Introduction to Marc Rosenberg and Associates

marc rosenbergmarc rosenbergwww.marcrosenberg.com

& A S S O C I A T E S& A S S O C I A T E S©2010 by Marc J. Rosenberg, all rights reserved

Page 1marc rosenbergmarc rosenberg

www.marcrosenberg.com& A S S O C I A T E S& A S S O C I A T E S

Copyright, 2010, by Marc J. Rosenberg and is provided for educational purposes only. It may not be altered, distributed to third parties, used in any commercial or marketing venture, or published in any medium, including the Internet, without written permission from the copyright holder.

Introducing…Introducing…


& A S S O C I A T E S& A S S O C I A T E S

Management consulting in the learning space.

Introduction and CredentialsIntroduction and Credentials



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About MarcAbout Marc

Dr. Marc J. Rosenberg is a leading management consultant, speaker and educator in the fields of training, organizational learning, e-learning, knowledge management and performance improvement.

He is the author of two best-selling books, E-Learning: Strategies for Delivering Knowledge in the Digital Age (McGraw-Hill), and, Beyond E-Learning: Approaches and Technologies to Enhance Organizational Knowledge, Learning and Performance (Pfeiffer). His monthly column, “Marc My Words,” appears in the eLearning Guild’s Learning Solutions online magazine.

Marc is a past president of the International Society for Performance Improvement (ISPI), and holds a Ph.D. in instructional design, plus degrees in communications and marketing. He also holds the Certified Performance Technologist (CPT) designation from ISPI. Dr. Rosenberg has spoken at The White House, debated the future of e-learning at Oxford University, keynoted numerous professional and business conferences, authored more than 40 articles and book chapters in the field, and is a frequently quoted expert in major business and trade publications. He is also vice president of his local community’s Board of Education.

More information about Marc is available at www.marcrosenberg.com.



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What we offerWhat we offer

One Goal

Enhance and sustain individual and organizational performance through the application of learning and knowledge strategies.

One Goal

Enhance and sustain individual and organizational performance through the application of learning and knowledge strategies.

Five Focus Areas

Training Organizational Learning E-Learning Knowledge Management Performance Improvement

Five Focus Areas

Training Organizational Learning E-Learning Knowledge Management Performance Improvement

Four Service Offerings

Consulting Strategic Advisory Services Keynotes, Presentations,

Seminars and Workshops Writing Services

Four Service Offerings

Consulting Strategic Advisory Services Keynotes, Presentations,

Seminars and Workshops Writing Services

Flexible Resources

Unique partnerships with talented individuals and firms, precisely matched to client needs.

Flexible Resources

Unique partnerships with talented individuals and firms, precisely matched to client needs.



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What sets us apartWhat sets us apart

We are thought leaders as well as doers.

We are future-focused.

We embrace a broader definition of learning that focuses on the workplace as well as the classroom.

We understand that technology is an important enabler but is not, in and of itself, a strategy.

We are personalized and flexible, with a business model that is customized to the client.

We have zero bureaucracy.

We have no junior consultants.

We model excellent communication skills with clients, stakeholders, customers and sponsors

We have worked in all industry segments: Academia Large corporation Small business Large consulting Small consulting Vendor



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Column: “Marc My Words” in Learning Solutions MagazineColumn: “Marc My Words” in Learning Solutions Magazine

Marc My Words…Marc My Words… appears monthly in appears monthly in Learning Learning SolutionsSolutions. It presents relatively brief commentaries on our . It presents relatively brief commentaries on our field, sniffs out new ideas, provides some critiques, field, sniffs out new ideas, provides some critiques, reviews, occasional interviews, and more. It adds a little reviews, occasional interviews, and more. It adds a little humor from time to time and offers up some new ways of humor from time to time and offers up some new ways of thinking about what we do. You probably won’t agree with thinking about what we do. You probably won’t agree with everything, but I hope it will be fodder for some good everything, but I hope it will be fodder for some good discussions. What do you think about the state of learning discussions. What do you think about the state of learning and e-Learning? What pushes your “hot button?” Where and e-Learning? What pushes your “hot button?” Where do you think we are headed? Let me know.do you think we are headed? Let me know.



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Marc’s booksMarc’s books

E-Learning: Strategies for Delivering Knowledge in the Digital Age (McGraw-Hill)

This highly acclaimed best-seller explores e-learning strategy and implementation, including business case development, organizational structures, new models of learning and creating an e-learning culture.

Beyond E-Learning: Approaches and Technologies to Enhance Knowledge, Learning and Performance (Pfeiffer)

Beyond E-Learning delves into the evolving nature of e-learning as it expands beyond the classroom model and directly into the world of work. New approaches, such as knowledge management, collaboration and performance support are explored in depth.



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Book chaptersBook chapters

“Learning Meets Web 2.0”

“Locked Out: Bridging the Divide Between Training and Information Technology”

Co-authored with Steve Foreman

“The Four C’s of Success: Culture, Champions, Communication and

Change”

“The Real and Appropriate Role of Technology to

Create a Learning Culture”

“The Role of Change Management in Knowledge Management”

“Knowledge Management and Learning: Perfect Together”



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Selected articlesSelected articles

Locket Out” Bridging the Divide Between Training & I.T.eLearning Guild’s Learning Solutions Magazine, January 2010

Technology Euphoria?ASTD T&D Magazine, June 2008

Building a Learning CultureE-Learning Magazine, April/May 2008

What’s Wrong with Finance Training?CFO Magazine, February 2006

The Future of E-LearningASTD’s Learning Circuits Webzine, Spring 2005

Is Instructional Systems Design Dead?E-Learning Developers’ Journal, May 2004

Shedding Light on Knowledge ManagementHR Magazine, May 2004

More articles and videos can be found at marcrosenberg.com



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Keynotes, presentations and workshopsKeynotes, presentations and workshops

The White HouseBush 41 and Clinton Administrations

Plus keynotes and featured presentations to more than 100 corporations, universities and industry groups in the United States and worldwide.

Excellent presentation, perfect for where

my organization is at. Thought

provoking -- well presented and

interesting.

Excellent, honest, down-to-earth and

realistic. Easy to understand, yet

strategic information I can use.““

““



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Our approach: Learning strategy developmentOur approach: Learning strategy development

Learning Strategy

Development

Learning Strategy

Development

What will the future be like?

What is the organization’s reason for being?

What is the value proposition (how does it support the business)?

What will the future be like?

What is the organization’s reason for being?

What is the value proposition (how does it support the business)?

How will the organization execute its mission and achieve its vision?

What changes and what remains the same

How will the organization execute its mission and achieve its vision?

What changes and what remains the same

How will learning be managed and led?

How will users/clients be represented?

How will learning be managed and led?

How will users/clients be represented?

How will learning and IT work together to achieve the vision?

How will learning and IT work together to achieve the vision?

What learning technologies work best in the organization?

How will learning technology be integrated into the enterprise infrastructure?

What learning technologies work best in the organization?

How will learning technology be integrated into the enterprise infrastructure?

What processes should be implemented to assure best execution of the vision and mission?

What processes should be implemented to assure best execution of the vision and mission?



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More information…More information…

For more information, contact:

Marc [email protected]

On the web at:

www.marcrosenberg.com

Become a Fan - Search:Marc Rosenberg and Associateswww.facebook.com/marc.rosenberg3

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Introduction to Marc Rosenberg and Associates