Investing in Design and Innovation

Neil Pryke, Innovation Director

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Turn

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Year

James Heal Turnover Graph

Journey

Investing in Design and Innovation

3

Halifax

May 2015

James Heal Building

Dean Clough Mills

4

Bankfield Mills

May 2015

Our core business – premium testing

solutions for fabric and garments

Flammability

Children’s night ware

Toys

Physical

Seams strength

Attachments (bows, diamantes

etc.)

Tearing strength

Fabric strip strength

Fabric abrasion and pilling

Buttons strength

Button thread strength

Crease and wrinkle recovery

Bursting strength

Knee bagging

Shoelace abrasion

Peel bond

Colour Fastness

Washing and Dry cleaning

Rubbing

Fading to sunlight

Dry heat, ironing

Perspiration

Laundering

Durability

Shrinkage due to washing

Shrinkage due to drying

Global Sales/Representation

Asia Pacific

China

Dubai

Indonesia

Israel

Japan

Malaysia

Singapore

South Korea

Taiwan

Thailand

North America

Canada

Mexico

USA

South America

Argentina

Brazil

Colombia

Ecuador

Australia

New Zealand

Africa & the

Middle East

Israel

Mauritius

Morocco

Egypt

Saudi Arabia

South Africa

Tunisia

Oman

Europe

KEY:

James Heal Site

Agent/Distributor

Network

Austria

Belgium

Czech

Republic

Denmark

Finland

France

Germany

Great Britain

Hungary

Italy

Latvia

Netherlands

Poland

Portugal

Russian

Federation

Spain

Sweden

Switzerland

Turkey

Indian Sub-Continent

Bangladesh

India

Pakistan

Sri Lanka

• Problems defending our prices, even though our

knowledge and quality is superior to the competition

• Difficulties gathering intelligence from customers

• Struggling to communicate our strengths – knowledge,

expertise, heritage and premium quality

Project: “To put design at the centre of business strategy”.

The old offering

• No family feel

• Lack of brand

identity

• Inconsistent colours

and materials

James Heal Design Guideline Examples - Hardware

? Everyone knows this is manufacturer by its signature grill.

Some of our signatures and DNA are:

Careful consideration

to user touch points

Laser marking for precisionNew specimen holder v old design

All vents hexagonal

Defined knurl for

items to turn

Signature radius Designed packaging

Signature radius

‘machined’ appearance

Preference for stainless

steel and aluminium

Avoid plastic

Black appearance with blue signature.

Designs that show off the engineering

11

Looks like an English man's name – good for exporting, made in Britain

Engineering focussed

Icon based on engineering compass

Font is DIN – like a draughtsman’s stencil

Previous Martindale New Martindale

New generation of instruments

Darong Martindale James Heal Martindale

Chinese Exhibition – a copy!

67% Of employees

are involved in

New Product Development

Creating ‘value’ in products & services

Innovation Leadership – Our competitive edge

How do we innovate?

Put the user at the ‘centre of the design’ and gain their insights

Understand the problem

Consistent commitment to ‘ease of use’

Think original, generate many ideas

Make models, use 3D printing, build prototypes – better to try ideas and fail early

Design quality into the aesthetics and build – an ‘engineered look’

Design and deliver the most desirable, intuitive and productive testing machines

User Interfaces – focus on intuitive control, ease of use, speed

Generation 1

using bought-in

controllerGeneration 2

Learn in 60 seconds

Standard across a

range of low-med

tech instruments

2016 Generation 3

New platform for all instruments

(PCB & Touchscreen)

Languages include Chinese, Bangla and Korean

Standards

Driven

TruBurst has error

checking

Helps the

operator

Selecting the standards

Sets all machine parameters, e.g. speed, time

Knows the specimen quantity, warp/weft direction

Reports back exactly what the Standard requires

Previous

model

PrototypeModel

Customer complaint - lids are heavy to remove, access to rear stations is difficult

Opportunity: To create the most ergonomic Martindale

Model used to test the design with users, trying to fail early

Design creating Value

New product launch reverts sales downturnand grows above previous sales figures

Diversification

Our Instruments

tested these goods

outside of traditional Textiles

Micro-scratch damage

=

Example 1 – Wood, paint & lacquer IndustryMicro-scratching

Permanent surface damage of gloss components caused by cleaning products and cleaning materials such as wipes,

cloths etc.

Example 2

Abrading rubber and

Elastomerics

Superseded design

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Turn

ove

r

Year

James Heal Turnover Graph

Journey

Investing in Design and Innovation

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Turn

ove

r

Year

Investing in Design and Innovation

26

Thanks for listening

Neil Pryke

Innovation Director

James Heal