Introduction to Windows Phone Store Jaime Rodriguez@jaimerodriguez Microsoft

Agenda Windows 8 Experiences

Platform glance

Windows Store

Momentum and gaming context

Windows Phone 8 Experiencedemo

Reach

50 languages

Apps

191 countries

Store

Flexible economicsYour awesome game

Microsoft commerce APIs

Microsoft advertising

3rd Party commerce APIs

3rd Party advertising

Microsoft analytics 3rd Party analytics

Revenue sharing

You keep 70%

In-app commerce

Feature differentiated trials

One time purchase

Persistent purchases Expiring purchasesConsumables

Purchases over time

Microsoft commerce

Mobile operator billing

Windows Phone 8 Platform (Simplified)

Windows Phone Apps

Communication

& DataApplication Model

Devices & Printing

WinRT APIsGraphics &

Media

Syst

em S

ervi

ces

CC++

C#VB

XAMLView

Mod

el

Cont

rolle

r

Windows Core OS ServicesCore

Ready to get started?

Pre-requisites Great idea for a game

Develop Windows 8 Visual Studio 2012 Unity add-in for Windows Store & Windows Phone (beta)

Store submission Store account Unity add-in for Windows Store & Windows Phone license

Store registration

$99Business

FreeStudents (Dreamspark)Startups (Bizspark)MSDN subscribers

Unity targeting Windows Phone Randy SpongUnity

Caveats Not quite as far along as our Unity for Windows 8 and Windows RT

Requires paid MS developer account

Good Differences Tethered Deploy Build & Run Automagical HashTable and ArrayList fixups

Things That Don’t Work Yet Screen orientation (can't change at runtime) Network [Same on Windows 8/RT] Webcam Movies Microphone Sensors (compass) GPU profiling (driver issue) Shadows (driver issue) [Same on Windows RT]