INTRODUCTION TO SPORTSKEEDA

DESKTOP M-SITE | APP

2015 2016 2017*

1092 PAGE

VIEWS

USERS

*2017 – PROJECTED NUMBERS FOR 2017-18 **DATA IS INCLUSIVE OF ENGLISH + HINDI PLATFORMS

1050 MN

THE SPORTSKEEDA NETWORK AUDIENCE | GROWTH ACROSS PLATFORMS

495 MN

380 MN

95 MN

70

MN 50

MN

2015 2016

1092 PAGE

VIEWS

USERS

135 MN

115 MN

85 MN

22 MN

16 MN

12 MN

2017*

Vernacular Content

SK’s dedicated audience on the Hindi platform is over 2,000,000 unique users per month which generates a traffic of around 15,000,000 monthly page views.

Sporty Millennials

With a vivacious, youth-centric approach, Sportskeeda is the go-to platform for youngsters

Strong Social Media Presence

Facebook: 20,000,000 | Instagram: 300,000 Twitter: 700,000 | YouTube: 375,000

Tier I and Tier II Audience

Tier I traffic: 40,000,000 | Tier II traffic: 25,000,000

SPORTSKEEDA’S USP OUR STRENGTHS

SOURCE:

50+ Sports Sportskeeda’s coverage expands to over 50 sports with a dedicated set of fans for each of them.

36% 36%

17%

11%

18-24 25-34 35-44 45+ Tier I Tier II

65%

35%

WHY SPORTSKEEDA? CHOOSING SK OVER THE COMPETITORS

SOURCE:

UNMATCHED COVERAGE

Sportskeeda covers 50+ sports.

Catering to a wide audience, who have

varied interests, Sportskeeda’s coverage

is unmatched in all respects

100% ORGANIC TRAFFIC

Sportskeeda’s traffic is 100%

organic, a claim most of our

competitors can NOT make

8:00 MINS - AVG. TIME SPENT

With an average time spent of approx. 8

minutes per user, Sportskeeda leads it’s

competitors in the category by 3-4x

BIGGEST ALL-SPORTS COMMUNITY

With a fan following of over 20M across

different social media platforms, Sportskeeda

hosts the biggest all-sports community in India

5 PAGEVIEWS PER VISIT

Sportskeeda’s audience is of the highest

quality with our audience visiting

approximately 5 pages per visit, 2x

more than the industry average

WHY SPORTSKEEDA? CHOOSING SK OVER THE COMPETITORS

SOURCE:

FEATURES SPORTSKEEDA CRICBUZZ CRICINFO GOAL YAHOO SPORTS

Sports Covered 50+ 1 1 1 Outsourced Content

Community (people)

20M 11.4M 11.6M 16.5M 3.7M

Audience Retention

High High Medium Medium Low

Traffic Sources Organic Organic + Paid Organic + Paid Organic Organic

Avg Time Spent (mins)

8:00 8:00 6:00 3:30 2:30

Engagement on Content

High Low Low Medium Low

Variety of Content High Low Low Medium High (Outsourced)

SPORTSKEEDA’S PORTFOLIO CONTENT

SPORTSKEEDA’S PORTFOLIO VIDEOS

Interstitial: 300x250 Interstitial: 960x490 Standard Banner: 300x250 | 320x50

Standard Banner: 728x90 | 300x250

SPORTSKEEDA’S PORTFOLIO DISPLAY

CONTEST ALERT!

Who Am I? Guess who this footballer is and win Umbro goodies!

INFOGRAPHIC

SOCIAL MEDIA POST

CONTEST

VIDEO

SPORTSKEEDA’S PORTFOLIO SOCIAL MEDIA | CONTESTS

DEMOGRAPHICS SPORTS PREFERENCE

AUDIENCE PROFILE

AUDIENCE PROFILE

PLATFORM

SPORTSKEEDA AUDIENCE OVERVIEW

12M MONTHLY UNIQUE USERS

A total of 12 million dedicated people

monthly log on to Sportskeeda to get

their dose of sports content.

20M DEDICATED FANBASE

Reach out to nearly 20M people

through our social media handles.

SPORTY MILLENNIALS

With a vivacious, youth-centric approach,

Sportskeeda is the go-to platform for

youngsters with nearly 90% of our audience

in the age group of 18-40 years.

HIGH PURCHASING POWER

Over 50% of Sportskeeda’s audience

use high-end smartphones with plenty

of expendable income.

MOBILE FIRST

Sportskeeda is a mobile-first platform with

90% of our audience accessing SK on the go

on their portable mobile devices

SPORTSKEEDA AUDIENCE DEMOGRAPHICS

35.37%

36.33%

16.92%

6.66%

3.19% 1.53%

Age

18-24

25-34

35-44

45-54

55-64

65+

Nearly 90% of our audience is less than the age of 40 years.

SPORTSKEEDA AUDIENCE PLATFORM

86.59%

10.74% 2.67%

Devices

Mobile

Desktop

TabletNearly 90% of our audience accesses

Sportskeeda on the go!

SPORTSKEEDA AUDIENCE MOBILE DEVICES

17%

4%

4%

8%

31%

35%

Others

LG

Lenovo

Xiaomi

Apple

Samsung

0% 10% 20% 30% 40%

Users

Over 50% of our audience uses high-end

smartphones.

13

5

15

20

22

25

0 5 10 15 20 25 30

Others

Hockey

Kabbadi

Wrestling

Football

Cricket

Sport-wise Traffic (%)

25% of SK’s followers follow cricket

Cricket

22% of SK’s followers follow football

Football

5% of SK’s followers follow Hockey

Hockey

15% of SK’s followers follow Kabaddi

Kabaddi

20% of SK’s followers follow WWE WWE

WWE

SPORTSKEEDA AUDIENCE SPORT-WISE TRAFFIC

THANK YOU!