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It’s time for US to be the judge

Introduction to OutBounding.org

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Page 1: Introduction to OutBounding.org

It’s timefor US

to be the judge

Page 2: Introduction to OutBounding.org

“Quality” It’s a tricky subject.But who should be the judge?

An algorithm?

A marketing exec?

Or us?

Page 3: Introduction to OutBounding.org

We believe that our community is the best judge of our own quality.

Writers, bloggers, photographers… Editors & publishers… Our audiences.

All we need is a tool to make it possible.

Page 4: Introduction to OutBounding.org

Introducing…

A community-driven tool to find and celebrate the best travel content on the web.

A simple and transparent way for writers, bloggers and journalists to reach new audiences… and help audiences discover content creators they haven’t seen before.

A way for our entire community to create a single, definitive “must read” list that can be connected with publishers, brands and readers across the web.

Page 5: Introduction to OutBounding.org

Community-driven content curation* We submit the content we read & love.

Subsequent submissions of the same article count as an upvote.

The most successful content rises to the top.

Each post links directly to the source – we don’t scrape or republish any content.

*Yes we need a better name for this.

Page 6: Introduction to OutBounding.org

An important note on:

Pro-active moderationOutBounding.org is not here to contribute to the Wild West of online content.

Our mission is to cut down on the signal-to-noise problem, not make it worse.

Our team of editor-moderators is located across all the time zones and is dedicated to making sure that no self-serving, corporate or spam content makes it through.

We will take a muscular approach to moderation. OutBounding.org is not simply a popularity contest. We will support new, emerging and lesser-known creators of amazing content to help them get the attention and traction they deserve.

Page 7: Introduction to OutBounding.org

Feeding the web with the world’s very best travel content

But most importantly…

The end result will be a constant stream of thoroughly curated travel content: “the very best travel content on the web.”

This stream is made available for display on other websites across the web and can be integrated into other applications and platforms.

Our feeds will be distributed across all the major social networks, via widgets onto brands’ websites and blogs, and direct to the wider public via e-reader and news apps like Flipboard and other digital travel publications.

Our feed does not republish or scrape your content - it simply links straight to your site, sending new traffic and audiences directly to the original source.

Page 8: Introduction to OutBounding.org

So…Let’s get started.

The success of this project is going to depend entirely on you and your fellow travel writers, journalists and bloggers.

You can help make this happen:

- Register your interest. We will contact you before the site goes live so we can hit the ground running with a critical mass of users.

Share this page with your friends and colleagues and start Tweeting us @outboundingorg.

Contact us on [email protected] with your ideas, comments or to join our editorial team.

And in the meantime...

MANY THANKS FOR YOUR SUPPORT, AND SAFE TRAVELS!