Introduction€¦ · Web viewThe variation of characteristics within a population, such as age, gender, ethnicity, sexual orientation, ability, income, education, political ideology,

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Intellectual Output 4Training course for entrepreneursOnline training

UNIT B4COMMUNITY INVOLVEMENT

AND DEVELOPMENTONLINE

Contents

Introduction B4.......................................................................................................3Section B4_1 Community Involvement...................................................................6Section B4_2 Stakeholder Engagement................................................................20Section B4_3 Employee Engagement...................................................................34Section B4_4 Community Development...............................................................42Section B4_5 Volunteering and Giving.................................................................49Revision B4................................................................................................54

Section Activity Estimated time ScoreIntroduction B4 1 20 24

2 10 6TOTAL 30 minutes 30 points

Section B4_1Community involvement

3 10 84 5 45 15 06 15 97 10 88 10 89 10 610 5 511 15 12

Section B4_2Stakeholder engagement

12 10 1013 20 014 10 515 20 2516 15 1317 15 1018 5 4

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19 10 5Section B4_3Employee engagement

20 5 521 15 422 5 423 20 1524 10 225 10 7

Section B4_4Community development

26 20 627 5 328 10 9

Section B4_5Volunteering and giving

29 10 430 15 031 15 532 10 433 10 5TOTAL 360 205

Revision B4 34 10 1235 15 18TOTAL 30 30

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Introduction B4

Activity 1

Estimated Time: 20 mins Score: 24 points

Match the definitions with the correct terms.

Matching activity / 2 points per item

TERM DEFINITION

Citizen engagementThe variation of characteristics within a population, such as age, gender, ethnicity, sexual orientation, ability, income, education, political ideology, values and beliefs.

Social capital The forms of engagement between companies and the local communities in which they operate.

DiversityDevelopment which "meets the needs of the present without compromising the ability of future generations to meet their own needs."

Social disclosureCan be defined either by geographic boundaries, or a group of people who are considered as a unit because of their shared interests or background.

Sustainable Development

A network of family, friends, colleagues and other acquaintances you can turn to, whether in times of crisis or simply for fun and entertainment.

Corporate community relations

A dynamic relational process that facilitates communication, interaction, involvement, and exchange between an organization and a community for a range of social and organizational outcomes.

Social Responsibility

A method for empowering communities to take collective control and responsibility for their own development.

CommunityThe value generated by various forms of civic engagement, trust, norms of reciprocity, networks, associations and information sharing within a community.

Community development

Is an ethical framework and suggests that an entity, be it an organization or individual, has an obligation to act for the benefit of society at large.

Social supportRefers to the company's performance in providing information on societal initiatives undertaken by the firm.

Corporate philanthropy

An active, meaningful involvement of a wide range of community members in the governing structures and

https://dictionary.cambridge.org/dictionary/english/background

https://dictionary.cambridge.org/dictionary/english/interest

https://dictionary.cambridge.org/dictionary/english/shared

https://dictionary.cambridge.org/dictionary/english/their

https://dictionary.cambridge.org/dictionary/english/unit

https://dictionary.cambridge.org/dictionary/english/considered

https://dictionary.cambridge.org/dictionary/english/people

https://dictionary.cambridge.org/dictionary/english/group

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other organizations that influence community decision-making.

Communityengagement

An activity above and beyond what is required of an organisation which can have a significant impact on the communities in which the company operates.

CORRECT ANSWERS

TERM DEFINITION

CommunityCan be defined either by geographic boundaries, or a group of people who are considered as a unit because of their shared interests or background.

Citizen engagementAn active, meaningful involvement of a wide range of community members in the governing structures and other organizations that influence community decision-making.

DiversityThe variation of characteristics within a population, such as age, gender, ethnicity, sexual orientation, ability, income, education, political ideology, values and beliefs.

Social capitalThe value generated by various forms of civic engagement, trust, norms of reciprocity, networks, associations and information sharing within a community.

Social supportA network of family, friends, colleagues and other acquaintances you can turn to, whether in times of crisis or simply for fun and entertainment.

Sustainable Development

Development which "meets the needs of the present without compromising the ability of future generations to meet their own needs."

Social Responsibility

Is an ethical framework and suggests that an entity, be it an organization or individual, has an obligation to act for the benefit of society at large.

Corporate community relations

The forms of engagement between companies and the local communities in which they operate.

Corporate philanthropy

An activity above and beyond what is required of an organisation which can have a significant impact on the communities in which the company operates.

Social disclosureRefers to the company's performance in providing information on societal initiatives undertaken by the firm.


A method for empowering communities to take collective control and responsibility for their own development.

Communityengagement

A dynamic relational process that facilitates communication, interaction, involvement, and exchange between an organization and a community for a range of social and organizational outcomes.

https://dictionary.cambridge.org/dictionary/english/background

https://dictionary.cambridge.org/dictionary/english/interest

https://dictionary.cambridge.org/dictionary/english/shared

https://dictionary.cambridge.org/dictionary/english/their

https://dictionary.cambridge.org/dictionary/english/unit

https://dictionary.cambridge.org/dictionary/english/considered

https://dictionary.cambridge.org/dictionary/english/people

https://dictionary.cambridge.org/dictionary/english/group

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Source: https://www.warc.com/fulltext/IJOA/49839.htmhttp://www.cnn.com/HEALTH/library/MH/00041.htmlhttps://www.wikipedia.orghttps://www.google.ithttps://alison.com/course/896/resource/file/community_development_glossary.pdf

Activity 2

Estimated Time: 10 mins. Score: 6 points

Read the statements describing benefits deriving from CSR practices. Choose six of them which relate to Community Involvement and Development. Tick the items you have chosen.

The learners are requested to choose (tick) the correct statements. After completing the task, the learners can compare their answers with the correct ones.

CORRECT ANSWERS ARE MARKED IN GREENOrganizations that establish and maintain positive relationships with external communities can: □ open new education and employment doors for residents□ reduce operational costs and find opportunities to revenue generation□ reduce energy-related costs□ leave a smaller carbon footprint and reduce toxins released into the atmosphere□ improve communication channel between the firm and the community facilitating buy – in on social project undertaken by the company thus generating community support.□ provide direct financial or training support to organizations or individuals who require such assistance□ increase customer loyalty and sales□ increase ability to attract and retain employees□ improve employees moral and motivation with better employee engagement and performance□ increase organizational citizenship behaviours and improve employee relationships

https://www.google.it/

https://www.wikipedia.org/

http://www.cnn.com/HEALTH/library/MH/00041.html

https://www.warc.com/fulltext/IJOA/49839.htm

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□ create an attractive company culture to prospective employees□ engage in processes of innovation where they adapt ideas, products, and processes that significantly benefit the business, the community stakeholders, and the wider society□ support the local economy by sourcing supplies and recruiting locally□ provide access to investment and funding opportunitiesSource:http://www.iacdglobal.org/https://www.wikipedia.orghttps://www.google.itCorporate Community Engagement Strategies and Organizational Arrangements: A Multiple Case Study in Canada.pdf

Section B4_1 Community Involvement

Activity 3

Estimated Time: 10 mins. Score: 8 points Connect the four components of CSR with the proper societal expectations and examples. Select from the list of societal expectations and examples to insert in the table below.

DRAG AND DROP

Societal expectationdesired / expectedrequiredrequiredexpected

ExamplesObey laws and regulations.Be profitable.Be a good corporate citizen.Do what is right just.

Responsibility Societal expectations ExamplesEconomicLegalEthicalPhilanthropic

Correct answers

https://www.google.it/

https://www.wikipedia.org/

http://www.iacdglobal.org/

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Responsibility Societal expectations ExamplesEconomic required Be profitable.Legal required Obey laws and regulations.Ethical expected Do what is right.Philanthropic desired / expected Be a good corporate citizen.

Activity 4


Design the pyramid of CSR illustrating the hierarchy of the well-known Carroll's Pyramid of Corporate Social Responsibility (CSR).Move the responsibilities in the related section of the pyramid illustrating the hierarchy of foundational requirements in business.If it’s too complicated to let users insert the correct word inside the pyramid design, it could be possible to assign a number to each responsibility to create the pyramid with the logic that 1st number is at the base of the pyramid.

Economic responsibilitiesPhilanthropic responsibilitiesLegal responsibilitiesEthical responsibilities

Correct answers

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Answers if is not possible to use the pyramid design.

4th - Philanthropic responsibilities3rd - Ethical responsibilities2nd - Legal responsibilities1st - Economic responsibilities

Source: https://jcsr.springeropen.com/articles/10.1186/s40991-016-0004-6

Activity 5


Answer the following YES or NO questions to check the impact of your company’s activity on the Community involvement. Choose N/A (non-applicable) if does not concern your company.

YES NO N/AAre you aware that getting involved in the community is a great way for any organization to build relationships and boost visibility and brand awareness?Do you sponsor or take part in community programmes?Do you support a local charity with financial contributions or other kind of support?Do you sponsor local events?Do you employ local people?Do you agree with the assumption that community engagement helps establish successful relationships with suppliers and their stakeholders, reducing costs, improving

https://jcsr.springeropen.com/articles/10.1186/s40991-016-0004-6

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quality and promoting steady supply?Do you encourage and facilitate direct community participation, monitoring, and reporting?Do you draw on ideas and good practices from common community investment initiatives?

STOP TO THINKRead the above practices again. Would you like to implement some of them in your company? Why (not)?

Activity 6Estimated Time: 15 mins. Score: 9 points

Read the text then classify the following sentences in the categories below related to Community Involvement.

The Core Principles for Public EngagementThese seven recommendations reflect the common beliefs and understandings of those working in the fields of public/community engagement, conflict resolution, and collaboration. In practice, people apply these and additional principles in many different ways.

1. Careful planning and preparationThrough adequate and inclusive planning, ensure that the design, organization, and convening of the process serve both a clearly defined purpose and the needs of the community/participants.

2. Inclusion and demographic diversityEquitably incorporate diverse people, voices, ideas, and information to lay the groundwork for quality outcomes and democratic legitimacy.

3. Collaboration and shared purposeSupport and encourage participants, government and community institutions, and others to work together to advance the common good.

4. Openness and learningHelp all involved listen to each other, explore new ideas unconstrained by predetermined outcomes, learn and apply information in ways that generate new options, and rigorously evaluate public engagement activities for effectiveness.

5. Transparency and trustBe clear and open about the process, and provide a public record of the organizers, sponsors, outcomes, and range of views and ideas expressed.

6. Impact and actionEnsure each participatory effort has real potential to make a difference, and that participants are aware of that potential.

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7. Sustained engagement and participatory culturePromote a culture of participation with programs and institutions that support ongoing quality public engagement.

Source:http://ncdd.org/rc/item/3643/http://www.thataway.org/files/Expanded_Core_Principles_Public_Engagement.pdf

Focusing on Careful planning and preparation classify the following sentences as positive or negative.

DRAG AND DROP

1. Participation begins when stakeholders, conveners and process experts engage together, with adequate support, in the planning and organizing process.

2. Propose poorly designed programs or projects that do not fit the specific needs and opportunities of the situation.

3. Inform the community about process design of community projects as well as their logistic, set-up and options of participation.

4. Run projects for the community with untrained, inexperienced, or ideologically biased organizers and programs.

5. Together with stakeholders and all the engaged subjects, companies can get clear on their unique context, purposes and tasks.

6. Run programs which fail to achieve the desired objectives and disrespect or exclude relevant stakeholder groups.

7. Create hospitable, accessible, functional environments and schedules that serve the participants’ logistical, intellectual, biological, aesthetic, identity, and cultural needs.

8. Held public meetings in inaccessible, confusing venues, with inflexible schedules that do not provide adequate time for doing what needs to be done.

http://www.thataway.org/files/Expanded_Core_Principles_Public_Engagement.pdf

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9. Leave unaddressed logistical, class, racial, and cultural barriers to participation.

High quality engagement What to avoid

CORRECT ANSWERSHigh quality engagement What to avoid1. Participation begins when stakeholders, conveners and process experts engage together, with adequate support, in the planning and organizing process.

3. Inform the community about process design of community projects as well as their logistic, set-up and options of participation.

5. Together with stakeholders and all the engaged subjects, companies can get clear on their unique context, purposes and tasks.

7. Create hospitable, accessible, functional environments and schedules that serve the participants’ logistical, intellectual, biological, aesthetic, identity, and cultural needs.

2. Propose poorly designed programs or projects that do not fit the specific needs and opportunities of the situation.

4. Run projects for the community with untrained, inexperienced, or ideologically biased organizers and programs.

6. Run programs which fail to achieve the desired objectives and disrespect or exclude relevant stakeholder groups.

8. Held public meetings in inaccessible, confusing venues, with inflexible schedules that do not provide adequate time for doing what needs to be done.

9. Leave unaddressed logistical, class, racial, and cultural barriers to participation.

Activity 7


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Tick which of the following activities help to identify the purpose and the scope of the engagement process.

Is the process designed to...CORRECT ANSWERS ARE MARKED IN GREEN

a) promote the company’s products or services to the community?b) identify or prioritise what the needs and priorities for community planning

should be?c) collect information from the community to improve customer profiling and

market research?d) identify what time and resources are available?e) understand what is the level of stakeholder agreement?f) make sure that all of your customers see the benefits of your community

initiatives and thus better accept raising prices of your products/services?g) maintain a constant dialogue with the community?h) develop a consensus on a proposal or plan? i) inform the decision-making or service delivery of a community, council or

department? j) develop new or collaborative ways of implementing elements of the

community plan?k) review progress on the community plan?

Source: https://www.communityplanningtoolkit.org/sites/default/files/Engagement.pdf

Activity 8


Based on the initial sentence, mark the following statements as true or false.

TRUE/FALSECORRECT ANSWERS ARE MARKED IN GREEN

Community engagement works best when..TRUE FALSE ...it’s given priority to engage with new established

communities rather than popular existing communities.TRUE FALSE ...it is an ongoing cumulative process enabling relationships

and trust to build and strengthen over time.

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TRUE FALSE ...you do not take steps to understand the community or communities you are trying to empower.

TRUE FALSE ...community or voluntary groups can participate at a range of levels – from providing advice to co-designing the process and from undertaking some aspects of the engagement to delivering projects to meet some of the outcomes.

TRUE FALSE ...there is be a commitment to keep the same community as target group of social engagement activities.

TRUE FALSE ...there is an agreement of a clear purpose which identifies engagement objectives, anticipates outcomes and helps to determine the scope and depth of the engagement.

TRUE FALSE ...there is a range from consultation to involvement in decision making through to community and voluntary groups delivering projects and services.

TRUE FALSE ...there is provisioning of information on proposals, plans or services as part of any communication plan to support engagement.Source: https://www.communityplanningtoolkit.org/sites/default/files/Engagement.pdf

Activity 9

Estimated Time: 10 mins. Score: 6 pointsThe following list outlines a broad range of methods and techniques for engagement events. Associate the correct description with the related method for engagement.

Matching activity

WEB BASED CONSULTATION

Can be undertaken to identify the needs and views of a large number of people in a standard format.

CITIZENS' JURIE Those activities enable people to choose where, when and for how long they want to participate.

ROUNDTABLE DISCUSSIONS

Consists of outdoor displays such as idea or graffiti walls which can be used to capture the views and comments of large numbers of people.

CITIZENS' PANELS A group of citizens who are representative of the general public meet to consider a complex issue by gathering evidence, deliberating and then reaching a decision.

STREET STALL Can be used as a tool for consensus building.QUESTIONNAIRE Involve ongoing panels of big numbers of people

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who are representative of the local community.

Correct answers

WEB BASED CONSULTATION

Those activities enable people to choose where, when and for how long they want to participate.

CITIZENS' JURIE A group of citizens who are representative of the general public meet to consider a complex issue by gathering evidence, deliberating and then reaching a decision.

ROUNDTABLE DISCUSSIONS

Can be used as a tool for consensus building.

CITIZENS' PANELS Involve ongoing panels of big numbers of people who are representative of the local community.

STREET STALL Consists of outdoor displays such as idea or graffiti walls which can be used to capture the views and comments of large numbers of people.

QUESTIONNAIRE Can be undertaken to identify the needs and views of a large number of people in a standard format.

STOP TO THINK: From the 6 methods above choose two which are the most suitable for your specific type of business and the target group.

Activity 10


Choose the method of engagement for each description.

SCROLL DOWN MENU/ THE CORRECT ANSWER IS MARKED IN GREEN

1. It is a useful method for encouraging discussion among those who may feel less confident in a larger group.SCROLL DOWN MENU/ THE CORRECT ANSWER IS MARKED IN GREENart & creativitycommunity mappingpublic meetingsfocus groups / workshopsworking group or forum

2. It is a useful way to engage people of all levels of capability.SCROLL DOWN MENU/ THE CORRECT ANSWER IS MARKED IN GREENart & creativitycommunity mapping

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public meetingsfocus groups / workshopsworking group or forum

3. Regular meeting of people who represent a group or organisation and may be issue or area based.SCROLL DOWN MENU/ THE CORRECT ANSWER IS MARKED IN GREENart & creativitycommunity mappingpublic meetingsfocus groups / workshopsworking group or forum

4. It is appropriate where you want to involve local people in expressing their views and generating ideas in a participative approach.SCROLL DOWN MENU/ THE CORRECT ANSWER IS MARKED IN GREENart & creativitycommunity mappingpublic meetingsfocus groups / workshopsworking group or forum

5 It provides an opportunity to consult large numbers of people.SCROLL DOWN MENU/ THE CORRECT ANSWER IS MARKED IN GREENart & creativitycommunity mappingpublic meetingsfocus groups / workshopsworking group or forum

Source: https://www.communityplanningtoolkit.org/sites/default/files/Engagement.pdf

Activity 11


Classify the following as positive or negative practice related to Community engagement.DRAG AND DROP EXERCISE OR POSITIVE/NEGATIVE CHOICE NEXT TO EACH STATEMENT

1. Companies and communities find value in skills-based volunteering.2. Companies raise their voice to advance social change.3. Purpose is aligned with profit. 4. Community engagement boosts employee engagement.

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5. Companies can improve their brand image and earn customer confidence by effectively engaging with suppliers’ communities and including them in local investment initiatives.

6. Misdirected, incomplete and/or destructive community engagement or investment due to a lack of diligence or misidentification of key community stakeholders.

7. Design an unmanageable program scope.8. Establishing an ongoing, transparent dialogue with and between key

community stakeholders, including relevant suppliers.9. NGOs, governments, and other stakeholders with interests in promoting

community investment are usually eager to partner with companies to plan, finance, and implement community engagement and investment initiatives.

10.Innovate and invest in mechanisms and relationships to attempt creative and/or indirect approaches and promote self-sustaining synergies between stakeholders.

11.Companies interested in using CSR to obtain the cooperation (or social license-to-operate) of communities to get away with ecological and social abuses of their activities.

12.CSR is an attempt to improve a company’s image without real changes on the ground in poor communities.

POSITIVE NEGATIVE

ANSWERSPOSITIVE NEGATIVE1. Companies and communities find value in skills-based volunteering.2. Companies raise their voice to advance social change.3. Purpose is aligned with profit.4. Community engagement boosts employee engagement.5. Companies can improve their brand image and earn customer confidence by effectively engaging with suppliers’

6. Misdirected, incomplete and/or destructive community engagement or investment due to lack of diligence or misidentification of key community stakeholders.7. Design an unmanageable program scope.11. Companies interested in using CSR to obtain the cooperation (or social license-to-operate) of communities to get away with ecological and social

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communities and including them in local investment initiatives.8. Establishing an ongoing, transparent dialogue with and between key community stakeholders, including relevant suppliers.9. NGOs, governments, and other stakeholders with interests in promoting community investment are usually eager to partner with companies to plan, finance, and implement community engagement and investment initiatives.10. Innovate and invest in mechanisms and relationships to attempt creative and/or indirect approaches and promote self-sustaining synergies between stakeholders.

abuses of their activities.12. CSR is an attempt to improve a company’s image without real changes on the ground in poor communities.

Source: https://www.unglobalcompact.org/docs/issues_doc/human_rights/Human_Rights_Working_Group/CommunityEngage_Inv_SupplyChain.pdf

https://www.unglobalcompact.org/docs/issues_doc/human_rights/Human_Rights_Working_Group/CommunityEngage_Inv_SupplyChain.pdf


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Section B4_2 Stakeholder Engagement

Activity 12


Choose the activities which you do in your business related to Stakeholder engagement.

Each Yes corresponds to 1 point. In the end the total score is displayed with an interactive comment.

ACTIVITY Yes

No

Do you develop relationships with the stakeholders of the communities in which you operate?Do you offer aid and other initiatives that will benefit community members?Do you think that you can improve your brand image and earn customer confidence by effectively engaging suppliers’ communities and including them in local investment initiatives?Do you collect some kind of feedback from community stakeholders?When making business decisions do you take into account stakeholders, such as workers, clients, suppliers, the environment, the community and future generations?Does the average customer know what your company stands for?Do you examine what impact the issue or proposals might have on stakeholders’ interests?Do you research who represents particular interest groups?Do you rely on some existing community networks or forms of communication?Are there gaps in information which could be plugged through local knowledge?

Source: https://www.unglobalcompact.org/library/961https://www.unglobalcompact.org/docs/issues_doc/human_rights/Human_Rights_Working_Group/CommunityEngage_Inv_SupplyChain.pdf

Interactive commentScore: 0-3



https://www.unglobalcompact.org/library/961

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You have scored ____(number of points should be displayed) out of 10 points. Your practices for stakeholder engagement are not properly designed. Read relevant articles or good practice examples from other companies. Prepare a check-list based on the questions and try to put in your business activity more commitment.

Score: 4-7You have scored ____(number of points should be displayed) out of 10 points. It means that you have adapted some practices for stakeholder engagement that are satisfactory. You can always do better. Try to broaden the scope of activities which you do to engage stakeholders. You can use the questions from this exercise and make a list of “to do” things.

Score: 8-10You have scored ____(number of points should be displayed) out of 10 points. It means you have adapted a variety of practices for stakeholder engagement. However, you can always look for new solutions and develop new initiatives.

Activity 13


Rate the activities according to cost, level of difficulty to implement, and usefulness to stakeholder engagement. Choose not applicable when it is irrelevant for your business.

For this activity there might be an automatic counter which adds up all values from the three tables. The learners will get a ready made solution then.

Use the scale from 1 to 5.Cost 1 – the most expensive

5 – the least expensiveDifficulty 1 – the most difficult

5 – the least difficultUsefulness 1 – the least useful

5 – the most useful

ACTIVITY COST not applicable1 2 3 4 5developing relationships with the stakeholders of the communities in which you operateoffering aid and other initiatives that will benefit community members

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engaging suppliers’ communities and including them in local investment initiativescollecting feedback from community stakeholderstaking into account stakeholders, such as workers, clients, suppliers as well as the environment, the community and future generations in the process of decision makinginforming an average customer about what your company stands forexamining what impact the issue or proposals might have on stakeholders’ interestsresearching who represents particular interest groupsrelying on some existing community networks or forms of communicationfilling gaps in information which could be plugged through local knowledge

ACTIVITY DIFFICULTY not applicable1 2 3 4 5developing relationships with the stakeholders of the communities in which you operateoffering aid and other initiatives that will benefit community membersengaging suppliers’ communities and including them in local investment initiativescollecting feedback from community stakeholderstaking into account stakeholders, such as workers, clients, suppliers as well as the environment, the community and future generations in the process of decision makinginforming an average customer about what your company stands forexamining what impact the issue or proposals might have on stakeholders’ interestsresearching who represents particular interest groupsrelying on some existing community networks or forms of communication

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filling gaps in information which could be plugged through local knowledge

ACTIVITY USEFULNESS not applicable1 2 3 4 5developing relationships with the stakeholders of the communities in which you operateoffering aid and other initiatives that will benefit community membersengaging suppliers’ communities and including them in local investment initiativescollecting feedback from community stakeholderstaking into account stakeholders, such as workers, clients, suppliers as well as the environment, the community and future generations in the process of decision makinginforming an average customer about what your company stands forexamining what impact the issue or proposals might have on stakeholders’ interestsresearching who represents particular interest groupsrelying on some existing community networks or forms of communicationfilling gaps in information which could be plugged through local knowledge

Part 2Now add up the scores for cost, difficulty and usefulness. Choose three activities which have scored the highest number of points and which you do not do in your business. Would you consider introducing some of these practices? Why? Why not?

Activity 14

Estimated Time: 10 mins. Score: 5 pointsPart 1Community stakeholders can participate in a variety of ways, and to different levels of influence, in identifying needs, generating solutions, planning new initiatives and service delivery. Match the level of participation that a stakeholder can achieve.

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Matching activity

Users and beneficiaries

------------- primarily through their membership of the partnership board, but also when periodic consultations are taking place about strategic choices and other major decisions.

Advisers --------------- and programmes on behalf of the partnership and as local successor bodies that are being developed to take over projects and programmes from the partnership.

Contributors to management

---------------- of the activities and funds of the partnership. This is the most basic level of engagement.

Decision makers ---------------- through membership of forums and steering groups that work alongside staff supervising progress on partnership activities.

Deliverers ---------------- to the partnership through their involvement in consultations, working parties and evaluations which seek their guidance and feedback.

CORRECT ANSWERS

Users and Beneficiaries

Users and beneficiaries of the activities and funds of the partnership. This is the most basic level of engagement.

Advisers Advisers to the partnership through their involvement in consultations, working parties and evaluations which seek their guidance and feedback.

Contributors to management

Contributors to management through membership of forums and steering groups that work alongside staff supervising progress on partnership activities.

Decision makers Decision makers primarily through their membership of the partnership board, but also when periodic consultations are taking place about strategic choices and other major decisions.

Deliverers Deliverers of projects and programmes on behalf of the partnership and as local successor bodies that are being developed to take over projects and programmes from the partnership.

Part 2Think of 2 or 3 particular people from your professional surrounding representing these groups.

Activity 15

Estimated Time: 20 mins. Score: 25 pointsPart 1Classify the following under one of the headings: Stakeholders, Techniques or Benefits.

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DRAG AND DROPownerscompetitorsbusiness partnersemployees and trade unionscustomersgroup interviewsworkshops and seminarscreating stakeholder identification with the outcomes of the organisation’s activitiesbuilding consensus amongst diverse viewspressure groups and influencerssupplierspublic meetingsweb-based discussion foralocal and international communitiesfocus grouptrusteesnon-governmental organisations (NGOs)membersthe electorategovernment and regulatorsquestionnaires (face to face, by letter, internet or other techniques)one-to-one interviews – face to face and distanceanticipating and managing conflictsgathering information to improve decision-makingbuilding trust in the organisation

Stakeholders Techniques Benefits

CORRECT ANSWERS1 point for each correct item/ any order in columns

Stakeholders Techniques Benefitsowners one-to-one interviews –

face to face and distanceanticipating and managing conflicts

trustees group interviews gathering information to improve decision-making

employees and trade unions

focus groups building consensus amongst diverse views

customers public meetings creating stakeholder identification with the outcomes of the organisation’s activities

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members questionnaires (face to face, by letter, internet or other techniques)

building trust in the organization

business partners workshops and seminarssuppliers web-based discussion

foracompetitorsgovernment and regulatorsthe electoratenon-governmental organisations (NGOs)pressure groups and influencerslocal and international communities

Part 2Think which stakeholders / techniques / benefits you can identify in your business surrounding.

Source: http://www.projectsigma.co.uk/Toolkit/SIGMAStakeholderEngagement.pdfhttps://www.warc.com/fulltext/IJOA/49839.htm

Activity 16


Answer the following multiple-choice questions to check your level of awareness regarding stakeholder engagement. MULTIPLE CHOICE/ THE CORRECT ANSWERS ARE MARKED IN GREEN

1. Which concerns does CSR address?

A. social & environmentalB. moral & ethicalC. legal & regularD. monetary & profit

2. Which of the following stakeholders are interested in CSR?

A. customers & communitiesB. investors & special interest groupsC. employeesD. All of the above.

https://www.warc.com/fulltext/IJOA/49839.htm

http://www.projectsigma.co.uk/Toolkit/SIGMAStakeholderEngagement.pdf

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3. In CSR, what are the 4 key stakeholder groups?

A. banks, community, employees, suppliersB. consumers, gov't and non gov't, community, banksC. community, consumers, suppliers, employeesD. employees, consumers, community, gov’t and non gov’t

4. Of the 4 key stakeholder groups, which are the two most important stakeholders?

A. employees & consumersB. consumers & communityC. employees & communityD. community & gov’t and non gov’t

5. ___________ are/is often regarded as the most critical stakeholder group.

A. CostumersB. CommunityC. EmployeesD. Owners

6. A stakeholder orientation includes various activities except ___________.

A. distributing stakeholder information throughout the firmB. minimizing the influence of stakeholder information on the firmC. assessing the firm's effects on stakeholder groupsD. generating data about stakeholder groups

7. Codes of conduct and codes of ethics ___________.

A. are formal statements that describe what an organization expects of its employees.

B. become necessary only after a company has been in legal troubleC. rarely become an effective component of the ethics and compliance

programD. are designed for top executives and managers, not regular employees

8. Why, according to stakeholder theory, is it in companies' best interests to pay attention to their stakeholders? If firms only act in their own self-interest ___________.

A. customers might not like the image that the company portrayB. employees may feel exploitedC. government might put more regulation on themD. and inflict harm on stakeholders then society might withdraw its support.

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9. The ________ dimension of social responsibility refers to a business's societal contribution of time, money, and other resources.

A. philanthropicB. ethicalC. volunteerismD. strategic

10. The social economy partnership philosophy emphasizes ___________.

A. competitionB. restricting resources and supportC. cooperation and assistanceD. profit maximization

11. Stakeholders are considered more important to an organization when ___________.

A. they can express themselves articulatelyB. their issues are not legitimateC. they can make use of their power on the organizationD. they do not emphasize the urgency of their issues

12. Most companies begin the process of establishing organizational ethics programs by developing ___________.

A. ethics enforcement mechanismsB. hidden agendasC. codes of conductD. ethics training programs

13. What is the enlightened self-interest model of CSR? That it is in an organization's best interest to ___________.

A. consider what a shareholder would wantB. act in an ethical wayC. put itself first rather than its ethicsD. follow the legislation and abide by the law

Source: https://www.globalgiving.org/learn/corporate-social-responsibility-quiz/https://quizlet.com/109920796/chapter-23-corporate-social-responsibility-flash-cards/https://www.ourcommunity.com.au/business/view_article.jsp?articleId=2830

https://www.ourcommunity.com.au/business/view_article.jsp?articleId=2830

https://www.globalgiving.org/learn/corporate-social-responsibility-quiz/

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Activity 17


How can companies ensure stakeholder engagement? Choose SHOULD or SHOULDN’T before each statement.

Choice between two options.The correct answers are marked in greenCompanies...

1. SHOULD / SHOULDN’T examine and implement measures to establish longer-term relationship with stakeholders

2. SHOULD / SHOULDN’T establish a slow process to engage stakeholders in order to have enough time to reach the wider possible audience

3. SHOULD / SHOULDN’T react or be defensive in case of lack of stakeholders’ support

4. SHOULD / SHOULDN’T let stakeholders speak and share their thoughts, understandings, concerns and issues

5. SHOULD / SHOULDN’T align business value and stakeholder value6. SHOULD / SHOULDN’T implement community support activities7. SHOULD / SHOULDN’T cooperate with various stakeholders in carrying out

a diverse range of community activities with the aim of achieving coexistence with society

8. SHOULD / SHOULDN’T offer training to the community in areas of interest both for the community and the company

9. SHOULD / SHOULDN’T involve their consumers, allowing them to see firsthand the work you are doing for your community.

10.SHOULD / SHOULDN’T balance conflicting interests of multiple stakeholders and in case prioritize stakeholders.

Source:https://quizlet.com/44880491/csr-corporate-social-responsibility-flash-cards/https://www.csrtraininginstitute.com/2018/06/04/3-stakeholder-engagement-mistakes-to-avoid/

Part 2

Read the benefits of the above practices and stop to think of the impact of those practices in the long run for your business and for the community in general.

Activity 18


Match the appropriate association of the social performance through an integrated management of stakeholder engagement, impacts and benefits.

https://quizlet.com/44880491/csr-corporate-social-responsibility-flash-cards/

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Matching activity

Outcomes oriented consistent, replicable, ‘manageable’Measurable focused on objectives rather than reactive to crises Pro-active cross-functional linkages to better leverage core business

activities to deliver on social commitmentsSystematized can be monitored, tracked and reportedIntegrated real positive impacts

Correct answersOutcomes oriented real positive impactsPro-active focused on objectives rather than reactive to crises

Measurable can be monitored, tracked and reportedSystematized consistent, replicable, ‘manageable’Integrated cross-functional linkages to better leverage core business

activities to deliver on social commitments

Activity 19


Read the following text and complete the sentences choosing A, B or C without looking back at the text.

A firm which is socially responsible acknowledges that it exists and operates in a shared environment, characterised by a mutual impact of a firm's relationships on a broad variety of stakeholders, who are affected by and can eventually affect the achievement of an organisation's objectives.Thus, management of stakeholder relationships lies at the core of CSR and entails establishment of a sound/functioning two–way communication with stakeholder groups, i.e. understanding the type of support needed from each group, as well as learning their expectations of business and what they are willing to pay for having their expectations met.Knowing how publics perceive companies and what they expect in return for their support is fundamental in designing communication objectives and strategies aiming to strengthen relationships with stakeholders. Stakeholders' support for a business is based on their relationship and interaction with the brand as well as the way they perceive the brand and its company. For customers it is important that they believe the social project or campaign is trustworthy. Honesty, long–term commitment to a cause and involvement of non–profit organisations are factors that help to overcome customers' skepticism. However, to properly manage stakeholder relationships and its reputation, the company not only needs to adopt CSR as in integral part of a company's mission but must also communicate this to the stakeholders (customer base included).

Question 1A firm which is socially responsible acknowledges that it exists and operates in a______________ environment.

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A. competitiveB. sharedC. ethical

Question 2Stakeholders are affected by and can eventually affect the _____________ of an organisation's objectives.

A. qualityB. feasibilityC. achievement

Question 3Knowing how society perceive companies and what they expect in return for their support is fundamental in designing ___________________.

A. internal company proceduresB. training courses for stakeholders leadersC. communication objectives and strategies

Question 4For customers it is important that they believe the social project or campaign is ___________________.

A. realisticB. trustworthyC. inclusive

Question 5Honesty, long–term commitment to a cause and involvement of non–profit organisations are factors that help to overcome customers' ___________________.

A. loyaltyB. skepticismC. awareness

http://www.projectsigma.co.uk/Toolkit/SIGMAStakeholderEngagement.pdfhttps://www.warc.com/fulltext/IJOA/49839.htm

Section B4_3 Employee Engagement

Activity 20


http://www.projectsigma.co.uk/Toolkit/SIGMAStakeholderEngagement.pdf

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Decide whether the statements below are true or false.1 POINT FOR EACH CORRECT ANSWER

TRUE FALSE Employees are going to feel more inspired by a culture of purpose

TRUE FALSE Disengagement is higher among post graduates than college graduates or those with a high school diploma.

TRUE FALSE Regarding the emotional drivers of employee engagement, positive emotions are more contagious than negative ones.

TRUE FALSE The personal relationships between a manager and his or her immediate superiors is one of the least influential factors affecting employee engagement.

TRUE FALSE Employees are more engaged when they feel that their personal values align with those of the organization.

Activity 21


Read the following dialogues between entrepreneurs who run small shops in the centre of a small city. Based on their opinions select the best approach related to Employee engagement and Community development.

Mr A corresponds to letter AMr B corresponds to letter B

The learners have to choose A or B, every correct answer corresponds to 1 point.Dialogue 1 A BDialogue 2 A BDialogue 3 A BDialogue 4 A B

CORRECT ANSWERS (choose A or B) Dialogue 1 A BDialogue 2 A BDialogue 3 A BDialogue 4 A B

Dialogue 1Mr. A: I’ve been wondering how to improve the motivation of my workers.

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Mr. B: If you want to improve your income you should think about being competitive with prices and how to keep costs as low as possible. Motivation won’t help.

Mr. A: I feel that by giving more opportunity to employees to shape our business will have a direct effect on their morale and that will lead to an increased revenue.

Mr. B: People just work to get a salary.

Dialogue 2Mr. A: I see customers are changing the way they purchase especially

young ones. I’m loosing young customers and I’m not able to hire young shopkeepers.

Mr. B: Nowadays customers are very informed and young employees are more likely to stay with you if you engage them through activities which have a positive impact on the local community.

Mr. A: Should I care about something different than offering good prices to customers and politeness to my employees?

Mr. B: Particularly young generation pays more attention in their purchases on sustainability and how things are accomplished by a company.

Dialogue 3Mr. A: I’m not able to keep an employee for more than one year. We are

only 4 persons working in the shop.Mr. B: It’s important that everybody has a voice in the way the company is

run and that his/her job is appreciated by the company owner.Mr. A: People are just working day to day, they prefer to receive clear tasks

rather than contribute to company decisions.Mr. B: Many people work towards a more serious goal which isn’t only to

reach the end of the day.

Dialogue 4Mr. A: I would like to know what can really engage my workers which could

be useful both for our company and for the local community.Mr. B: If you are happy with your employees’ performance you shouldn’t

care about their interest in local community.Mr. A: I constantly seek and share ideas for improving my job and the

company's performance. I’m sure that doing something for the local community could bring inspiration to support improvement both in the job and in the relationship with workers.

Mr. B: It’s a delicate topic, I wouldn’t mix business and private life.Mr. A: I will provide an internal survey and have a meeting with my workers

to let them openly share their opinion.

STOP TO THINK: Have you ever provided a survey to explore your employees’ engagement and potential opportunities to meet the local community needs? If so answer the questions.

What results did you get?

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Did you analyse them and took inspiration to support improvements?

Did you turn your engagement survey results into action?

Source: http://performex.com/wp-content/uploads/2016/06/Engagement-survey-meaningful-work.png

Activity 22

Estimated Time: 5 mins. Score: 4 pointsRead the statements below. Complete them with the correct phrases / expressions.

1. Employers want employees who will do their best work to help the company achieve its objectives. Employees want good jobs that are challenging and meaningful. A term that is increasingly used to describe this win-win situation is _______________ workforce.A. engagedB. efficientC. helpful

2. Survey data and academic studies have shown that CSR is...A. an emerging and increasingly important driver of employee engagement.B. hard to apply for SME’s which can't go spending money on unnecessary frills when the main aim is surviving, and morale is rock bottom.C. a way to improve bank accountability particularly for SMEs.

3. Fifty-three percent of millennials surveyed in the Millennial Impact Report said they had been inspired at some point to work long-term for a company...A. which ensure stability and a good salary with annual increase.B. whose mission was to make a difference in the world.C. which promotes telework to eliminate or cut on daily commutes and

thus reduce pollution and greenhouse gas emissions.

4. The imminent retirement of the Baby Boomers, the group with the lowest expectations of their employer with regard to the environment, will result in a need to:

http://casefoundation.org/resource/millennial-impact-report-2016/?nabe=6116754236899328:0&gclid=CJbr_LaAv9ACFRBYDQodUGQNKA&utm_referrer=https%3A%2F%2Fwww.google.com%2F

http://performex.com/wp-content/uploads/2016/06/Engagement-survey-meaningful-work.png

http://performex.com/wp-content/uploads/2016/06/Engagement-survey-meaningful-work.png

https://www.hrbartender.com/2017/employee-engagement/turn-employee-engagement-survey-results-action/

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A. develop strategies to attract and retain groups with a higher tendency to change jobs, high standards in terms of development opportunities and their relationship with society.B. extend as longer possible the retirement of older employees.C. show that the company care about environment with marketing campaign;

Source: https://theconversation.com/business-students-willing-to-sacrifice-future-salary-for-good-corporate-social-responsibility-study-73122https://www.entrepreneur.com/article/285587http://www.mandrake.ca/bill/images/corporate_responsibility_white_paper.pdf

Activity 23


To help understand the importance of employee engagement and its universal fundamentals, the following chart identifies the five generations in the workplace, their influences, traits, and engagement strategies. Please match the right engagement strategies listed to the related generation.

DRAG AND DROP, CAN BE SPLIT INTO 4 PARTS

Constant communication & feedbackFlexible mobilityTraining opportunitiesMonetary recognition (earned by individual performance)Unknown for nowRespect and recognition (earned by tenure)Future stabilityCharitable and seek volunteer opportunitiesEco-consciousLifestyle fitTraining opportunitiesPromotions and job titlesCorporate and social responsibilityRetirement – pension - stock option plansBetter work/life balance

Generation Traits Engagement strategiesBaby Boomers (Born 1946 – 1964)The "Woodstock Generation" has been influenced by the Vietnam

Well-educatedQuestion authorityExcellent teamwork skillsThrive on adrenaline-

http://www.mandrake.ca/bill/images/corporate_responsibility_white_paper.pdf

https://www.entrepreneur.com/article/285587

https://theconversation.com/business-students-willing-to-sacrifice-future-salary-for-good-corporate-social-responsibility-study-73122


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War, the 1960s & postwar social change.

charged assignments

Generation X (Born 1965 – 1976)The "Latchkey Generation" are frequently influenced by divorced parents.(from the early-to-mid 1960s to the early 1980s)

IndependentFamily-focusedIntolerant of bureaucracyCritical of othersHardworkingSocially responsible

Generation Y (Born 1977 – 1995)"Millenials" are influenced by technology & doting parents.

Highly socializedLoyalTechnologically savvySocially responsibleRequire work-life balance

Generation Z (Born 1996 on)Sometimes called "The Linksters", this new generation is influenced by a media-saturated world, are influenced by technology & doting parents.

Technologically dependentClosely tied to parentsTolerant of alternative lifestylesInvolved in green cause and social activism

Correct AnswersGeneration Traits Engagement strategies

Baby Boomers (Born 1946 – 1964)The "Woodstock Generation" has been influenced by the Vietnam War, the 1960s & postwar social change.

Well-educatedQuestion authorityExcellent teamwork skillsThrive on adrenaline-charged assignments

Promotions and job titlesFuture stabilityRetirement, pension, stock option plansRespect and recognition (earned by tenure)

Generation X (Born 1965 – 1976)The "Latchkey Generation" are frequently influenced by divorced parents.(from the early-to-mid 1960s to the early 1980s)

IndependentFamily-focusedIntolerant of bureaucracyCritical of othersHardworkingSocially responsible

Better work/life balanceFlexible mobilityCharitable and seek volunteer opportunitieseco-consciousTraining opportunitiesMonetary recognition (earned by individual performance)

Generation Y (Born 1977 – 1995)"Millenials" are influenced by technology & doting parents.

Highly socializedLoyalTechnologically savvySocially responsibleRequire work-life balance

Lifestyle fitCorporate and social responsibilityConstant communication & feedback

Training opportunitiesGeneration Z (Born 1996 on)Sometimes called "The Linksters", this new generation is influenced by a media-saturated world, are influenced by technology & doting parents.

Technologically dependentClosely tied to parentsTolerant of alternative lifestylesInvolved in green cause and social activism

Unknown for now

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STOP TO THINKWe can see a clear difference in the types of strategies that appeal to the various generations. Employers must recognize these differences and explore new strategies to engage workers who belong to the younger generations (X, Y, and Z).

What matters most to your workforce and how can you use that understanding to develop effective engagement programs?

Source: https://www.haltonhillschamber.on.ca/chamber-blog--news/five-generations-in-the-workforce-whats-the-differencehttps://www.engage2excel.com/wp-content/uploads/2018/02/E2E_GenWorkforce_WP3.V3.0_EMAIL-3.pdfhttps://genhq.com/faq-info-about-generations/

Activity 24


Which of these actions does NOT increase employee engagement and does NOT help employee feel committed to a company?

1. integrating your company’s mission and purpose with sustainable values, sending continuous signals to employees about the values of the company and empowering employees to be an essential part of your mission

2. giving a promotion to interested employee with an extra-role in CSR and putting pressure on him/her even if they already have high job demands (1 point)

3. understanding the interests and needs of different employee segments and developing the CSR program accordingly helping employees to do work that is true to themselves and aligned with what is meaningful to a person

4. enabling employees to be co-creators of CSR value and increasing employee proximity to CSR creating opportunities for more meaningful employee contributions and then recognizing them when they happen

5. not including employees in the decision-making process about organizations or cause to support because they shouldn’t be aware of the organizations to which their employer donates (1 point)

6. including three-way interaction of project meaningfulness, social support, and availability of resources on employee engagement activities

https://genhq.com/faq-info-about-generations/

https://www.engage2excel.com/wp-content/uploads/2018/02/E2E_GenWorkforce_WP3.V3.0_EMAIL-3.pdf

https://www.engage2excel.com/wp-content/uploads/2018/02/E2E_GenWorkforce_WP3.V3.0_EMAIL-3.pdf

https://www.haltonhillschamber.on.ca/chamber-blog--news/five-generations-in-the-workforce-whats-the-difference

https://www.haltonhillschamber.on.ca/chamber-blog--news/five-generations-in-the-workforce-whats-the-difference

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STOP TO THINKStudy the benefits of the above practices for Employee Engagement and think of the impact of those practices in the long run for your business and for the community in general.Source: https://www.causecast.com/the-company-you-keep-ebook-better-retention-through-culturehttps://theconversation.com/business-students-willing-to-sacrifice-future-salary-for-good-corporate-social-responsibility-study-73122

Activity 25

Estimated Time: 10 mins. Score: 7 points Complete the sentences by choosing the correct option A, B or C.MULTIPLE CHOICE, 1 POINT FOR EACH CORRECT ANSWER

1. The conditions of work are a key factor in that engagement is influenced by psychological safety, which represents _________________.

A. the psychological health which enables an employee to be more productive

B. the conditions that enable an employee to show up whole at workC. the stability in receiving the salary every month because the company is solid

2. Turner (1976) defines _________________ as being able to show one’s real self. In other words, _________________ is an antecedent to engagement.

A. authenticityB. values congruenceC. psychological safety

3. Employees are more engaged when they perceive congruence with an organization’s values and purpose because they feel as if they were _________________.

A. contributing to the future of the organizationB. bringing more of their whole selves to workC. as important as the owner of the company

4. Which of the following is not one of the 3 Key Drivers of Employee Engagement?

A. relationship with direct managerB. compensationC. pride in working for company



https://www.causecast.com/the-company-you-keep-ebook-better-retention-through-culture

https://www.causecast.com/the-company-you-keep-ebook-better-retention-through-culture

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5. Companies with engaged employees out-perform those without engaged employees by __________________ .

A. 50% - 100 %B. 150% - 200%C. 200% - 250%

6. Which employee age group is the most often less engaged?A. 30-39B. 40-49C. 50-59

7. 69% of disengaged employees would move to a new employer for as little as a 5% pay increase, whereas it would take a __________________ increase in salary for an engaged employee to move to a new employer.

a) 10%b) 15%c) 20%

Source: https://www.proprofs.com/quiz-school/quizshow.php?title=NjcwMzU2UHKP&q=7

Section B4_4 Community Development

Activity 26


Read the case studies below. What would you do in each case?

Case study 1You are running a small take away restaurant. You have a daily amount of food that is not consumed and that you throw away. You would like to offer this food but don’t have any idea on how to do it and if it’s legal even if the food is still fresh and eatable. One day a regular customer suggests that you join an initiative of an association which collects food from restaurants every night to be provided to local people in need. Would you join this initiative?

A. I would not do it. I think it’s an opportunity that encourages individual and community participation but I’m not sure of the implications of it. I’m in doubt about the reaction of regular customers who could associate my restaurant with free food for poor people. I should investigate if this association is really distributing the food to people in need.

Interactive comment: 0 points

https://www.proprofs.com/quiz-school/quizshow.php?title=NjcwMzU2UHKP&q=7

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You have chosen A which is the worst choice! You could resolve more than one problem at a time (good use of your waste and help for hungry people) but you are too worried to have negative result from it. You may loose your customers’ loyalty and respect if they find out that you prefer to throw away good food rather than help the local community.

B. I would do it under two conditions: to be legally safe in the procedure of giving away food and to keep secret the fact that I’m giving out food for free. I don’t want to have problems with regulations and don’t want my customers to know that food here is given away for free. That’s just a good way to get rid of the food I can’t use anymore.

Interactive comment: 1 pointYou have chosen B which is a choice that permits the distribution of free food but doesn’t have a good reason behind. You could resolve more than one problem at a time (good use of your waste and help for hungry people) but you are too worried to have negative results from it. You may loose your customers’ loyalty and respect if they find out that you prefer to throw away good food rather than help the local community and that you are doing it just for your own interest. Perception of your food shop can change and adapt to meet local demands according to different local community contexts.

C. I would not only do it, I would like to help this association extend their activities. Finally I found a useful way to treat my food waste. I would like to improve the engagement with stakeholders in order to gather useful data and ideas, strengthen relationships, enhance my shop reputation or improve decision-making. This could be an opportunity to be closer to the local community and to get more feedback about my shop and solve potential complaints in a different way.

Interactive comment: 3 pointYou have chosen the best option that meets your own and the local community needs. You have raised your awareness regarding the possibilities of community engagement that will help you maintain a regular dialogue with your stakeholders (authorities, communities, neighborhood, NGO, suppliers etc.) and to identify the impact on the community related to your activity. You could propose the co-creation of a local network for recycling/recovery and treatment to foster circular economy. If you encourage your employees to engage in such initiatives it will help you to create strong and meaningful community partnerships.

Case study 2You are a coiffeur and are running a few barber shops in your city. In the recent years you have had more and more customers representing different ethnic groups and hair styles are so different that additional training is needed for such a variety of cuts requested. You have noticed that kids and very young people are the most unhappy with your services. What would you do?

A. I would sponsor the local junior football team by offering them free haircut during the football season with the aim to establish a relationship with the

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players. I would follow the comments made during cuts and would try to understand other complaints made, with the aim of adapting my cut style or the shop environment accordingly.

Interactive comment: 1 pointsYou have chosen A which is a good choice! You selected beneficiaries of sponsorship from your local community by targeting representative subjects of your customer base that needs to be improved. You will use a collaborative approach aimed at reaching joint solutions by prioritising dialogue with complainant in an informal environment. This community-based solution addresses contemporary social issue by enabling those players who otherwise would not be able afford a frequent haircut.

B. I would hire young disadvantaged personnel or collaborate with social cooperatives which deal with inclusion with the aim of changing the perception of high-class and exclusive barber. I want to extend our services to those who think they can’t afford it. I’m also thinking to host internships from foreign students and help them with the apartment, training and eventual relocation to create an international environment.

Interactive comment: 3 pointsYou have chosen the best option. You found an ethical and inclusive solution to both make younger your staff/work environment while generating collateral social returns such as jobs, education activities, community economic restructuring and community services as job placement for disadvantaged people. You adapted your activities to intercept and anticipate market changes with the aim to maximize the positive impact on the local and global community.

C. I would renew the shops with new brand equipment and will introduce elements that will make customers living a luxury experience. It’s time to abandon young customers who cannot afford our high-class shop and to focus on those happy to be in an exclusive barber shop. We are a for profit company and see community issues as an external risk that can neither be prevented nor successfully managed.

Interactive comment: 0 pointsYou have chosen the worse option from the community development point of view. The only concern you have is about profit and little if no reasoning is put on analysis of actual young customers. If your customer base is characterized by diversity probably you should focus on how to extend and attract this base rather than just focus on the type of customers that you think are more profitable.

Source:https://www.csreurope.org/sites/default/files/MOC-A%20checklist.pdfCorporate Community Engagement Strategies and OrganizationalArrangements: A Multiple Case Study in Canada (pdf)https://slideplayer.com/slide/6576079/https://quizlet.com/77991753/community-development-flash-cards/

https://quizlet.com/77991753/community-development-flash-cards/

https://slideplayer.com/slide/6576079/

https://www.csreurope.org/sites/default/files/MOC-A%20checklist.pdf

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Activity 27


Put the Community development chain process in the correct order.Each correct answer counts 1 point.

CORRECT ANSWER

STOP TO THINKThe process of community development starts with capacity building which leads to social capital. This in turn leads to the outcome of community development. Have you ever tried to perform at least one of this step in your company?

Source: https://www.slideshare.net/collinschimuti/community-participation-49990976https://slideplayer.com/slide/5730062/

Activity 28


Read the following dialogue between two small entrepreneurs in the field of agriculture. Then read the questions and choose the correct answer A, B or C.


https://www.slideshare.net/collinschimuti/community-participation-49990976

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Mr. A: We are living in a transformative job market where it counts more and more to be active in the community to grow your business. We can find a lot of business opportunities by building contacts with local authorities and sometimes opinion leaders. That’s why I’m thinking of developing some side activity aligned with my business objective and at the same time relevant to the local community.

Mr. B: What are you talking about? I would focus on studying new technologies of the agricultural market to maximize exploitation of the field cultivations.

Mr. A: New technology isn’t useful if it only helps a few people to make more money. The benefit from technologies should reach wider community and help respect the environment with a sustainable approach. An activity aimed at community development could guarantee higher return on investment in terms of brand recognition and increased reputation with local authorities and stakeholders.

Mr. B: This is a long process that will bring you nowhere. Just focus on present progress even if it were at the expense of future generations.

Mr. A: I think we should consider living in a way which helps create a better world. We can all contribute to a community development process.

Mr. B: You will only waste time and money trying to combine profitability with meeting the needs of the community.

Mr. A: I’m sure that a genuine dialogue and interaction within the local community will ensure more potential for learning, development and to get and manage complaints about our impact in the territory. There are a lot of possibilities to contribute positively: open didactical farms and receive schools visits, introduce sustainable cultivations techniques suggested by the community, host internship of disadvantaged students, offer pet-therapy courses and trainings, host a small exhibition of the most common fauna and flora of our territory, host courses for gardening and small garden cultivations, help local restaurants to discover the traditional herbs and plants growing locally.

Mr. B: It seems you are more worried about the wellness of your community than your own success and company performance.

Mr. A: I think exactly the opposite: this is a way to inform my community my real purposes which are focused towards a more important goal than just money making. I will also ask my employees for advice to learn if some causes they take care about are in line with our business and our potential to provide services.

1 point per correct answer).

1. Mr. A has a different vision of business from Mr. B.What is the difference between these two approaches to business?

A. the willingness to contribute positively to the local communitiesB. the sale price of productsC. the cultivation processes

2. Why does Mr. A aim to have an open dialogue with the local community?

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A. To get and manage complaints on adverse, controversial or sensitive issues that involve his enterprise.

B. To get to know more people he sells his products to.C. To identify the competitors.

3. What is Mr. A’s main concern about new technologies?A. New technologies are expensive and there is no budget to introduce

them.B. New technologies should improve the quality of life of a wider public,

not only of the owner’s of the technology.C. There aren’t yet disruptive technologies that can radically modify our

procedures.

4. A focus on profit only can blind entrepreneurs’ eyes on apparently non related business opportunities. What can help to enlarge an entrepreneur’s envision?

A. Focus on company performance in reducing costs.B. Going to an innovation fair of agricultural equipments.C. Letting themselves and the employees to participate in local

community activities (e.g. providing employee time and expertise, or other practical help).

Participating in local community activities5. Mr. A has the idea to give regular financial support to local community activities and projects (e.g. charitable donations or sponsorship). Is it a good idea?

A. Yes, as he wants to be more recognizable in the local community he will end up sponsoring some activities or projects even if his original idea is different.

B. Yes, it will boost his profits considerably.C. No, he is thinking of new products/services that can both generate

revenue and be helpful to the local community.

6. Which approach refers to a clear connection between a healthy and profitable business and the wellbeing of the community around it?

A. Mr. A thinks that every profession is a potential contributor to a community development process.

B. Mr. B focuses on the present without thinking about the wellbeing of future generations.

C. Mr. B thinks it’s impossible to combine business purposes with community needs.

7. Mr. A is convinced that to benefit the community you can offer something different than sponsorship with the provision of time and expertise.

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A. Yes, Mr. A has other ideas than just sponsorship. He wants to do something concrete that affects local community throughout his products/services.

B. There isn’t any other initiative worth to sponsor so Mr. A considered other options.

C. Mr. A doesn’t have too much money to spend and is not sure about how his eventual money will be spent by an organization.

8. What is the most suitable statement that meets the Mr. A way of thinking?A. Having an impact on local community is the cheapest form of marketing

and advertising.B. Most small businesses are an integral part of their community and have

an active involvement with local aspirations and activities.C. Establishing relationship with local stakeholders will help the authorities

close an eye in case of breaking the law in my work procedure.

9. Good community policies like the ones Mr. A is thinking about can contribute to a company’s success, such enterprises enjoy such benefits as:

A. Valuable networking and links with other local enterprises, increased customer recognition and esteem, enhanced company reputation, improved staff recruitment and retention.

B. Legitimation to disrespect regulations related to safety and environment.C. Increased exposition to the public opinion that can lead to reduced prices

from suppliers.Source: https://ec.europa.eu/growth/industry/corporate-social-responsibility/in-practice_enhttp://ec.europa.eu/DocsRoom/documents/10369/attachments/1/translations

Section B4_5 Volunteering and Giving

Activity 29


Read the text about community development and choose the right word from the list to fill in the empty spaces. DRAG AND DROP OR SCROLL DOWN MENU1 point for each correct answer

individualized approachcommunity development

http://ec.europa.eu/DocsRoom/documents/10369/attachments/1/translations

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employees participationcollective action

The main focus of the _______________ approach is on instituting those interactive processes that help communities to take autonomous decisions on meeting their needs and addressing issues that affect their life the most. It promotes _______________ rather than an _______________ and thus can be differentiated from approaches that focus on individual well-being.

Supporting volunteerism and engage in philanthropy may facilitate _______________ in their community and provide a way that employees can feel like they are part of an effort to help others around the world.

Correct answers

The main focus of the community development approach is on instituting those interactive processes that help communities to take autonomous decisions on meeting their needs and addressing issues that affect their life the most. It promotes collective action rather than an individualised approach and thus can be differentiated from approaches that focus on individual well-being.

Supporting volunteerism and engage in philanthropy may facilitate employees participation in their community and provide a way that employees can feel like they are part of an effort to help others around the world.

https://www.frontiersin.org/articles/10.3389/fpsyg.2016.00796/fullhttps://www.researchgate.net/profile/Christopher_Bauman/publication/259120280_Corporate_social_responsibility_as_a_source_of_employee_satisfaction/links/5bdcbcf7299bf1124fb66233/Corporate-social-responsibility-as-a-source-of-employee-satisfaction.pdf?origin=publication_detail

Activity 30


Read the text below. Then do a research to find out at least three volunteering activities that you’d like to support with your employees.

Philanthropic CSR does not only refer to charity donations. Other common philanthropic responsibilities include investing in the community or participating in local projects. The main intention is to support a community in some way that goes beyond just hiring.By investing in the community, the business encourages loyalty from employees whilst benefiting from an improved support system. Corporate philanthropy also

https://www.frontiersin.org/articles/10.3389/fpsyg.2016.00796/full

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serves as a way of representing a company’s commitment to society, demonstrating that they value the community beyond simply providing a workforce or source of revenue.For example, businesses might offer their employees the opportunity to volunteer with local charities during working hours or through matching gift programmes where workers’ donations to charities are matched by the company.STOP TO THINKDo you offer to your employees the opportunity to volunteer? If not have you ever thought which kind of voluntary activity could fit at most your company values and meet employees needs and expectations?Source: https://www.thegivingmachine.co.uk/corporate-social-responsibility-simple-guide/

Activity 31


Read the following cases on community involvement and development taken from the Good Practice Guide and classify them choosing only one of the following most representative category based on the text written in the excerpt.

Community involvement

Stakeholder engagement

Employee engagement


Volunteering and giving

Case 1: Das Caféhaus LANGES e.K.It is a family friendly operation with daily support of three food banks for welfare recipients and the social project "Milchkanne" (offering food for socially weak children). Taking part in charity projects. These activities result in a high commitment of employees with several years of average service of staff, very low sick leave (below 0.7%), positive feedback from the customers and more applications from future apprentices.

Case 2: Orthopädie-Schuhtechnik-Schwarzenberg GmbHSome local activities and charity projects are supported in order to increase product performance as well as positive external communication.

Case 3: dwp eG FairhandelsgesellschaftGlobal and regional: 40 regional juice blends of apple and mango offer fair incomes for small producers in Germany and the Philippines as well as the preservation of orchards and biodiversity.

Case 4: Rhanerbräu GmbH & Co. KGOnce a week there is a special brewery tour with an actor who teaches visitors

https://www.thegivingmachine.co.uk/corporate-social-responsibility-simple-guide/

https://www.thegivingmachine.co.uk/corporate-social-responsibility-simple-guide/

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about this concept.

Case 5: ΙΕΚ DELTAThe training organisation IEK DELTA, being sensitized on issues related to the community, ensures that the student community, administrative and educational staff participate actively in the implementation of social responsibility programs, demonstrating that, apart from education, it is equally important to cultivate the feeling of giving to other people.

Correct answersCommunity involvement

Stakeholder engagement

Employee engagement


Volunteering and giving

Rhanerbräu GmbH & Co. KG

ΙΕΚ DELTA Das Caféhaus LANGES e.K.

dwp eG Fairhandelsgesellschaft

Orthopädie-Schuhtechnik-Schwarzenberg GmbH

Activity 32Estimated Time: 10 mins. Score: 4 points

Read the characteristics of four different employee’s needs.Choose the name of the need from the scroll-down menu.The correct answers are marked in green

Employee’s needs CSR activitieslikely to satisfy the need

Psychological mediators

Consequences of needs fulfilment

Scroll down menu

DistinctivenessSafety/securityBelongingnessMeaning

Employee-centred CSR (e.g., competitive wages, health insurance coverage, employee development programs, positive union relations)

Trust in the companyPerceived general fairness

Decrease counterproductive work behaviourFacilitate employee recruitment and retentionEnhance organizational commitment




Scroll down menu

DistinctivenessSafety/security

Extra-organizational CSR efforts (e.g., volunteerism programs, pro bono services,

Feelings of authenticityPerceived contribution to others’ welfare, the

Increase employee life satisfaction and emotional well-beingImprove task

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BelongingnessMeaning

philanthropic and community outreach programs)

community, or societyGenerativity or sense that one has helped to build a positive legacy

persistence and in-role performanceEnhance organizational commitment




Scroll down menu


Symbols of values (e.g., specific philanthropic causes, environmental impact, diversity)Values and mission statements

Firm identity (i.e., employees’ conceptualization of their firm)Value affirmationPerceived similarity Psychological ownership and sense of responsibility

Improve extra-role performanceIncrease organizational citizenship behaviourEncourage ethical behaviour and decision makingEnhance organizational commitment




Scroll down menu


Highly visible extra-organizational CSR efforts (e.g., philanthropy, community engagement)Consumer-centred CSR (e.g., product and service quality)Environmental stewardship

Firm reputation (i.e., employees’ estimation of how others perceive the firm)Firm image (i.e., employees’ perception of how the firm presents itself to others)Pride in organizational membership

Facilitate employee recruitment and retentionEnhance organizational commitment

Activity 33


Read the statements and decide whether they are true or false.A company that is likely to honour the psychological contract should have a stronger effect on employees who are experiencing uncertainty than those who already feel safe and secure.

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TrueFalse

Employees who experience moderate levels of security, distinctiveness, belongingness, and meaningfulness at work should be happier overall than employees who feel extremely secure but lack distinctiveness, belongingness, and meaningfulness.TrueFalse

CSR activities that positively affect employee relations should have the greatest capacity to satisfy employees’ and prospective employees’ concerns about safety and security.TrueFalse

Employee-centred CSR should decrease deviant or counterproductive workplace behaviour directed towards the organization. TrueFalse

Decisions about which organizations to support should be made at the top. As a result, employees shouldn’t be aware of the organizations to which their employer donates.TrueFalse

Sourcehttps://www.researchgate.net/publication/280546320_CSR_and_Employee_Motivation

Revision B4Activity 34


Put the process of community development illustrating the hierarchy of the actions needed to perform effectively community development activities in the correct order.

1. Create new goals and objectives as needed2. Review and evaluate the planning outcomes3. Identify the leadership and establish a plan

https://www.researchgate.net/publication/280546320_CSR_and_Employee_Motivation

https://www.researchgate.net/publication/280546320_CSR_and_Employee_Motivation

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4. Create a comprehensive strategic plan5. Develop an effective communications process6. Implement the plan7. Establish an organizing group8. Create a vision statement9. Collect and analyze information10.Expand the community organization11.Identify community stakeholders12.Celebrate the successes

CORRECT ANSWERS

1. Establish an organizing group2. Create a vision statement3. Identify community stakeholders4. Collect and analyze information5. Develop an effective communications process6. Expand the community organization7. Create a comprehensive strategic plan8. Identify the leadership and establish a plan9. Implement the plan10.Review and evaluate the planning outcomes11.Celebrate the successes12.Create new goals and objectives as needed

Source: https://slideplayer.com/slide/5730062/https://www.slideshare.net/Reana1/measuring-the-impact-and-return-on-investment-on-communitysocial-investment-and-development

Activity 35


Read the short texts below. Then choose the correct answer(s) for each text. Try not to look back at the text while answering the questions.

Short texts. After each text 1 or 2 questions with multiple choice answers. The correct answers are marked in green.-------------------------------------------------------------------------------------------------------------------------

Training

Skills-based volunteering provides opportunities for learning new skills and leadership training in ways that are easier, more abundant and less expensive to companies than traditional skills training. According to one study, 90% of human resources professionals say that pro-bono volunteering is an effective way to

https://www.slideshare.net/Reana1/measuring-the-impact-and-return-on-investment-on-communitysocial-investment-and-development

https://www.slideshare.net/Reana1/measuring-the-impact-and-return-on-investment-on-communitysocial-investment-and-development


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develop leadership skills. Volunteering can also develop soft skills that are instrumental in a business environment, such as problem solving, mentoring and communications. That’s why these programs are excellent breeding grounds for new talent, allowing a neutral space for employee training and growth at a relatively low cost to the company.1. Pro-bono volunteering helps you develop __________ skills.A. problem solvingB. leadershipC. mentoring

2. Volunteering programmes __________.A. cost companies a lot of moneyB. help companies find new talentsC. provide neutral space for employee training-----------------------------------------------------------------------------------------------------------------Career development

Skills-based volunteering can also provide new perches from which to access greater career responsibilities and growth, provided that company leaders utilize volunteering as an authentic training ground and onramp into higher level positions.

3. Skills-based volunteering __________.A. helps managers decide who to make redundantB. can be very useful when monitored wisely by company leadersC. may lead to obtaining a higher position in a company----------------------------------------------------------------------------------------------------------------------

Performance evaluation

Increasingly, companies are linking performance reviews to volunteering, allowing employees to demonstrate skills and strengths that management might not have otherwise been able to see in action. While it’s a fairly recent phenomenon to assess an employee’s volunteering performance as a part of an overall job performance review, the companies that do this often find that it increases volunteer participation.

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4. Thanks to volunteering employees __________.A. can show the skills which they do not necessarily use on daily basisB. can get to know their managers betterC. can get a better performance assessment

5. Companies which take into consideration employee’s volunteering while assessing their overall performance find that __________.A. employees earn betterB. employees are more willing to participate in volunteering programmesC. company profits have fallen down----------------------------------------------------------------------------------------------------------------------

Core involvement

If company leaders are infusing a strong social mission into the DNA of the company itself, employees who give back can feel that they are directly contributing to the success of the company while also positively impacting their communities. As a company’s best brand ambassador, volunteering employees feel more directly tapped into the lifeblood of their companies, and they care more about their companies if social purpose is connected to their jobs.6. Volunteering employees think that they contribute __________ .A. only to the success of the companyB. only to the communityC. to the company and the community

7. Employees __________ about their companies if social purpose is connected to their jobs.A. do not careB. care moreC. care less

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---------------------------------------------------------------------------------------------------------------------------Internal communication. A company’s corporate social responsibility activities should be prioritised when we talk about employee relationships and the dialogue that keeps those relationships energized. Company leaders should communicate the causes that are important to themselves and their employees; share employee stories about volunteering and giving; congratulate winners of a company’s crowdfunding events; promote upcoming community events; address the ways in which the company’s people have made a difference in the causes they care about.8. The good way of communicating internally volunteering activities is __________.A. congratulating winners of a company’s crowdfunding eventsB. preparing a press coverageC. sharing employees’ stories

BenefitsEmployees have some expectations from a company which supports volunteerism and many employers are moving to year-round engagement with their workplace giving programs. For example, offering employees the ability to contribute to nonprofits via automatic payroll deductions, some percentage might go to contests and events as a way to add fun to workplace giving programs and keep them vibrant.

9. Many employees get engaged in volunteering programs __________.A. on a regular basisB. just to get promotedC. just to get benefits

10. Companies can encourage employees to take part in workplace giving programs by offering them __________.A. free family holidaysB. some technical support related to donationsC. quick promotion

11. Workplace giving programs are enhanced by __________.A. various contestsB. related eventsC. tax deductions

STOP TO THINKAnswer the questions

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Have you ever considered how a culture of social purpose can have a relevant impact on your company?Think of at least ...... three aspects you found in this unit that are not relevant or feasible in your company.... one aspect you found in this unit which you totally disagree with.... one aspect you found in this unit which you totally agree with.... one specific social purpose that is completely adherent with your company values and mission.... one specific social purpose where you could bring an added value thanks to a specific expertise and knowledge of your employees.Source:https://www.causecast.com/blog/your-employees-are-already-job-hunting.-what-are-you-going-to-dohttps://www.causecast.com/blog/matching-gifts-a-corporate-benefit-that-improves-employee-retention

https://www.causecast.com/blog/matching-gifts-a-corporate-benefit-that-improves-employee-retention

https://www.causecast.com/blog/matching-gifts-a-corporate-benefit-that-improves-employee-retention

https://www.causecast.com/blog/your-employees-are-already-job-hunting.-what-are-you-going-to-do

https://www.causecast.com/blog/your-employees-are-already-job-hunting.-what-are-you-going-to-do

Documents

Introduction€¦ · Web viewThe variation of characteristics within a population, such as age, gender, ethnicity, sexual orientation, ability, income, education, political ideology,