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Investor Event Deck - RSS Jack Weast Sr. Principal Engineer, Intel VP, Automated Vehicle Standards, Mobileye

Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to

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Page 1: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to

Investor Event Deck - RSSJack Weast

Sr. Principal Engineer, Intel

VP, Automated Vehicle Standards, Mobileye

Page 2: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to
Page 3: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to

How would you define “driving safely” for an AV?

Self-driving cars should be statistically better than a human driver

A statistical argument

Page 4: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to

Miles Driven

The more miles I drive without a crash, the safer I am

Miles driven here Not the same as here

Page 5: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to

Disengagements

Minimize the number of times the ADS fails and requires a takeover

Why it’s insufficientSimilar to miles driven, depends on where & when

Incentive to avoid the tough environments likely to trigger disengagements

Page 6: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to

How would you define “driving safely” for an AV?

The AV only needs to strictly obey the rules of the road

A rules-based argument

Page 7: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to

Even if we strictly follow the rules, others around us may not do the same

Follow the Rules of the Road

STOP

Page 8: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to

Even if we strictly follow the rules, others around us may not do the same

Follow the Rules of the Road

STOP

Page 9: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to

How would you define “driving safely” for an AV?

Avoid collisions at all costs

A catch-all

Page 10: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to

The AV Must Avoid Collisions at All Costs

Page 11: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to

The AV Must Avoid Collisions at All Costs

Page 12: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to

So what do we do?

Page 13: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to

So what do we do?

What do humans do?

Page 14: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to

Establish priority of road agent interests to avoid collisions• Come to complete stop

at red lights• Don’t cross a double-yellow line • Obey posted speed limits• Yield to other road users

when postedSet limits on vehicle operation

Explicit Traffic Rules

Page 15: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to

A general set of principles applied by the driver • Keep a safe distance from the car

in front of you• Drive cautiously under limited

visibility• Don’t drive slow in the fast lane• Don’t cut off other driversFlexible, culturally dependent

Implicit Traffic Rules

Page 16: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to

An open, transparent, technology neutral safety model for autonomous driving

Responsibility Sensitive Safety

RSS digitizes the implicit rules of the road, providing a check on

AV decision-making, and a technology-neutral performance

benchmark for regulators

Page 17: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to

Implicit Rules of the RoadEssential for Navigating Complex Scenarios

Page 18: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to

Rules of RSSRules to verify AV safety & performance

Do not hit someone from behind1Do not cut-in recklessly2Right-of-Way is given, not taken3Be careful in areas with limited visibility4If you can avoid a crash without causing another, you must5

Page 19: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to
Page 20: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to
Page 21: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to
Page 22: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to
Page 23: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to
Page 24: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to
Page 25: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to
Page 26: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to
Page 27: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to
Page 28: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to
Page 29: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to
Page 30: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to
Page 31: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to
Page 32: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to
Page 33: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to
Page 34: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to

Does it work?

Page 35: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to
Page 36: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to
Page 37: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to

Proactive Regulation of AVAn opportunity to get ahead of the curve

For the first time, we have the chance to define in advance and not after the fact,

the desired balance of safety, utility, and efficiencyof AV’s on the road

Page 38: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to

But there’s more to safety than math

Page 39: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to
Page 40: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to

Let’s Talk About “Safety”

Life & Death Safety

RSS

PsychologicalSafety

Trust

A Psychological sense of safety is based on human trust

Page 41: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to

Why Trust Matters

“The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to fear the fully self-driving car.” 75% “of U.S. drivers report feeling

afraid to ride in a self-driving car.”

“Psychology research shows people mistrust those who make moral decisions by calculating costs and benefits – like computers do”

April 24, 2017 “Why are we reluctant to trust robots?”

March 7, 2017 “Americans Feel Unsafe Sharing the Road with Fully Self-Driving Cars”

Page 42: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to

What Do We Mean by “Trust”?

“Firm belief in the character, strength, or truth of someone or something.”

‒ Source: Merriam-Webster Dictionary Online

Page 43: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to

The Study

Page 44: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to

The Journey

• REQUESTING A VEHICLE• STARTING A TRIP• MAKING CHANGES TO A TRIP• HANDLING ERRORS AND EMERGENCIES• PULLING OVER AND EXITING

Page 45: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to

Contradictions = Tension

Participants expressed contradictory viewpoints in 7 key areas:1 . Human judgment vs .

Machine judgment2. Personal ized space vs .

Lack of assistance3 . Make me aware vs .

Unburden me from being aware4. Giving up control of the vehicle vs .

Gaining new control of the vehicle 5 . How it works vs .

Proof it works6. Tel l me vs .

Listen to me7. Fol lowing the rules vs .

Human interpretat ion of the rules

What Trust Should Look Like

Page 46: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to

Introducing the RSS Concept

Experience

Bridging the Gap Between Technical and Psychological Safety

Page 47: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to

RSS HMI – An Embodiment of Human Trust in an In-Vehicle Experience

how it works

VS.

Prove it works

Page 48: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to

RSS HMI – An Embodiment of Human Trust in an In-Vehicle Experience

Page 49: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to

RSS HMI – An Embodiment of Human Trust in an In-Vehicle Experience

Page 50: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to
Page 51: Investor Event Deck - RSS - Intel Newsroom · 2019-11-04 · Why Trust Matters “The majority of U.S. drivers seek autonomous technologies in their next vehicle, but continue to