Introduction to Windows Azure Marketplace for ApplicationsNameTitleMicrosoft Corporation

Agenda

The Windows Azure Marketplace

Momentum

First Information marketplace with premium and public domain datasets

Hundreds of ApplicationsThousands of subscribersMillions of transactions

Windows Azure Marketplace

Global marketplace for applications and datasets Rich ISV and developer eco-system building and delivering applicationsCommerce platform that can scale globallyReach IWs across the globe through Excel, PowerPivot, SQL Server, Bing integrations

Curated Applications and Datasets provided by trusted partners of Microsoft Easy discovery, subscriptions and purchase, Trial offers to try before you buy with no credit card requirementInsightful experiences and rich visualizations around datasetsSeamless integration with applications on marketplace providing rich integrated experience for information workers

Secure commerce platform with integrated billing and reporting providing peace of mind to end usersConsistent, flexible and context optimized secure APIs for Developers to power any application on any platform and any screen sizeAuthorization & authentication model that allows simple access to subscriptions

Getting Started

Ensure your App meets QualificationsReady your App with Publishing Kit

Submit Commerce Ready AppSign online Agreement

Start selling80/20 Revenue Share

Application Qualification CriteriaAll Apps Must: Use some part of the Windows Azure Platform (verified by Marketplace publishing team)Be commercially available (not sample code, not beta)Be supported by the publisher or a 3rd party (support contacts provided)Be highly available (99.9% SLA of application)Of a nature and quality suitable for public display and distributionOf no less quality than equivalent offerings published, sold or licensed by Publisher through other distribution channelsNot automatically install any software on a User’s computer or device without affirmative consent from the User

All pricing info and documentation for app must be providedWindows Azure Marketplace Agreement has been signed & received

Modifying an Application to Support Windows Azure Marketplace Subscriptionsdemo

Purchase/Cancel Subscription Token Flow Purchase

Purchase Confirmation + Redirect (incl Token)

User Redirect (incl Token)

Cancel Subscription (incl Token) (1)

(4)

Windows Azure Marketplace

Your Application

User

(2) (3)

1-2-3

Register My Application1

2

3

Create Endpoint & Handle Incoming Subscription Request

Associate Subscription with New or Existing User

Adding Support for Unsubscribe

demo

Publishing Application

Publishing Steps

Download the Publishing Kit for a simple guide to readying your data or applicationUse the Tutorial online or in the Kit to learn for a step by step exampleWatch the How To Videos or visit, http://marketplace.windowsazure.com/publishing

Sign Marketplace Agreement. Visit the submission portal to submit new offering, select Commercial application, complete required information. And submit. Once submitted your application will be added to the Windows Azure Marketplace publishing queue and you will be contacted by a marketplace representative.

If you have questions or need to make edits to your application once published, please contact appmarketbd@microsoft.com.

Submission Portal

demo

International AvailabilityExpand Your Reach – 26 countries world wide

COUNTRY CURRENCYAustria EURBelgium EURCanada CADCzech CZK

Denmark DKKFinland EURFrance EUR

Germany EURHungary HUFIreland EUR

Italy EURNetherlands EUR

Norway NOK

COUNTRY* CURRENCYPoland PLN

Portugal EURSpain EUR

Sweden SEKSwitzerland CHF

UK GBPUS USD

Australia* AUDHong Kong* HKD

Japan* JPYMexico* MXN

New Zealand* NZDSingapore* SGD

*ISV must legally send tax invoices to all of his customers through extra step. Details in Publishing Guidance deck**Marketplace currently in English in all 26 countries, localized versions of sites will rollout in December 2011

ISV Remittance ProcessCountries: Australia, Hong Kong, Japan, Mexico, New Zealand, SingaporeISV must legally send tax invoice to all customers

Microsoft Support 866-MSONLINE (676-6546) or visit Microsoft Support.

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Questions??