Introduction to social software in the enterprise “There’s something happening here, what it is ain’t exactly clear.” - Quoted from John Hagel on Web2.0

Introduction to social software in the enterprise

“There’s something happening here, what it is ain’t exactly clear.”- Quoted from John Hagel on Web2.0

Maish NichanipebbleRoad Studios

[email protected]


What are social tools?

Social software enables people to rendezvous, connect or collaborate through computer-mediated communication and to form online communities.

[Wikipedia]

In short, it’s all about enabling interactions among people around shared content.


Social tools as a mindset

» Social endeavor, where users are…

» Eager to express themselves in different ways…

» And willing to participate in conversations…

» All with the help of easy to use tools

Social tools as a technology

» Open APIs

» AJAX

» Tags

» Web standards

» …


Why now?


Why now?

» Technorati is now tracking over 50 Million Blogs.

» The Blogosphere is over 100 times bigger than it was just 3 years ago.

» Today, the blogosphere is doubling in size every 200 days, or about once every 6 and a half months.

» About 175,000 new weblogs were created each day, which means that on average, there are more than 2 blogs created each second of each day.

» Total posting volume of the blogosphere continues to rise, showing about 1.6 Million postings per day, or about 18.6 posts per second.

» This is about double the volume of about a year ago.


Why now?


So, why now?

Notion that some

people have the

answers and others

don’t

Many people know

pieces of answers and

no one can know it all


Social tools - {CREATING}, FINDING, SHARING, COLLABORATING

» Blogs - sharing/collaborating

» Wikis (http://www.wikipedia.org) - sharing/collaborating

» Del.icio.us (http://del.icio.us/) - finding/sharing bookmarks

» Flickr (http://www.flickr.com) - finding/sharing photos

» iTunes - finding/sharing music or podcasts

» Digg (http://digg.com/) - finding/sharing news

» OhmyNews | GlobalVoices

» YouTube (http://www.youtube.com/) - finding/sharing videos

» Writely (http://www.writely.com) - collaborative writing

» Mashups (http://dccrimemaps.blogspot.com/) - Mashup


Ross Mayfield Jean Burgess


Corporate blogging

» Information sources

» Communication tools

» Project management

» Competitive intelligence

» Marketing

» Knowledge management

» Customer service

» Replacing a company newsletter

Grassroots KM through blogging


The British Council’s wiki

» Monthly meetings: agenda written up, discussed and followed up on a wiki page

» Company information: all client details created and updated regularly on a ‘as-experienced’ basis

» Bug reporter: all bugs in training courses identified and corrected and a record kept for others to use

» Timetable manager: all changes to training dates, events, meetings updated and kept on a single wiki page


Raytheon’s social tags

» Users submit URLs with a list of tags that best describes them

» These user submitted URLs and tags appear on the search results page

“Our surveys show that the sites submitted via this process repeatedly rank as the result deemed “best” for the user’s

query. It is the single best thing we’ve done.”


The glue -- RSS

» RSS (Really Simple Syndication) is an XML format for sharing information on a real-time basis

RSS

RSS

RSS

RSS

Aggregator


Emerging Technologies Hype Cycle (Gartner)

http://blogs.zdnet.com/Hinchcliffe/

Collective intelligence is an approach to producing intellectual content (such as code, documents, indexing and decisions) that results from individuals working together with no centralized authority. This is seen as a more cost-efficient way of producing content, metadata, software and certain services.


Thank you ;)

Documents

Introduction to social software in the enterprise “There’s something happening here, what it is ain’t exactly clear.” - Quoted from John Hagel on Web2.0