya. These projects impacted 752,066 people directly and 3,760,330 indirectly.

M-PESA FoundationIn 2010, the M-PESA Foundation was created to shift the focus from investing in several, distinct and small scale projects as is typical with CSI (Corporate Social Investment) to a model that embraces the idea of large scale, transformative projects. This vision is brought to life at the M-PESA Foundation Academy in Thika, where 290 children (six from each county) are receiving world class, technology-oriented learning in one of Africa’s premier schools and is also Apple Academy agency.

The M-PESA Foundation has also implemented programmes in different parts of the country. These include the Kinango Integrated Disaster and Livelihood programme in Kwale County which has impacted over 17,000 people by providing them with a dam that has vastly improved their livelihoods. Through the Uzazi Salama project in Samburu on maternal and newborn health, we have given over 224,000 mothers, 350 health workers and 500 community health workers access to critical health information, facilities and resources.

M-PESA Foundation is funded by interest from the M-PESA trust accounts.

OUR IMPACT TO SOCIETY

Safaricom and M-PESA Foundations

16

Over the last 16 years, we have built a company that has a wide impact on the Kenyan economy. To understand this impact fully, we engaged KPMG to conduct a True Value Study of our business over the last 10 years.What we discovered is that our impact on the Kenyan economy goes well beyond the investments we make or the returns made to our shareholders.

Below is an overview of that impact.

OUR IMPACT TO SOCIETY - TRUE VALUE

• 9.6x profit- Safaricom’s “true earnings’ over the past 10 years• 6.3%- Safaricom’s contribution to GDP• 978,633 jobs sustained in FY19• KShs 213.5 billion- Total social impact of M-PESA in FY19.

Most of the value arose from M-PESA customers being able to receive,save and send money freely and jobs created by M-PESA agents

• 6%- Percentage of income generated from infrastructure investmentand revenue that flowed to low income households over the past decade.

• KShs 0.66 - The estimated amount of money that Safaricom added to theKenyan economy for every KShs 1 invested in infrastructure developmentover the past decade

https://www.safaricom.co.ke/images/Downloads/Resources_Downloads/Safaricom2019 Sustainability_Report.pdf

For more information on True Value visit the link below.

17

OUR MISSION IS TO TRANSFORM LIVES THROUGH SOCIAL INNOVATION

Innovation Description

Fuliza

M-PESA Global

DigiFarm

Shupavu 291

M-Salama

Fuliza is an overdraft facility in partnership with two local banks KCB Group and Commercial Bank of Africa. The platform allows our customers to complete their transaction incase of insufficient funds.

This is a service that enables M-PESA registered customers to send and receive money globally. 33.7% (KSHs 101 billion) of all diaspora remittances were transacted through M-PESA in 2019.

In partnership with government, enables small-holder farmers to access government fertilizer subsidies directly using an e-voucher.

A partnership with Eneza Education, Shupavu 291 is an SMS and USSD-based education platform that enables students to study without an internet connection.

In partnership with Kenya Red Cross Society, a pilot to measure the effectiveness of using SMS to send early warning information.

MasokoMasoko is an e-commerce platform that creates opportunities for customers to access locally manufactured goods from anywhere in Kenya. 64% of vendors in the platform are SMEs, and we work with local manufacturers to help them grow their businesses through e-commerce.

M-Tiba is a health payment application or ‘e-wallet’ that enables low income earners to save towards their healthcare expenses and helps donors to target funds accurately and confidently.

M-Tiba won the Loeries Award for Shared Value.M-Tiba

Safariom owes its success to the stewardship of Michael Joseph and Bob Collymore.

Michael was the CEO of Safaricom Limited from July 2000 when the company was re-launched as a joint-venture between Vodafone UK and Telkom Kenya until his retirement in November 2010. During his tenure, he steered the company from a subscriber base of less than 20,000 to over 16.71 million subscribers.

This phenomenal growth straddling nearly a decade was motored by the launch of many innovative products and services such as M-PESA.Bob took over from Michael in 2010 and brought with him over 30 years’ experience in the telecommunications sector.

On 1st July 2019, Mr Bob Collymore passed on following a long battle with cancer. He was a remarkable leader who had an extraordinary dream for the world and Safaricom. For nine years, Mr Collymore led our business to achieve notable milestones, including significantly increasing shareholder value and instilling in us a sense of purpose that has become the hallmark of what we do at Safaricom. This Purpose, to transform lives, is the reason we exist today.

Bob had a global perspective that was supplemented by his international affiliation with organizations such as the B-TEAM, Acumen and the UN Global Compact. In his tenure, Bob had grown the number of subscribers to more than 28 million and made Safaricom “More than your traditional TELCO” by enhancing the M-PESA offering, introducing E-Commerce, Home Solutions and launching the Spark Fund. Bob also integrated sustainability to the business.

Note: Past performance cannot be relied on as a guide to future perform

Over KShs 301.16 billion returned toshareholders from FY08/09 to FY18/19in dividends

Closing price from listing to 29th March 2019OWNERSHIP AND STOCK PERFORMANCEOwnership

Share Price History

Shareholder return

Safaricom has consistently disbursed the largest dividends in Kenya. In FY18/19, Safaricom proposed a dividend payment of KShs 1.25 per share and a special dividend of KShs 0.62 per share, and will continue paying dividends at 80% of Net Income.

Dividend Policy

FY

2009

2010

2011

2012

2013

2014

2015

2016

2016

2017

2018

2019

2019

Final

Final

Final

Final

Final

Final

Final

Final

Final (Special)

Final

Final

Final

Final (Special)

0.1

0.2

0.2

0.22

0.31

0.47

0.64

0.76

0.68

0.97

1.1

1.25

0.62

Rate Type

18

Listing IPO

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

3.60

4.55

4.70

2.95

5.05

10.85

14.05

16.30

19.15

26.75

31.00

27.55

5.00

Listing: NSETicker: SAFCOM KNType: OrdinaryShare in Issue: 40,065.43 MillionEquity Float: 10,039.03

Governmentof Kenya35%

Vodafone5%

East Africa Corporates10%

Foreign Individuals0%

East African Individuals4%

Foreign Corporate11%

Vodacom35%

5.003.60 4.55 4.70 2.95

5.05

10.8514.05

16.3019.15

26.7531.00

27.55

Listing 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019IPØ008

Share Price History as at end of FY