7/31/2019 Invest in Madrid Business Case: Drager (ENG)
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Business Case: Drger (ENG)
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Business Case: DRGER
Organization: Drger
Industry: Medical Technologies
Person interviewed: Santiago Stuyck Roig, Financial Director
Web page: http://www.draeger.com
Introduction
Drger is an international leader in medical and safety
technology. Founded in Germany in 1889,
it has become an international company with approximately 11,000
employees worldwide.
Its products are used in different areas such as clinical,
industrial or mining, as well as fire
departments and emergency services.
Interview
1.- What is the activity of your company in Madrid?
Drger came to Spain 40 years ago and established its
headquarters in Xaudar street 26 years
ago. In 2011 invested 2 million Euro to renew its facilities. It
is located in an industrial area
where many electromedicine companies were located due to its
proximity to hospitals such as
La Paz or Ramon y Cajal.
- The whole Iberian Peninsula, including Portugal depends on
this headquarters.
- Drger has 300 employees in Spain, mostly in Madrid (over
100).- It has 9 sales offices, the main one located in
Barcelona.
- Spain represents 12% of total group sales.
Drger has two main areas:
- Drger Safety: Comprehensive solutions for risk management for
personal safety and for
protection of manufacturing facilities: stationary and portable
gas detection systems, personal
protection equipment and respiratory protection for
firefighters, professional diving equipment
and detection instruments for drugs and alcohol.
- Drger Medical: comprehensive solution for
intermediate-critical areas of hospital
environment: anesthesia workstations, ventilation equipment for
intensive care units, heat
therapy equipment for infants, patient monitoring equipment, IT
clinical applications and
medical gases distribution systems.
Among its clients there are large engineering companies, fire
departments, municipalities,
police, General Traffic Division (DGT)...
http://www.draeger.com/http://www.draeger.com/http://www.draeger.com/
7/31/2019 Invest in Madrid Business Case: Drager (ENG)
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Business Case: Drger (ENG)
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The company carries out the maintenance and technical services
in Madrid.
2.- When investing in Madrid, what were the key criteria for the
selection of this region?
-
The key to choosing Madrid was the proximity to major Spanish
hospitals and, in particular,to La Paz and Ramon y Cajal
hospitals.
- The presence of numerous and big clients in the public and
private sector is also highly
valued.
3.- In your opinion, which are the competitive advantages of the
Region of Madrid?
- Geographic location.
- Proximity to main customers (hospitals, public
institutions).
- Excellent means of transport that allow easy transfer to
anywhere in Spain and the world.
- High qualification of the available labor.
