SPRING // SUMMER 2014

WWW.CUVEEESCAPES.COM

INVESTMENT. LIFESTYLE. COMMUNITY.

RAISING A

GLASS TO

THE NEW

PLACES WE

CALL HOME

Introducing the Aspen Log Cabin

INVESTMENT

SPOTLIGHT

Impact Investing: More ! an Just Money

‘CELEBRATING

LIFE’ AT

CUVÉE

INSPIRED

EVENTS

Aspen Food & Wine

VACATIONS

FAMILY

" lled with

CUVÉE

with THOSE YOU TREASURE MOST

INSPIRATION

UNFORGETTABLE MOMENTS

AQAA

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28

What is a Purchasing Advisor?

A Purchasing Advisor assists families

in making a smarter purchase. Similar

to a Wealth or Tax advisor, the Purchas-

ing Advisor has a duty to be transpar-

ent in representing their clients best

interest in a transaction or purchase. By

leveraging the collective buying power

of many families, a Purchasing Advisor

can also create compelling purchase

opportunities for each family.

How was Magnolia created and who

do you assist with purchases?

Magnolia was developed in 2013

as an exclusive member benefit for

TIGER 21, a group of 250 private

investors collectively managing

over $25 billion in assets. In early

2014, Magnolia began offering the

same services to an additional 700

global families who spend an average

of $500,000 or more annually on

lifestyle and professional services. In

fact, we currently have invited Cuvée

investors to enjoy these services.

How many purchases have Magnolia

Members made?

Since launching in January 2013,

we've completed over 400 purchases

on behalf of our Members, totaling

nearly $25 million and capturing a

cost-savings of $4.2 million. Our pur-

chases range from watches to multi-mil-

lion aircraft, with an average purchase

around $80,000.

What were the most popular purchases

last year?

Private Aviation, Auto Purchases,

Family Travel and our Group Insurance

programs have been the most popular.

However, we've also seen large cost-

savings in our Art and Jewelry practices.

What have you seen as the biggest

benefit to Members?

Everyone likes to “win,” however

many times the most valuable thing to a

member is gaining access to a product

that they couldn’t otherwise obtain.

We focus on helping Members make

the smartest purchase and saving them

precious time during the entire process.

For example, a Purchasing Advisor

can review a current bill from a mem-

bers’ aviation provider and negotiate it

down 20%, and in the next instance be

interviewing three art firms to determine

which is best to represent the member in

the purchase of a European sculpture.

How is this different than a

concierge service?

While traditional concierge services are

quite good at arranging dinner reserva-

tions, floral arrangements, errand services,

etc., our team really excels at the larger

lifestyle areas such as villa travel or private

aviation, where a savings in time, pur-

chase amount, and special access really

requires expertise to make a difference.

Because the role of a Purchasing

Advisor is to guide the client to the

best purchasing decision in each case,

Magnolia doesn’t have exclusive market-

ing relationships with any brands. We

explore and recommend any options in

the marketplace that make the most sense

for our members, as well as present any

pre-negotiated benefits that we’ve secured

on behalf of our members.

WE RECENTLY SAT DOWN WITH CLAY SPEAKMAN, THE CO-FOUNDER OF MAGNOLIA LIFESTYLE + BENEFITS TO DISCUSS A NEW TREND IN LUXURY SPENDING: THE ROLE OF A PURCHASING ADVISOR.

Clay Speakman, President and Co-Founder

In fact, we currently have invited Cuvée investors to take advantage of the benefits of Magnolia.

FOR MORE INFORMATION VISIT: MAGNOLIABENEFITS.COM

29

PURCHASING ADVISORS PROVIDE ADVICE,

NEGOTIATION AND COORDINATION ON

SIGNIFICANT PURCHASES

IN SIX CATEGORIES:

COLLECTIBLES: Art, Jewelry, Watches, Fashion, Wine &

Auctions

FAMILY SERVICES: Health, Wellness & Family Education

FINANCIAL SERVICES: Insurance, Estate Planning,

Mortgages & Accounting Services

TECHNOLOGY: Home Entertainment, Computers,

Communications & Software

TRANSPORTATION: Auto,

Yachts & Private Aviation

TRAVEL AND ENTERTAINMENT: Travel,

Entertainment & Villa Rentals

PRIVATE AVIATION: A Member recently

asked Magnolia for a second opinion on

a roundtrip flight booked from NY to the

Caribbean as part of his card program.

After review, Magnolia was able to pre-

sent similar options at a savings of over

$14,000, to leverage against his current

program to match our best price, passing

along a notable savings.

COLLECTIBLES: A member recently

asked Magnolia for help purchasing a

19th Century painting by Corot. Through

their Art Advisory program, they provided

education and a physical assessment of

WHEN A PURCHASING ADVISOR MAKES A DIFFERENCE

the piece. The final sale price represented

a cost savings of $105,000.

JEWELRY: When a Member recently

approached Magnolia for assistance in

finding a one-of-a-kind ring for a very

special occasion, they were happy to

help. Locating the ring wasn't easy and

negotiating a 15% discount was nearly

impossible, but the true value of their

service was having the ring delivered and

wrapped with a bow at just the perfect

time to present to his loved one.

INSURANCE: A Member recently

enrolled in Magnolia’s Group Umbrella

program and was very pleased to have

saved over $16,000 per year on a $50

million policy, with an added $5 million

in Uninsured/Underinsured Motorists

and $250,000 Employment Practices Li-

ability Insurance.

AUTOMOBILES: Through their Fleet Auto

Purchase/Lease Program, Magnolia was

able to secure a custom order for a rare

Mercedes Benz SL550 for a Member who

had already visited multiple dealers with

no success. In addition to coordinating

priority delivery, they were successful in

generating savings of nearly $9,500.00 vs.

the MSRP of the vehicle.