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September 2016
Empowering your business with online cash
Christian Hörsig, Sales Manager, Games
04.01.2017 | Slide: 2
Bringing cash online - paysafecard at a glance
› paysafecard is Europe’s leading online prepaid solution
› Serving cash customers and unbanked/under-banked users
› Fast & easy payment at thousands of web shops – without a credit card or a bank account
› Available in over 500,000 sales outlets in 43 countries in Europe, North America, LATAM, and Australia
› Regulated as e-money issuer by the FCA since 2008, EU-wide passporting
› Launched in 2000
› paysafecard got acquired by Optimal Payments in 2015, a stock-listed company (FTSE 250); rebranding of group to Paysafe Group
› Acquisition of Ukash in 2015 and Wallie Wallet in 2012 (Netherlands)
› Around 200 employees at HQ, country consultants to support local growth
› Well-known and trusted customer and industry brand
› KPIs for 2015:
o More than 97 million transactions made in 2015 (+13% YOY)
o Over 10 million unique users across all verticals
o 1,1 Million Facebook fans (+40% YOY)
o 1 Million Newsletter subscribers
04.01.2017 | Slide: 3
• product overview
• paysafecard eco-system
• user experience/optimization
• coverage of distribution network
• marketing possibilities
• paysafecard references in games
General Information
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paysafecard Product Overview
› Prepaid voucher with 16-digit PIN, available in predefined denominations (10, 15, 20, 25, 30, 50, 100 €*)
› No credit card or bank account needed, no personal details must be entered
› Addressable customer base: unbanked/underbanked, digitally nervous, data security
› Multiple PINs: Up to 10 PINs may be combined
› Not reloadable
* Example Germany
The typical paysafecard user
visits the nearest sales outlet,
purchases a paysafecard
voucher with the 16-digit PIN.
During the checkout process,
the user chooses paysafecard
as their preferred option and
proceeds to payment.
Once at the payment panel, the
PIN is entered, verified in real
time and funds are deducted
instantly.
21 3
04.01.2017 | Slide: 5
The paysafecard Ecosystem
Where to buy a paysafecard?
› paysafecard is available at over 570,000
sales outlets in 43 countries
› Variety of POS:
convenience stores, kiosks, tabacco shops,
petrol stations, post offices, vending
machines, pharmacies, supermarkets..and
many more
› Website and paysafecard app guide
customers to their nearest location:
more than 500,000 POS available in Store
locator
› Example Germany: It takes less than 5
minutes to buy a paysafecard
Where to pay with paysafecard?
● Games
● Streaming and Download Services
● Software Downloads
● Social Network
● E-Retail
● E-Books & Audio Books
● Cloud Storage & Backup Services
● Sportsbetting, Poker, Casino
● Ticketing
● Travel
04.01.2017 | Slide: 6
User Demographics & Customer Survey Results
* Source: paysafecard customer survey, February 2015, 8.350, paysafecard customers in AT, GER,ES, MEX, FR, GR, PL, IT, UK, CZ, TR
Why do customers chose paysafecard?*
› Over 75% chose paysafecard because it is safe and easy to pay with
› Nearly 50% do not want to give bank account or credit card details when paying online
› 60% want to remain anonymous
› Nearly 40% of existing paysafecard customers in Games do not possess a credit card
Customer Insights
› More than 80% of paysafecard users make multiple online payments using paysafecard every month
› Multi-Merchant users tend to pay cross vertical
› 9 out of 10 would recommend paysafecard to others
› Over 90% of vouchers are redeemed within 6 hours
04.01.2017 | Slide: 7
User Experience – re-direct – Riot Games
04.01.2017 | Slide: 8
User Experience – Optimization for Hearthstone
04.01.2017 | Slide: 9
Global POS Distribution - Heatmap
04.01.2017 | Slide: 10
Detailed View: European market leader
04.01.2017 | Slide: 11
paysafecard Countries, Products and Face Values
04.01.2017 | Slide: 12
paysafecard Countries, Products and Face Values
04.01.2017 | Slide: 13
Distribution overview
04.01.2017 | Slide: 14
Distribution overview
04.01.2017 | Slide: 15
Partner Promotions
Access to paysafecard B2C communication channels
paysafecard newsletter (1,2 million subscribers)
Social media (1,3 million facebook fans; 78.000 twitter followers;)
paysafecard website (over 30 million visits)
Field-proven new customer acquisition tools
Print campaigns
Samplings at events and trade shows
Successful CRM campaigning
Re-activate lapsed customers
Monetize non-payers
Shift campaigns
Use paysafecard PINs as attractive give-aways
04.01.2017 | Slide: 16
Partner Promotions
Be part of paysafecard brand awareness campaigns
Global paysafecard product campaigns
Country – specific launch campaigns
Benefit from paysafecard eSports engagement
paysafecard is e-sports endemic brand
paysafecard is a sponsor of ESL since 2015
Event sponsorings: ESL ONE
Team sponsoring: G2Esports
One of worlds best Hearthstone players is team member
Gamescom 2016: paysafecard sponsors “Overwatch tournament”
04.01.2017 | Slide: 17
References in Games: Publisher/Studios (Selection)
04.01.2017 | Slide: 18
References in Games/Market Places
04.01.2017 | Slide: 19
Your point of contact at paysafecard
Christian HörsigSales Manager Games
Office +43 1 720 8380 535Mobile +43 676 7657160Email [email protected]
