Introduction to Visual Communications PART 2: 2: Desktop Publishing TGJ 2OI BLUEVALE COLLEGIATE INSTITUTE 3 Part 2 - Introduction to Dtp.ppt

Introduction to

Visual Communications

PART 2: Desktop Publishing

TGJ 2OIBLUEVALE COLLEGIATE INSTITUTE

3 Part 2 - Introduction to Dtp.ppt

Intro to Desktop Publishing

Desktop Publishing is . . . . the use of computer-based

software and equipment to produce publication materials (includes use of graphics and text)


vs. Traditional Publishing . . . . DTP features equipment small

enough to fit on a desk (hence the name), yet capable of producing very high quality, inexpensive documents

Once created by professional designers using very sophisticated equipment (tended to be very expensive)

Now computer users can produce similar professional materials


Important Considerations: Content: info to convey to readers

(what document says) Character: mood created by

document (fun, serious, business-like, etc.)

Purpose: what action is required by the reader (buy something, attend meeting, learn, etc.)

Form: type of document (newsletter, brochure, flyer, calendar, business card)


Important Considerations: Aesthetics: overall appearance of

document Audience: who you intend to have

read your document Environment: where document

will appear (on its own, in a magazine, etc.)


Typical Paper Sizes: Letter: 8 ½” by 11” (most

common)

Legal: 8 ½” by 14”

Broadsheet: 11” by 17” (also called “tabloid”)

Page Layout:Page Orientation


Vertical (Portrait)

Horizontal (Landscape)

Single Column: suitable for

smaller documents/page sizes (such as novels, basic books, etc.)


Multi-column: two or more

columns the larger the sheet

of paper, the greater the number of columns required (such as newspapers)

makes larger, more complex documents easier to read



ALIGNING TEXT . . . . There are 4 main ways to

align (justify) text in a document

They are . . . .


ALIGNING TEXT

Left Justified text is lined up on

left side and is jagged/uneven on right side

most commonly used justification

zxc sdofis dfo v xcoviuoiuf sdoi sd iu iudy io o dfo s oiuoi sdfoiuwe fjlv v podi sdpf p xc p x xp cvpo p poibpo ic poivp pco vp

df sido b iu dfoiudf oiuoidupewoi df

sdf sfiosdufosduf spoisyfo oisduf rgiooeo ro eruyi wriowu oiweu dlkjs sdvb o pd

sdoiusdofuoiosdfoig ieruoi uoe oer oiu oiu

sdoidosdiouos o sdo soi uye

fjl oeiu oiuwoe ohsdlkfhglkj blkxjcvluope o


ALIGNING TEXT

Right Justified

text is lined up on right side and is jagged/uneven on left side

good for drawing attention to small sections

zxc sdofis dfo v xcoviuoiuf sdoi sd iu iudy io o dfo s oiuoi sdfoiuwe fjlv v podi sdpf p xc p x xp cvpo p

poibpo ic poivp pco vp


sdf sfiosdufosduf spoisyfo oisduf rgiooeo ro eruyi

wriowu oiweu dlkjs sdvb o pd





ALIGNING TEXT

Centre Justified

text is aligned along its centre

excellent for use as titles, subheadings, etc.

best for short sections of text



sdf sfiosdufosduf spoisyfo oisduf rgiooeo ro eruyi

wriowu oiweu dlkjs sdvb o pd





ALIGNING TEXT

Full Justified text is lined up on BOTH the

left and right margins commonly used in multi-

column documents (newspapers, magazines, newsletters)

tends to look cleaner than Left Justified

irregular spacing between words and letters creates full justification



sdf sfiosdufosduf spoisyfo oisduf rgiooeo ro eruyi wriowu oiweu dlkjs sdvb o pd





Follow the “Rule of Thirds” Based on the principle that the

human eye follows around a visual space in a regular pattern.

Try to place objects in a well organized way on the page, with emphasis on the “third” points (place important elements at or near these points).


“Rule of Thirds”

Here’s the most important spot!

Intersection points of “third” lines create specific points of interest on a page


The 3 most important elements of a successful document are:

1. careful writing

2. thoughtful organization

3. effective design


These elements grow out of an understanding of:

1. Your Audience

2. Your Message (what you want to say)

3. Your Resources (what equipment and material you can use to produce your document)


ALWAYS REMEMBER . . . . Keep your designs clean and simple! Balance white space (30 to 50%) and

graphic elements (contrast elements) Vary sizes of objects (visual interest) –

bigger is always more important. Try to align each object with another

object somewhere on the page. Too much clutter can ruin a good idea and

make your message difficult to understand!

Your designs should look as good in black and white as they do in colour!


The DTP Design Process:1. Clarify your purpose

2. Know your audience

3. Gather ideas and material

4. Plan your document (rough designs)

5. Layout your publication

6. Choose the right paper (for printing)

7. Put it all together


For Homework . . . . Find 2 samples of desktop

publishing (1 good, 1 bad) Look in magazines for samples Refer to fonts, layout, etc. as

reasons for effectiveness Write approx. 1 paragraph

analysis per sample

Documents

Introduction to Visual Communications PART 2: 2: Desktop Publishing TGJ 2OI BLUEVALE COLLEGIATE INSTITUTE 3 Part 2 - Introduction to Dtp.ppt