2016 INVESTMENT CATALOG

Invest in an ethical marketplace for tomorrow

SUCCESS?Youth who say that in the real world, successful people do what they have to do to win, even if others consider it cheating.*

LYING27% Would Lie to Get a Job.

58% Lied Two or More Times.

78% Lied to a Teacher.

79% Lied Two or More Times.

92% Lied to Their Parents.

IN THE PAST 12 MONTHS.**

GRADUATE STUDENT CHEATING56% of Business Students

54% of Engineering Students

48% of Education Students

45% of Law Students

ADMITTED TO CHEATING**

ETHICAL?Youth who say the

average person is

ethical.*

The BBB Foundation works to bridge the gap between the status quo and the ideal statistics.

ETHICAL CHALLENGES FACING

TODAY’S YOUTH

60%

CHEATINGStudents who said they participated in some form

of cheating, whether it was on a test, plagiarism or

copying homework.** 95%

NE

AR

LY

STEALINGPercentage of males

and females who say

they stole something

from a store in the past

12 months.*

23% 17%

28%

Percentage of youth who

agreed that being thought

of as ethical and honorable

is a high priority.

95% 98%

Percentage of youth who

agreed that in business

and the workplace trust

and honesty are essential.

GOODNEWST

HE

Statistics collected from the *Josephson Institute 2012 Reports Card on the Ethics of American Youth and the **2005 Rutgers Business School survey.

1

TAKE A STEP IN GUIDING TOMORROW’S WORKFORCEOur VisionTomorrow’s marketplace: one of trust and integrity.

Our MissionTo support the future of the BBB, raising up an ethical marketplace for tomorrow, by creating both ethics education and opportunities for students and youth.

2 3

The Power of Partnerships

Our community partners understand the importance and urgency of instilling today’s youth with ethics and business acumen. We work together to create programs, curriculum and opportunities for youth in our communities. Together, we make a more ethical workforce for tomorrow.

“We’ve had a tremendous response from the students and schools where we have facilitated the LIFT Ethics program. We work with many of the higher need schools in the Denver Metro area, so to see these students engaged and gaining important high level critical thinking skills is rewarding.”

– KELSEY GLASS Curriculum and Staff Development Manager, Youth Career Development Services, Goodwill Industries of Denver

working together to create both ethics education and opportunities

for students and youth.

“Because of tough times, I couldn’t count on financial support for college from my family. However, the BBB Student of Integrity scholarship has given me a huge jumpstart. I am excited to pursue a Bachelor’s Degree in Aeronautical Science, in hopes of becoming an airline captain. I have a huge beam of hope for my future. It is truly amazing to be named a Student of Integrity.”

– KAMIA BRADLEY, 2015 Student of Integrity Scholarship Recipient

4 5

helping students make ethical choices for upward mobility

in the workplace of tomorrow

Programs and Events

Although we serve as many students as possible, our programs have a tendency toward assisting youth who are economically challenged, at risk, or from diverse backgrounds. Our programs help guide these students to more successful futures and careers.

Scholarship Programs

Preparing an ethical workforce is essential in generating economic growth in Colorado. BBB Foundation scholarships provide opportunities for students who are faced with economic challenges to have a road to success. Scholarships awarded range from $1,000 to $10,000 and include both general scholarships as well as an industry specific scholarships. The BBB Foundation will honor and award scholarships at the celebration event.

TM

BBB Foundation offers the Student of Integrity Scholarships each year to students who have demonstrated character, leadership and ethical values. These scholarships provide students the opportunity to continue their education beyond high school in Colorado. These scholarships are also intended to create a long-term relationship between the BBB and the student, who, we hope will become a future Colorado business leader, promoting ethics in the marketplace.

FORTRUST HEALTH SCHOLAR

More nad more, the need for ethics and integrity in medicine is paramount. In one study published by JAMA, almost one third of patients presented ethical problems that influenced their health care. These scholarships will help students with a passion for medicine and a strong set of values pursue a degree in a medical field.

LITTLETON A STUDENT OF INTEGRITY SCHOLARSHIP

ScholarHVAC

The HVAC industry is a $150 billion per year business nationally and employs millions of people around the globe, but this in-demand industry needs more talent here in Colorado. Littleton Heating & Air is teaming up with the BBB Foundation to offer scholarships to help students get on the road to this fast growing industry.

The LIFT program focuses on the importance of ethics and how it affects students right now and in the future. The workshop and project based learning curriculum offers scenario ethical dilemmas as well as personal character lessons. These lessons focus on topics like responsibility, character, values, and development. The certification concludes with each student presenting their project and signing the LIFT Commitment to Conduct. A shorter, non-certification class is also available.

SMARTS Program A PROFESSIONAL MENTORING INTERNSHIP

Founded in 2011, the SMARTS program provides students with training in entry level office tasks through a 10 week long program. Students receive the SMARTS workforce readiness curriculum in class while concurrently completing 80—100 hours of internship hours putting into practice what they are learning in the classroom. Students who complete the program are also eligible to apply for the SMARTS Scholarship Program.

Minimum Investment – $2,500 Minimum Investment – $1

ONLINE SAFETY PROGRAM Updating Curriculum 2016

Today’s youth use technology and digital communications more than any generation. As a result, they are more vulnerable to digital threats. This workshop covers many aspects of safe digital practices including; safely developing an online identity, cyberbullying, privacy, pros and cons of social media, and identity theft prevention. Experiential activities, peer-to-peer discussion and external assignments create engagement and initiate critical thinking about the concepts. In 2016, the Foundation is looking for partners and supporters to upgrade and rebrand this important program.

SCHOLARSHIP CELEBRATION AND FUNDRAISING EVENT

In 2016, the BBB Foundation is creating its first solo event focused on celebrating scholarship recipients and fundraising. The first event will be held in the spring of 2017, sending the recipients off to college knowing they have support from their community. Changing this event to spring will also allow more opportunities for a broader reach of students to apply. The Foundation is looking for partners and supporters to upgrade and rebrand this celebration and fundraising event.

The technology industry is one of the fastest growing industries globally and encompasses a variety of career paths within the science, technology, engineering, and math (STEM) degrees. Advanced technologies and new frontiers see no social or economic class systems; however, the cost to pursue the education to implement these world changing ideas can be a determent for many. These scholarships will help hardworking students pursue a college degree in the STEM related fields in hopes to advance the world around us.

WIT A STUDENT OF INTEGRITY SCHOLARSHIP

ScholarWOMEN INTECHNOLOGY

According to the National Center for Woman & Information Technology’s website (ncwit.org), “In 2013, 14% of the computer science bachelor’s degree recipients at major research universities were woman.” Furthermore, “between 2000 and 2014 there was a 7% decline in the number of first-year undergraduate woman interested in the majoring in computer science.” This scholarship is intended to support one promising female student reach her goal in majoring in a STEM related field.

SMARTS A STUDENT OF INTEGRITY SCHOLARSHIP

Scholar

Students who complete the SMARTS program are eligible to apply for the SMARTS Scholar award in increments of $1,000. These students will have completed the 10 week long SMARTS workforce readiness curriculum in school while concurrently completing 80 – 100 hours of internship hours.

WHAT’S YOURRETURN ON INVESTMENT?

7,500 31,213FANS | MORE THAN

1,181 Average Reach

9% Average Engagement Rate

1,915 Average Impression

SOCIAL MEDIA EMAILACTIVE EMAIL SUBSCRIBERS

3.9%

AVERAGE CLICK RATE17.7%

AVERAGE OPEN RATE

5K INVESTMENTEV

ERY

SENDS 75 STUDENTS THROUGH LIFT BUSINESS ETHICS

25,403 19,662FOUNDATIONWEBSITEPAGE VIEWS

UNIQUEPAGE VIEWS

PRINT ADS

$6,044 MARKET VALUE

297,000+

IMPRESSIONS

Why We Invest “We became familiar with the BBB Foundation and the

scholarship program at the Torch Awards in 2011, where we

were the runner-up for a business ethics award two years in a

row. At the celebration dinner and awards, we were inspired

by the dedication and hard work of the scholarship recipients

to overcome adversity. Their drive for success and our passion

for growing technology encouraged us to partner with the

BBB Foundation to create a scholarship specifically for the

technology industry. In 2014, we supported our first scholarship

recipient, Walk Sanchez, and we still keep in touch.

Higher education and technology are ever changing the world,

and NexusTek wanted to be a part of a greater cause. When we

reached out to our network of clients and vendors for support

in our matching contribution to the scholarship fund, we were

overwhelmed by the support and willingness to give back to the

community. In 2015, we were able to award two students a total

of $15,000.

The most inspirational aspect isn’t about the money. To these

students, it’s the validation that someone believes in them and

has confidence they will make something for themselves. I

was honored to be more involved and serve on the judging

committee where I called schools to encourage applications;

I read the application and interviewed the finalist. The

application process is in-depth and the students applications

were inspiring to say the least.

I encourage more industries to start a vertical scholarship

with the BBB Foundation because the more we help educate

tomorrow’s workforce, they better lives we will all have.”

– VIVIAN JENNER, Marketing Director, NexusTek

“FORTRUST is a big advocate

of the LIFT Ethics program.

In today’s workforce, the soft

skills are becoming more of a

necessity but yet, it’s harder to

find employees who have those

skills. These skills are important

to all around customer service.

The LIFT program helps to

teach those skills early on in

the development of youth, and

it’s ingenious.”

– ROBERT MCCLARY Sr. Vice President & General Manager, FORTRUST

Testimonials

6 7

8 9

FOUNDATIONAL PATRON

TRANSFORMATIVE INVESTOR

Logo on all Foundation website pages

Engagement opportunities for your employees

Customization and number of program sponsorships

Customization of Diamond, Platinum, Gold, Silver, Industry

and/or Integrity levels on all programs.

Customization of Diamond, Platinum, Gold, Silver, Industry

and/or Integrity levels of 4 programs.

Sponsor recap report

Logo in annual report

Logo in all program materials

Logo in head banner on website

Annual Investment

Raising up leaders with integrity is crucial to creating an ethical marketplace for tomorrow. Investment in the BBB Foundation is valuable to both your company’s social ROI but also to the thousands of students these programs will reach with your help.

2016 Investment

Levels$50K $25K

CHANGE SUPPORTER ACTION AGENT WORKFORCE

ADVOCATEANNUAL SPONSOR

Customization of Platinum,

Gold, Silver, Industry and/or Integrity levels of

3 programs.

Customization of Gold, Silver, Industry or Integrity levels of

2 programs.

Choice of Silver or Integrity

Level of a program.

$15K $10K $5K

Invest in an ethical

marketplace for tomorrow

$2.5K

1110

Education Programs and Celebration Levels

Diamond Platinum Gold Silver

15,000 10,000 5,000 $2,500

Scholarship Program Levels Industry Integrity

$5,000+ $2,500

Event tickets 10 10 5* 2*

Logo in emails*

Logo in program*

Logo included in program print ads*

Logo on curriculum material*

Logo on donor page

Logo on electronic signage at events*

Logo on name badges*

Media kit

Opportunity to provide gifts

Present scholarship to recipient at celebration

For industry scholarship

Recognition by emcee*

Social media mentions 2 1

Speaking opportunity at celebration

VIP tickets to events 5 5 5* 2*

*for specific allocated programs

Program Specific Investment Levels

Supplementary Investment Opportunities

iPAD HOST SPONSOR | $500

Each student going through the LIFT certification is required to make a video about their personal brand using an iPad. $500 will service 2 students per classroom throughout semester. The company will have a company logo on the iPads used in the classroom and on our annual donor page.

STUDENT GUIDEBOOK SPONSOR | $1,000

Each student and facilitator receives a guidebook to follow the curriculum, rubric, and journal. $1,000 will supply two classrooms of 25 students on average for a semester. Supporting company will have their logo on guidebooks for the school the company is supporting and on our annual donor page.

FACILITATOR TRAINING SPONSOR | IN-KIND

Provides one more of the following: location, food and drinks for training facilitators, 2-3 trainings per spring and fall semester. Company can host one or more trainings. Training session support 10-25 teachers, business leaders and other professionals serving as facilitators.

ANNUAL SUPPORTER | $2,500

Contributing to the overall success and mission of the BBB Foundation provides logo recognition on all Foundation website pages and engagement opportunities for your employees.

SUPPORTING SCHOLARSHIP | $1,000

Company will receive logo recognition on the donor website page and electronic recognition at the celebration event where we recognize the scholarship recipients.

DONOR | $500

Company will receive logo recognition on the donor page and listed on electronic signage at the celebration.

CONTRIBUTOR | $1 – $499

Company or Individual listed on the donor page.

12

Contact us to Invest in an ethical marketplace for tomorrow Nikki Bakken – Director of Development and Marketing

(303) 996-3658 | nbakken@denver.bbb.org

"An investment in knowledge pays the best interest." - BENJAMIN FRANKLIN

Engagement and Volunteer Opportunities

Financial support is always greatly appreciated, but volunteer time is also needed and helpful. We offer plenty of opportunities to engage as a leader or engage with students.

Engage StudentsFACILITATOR

Shape the lives of our future workforce by being an in class facilitator for the LIFT program. Complete a one-time, 2-hour-training, then, join a classroom once to twice a week for 6-7 hours across 2-12 weeks teaching the curriculum. After you have completed your training, you can do as few or as many classroom sessions as you have time for.

SMARTS INTERNSHIP PROGRAM

Host student interns for 10 weeks as they complete a workforce readiness curriculum in class as well as completing 80-100 hours of entry level office work.

Business LeadershipBOARD OF DIRECTORS

Lead and make decisions for the future of the BBB Foundation. As a board member, you would be expected to actively participate in all meetings, share your network and invite others to join the cause, make a personal or company contribution and be an advocate.

INVESTOR COMMITTEE

Chaired by a Board member, this committee develops and maintains investor relationships and great opportunities.

CURRICULUM COMMITTEE

Chaired by a Board member, and staffed with volunteers and partner organizations, this committee develops new curriculum for programs and ensures relevancy of current educational programs.

SCHOLARSHIP COMMITTEE

Chaired by a Board member, this committee is responsible for planning and executing annual scholarship strategies.

MARKETING COMMITTEE

Chaired by a Board member, this committee plans and implements marketing and communication for the Foundation and the programs including: messaging, stakeholder targeting, awareness and fundraising.

EVENT VOLUNTEER

Events are always in need of smiling faces and a will-do attitude. Join the marketing committee for the planning and execution of events.

Embrace the responsibility to lead and

the privilege to serve

Learn more at TomorrowsMarketplace.org

Aimee Charlton – Vice President Larry Harte – 2016 Board Chair

Nikki Bakken – Director, Development & Marketing Phone 303.996.3658 nbakken@denver.bbb.org

3801 E. Florida Avenue,Suite 350

Denver, CO 80210BBB Foundation is a 501(c)(3) and strives to manage resources

wisely. Up to 2/3 of funding goes directly toward program resources

and scholarships. BBB Foundation follows all 20 standards of the

BBB Wise Giving Alliance. All monetary support is eligible for the

appropriate tax benefit.

Help develop a solid foundation for today’s youth