Upload
others
View
4
Download
0
Embed Size (px)
Citation preview
Introduction to what.digital
Confidential
● We help companies launch products online and grow their digital business
● Led by digital professionals with world-class experience
● Company founded in 2015, based in Zurich with a globally distributed team
● We are a trusted partner for founders, owners and entrepreneurs at startups, innovative, established middle-sized companies and corporate innovation teams and departments
● We strive to combine the best from marketing and technical worlds with business success in mind.
Find out more atwww.what.digital
About what.digital
2
Confidential
what.digital Team - Digital Strategy Lead, Partner
3
● 15+ years of experience in online marketing, development, digital strategy & digital project management
● Delivery of web development, SEO and digital marketing strategies for international brands, including HSBC, Victorinox and recently some leading Swiss and international startups.
● M.S. in Business Computing, Poznan University of Economics
● More about Luke on LinkedIn - linkd.in/LukeSzLuke SzkudlarekDigital Strategy Lead
Confidential
what.digital Team - Project Management Lead, Partner
4
● 8 years of experience in technical product management, web development and analytics
● Proven expertise in Project Management for digital projects, specialising in MVP concepts and lean development.
● Managed digital projects for clients such as Schibsted, SBB, UPC Cablecom, Verivox, Dow Chemicals and SRG.
● B.A. in Business Administration from University of St. Gallen
● More about Mario on LinkedIn lnkd.in/dc2Hp2iMario Colombo
Technical Lead
Confidential
what.digital Team - Product Architect Lead, Partner
5
● 10 years+ experience in Product Management coordinating teams of designers and developers
● Lean Startup Expert
● Conceptualized and implemented dozens of MVPs with startups in Switzerland, Germany and Ireland
● Managed products for clients like Knip, Allianz, Hotelcard and many more
● More about Marcus on LinkedIn linkedin.com/in/marcuskuhnMarcus Kuhn
Product Architect Lead
Confidential
what.digital Team - Marketing Lead
6
● 5+ years experience in digital marketing
● Strong focus on content and influencer marketing and social media
● Worked in agencies across the UK and Australia
● First Class Honours in Business and Marketing with the University of Essex
● More about Kelly on LinkedIn
Kelly StaffordHead of International
Marketing
Confidential
Victor Yunenko - Technical Lead
7
● Expert developer in Django including Django Rest Framework
● Expert in DjangoCMS
● Proven frontend experience in Angular, TypeScript, Protractor
● Successfully launched several e-commerce platforms written in Python / TypeScript
Victor YunenkoTechnical Lead
Confidential
Our Differentiators
8
THECRITERIA
NETWORK AGENCIES
SPECIALIST AGENCIES
All under one roof
Cost efficiency
Speed of delivery
Independent business model
Confidential
Our Strengths
9
WEB & APP DEVELOPMENT
PRODUCT CONCEPT & STRATEGY
GROWTH MARKETING
Confidential
LEADERS
TRUSTED PARTNERS
SPECIALISTS & OPERATIVE
what.digital Team - Resourcing model
10
● Lean and efficient
● High-quality, Swiss customer interface
● Flexible access to a proven network of partners
● Operative resources for selected tasks
Confidential
what.digital Senior Staff
11
Kelly Online Marketing Lead
ElliottUX Architect &
User-Centric Design
Confidential
what.digital Senior Tech Staff
12
DominikFrontend Lead
Expert in Wordpress / Frontend Styling
ChrisFrontend Application
Lead Expert in Reactjs, Angularjs, Ionic
VictorBackend Lead Expert in Software
Architecture, Django / DjangoCMS
Confidential
Technologies we love
Web Analytics
13
Web DevelopmentMobile App
Development
webpack
Confidential
Companies that like what we do
ShowcaseWeb Development
Confidential
Performance Marketing & Growth Hacking for filabé - Switzerland & Germany
16
● Selling subscription(e-commerce) for an innovative cosmetic product
● Heavily focused on sales on Google, Facebook & Instagram.
● Achieved growth in revenue for a fraction of cost, without the previous support of TV campaigns, best in the last two years of company’s history.
● Rollout to the German market
Confidential
Interio – SEO
17
● Optimierung von Tausenden von Produktbeschreibungen sowie technische Optimierung.
● YoY Wachstum der Besuche von der organischen Suche von 37%
● Erfolgreiche Indizierung von 25'000 Produkten auf Google
Confidential
Swisspeers - SEO
18
● Erarbeitung der Keyword Strategie
● Inhaltliche Optimierung der gesamten Seite
● Erfolgreiche Indexierung auf Platz 1 für das Keyword Crowdlending in der Schweiz
Confidential
Energie 360 - swisscharge.ch B2B Case Study
- Anbieter von Ladestationen für Elektroautos
- Google Adwords Kampagne seit 2016
- Wachstum von 0% auf 30% Marktanteil
19
Confidential
getmyski.com - MVP Design & Development
20
- Ski rental platform for Stöckli, the Swiss Ski manufacturer
- Product Design, UX, Content, Web Application Development, Online Marketing Strategy and Execution by what.digital
- www.getmyski.com (stage.getmyski.com)
Confidential
Kendris MVP - iOS & Android Apps
As part of Kendris' digital transformation, what.digital created an app that helps tax and wealth consultants around the world to untangle their international clients' tax situations (FATCA & CRS).
The MVP approach allowed a quick go-to-market. Within only two months from project kick-off, the apps were launched.
Confidential
Easyfinance MVP Design & Development
Consumer education platform for financial topics including quiz / competition application.
MVP concept, product strategy, design, UX, content, web & application development by what.digital
www.easyfinance.ch by SwissLife AG
24
Confidential
Skillue MVP Design & Development
Smart job platform based on skills, recommends individual job and provides individual benchmarking against the market
Product strategy, design, UX, content, web development by what.digital
www.skillue.com
25
Confidential
CSS Geschäftsbericht - Wordpress
- Wordpress Website für den CSS Geschäftsbericht 2016 bis 2018
- Massgeschneiderte Inhalts-Elemente erlauben weitgehende Freiheiten für Editoren - Content Marketing
- Geräte-Optimierung - Responsive Design
27
what.next
what.digital, Dufourstrasse 43, 8008 Zurich, Switzerland
+41 44 586 44 21 | [email protected] | what.digital