Intuition Media Company Presentation En Q42012

Intuition Media is company which utilize

interactive & direct marketing communication tools for

sales growth,

product support,

and brand building.

www.intuitionmedia.cz 2

Who we are?

Who we are?

..we built marketing solutions which combine classical form ATL/BTL communication with the latest interactive digital technology . Our company approach and the culture is based on fully open and honest clients relationship and uncompromised focus to offer individual services with excellent customer. „We are constantly looking for the challenges and limits which we can together overcome.“


Our core services


Direct & Database marketing

Development of interactive

applications for mobile devices

Utilization of microelectronic &

unconventional materials in direct

communication

Design of new ATL/BTL direct

communication concepts

Which tasks should be solve with us?

COMMUNICATION TYPE

Direct communication (direct mails – individual offers)

Store / POS communication (product – brand support, sales process decision help )

CRM communication (database management, individual offers)

Events (product presentation, client event supports, event invitations)

Public Relation activities (product introductions, press conferences, event invitations)

Sales channels support (sales reps – interactive presentations )

interactive navigations

Utilization of our products/services

i. Acquisition of new clients

ii. Retention of current clients

iii. Product – Brand communication/support

iv. Exibitions, showrooms

v. Interactive support of particular events

vi. Sales channels support tools


Our individual business approach

.. we don't offer any standard „shelf“. For each particular client we create an individual solution which cover all concrete customer requirements by the best direct marketing technique and interactive technology.

i. Understanding of client product and communication goals

ii. Common review and agreement of communication / solution goals

iii. Solution proposal, prototype development including ROI

iv. Testing with real clients – client feedback collection

v. Communication /solution concept update based on feedback evaluations

vi. Design a production of the final product

vii. Regular feedback collection from market and update communication / product based on the future

requirements

NEW REVENUE NEW CLIENTS

INCREASED SATISFACTION AND LOYALITY


Our basic technologies

The basic description of our unique direct communication technologies


Multimedia IN (Video in Print or diffrent cover materials)

New type of audio-visual communication which in-built video player components to the traditional print materials. That communication significantly improve brand awareness, product recognition and prompt purchase motivation. The basic product specification

¤ In-built LCD display with a resolution of s320*240 px. to 1024*768 px (ratio 4:3 /16:9 ) and video player

¤ LCD screen with size from 3,5“(8,9cm) , 4,3“, 7“, 8“ to 10,1“ (26,4cm)

¤ Automatic ON/OFF by magnet switch or by button

¤ Video content playback in loop after start

¤ Stereo speakers 2x0,5W

¤ Internal memory 2GB

¤ USB port for battery charging and data upload

¤ Rechargeable battery up to 2.5 hours of working, initial capacity 80+%

¤ Thickness – up to 7mm

¤ Standard EU environmental certification - RoHS & CE


Tablet PC (Android OS, Apple iOS a Microsoft Windows )

Utilization of Tablet PC hardware which should be in-built to the different materials and shapes. Excellent combination of online and offline communication techniques which brings maximal client impact. The basic product specification

¤ LCD displays 7“, 8“ , 9,7“ or 12,1with resolutions of 800*480, 800*480 or 1280*800 px.

¤ Internal memory up to 64GBwith microSD card support

¤ Individual UI based on application goals

¤ Combination of interactive features /functions as videos, picture, sounds, animation in one application

¤ Development of individual interactive application

¤ Possible mobile data communication / content update via 3G/WLAN network

¤ Rechargeable battery with capacity up to 10.000 mAh

¤ Standard EU environmental certification - RoHS & CE


Sound modules – sound players

Untraditional communication tool utilizing sound message which increase client attention. Excellent combination of online and offline communication techniques which brings maximal client impact. The basic product specification ¤ Message length from 10s to few hours ¤ Start with automatic ON/OFF magnet feature , light sensor or by traditional ON/OFF button ¤ Different buttons for separate sound messages ¤ Inbuilt mono or stereo speakers ¤ Minimal size A8 ¤ Possibility of each sound module sound message personalization ¤ Combination of different cover materials and LED diodes The basic utilization: ¤ Direct marketing communication ¤ Invitation ¤ The basic guide ¤ POS material


LED diodes

Utilization of LED diodes for product / communication highlights or visual support of particular communication message . Shoud be produce as stand-alone material or in-built to the prepare communication (e.g. magazine ads) The basic product specification ¤ Any satiable LED diode ¤ Lighting effects after ON/OFF button press or automatically ¤ Thickness from 2mm ¤ Cover material – paper, plastic foil ¤ RoHS, FCE, CE certifications The basic utilization: ¤ Direct marketing communication ¤ Invitation ¤ The basic guide ¤ POS material


Special add-ons: ¤ Different types of LEDs – color spectrum and sequential lighting effects ¤ 3D lenticular print or metal foil printing ¤ Combination with sound modules ¤ Embossing, partial varnish or any die-cuts techniques


Case studies – I.

LED card

• Marketing promo communication of VW up! car for

selected Der Spiegel subcribers

• Quantity: 10.000 pcs.

• Client: ilook/VW Germany

• Realization: June 2012

• Others: the first utilization of paper cover and LED

diodes as DM tool, EU patent pending

Interactive presentation in paper folder

• Interactive presentation of the IBM CEO Study 2010 in

CZ, in-built tablet pc to the paper

• Quantity: 20 pcs.

• Realization: January 2011

• Client: OgilvyOne/IBM

• Reward: The Best Practice Award - IBM Global DP Best

Practice Contest


Case studies – II.

Direct mail with Video in Print

• Audio-visual communication for car fleet managers with new

Peugeot 508 line introduction

• Quantity: 200 pcs.

• Realization: February 2011

• Client: OMD/Peugeot ČR

• Results 83% response rate – test drive request

• Other: 100 pcs. with special salutation personalization

DM communication with sound module

• Interactive presentation of the IBM CEO Study 2011 in

CZ, sound module brochure

• Quantity: 150pcs

• Clinet: OgilvyOne/IBM

• Realization: March 2012

www.intuitionmedia.cz

Our clinets

14

All information in this presentation are part of INTUITION MEDIA innovative direct marketing communication concepts. Any

information shouldn't be utilize without particular approval. All rights of particular bands – products owners are reserved. Pictures and

particular company logos were used for direct marketing communication concepts demonstrations purpose only.

Intuition Media s.r.o. - Q4/2012

Contact info:

Jaroslav Macnar | [email] [email protected] | [phone] 00420 605 499 499

15 www.intuitionmedia.cz

Documents

Intuition Media Company Presentation En Q42012