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2 0 0 0 C H A R I T A B L E
A N N U A L R E P O R T
Investing In Our Communities
Charitable Annual 7_16_01 7/20/01 4:08 PM Page 2
Our Strong Commitment
Morgan Stanley is committed to doing our share as a responsible
corporation, to improve the quality of life in the communities where
our employees live and work.
In addition to providing extensive financial support to social service,
cultural, educational and other charitable organizations, we encourage
our employees to give something back to their communities.
We are very proud of the people at Morgan Stanley, who, through their
generous donations of time and money, have provided services in
more than 600 cities throughout the world.
Philip J. Purcell
Chairman and Chief Executive Officer
Charitable Annual 7_16_01 7/20/01 4:08 PM Page 4
2 0 0 0 G I V I N G P R O G R A M S
Corporate Contributions 84%
Foundations 16%
2 0 0 0 G I V I N G B Y C A T E G O R Y
Community Support 11%
Education 18%
Other 8%
Arts & Culture 12%
Health & Human Services 51%
G I V I N G 1 9 9 8 – 2 0 0 0(values in millions)
19
1998 1999 2000
24
37
GivingPrograms
Morgan Stanley contributed over $37 million to
charitable organizations in 2000— through corpo-
rate contributions and through our U.S.-based and
international Foundations. Corporate contributions
support a broad range of activities affecting
life in our local communities, and our Foundation
programming is focused on specific causes.
Recognized as one of “The 50 Companies that Gave the Most.”
December/January 2001 edition, Worth Magazine
Charitable Annual 7_16_01 7/20/01 4:08 PM Page 5
Morgan Stanley offices provide direct support for
their communities through corporate contributions.
In 2000, we made gifts of more than $31 million
to support charitable efforts in more than 600
cities worldwide. Our funding efforts included
community development projects, cause-related
marketing and event sponsorship.
Corporate Contributions
...charitable efforts in more than 600 cities w
orldwide.
3C O R P O R AT E C O N T R I B U T I O N S
Charitable Annual 7_16_01 7/20/01 4:08 PM Page 6
Health & Human Services
Morgan Stanley provides extensive support to
programs benefiting the health and well-being
of the world’s citizens. Our funding supports
hospital programs, disaster relief, social service
initiatives and non-educational services for youth.
“Morgan Stanley and their
employees have shared
their generosity with the
American Red Cross by
providing essential, ongoing
funding for disaster relief
efforts in their communities,
throughout the country and
around the world.”
Jennifer Dunlap,
Senior Vice President of Development
for the American Red Cross.
Charitable Annual 7_16_01 7/20/01 4:08 PM Page 7
Year 2000 Highlights
American Red Cross Disaster Relief Efforts
Launched in 1999, Morgan Stanley’s four-year, $1 million fundingcommitment provides support for the American Red Cross AnnualDisaster Giving Program. This program ensures the availability ofimmediate resources to allow the Red Cross to mitigate and respondto local, national and international disasters.
In addition to funding, Morgan Stanley ran two Red Crossrecruitment and training sessions in New York in 2000 to prepareemployees to serve as volunteers in the case of a local disaster.
Juvenile Diabetes Research Foundation (JDRF)
In 2000, Discover Financial Services––a Morgan Stanley company––joined forces with the Juvenile Diabetes Research Foundation.Discover raised over $500,000 as a National Partner of the Walkto Cure Diabetes. Other Morgan Stanley business units joined theeffort, resulting in an additional $180,000 donated to JDRF forits continuing work on diabetes.
...health and well being of the w
orld’s citizens.
5C O R P O R AT E C O N T R I B U T I O N S
Charitable Annual 7_16_01 7/20/01 4:08 PM Page 8
Education
At Morgan Stanley, we believe the strength
of the future workforce and the economic
health of our families and communities are
directly tied to the availability of quality educa-
tion and programs to develop economic self-
reliance. We are proud of our continued support
of educational projects—particularly those
that help disadvantaged children develop
the skills they need to succeed.
6 C O R P O R AT E C O N T R I B U T I O N S
Charitable Annual 7_16_01 7/20/01 4:08 PM Page 9
Year 2000 Highlights
Discover® Card Tribute Award Scholarship Program
In 2000, over $1 million was awarded in scholarships to 433 students nationwide. This extraordinary program was established by Discover Card in cooperation with the American Associationof School Administrators. It recognizes exemplary accomplish-ments beyond just academics and enables continued post-highschool education for students at both the state and national levels.Since it’s inception in 1991, the Discover Card Tribute AwardProgram has awarded more than $8.6 million in scholarships toover 4,000 students nationwide.
Morgan Stanley IT Learning Center for Children in Hong Kong
In 2000, Morgan Stanley began funding the IT Learning Centerfor Children at the Hong Kong Society for Protection of Children’sPortland Street headquarters. At a cost of HKD $1 million, thisnew facility will be the most comprehensive of its kind in HongKong. The center, which opened in May of 2001, uses technologyto spark the learning of languages, arts and sciences for underprivi-leged children aged 5 to 12. In addition to our monetary contribu-tion, Morgan Stanley donated furniture and equipment for thecenter.
“Thank you for bridging the
gap between a small-town
girl and her dreams. Even
now, as [high school]
graduation approaches
and though I will graduate
as Valedictorian, I still hold
the Tribute Award as my
highest honor.”
Emily Greyard,
2000 State Tribute Award Winner,
Arts & Humanities category
...disadvantaged children develop the skills they need to succeed.
Charitable Annual 7_16_01 7/20/01 4:08 PM Page 10
Arts & Culture
Morgan Stanley is an underwriter of cultural
institutions and events throughout the world.
This support is inspired not only by the belief
that the arts are inherently worthwhile, but also by
recognition that we share with artists, such values
as vision, innovation, creativity, passion, integrity,
expertise and leadership.
“Morgan Stanley’s support
made possible an important
series of programs on
Chinese culture that were
organized by the Chinese
Cultural Agency in
cooperation with the Asia
Society. We appreciate
Morgan Stanley’s frequent
support of programs on
China and its cultures.”
The Asia Society
Charitable Annual 7_16_01 7/20/01 4:08 PM Page 11
Year 2000 Highlights
Les Arts Florissants in Europe
Through Morgan Stanley’s sponsorship of “Les Arts Florissants,”fans of baroque music enjoyed a series of concerts in London,Paris, Frankfurt, Rome and Madrid. Launched in 2000, the three-year, £330,000 sponsorship runs through 2002. Plans thisyear include concerts in Bruxelles and Paris and at the Proms atRoyal Albert Hall, Frankfurt Alte Oper and the Zurich, Lucerne and Edinburgh festivals.
A Close Look at China
In 2000, Morgan Stanley gifted $175,000 to the Asia Society,helping to create the Chinese cultural multimedia festival,
“A Close Look at China.” This historic festival organized by the Chinese Cultural Agency, took place in the United States and included photography and craft exhibits; music and dance performance tours; and a lecture series on arts, culture andtourism. Morgan Stanley also supported the New York performance of traditional Chinese music held at the LincolnCenter that was attended by Jiang Zemin, the president of China, and Vice Premiers Qian Qichen and Li Lanqing.
...the belief that the arts are worthw
hile.
9C O R P O R AT E C O N T R I B U T I O N S
Charitable Annual 7_16_01 7/20/01 4:08 PM Page 12
Community Support
The Delaware Community
Reinvestment Action Council
presented Roger Pryor,
Discover Bank’s Community
Reinvestment Act (CRA)
Director, with the 2000
James H. Sills CRA
Leadership Award.
...w
orki
ng to
stre
ngth
en c
omm
uniti
es w
orld
wid
e.
Morgan Stanley works to strengthen communities
worldwide through economic development
initiatives, support of the nonprofit sector and
sponsorship of community events and activities.
Year 2000 Highlights
Community Development in Delaware
Discover Bank and the Bank of New Castle––both MorganStanley companies––contributed over $1 million to communitiesin Delaware in 2000. The banks funded low- and moderate-incomehousing, supported educational programs for children, and promot-ed infrastructure improvements, projects for senior citizens andother initiatives to strengthen the community.
Tower Hamlets 2000
In London, Morgan Stanley celebrated the heritage of TowerHamlets as the principal sponsor of the Millennium Year of “Stitchesin Time––A Tapestry for the Millennium,” a signature project ofTower Hamlets 2000.
Exhibited around London as a series of different panels, the tapestrydepicts life in the East End of London from Roman times to thepresent, celebrating the rich mix of cultures and people that haveinfluenced and enhanced life in Tower Hamlets.
10 C O R P O R AT E C O N T R I B U T I O N S
Charitable Annual 7_16_01 7/20/01 4:08 PM Page 13
Morgan Stanley operates two foundations, one
in the U.S. and one in the U.K. In 2000, our
Foundations contributed more than $6 million
through targeted and focused grant making in
strategic areas where the Firm can have the
most impact.
Foundation Funding
Charitable Annual 7_16_01 7/20/01 4:09 PM Page 14
The Morgan Stanley Foundation (U.S.)
In the U.S., our Foundation’s mission is threefold: ❶ build thepotential of individuals and families; ❷ encourage and increase the impact of our employees’ volunteer efforts; and ❸ strengthenrelationships with the communities where our employees live andwork. These goals are realized through the Foundation’s focusedgrant making in four key areas:
➤ Diversity ➤ Youth➤ Economic Education ➤ Volunteerism
In 2000, the Morgan Stanley Foundation provided over $5 million to organizations throughout the United States.
12 F O U N D AT I O N F U N D I N G
Charitable Annual 7_16_01 7/20/01 4:09 PM Page 15
The Morgan Stanley Foundation funds national programs thathelp at-risk youth break free from limiting circumstances —enabling them to reach “safer ground” — and provides the supportand tools necessary for them to achieve their full potential.
Our Partners What We Funded
A Better Chance National education programs that create
opportunities for academically talented
students of color
Boys and Girls Clubs The Junior Staff Career Development Program,
of America a job training and internship program
Brooklyn Children’s Global Shoes, a national traveling exhibition
Museum that raises awareness of global issues and
cultural connections
City Year Extension of the Young Heroes Program, a middle
school civic education and service learning
initiative, to Chicago and Philadelphia sites
Covenant House Emergency and long-term assistance to runaway
youth throughout the U.S.
HOPE Worldwide Health and development programs for children in
Chicago, New York and Philadelphia
Horizons Student New initiative to establish a national office
Enrichment Program, Inc. and enhance and expand local affiliate activities
and training
MicroSociety, Inc. Development and piloting of a Violence Prevention
Program targeted at middle school students
...targeted and focused grant making in strategic areas.
Our Nation’s Youth
Charitable Annual 7_16_01 7/20/01 4:09 PM Page 16
Diversity
Diversity is a hallmark of the Morgan Stanley culture. Our companyis committed to creating an inclusive and supportive environment.Our Foundation funds organizations that provide training, jobpreparation and business education in the financial services industry for minorities, women and the physically challenged.
Our Partners What We Funded
American Indian Scholarships for tribal college students
College Fund studying business
Hispanic Scholarship Fund Scholarships to students from diverse
ethnic backgrounds in the United States and
Puerto Rico
Opportunity Foundation Services and material items to help people
of America with physical challenges who are in job training
or new to the working world acquire the level
of professionalism expected in a corporate
environment
The Robert A. Toigo Scholarships, networking support, mentoring and
Foundation practical work experience in the financial services
industry for talented young men and women of
color pursuing MBA degrees
Charitable Annual 7_16_01 7/20/01 4:09 PM Page 17
Morgan Stanley Has Educated and Trained
More Than 150 Minority StudentsThe Richard B. Fisher Scholars Program is a scholarship andinternship initiative designed to prepare minority undergraduatesfor careers in financial services. Since the inception of the program in 1993, we have awarded almost $1.4 million in scholarships, supporting the efforts of 125 students. Our focus is on minority students with drive, initiative and demonstratedacademic excellence.
In 1999, we initiated the Morgan Stanley Fellowship Program,adding new scholarship opportunities to both undergraduate and graduate minority students across the country. The programprovided scholarships to 28 students this year, 5 at the graduatelevel and 23 at the undergraduate level.
All totaled, Morgan Stanley provided approximately $500,000for 84 minority scholars in 2000.
““As a Fisher Scholar, I was introduced to the
world of investment banking. Not only did it
change my career path, it also exposed me to
wonderful mentors and colleagues that have
made a positive impact on both my professional
and personal development. I am truly grateful
for the Fisher Scholars Program.”
Samantha Wright, Associate,
Investment Banking Division, 1994 Fisher Scholar
15F O U N D AT I O N F U N D I N G
...comm
itted to creating an inclusive and supportive environment.
Charitable Annual 7_16_01 7/20/01 4:09 PM Page 18
Economic Education
Morgan Stanley understands that knowledge is critical to managingpersonal finances. We fund national organizations that teach peoplehow to become financially literate, allowing them to manage theirfinancial futures, develop entrepreneurial skills and, ultimately,achieve their goals.
Our Partners What We Funded
Classroom, Inc. “Good Cents: A Personal Finance Program
for Kids,” a computer simulation for 7th and
8th grade students that teaches basic savings,
investment and credit card use
Count Me In for Women’s Online business education and financial literacy
Economic Independence training for women business owners that focuses
on business education, credit management and
financial literacy
Neighborhood The Financial Literacy Pilot, a program that
Reinvestment Corporation helps lower-income families and individuals
develop personal financial skills to qualify as
potential homeowners and improve their overall
economic well-being
Securities Industry “Market Mysteries,” a computer-based learning
Foundation for tool, expanding the national outreach of The
Economic Education Stock Market Game™
(The Stock Market Game™)
16 F O U N D AT I O N F U N D I N G
Charitable Annual 7_16_01 7/20/01 4:09 PM Page 19
In the U.K., Morgan Stanley conducts its strategic philanthropicefforts through an International Foundation, overseen by Trusteesand administered by the Community Matters department.
Morgan Stanley’s European headquarters are located at Canary Wharf in London’s East End. The Foundation provides financialsupport to organizations that work to provide sustainable regeneration in all areas of the lives of those in Tower Hamlets and Newham, two of the neediest local communities. In 2000, the Foundation provided over £715,000 in grants to educational,health care and social welfare organizations, with the majority(74%) contributed to education and training projects.
In addition, as part of the Firm’s sponsorship of the summer 2000 exhibition “Encounters: New Art from Old” at the National Gallery in London, 360 young people participated in an educational project called “Wild at Art.” The exhibitionincluded week-long workshops that were based in two schools in Tower Hamlets and Newham, and a visit to the exhibition.
The Morgan StanleyInternational Foundation (U.K.)
...providing sustainable regeneration.
Charitable Annual 7_16_01 7/20/01 4:09 PM Page 20
Employee Participation
At Morgan Stanley, our employees are our best public offering! We are dedicated to supporting our employees’ personal charitable efforts.
Volunteerism
From park cleanups to one-on-one mentoring sessions, MorganStanley employees gave time to a wide range of local communityprojects and organizations across the globe.
In the U.S., more than 7,400 employees are actively enrolled in the Firm’s “What a Difference a Day Makes” program, each donating time to children in their communities. Thousandsmore also participate in organized one-time team efforts andongoing mentoring programs.
In London, over 400 people joined in the inaugural year of theEmployee Volunteering Programme, working as Reading andNumber Partners to children in two local primary schools andmentors at a secondary school. The employees contributed almost1,300 volunteer hours to the project, making it one of the largestcorporate efforts in Tower Hamlets.
In Hong Kong, more than 80 employees participated in the first annual Asia Pacific Volunteer Day. The event, organized by the Hong Kong Charity Committee, promoted volunteerismand direct involvement in community activities in Hong Kong.
“Employees from Morgan
Stanley are among our
most active corporate
volunteers—their
enthusiasm and dedication
are remarkable, and we
greatly appreciate their
involvement in the full
spectrum of New York
Cares’ work.”
Ariel Zwang,
Executive Director of
New York Cares
Charitable Annual 7_16_01 7/20/01 4:09 PM Page 21
In 2000, our employees individually contributed over $60 millionto charity through company initiatives.
Morgan Stanley Annual Appeal
In the U.S., Morgan Stanley employees raised more than $6 million through the Firm’s Annual Appeal — a fund-raising campaign that supports the Morgan Stanley Foundation, UnitedWays and local agencies. Over 22,000 employees participated,supporting more than 3,200 organizations.
Charity of the Year
In London, employees raised more than £178,000 through the Charity of the Year campaign, an initiative that raises money for charities chosen by employees. Through an addedpound for pound match by the Morgan Stanley InternationalFoundation, the Firm donated a total of £328,000 for Marie Curie Cancer Care home nursing service and Richard HouseTrust, a children’s hospice.
Morgan Stanley Children’s Hospital of New York
Due to the efforts of more than 300 employees, Morgan StanleyChildren’s Hospital broke ground in November 2000. Ouremployees added to the Firm’s $10 million gift by personally contributing $45 million to build what will be one of the largest and most technologically advanced children’s hospitals in the world. The $120 million facility, part of the New York-Presbyterian Hospital family, is scheduled for completion in March 2003.
Workplace Giving
“Morgan Stanley has supported
the hospital’s mission for
many years, but the level of
generosity in this effort was
beyond anything we imagined.
This is an extraordinary example
of one firm’s dedication to
the community.”
Dr. Herbert Pardes, President and CEO,
New York-Presbyterian Hospital
19E M P L O Y E E PA R T I C I PAT I O N
Charitable Annual 7_16_01 7/20/01 4:09 PM Page 22
Support OfEmployee Efforts
20
Volunteer Incentive Program
Morgan Stanley encourages its employees throughout the U.S. to donate their time and talent generously to charities. To bolstertheir efforts and foster relationships with our local communities,the U.S. Foundation provides grants through the VolunteerIncentive Program (VIP). Our VIP grants, typically rangingbetween $500 and $5,000, are awarded to health and human service charities where our employees are active and ongoing volunteers. In 2000, the Firm donated over $2.3 million to morethan 400 organizations through the VIP.
Matching Gifts
Morgan Stanley currently offers programs in both the U.S. and theU.K. that match a portion of employees’ personal contributions.
In the U.S., these programs support accredited educationalinstitutions and provided nearly $1 million to over 1,000schools in 2000.
In London, the Foundation runs the Employee Matching Grant Programme and matches employees’ fund-raising efforts for charities of their choice. In 2000, employees raised just over £205,000 for 31 different charities, and the Foundation contributed a further £100,000 in matching funds.
E M P L O Y E E PA R T I C I PAT I O N
...ou
r em
ploy
ees
dona
te th
eir
time
and
tale
nt.
Charitable Annual 7_16_01 7/20/01 4:09 PM Page 23
Morgan Stanley was the first Wall Street securities firm to committo help General Colin Powell and America’s Promise in their campaign to help youth. The outstanding work of our employeescontinues to be recognized as one of the strongest volunteer effortsin our industry.
Morgan Stanley blends financial and human capital with marketingresources to support a comprehensive campaign designed to provide fundamental resources for children. Among our manyactivities, the Firm encourages, recognizes and rewards employeeswho give at least 24 hours a year for youth.
We are proud of our accomplishments to date:
➤ Enrolled 7,400 employees to actively participate inthe campaign
➤ Donated 170,000 volunteer hours to children
➤ Helped 167,000 children
➤ Made 48 million households aware of the campaignthrough our Cashback Bonus Program mailings
➤ Created “Good Cents,” a personal financial literacyprogram for middle school children
Commitment To Youth—Beyond Funding
Morgan Stanley Community Affairs212-762-6484
Charitable Annual 7_16_01 7/20/01 4:09 PM Page 24