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Introduction to Introduction to Floral DesignFloral Design
For whom or what occasions do people buy flowers?
What does a florist do besides just flowers?
Examples – balloons wedding party decorations, candy arrangements, potted plants, bows, stuffed animals, gift baskets
Can you think of anything else?
What is a Florist?What is a Florist?
In our area: 57,000 Florists
This includes wholesalers, growers, grocery chains with florist departments, greenhouses that offer floral services, as well as individual florists.
57,000 florists sounds like a lot, but why do we have so many? Think…
Look at all the different things they do!!
How many Florists are there?How many Florists are there?
Full Service- Traditional retail shop
- Wide variety of services & products- Regular & special deliveries
Different Types of ShopsDifferent Types of Shops
Specialty Shop- Specialize in one segment of the market (i.e. weddings or parties)
Carriage Trade Shop- Cater to elite clientele
- Lawyers, government officials, etc…
Different Types of Shops Different Types of Shops (cont’d)(cont’d)
Stem Shop- Cash & carry
- Long stem roses or bouquets
Studio Operation- Concentrates on specialty & party work for a
exclusive client base (TV shows)
Different Types of Shops Different Types of Shops (cont’d)(cont’d)
Flowershop owner / manager- Train others- Hiring / firing- Managing: money, records, prices- Orders & supplies- May do planning for major events
Designer- Arranges flowers or other items- Knows the principles of design- Can give others information about flowers and their care
Different Job OpportunitiesDifferent Job Opportunities
Design Assistants- Usually the person training to be a designer or to own their own shop- Prepares the flowers with wire for the designer- Observes the designer
Delivery Person- Well-mannered, timely, good with directions
- Good driver
Different Job Opportunities Different Job Opportunities (cont’d)(cont’d)
Sometimes only 1 or 2 people assume all of these jobs
It is very common for 2 people to completely run a flower shop with the exception of occasional extra help.
Different Job Opportunities Different Job Opportunities (cont’d)(cont’d)
How is a florist trained?
Do they go to a special school?
Florist TrainingFlorist Training