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Introduction to Superfast West Yorkshire
Business Support1st May 2014
Richard BrookBusiness Adviser
What is
to increase coverage of superfast broadband (above 20 mega bits per second) to at least 97% of premises in the project area and basic broadband (2Mbits/s) to the remainder.
to ensure that ICT is at the heart of the way Public Services are delivered leading to innovation & efficiency savings – optimising further investment
to ensure that households and businesses are encouraged to exploit superfast broadband to its full potential – supporting economic growth & strengthening community connectivity for social benefit
Project Aims
• To introduce you to a fully funded package of Business Support
– Including eligibility criteria and how the programme works– A 12 hour support package which combines adviser support and
masterclasses designed for business owners
• To give you the opportunity to review the needs of your business
– Continuously increasing quality and reducing cost– Identifying & accessing ‘ideal customers’ who will pay for the value
you deliver– Responding to changes in Buyer behaviour– Productivity to generate a new work:life balance
Our objectives for today
Physically laying the fibre cables and
installing the cabinets
Working with Internet Service Providers to
promote the take up of internet services as
cabinets are installed
Business Support Team
Demand Stimulation
Team
Infrastructure Team
Providing a Programme of
funded Support to enable change within eligible
business
The Project TeamsA separately managed &
funded project
Economic BenefitsBroadband & business
Superfast Broadband in a business context
February 2013Institute of Directors Poll concluded that faster broadband speeds could:
• Improve the productivity of 83% of IoD members • Encourage 56% to offer more flexible working opportunities • Encourage 31% to invest more in their business • Encourage 13% to hire more staff
2012Boston Consulting Group, “The Internet Economy in the G20”,
Small businesses that embrace the internet grow times 3 faster than their offline peers
Economic BenefitsWhat the pundits say
175 million users on Twitter
300 million users on Google+
Economic BenefitsWhat Are the Numbers?
700 million users on Facebook
200 million users on LinkedInSource: www.techcrunch.com
84% of population online
SECURE
SCALABLEAFFORDABLE
RELIABLEACCESSIBLE
Business Continuity
Economic BenefitsCloud Computing
• increase in productivity, time saving & reduction in operating costs– cloud computing
• better job satisfaction– communication & collaboration
• greater customer experience – changes in buyer behaviour
Economic BenefitsBroadband & business
Business Support ProgrammeWhat next?
“It is not the strongest of the species that survives; nor the most intelligent that survives. It is the one that its most adaptable to change.” Charles Darwin – The Origin of the Species
No longer defined by who they are but by what they do
We need to adapt to our customers’ online behaviour. Customers…
• On line researchers•On the go all the time•Video watchers•Content creators
Business Support ProgrammeResponding to Buyer Behaviour
Free at the point
of use
Business Support ProgrammeDescription“… helping businesses prepare and be ready for
Superfast Broadband…”
• 12 hour dedicated business support– Combining individual sessions with business
generalists together with expert led masterclasses– Personal Action Plan giving you access to:
• series of masterclasses• 1-to-1 mentoring
• Allows us to use high level expertise
• Delivered in an informal but penetrating manner
• Recognises our different customer types designed to provide both technical & general content
Business Support ProgrammeThe Masterclass approach
Clarity Confidence Competence
“DESIGN”
“PULL”STRATEGY
STRATEGYSTRATEGY
Search Engine Optimisation Social Media
Email Marketing Online Newsletter “PUSH”
Navigation featuresRelevant content
Business Support ProgrammeResponding to Buyer Behaviour
Economic BenefitsResponding to Buyer Behaviour
Trust can be built on line
Source: Matrix 42
Business Support ProgrammeAdditional Benefits
•Web site review•Self assessment questionnaires•Networking Opportunities•Adviser expertise•Increased economic activity
Business Support ProgrammeWhat do we need you to do?
• Sign up• Choose your masterclass• Identify areas where you think the programme
should be developed• Get the word out to your networks• Let me know the networks I should be talking to • Refer anybody who you think will benefit
Tel: 0845 144 0040
www.superfastwestyorkshire.co.uk/business
Or talk to me now!
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