For Small Business OwnersWhat are Infographics and how do they

benefit your business?

Infographics are graphic visual representations of information, data

or knowledge. These graphics present complex information quickly and clearly (Doug Newsom & Haynes

2004)

Statistics from Social Bookmarking sites reveal that

since 2007 Infographics on Digg alone have increased by 250

times

A recent IDG survey revealed that Infographics are the fastest rising content type on the web.

The Survey found that Infographics are used for marketing by 20% of B2B companies.

The majority of respondents who use Infographic marketing say the

content is effective for marketing.

They are visually compelling and attractive. People value something that

is attractive.

Infographics are very easy to scan and view. They are also easy to read and

people can understand much better if they view an Infographic.

Infographics can also become viral in a short space of time. People are most likely to post

these on social networking sites,e.g. Pinterest and Facebook

Infographics can also easily be embedded onto Wordpress websites and blogs. You

can use a code to paste onto your website which creates a link from their website to

yours

Infographics can provide worldwide global coverage, in contrast to local print media.

Infographics will allow you to spread your brand’s message in a positive way.

The more people “share” and “click” on your Infographic you can direct traffic to your

website

By using an Infographic you will able to put yourself as the expert, thus giving more

recognition for your business.

April & June GmbHFor a FREE Consultation please call +49 (0) 30 21 807 683

or email us at: info@apriljune.de