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Introduction to SWOT Analysis Presentation by Prof. M Ajoy Kumar & Mr. Manu T U

Introduction to SWOT Analysis Presentation by Prof. M Ajoy Kumar & Mr. Manu T U

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Page 1: Introduction to SWOT Analysis Presentation by Prof. M Ajoy Kumar & Mr. Manu T U

Introduction to SWOT Analysis

Presentation byProf. M Ajoy Kumar &

Mr. Manu T U

Page 2: Introduction to SWOT Analysis Presentation by Prof. M Ajoy Kumar & Mr. Manu T U

What is SWOT?

• It is a planning tool used to identify Strengths, Weaknesses, Opportunities and Threats involved in a business. It is used as part of Strategic Planning Process

Page 3: Introduction to SWOT Analysis Presentation by Prof. M Ajoy Kumar & Mr. Manu T U

Strategic Planning

Strategic Planning helps an organisation to answer some basic and critical questions like:

a) Where we stand?b) What is our goal?c) How to reach the desired goal?d) How to evaluate performance?

Page 4: Introduction to SWOT Analysis Presentation by Prof. M Ajoy Kumar & Mr. Manu T U

The Environment

The actions of an organisation /institution are influenced simultaneously by two factors:

a) Internal Environment: People, systems, infrastructure, capabilities, culture etc.

b) External Environment: Political, legal, social, economical, technological etc.

Page 5: Introduction to SWOT Analysis Presentation by Prof. M Ajoy Kumar & Mr. Manu T U

Internal Environment

Analysis of Internal Environment leads to identification of:

a) Strengths: Positive aspects which are within the control of the institution.

b) Weaknesses: Constraining factors that hinder the institution’s ability to achieve its desired goals.

Page 6: Introduction to SWOT Analysis Presentation by Prof. M Ajoy Kumar & Mr. Manu T U

Strengths & Weaknesses

Contributing Factors:• People (Teachers/Staff/Students)• Programmes (UG/PG/Doctoral)• Properties (Assets/Infrastructure/Lab)• Processes (Teaching/Research)

Page 7: Introduction to SWOT Analysis Presentation by Prof. M Ajoy Kumar & Mr. Manu T U

Strengths• Highly competent faculty with Ph.D.• Modern laboratories & equipments• Unique programmes offered• Value adding additional programmes• Reputation & brand image• Examination & Evaluation Process• Research projects/Consultancy• Industry interactions

Page 8: Introduction to SWOT Analysis Presentation by Prof. M Ajoy Kumar & Mr. Manu T U

Weaknesses

• Lack of competent/qualified staff• Inadequate facilities/labs• Outdated syllabus/courses• Lack of industry orientation• Weak employability of students• Lack of research activities• Internal Funding difficulties for

projects

Page 9: Introduction to SWOT Analysis Presentation by Prof. M Ajoy Kumar & Mr. Manu T U

External Environment

Analysis of External Environment leads to identification of:

a) Opportunities: Attractive factors that help an institution to develop & improve

b) Threats: Factors beyond the control of an institution that potentially damage the present existence and future development

Page 10: Introduction to SWOT Analysis Presentation by Prof. M Ajoy Kumar & Mr. Manu T U

Opportunities & Threats

Contributing Factors:• Technological• Economic• Legal/Regulatory• Social• Demographic• Political

Page 11: Introduction to SWOT Analysis Presentation by Prof. M Ajoy Kumar & Mr. Manu T U

Opportunities• Growing demand for various courses• Growing demand for Technically

qualified people• New Technology Developments• Research opportunities in specialised

and niche areas• Collaborations with industry• Collaborations with institutes of higher

learning (national & international)

Page 12: Introduction to SWOT Analysis Presentation by Prof. M Ajoy Kumar & Mr. Manu T U

Threats• Competition from new entrants at local,

national & international level• Decreasing scope for some programmes• Change in Technology• Declining availability of qualified faculty• Decline in the overall quality of student

intake• Tight regulatory measures

Page 13: Introduction to SWOT Analysis Presentation by Prof. M Ajoy Kumar & Mr. Manu T U

Why SWOT?• Strengths – How to leverage?• Weaknesses – How to overcome?• Opportunities – How to exploit?• Threats – How to defend?

SWOT provides clarity on where we stand & in which direction we should move

SWOT leads to development of short-term & long-term objectives.

Page 14: Introduction to SWOT Analysis Presentation by Prof. M Ajoy Kumar & Mr. Manu T U

In the Absence

• Hidden strengths not utilised• Weaknesses not identified & taken

care• Opportunities missed• Unprepared to face threats

Page 15: Introduction to SWOT Analysis Presentation by Prof. M Ajoy Kumar & Mr. Manu T U

While doing SWOT

• Strengths – Modest & Clearly identifiable

• Weaknesses – Exhaustive• Opportunities – Realistic &

Identifiable• Threats – Clearly identifiable

Page 16: Introduction to SWOT Analysis Presentation by Prof. M Ajoy Kumar & Mr. Manu T U

KRAs• Enhancing quality of PG Programmes• Starting new PG Programmes• Strengthening Doctoral Programme• Strengthening R & D activities• Enhancing consultancy projects• Industry Institute Interactions• Collaboration with other institutes of

higher learning (national & foreign)• Centre of Excellence in a chosen area

Page 17: Introduction to SWOT Analysis Presentation by Prof. M Ajoy Kumar & Mr. Manu T U

After SWOT

• Link strengths to action plan to create sustainable competitive advantage

• Propose specific action plan to overcome weaknesses

• Develop action plan to take advantage of opportunities

• Develop action plan to defend the threats

Page 18: Introduction to SWOT Analysis Presentation by Prof. M Ajoy Kumar & Mr. Manu T U

How to proceed?• Select a coordinator• Create a SWOT Team• Brainstorm (all stakeholders)• Record all suggestions• Consolidate ideas• Clarify ideas & prioritise• Summarise into a SWOT Document

• Questionnaire circulated

Page 19: Introduction to SWOT Analysis Presentation by Prof. M Ajoy Kumar & Mr. Manu T U

Practical Aspects

• Confusing factors• Overlapping areas• Identity Crisis• Central Vs. Departmental Aspects

Page 20: Introduction to SWOT Analysis Presentation by Prof. M Ajoy Kumar & Mr. Manu T U

Thank You