Introduction to dot search

PART OF THEThe proven search marketing experts



ABOUT US

• dotSearch provides search engine marketing services to start-ups, SMEs and enterprises

• Since 2002

• Proven methodology & reputation

• Ethical and transparent approach to SEO

• Part of the dotDigital Group plc

• Over 100 SEO and PPC clients

• B2B and B2C

• No revolving door: an enviably low client churn rate

• Offices in Central London, East Croydon, Manchester, Northampton and Minsk


WE’VE HELPED A LOT OF GREAT BUSINESSES TO GROW. LOOK AT THE KIND OF B2C CLIENTS WE WORK WITH.


SEO HAS DELIVERED IMPRESSIVE RESULTS FOR OUR B2B CLIENTS TOO. HERE’S A SAMPLE OF THE KIND WE WORK WITH.


ABOUT dotDigitalGroup

• Full service digital marketing agency

• B2B digital marketing products and services

• Established 1999

• 130+ staff

• 3,500+ clients

• Winner of National Business Awards

• Wide regional presence - offices nationwide


SOME OF OUR GROUP’S DIGITAL MARKETING CLIENTS


dotSearch CLIENT PERFORMANCE

Chart comparing client traffic / revenue 2 years pre dotSEARCH and 2 years during campaigns

-

10,000

20,000

30,000

40,000

50,000

£-

£50,000

£100,000

£150,000

£200,000

£250,000

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47

Site VisitorsRe

venu

e

Average Turnover

Average Traffic

SitE ViSitORS

Average turnover

Average traffic

Period before using dotSearch With dotSearch

Pre dotSearch With dotSearch

Average traffic

Average turnover

8,525 21,957 158%

£50,662 £141,263 179%

Months

Source – independent data source Google Analytics live pre joining/post campaign

Data sample 37 campaigns.


GIVING GOOGLE WHAT IT NEEDS

is your site built “correctly” - can it be read by Google?

Do your pages respect Google guidelines?

is your site changing frequently?

is your site growing over time?

And most importantly, is you site referenced and linked to by authority websites?

WHAT IT BOILS DOWN TOWHAT GOOGLE LIKES

2

CORRECtLy BuiLt SitES

DyNAMiC CONtENt

POPuLAR SitES

BiG SitES

PPPP

1

3

5

4


PAGE 1 NOT ENOUGHWHAt’S A NUMBER 1 POSitiON WORtH tO yOuR BuSiNESS*?

*dotSearch proprietary research.

OF ViSitORS tO A GOOGLE SEARCH RESuLtS PAGE WiLL LEAVE WitHOut CLiCkiNG50%

will click on the number 1 ranked natural (non-paid) listing20%

will click on the number 2 ranked natural listing4%

or less will click on any of the remaining natural listings1%

of visitors will click on a paid for link25%


THE dotSearch APPROACH TO SEO

A detailed profile is built of the customers’ needs and is then implemented using a highly developed methodology.

dotSEARCH focus on building an increased profile which helps to improve search engine rankings – this is done by disseminating quality content. it is a highly cost effective and safe way to achieve great Google positions.

Over time dotSEARCH, in effect, build a mini wiki around the customer’s website fulfilling the main requirements of search.

CuStOMER PROFiLE

PPCON

PAGEOFF

PAGE

MONitOR QA & ACCOuNt MANAGEMENt

RESuLtS

time is taken to understand the customer’s need and a detailed profile of their business is built up

Effective implementation of bespoke SEO campaign using developed methodology

uk monitoring and Account Management ensures that our customers understand the value added

Results are delivered with a direct correlation to profile and client Return on investment

SuCCESSFuL SEO iS DERiVED FROM A BESPOkE StRAtEGy


THE dotSEARCH CLIENT EXPERIENCE

Fee

Month 1

Month 2

Month 3

£1k month

Research and implementation £1.5k

SEO Scoping Service. £500 (redeemable)

Website Analysis

keyword Research

Competitor Analysis

Bulk Link Building

Write test articles for approval

Recommend meta / site changes

Link strategy first results

Article creation

Articles added to site

Directories

Written Report

telephone Briefing

£2k month

Research and implementation £2k


Review Meeting

Website Analysis

keyword Research

Competitor Analysis

Bulk Link Building



internal strategy review


Article creation


Directories

useability review

Manual link building

inbound Social Media

Written Report

telephone Briefing

£4k+ month

Research and implementation £2.5k


Review Meeting

Website Analysis

keyword Research

Competitor Analysis

Strategic Development

Bulk Link Building



internal strategy review

Benchmarking


Article creation


Directories

useability review

Manual link building

Set up Outbound Social Media

inbound Social Media

Forums

Written Report

Onsite Meetings

Standard SEO Suite Professional SEO Suite Enterprise SEO Suite


OUR SEO SCOPING SERVICE

The first and most critical step to effective SEO is indepth research into your

market, your keywords, your competitors, and your website.

the dotSearch Scoping Service and 70+ page report include in depth analysis of over

30 key areas affecting your website’s search marketing performance, including:

• your website’s technical specificiation

• your website content

• Competitor analysis

• A change implementation plan target results

• A costed, tailored search marketing strategy for your business


PROVEN SEO CATEGORY KILLERS

TERM GOOGLE TRAFFIC POSITION

gifts 3350000 1

personalised gifs 135000 1

xmas gifts 22200 1

christmas presents 74000 2

wedding gifts 201000 3

Category: Gifts


iceland holidays 12100 2

see the northern lights 9900 2

holiday in new zealand 18100 2

holidays in iceland 12100 3

northern lights iceland 5400 3

Category: Holidays


dancewear 550000 1

dance shoes 301000 1

ballet shoes 246000 1

tap shoes 165000 2

dance sneakers 18100 2

Category: Dance


motorcycle claim 2400 1

office accident claim 2400 1

whiplash claims 5400 2

personal injury claims 18100 2

whiplash compensation 14800 2

Category: Claims


PROVEN LONG TAIL CATEGORY KILLERS


sterling silver enamel charms 73 2

links sweetie bracelet 9900 2

georg jensen pendant 320 1

thomas sabo necklace 1300 3

stephen webster rings 590 3

Category: Jewellery (www.steffans.co.uk)


rugby kicking tees 880 1

mini cricket bats 320 1

kooga rugby clothing 320 2

cheap cricket equipment 720 3

adidas hockey shoes 720 3

Category: Sports Equipment (www.morrant.com)


steel toe safety boot 880 1

dr martens safety shoes 480 4

caterpillar steel toe boots 390 1

dr martens safety boot 1300 5

steel toe cap boot 8100 2

Category: Safety Boots (www.safetybootsuk.co.uk)


evening maternity dresses 4400 4

pregnancy maternity clothes 320 2

maternity wholesale clothes 320 2

pregnancy clothes online 880 2

fashionable maternity clothes 390 2

Category: Maternity Clothing (www.cravematernity.co.uk)


SEO BEGINS AT HOME

WEBSITE TERM POSITIONdotSearch manages all the SEO for the dotDigital Group’s websites, with category-killing results.

dotMailer.co.uk email marketing 1

dotMailer.co.uk email marketing software 1

dotMailer.co.uk email marketing templates 1

dotMailer.co.uk bulk email marketing 1

dotMailer.co.uk email marketing solutions 1

dotSearch.co.uk seo agency London 1

dotSearch.co.uk best SEO agency 1

dotSearch.co.uk SEO agencies 1

netcallidus.co.uk strategic internet marketing 1

netcallidus.co.uk strategic search engine marketing 1

dotAgency.co.uk website design agency 1

dotAgency.co.uk web design agency 1

dotCommerce.co.uk ecommerce solutions 1

dotCommerce.co.uk bespoke ecommerce 1

dotCommerce.co.uk ecommerce business solutions 1


OK, BUT HOW LONG DOES IT TAKE?

SEO TAKES FROM 1 TO 9 MONTHS DEPENDING ON

• Starting position

• Competition

• Age of the website

• Budget (proportional to man hours)

»

AT dotSearch EVERY CAMPAIGN IS BESPOKE

We tailor each campaign to fit your specific

model, but we ask clients to allow six months

for results.»

PPC CAN BE USED AS PART OF THE STRATEGY

immediate results but less cost effective

long-term as competitors drive up bids. »


FOR FURTHER ENqUIRIES…

Call or email your local dotSEARCH office: »

LONDON020 7654 8675

[email protected]

MANCHEStER0161 6181 070

ViSitwww.dotSEO.co.uk

EDiNBuRGH:0131 718 6037

Documents

Introduction to dot search