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Introduction to Cambridge Semantics - Federal Big Data Working Group - April 15 th , 2014. Cambridge Semantics Contact: Marty Loughlin Vice President, Financial Services Cambridge Semantics 141 Tremont St., 6 th Floor, Boston, MA www.cambridgesemantics.com [email protected] - PowerPoint PPT Presentation
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©2014 Cambridge Semantics Inc. All rights reserved. Company Confidential.
Introduction to Cambridge Semantics
- Federal Big Data Working Group -
April 15th, 2014Cambridge Semantics Contact:Marty LoughlinVice President, Financial ServicesCambridge Semantics141 Tremont St., 6th Floor, Boston, [email protected](o) 617.855.9565(m) 508.667.8334
©2014 Cambridge Semantics Inc. All rights reserved. Company Confidential. Page 2.
Introduction to Cambridge Semantics (CSI)
Anzo, a software suite driven by Semantic Web standards to execute Smart Data Solutions for diverse data from varied sources
Company: Founded by senior members of IBM’s Advanced Internet Technology Group
Software: Market leading Anzo software suite is built on open Semantic Web standards Currently 3rd generation of the product in production use
Business Intelligence / Analytics Solutions
©2014 Cambridge Semantics Inc. All rights reserved. Company Confidential. Page 3.
Select Financial Services Industry Trends
• Governance, Risk and Compliance • New regulations• Auditability & Transparency• Risk Management Controls
• Customer 360• Know Your Customer• Next Best Action• Multi-channel Experience
©2014 Cambridge Semantics Inc. All rights reserved. Company Confidential. Page 4.
Data Management Challenges
Lack of Agility• Slow and expensive to onboard new customers and data feeds• Challenging to create new products and monetize corporate data assets• Difficult to meet customers demands–self-service, mobile experience
A new approach is required
Data Complexity• Increasing volume, variety and complexity of data difficult to manage with existing technology• Existing business processes, systems and IT resources are overwhelmed• Challenging to integrate data across legacy systems
©2014 Cambridge Semantics Inc. All rights reserved. Company Confidential. Page 5.
Anzo Smart EDM:Getting at the “Essence” of Data, to Glue it Together
• Different business entities in physical systems actually share many of the same concepts, meanings, and relationships
• Semantic data science exposes common business concepts and connects them with their physical expression in production systems
• That way, data is “glued” together by its underlying business meaning
Lead Quote Order Contract P.O. Invoice
TheCommon
Model
Essential“Deal”
Semantics
©2014 Cambridge Semantics Inc. All rights reserved. Company Confidential. Page 6.
Semantic Technology and Common Models
©2014 Cambridge Semantics Inc. All rights reserved. Company Confidential. Page 7.
Semantic Approach is becoming the New Industry Standard
“The next generation of Data Management Platform based on Semantics and Big Data Technologies do not suffer from legacy [technology]limitations” CEO, Bloomberg PolarLake
Select Financial Institutions with interest in
Semantic technology
Industry Organizations
Financial Institutions
Data Providers
Select Financial Customer Analytics companies deploying Semantic
technology
Confidential
Industry Analysts
Gartner & Forrester Identify Semantics Among Top Technology Trends in 2013
Appl
icati
ons
Mid
dlew
are
Ente
rpris
eDa
ta F
abric
Anzo Server
Reasoning& Rules Workflow Semantic
Services
Anzo Connect
Enterprise Directory Connect
Anzo Unstructured
Data Marts & Warehouses
EnterpriseApplications
Directory(LDAP, AD)
………
3rd Party Databases & Applications
Anzo Architecture & Capabilities
Exte
rnal
So
urce
s• User self-serve• Interactive• Conceptual model• Search, filter, BI
analytics, forms, alerts,…
• Metadata travels with the data
• Cache or virtualize the data based on W3C semantic standards
• Based on real-time event based architecture
• Two-way integration to existing systems
• Anzo Unstructured pipeline allows easy plug-in of 3rd Party NLP and crawlers
©2014 Cambridge Semantics Inc. All rights reserved. Company Confidential. Page 9.
Integration Hub
Data Mart/Warehouse
EnterpriseApplications
Semantic Server
Semantic Server Deployment Models
System of Record
Semantic Server
Smart Layer
Data Warehouse
EnterpriseApplications
Sem
antic
Ser
ver
DataMart
Transformer
Data Mart/Warehouse
EnterpriseApplications
Semantic Server
Data Mart/Warehouse
©2014 Cambridge Semantics Inc. All rights reserved. Company Confidential. Page 10.
Smart Data Use Cases for Financial Services
Smart Analytics & Applications
Know Your Customer
ForensicInvestigation
Compliance
Smart Enterprise Data Management
©2014 Cambridge Semantics Inc. All rights reserved. Company Confidential. Page 11.
The Data Integration Challenge
Customer 360
EnterpriseWarehouse
BusinessData Marts
Compliance andRegulatory Reporting
Source Systems
Lead(SFA system)
Quote(Quote system)
Order(OMS system)
Contract(CMS system)
Target SystemsS x T ETL Jobs
Each Job
DefineMapping
RequirementsCode ETL Job Test & Deploy
Business Analyst Developers QA & OpsEach ETL Project:• Manually coded• Requires source &
target SMEs• Many hand-offs
©2014 Cambridge Semantics Inc. All rights reserved. Company Confidential. Page 12.
The Common Model is “Data Glue”
Lead(SFA system)
Quote(Quote system)
Order(OMS system)
Contract(CMS system)
Common Model(“Data Glue”)
Source Systems
• Many common concepts across disparate systems
• Semantic data science connects these common concepts
• Data is “glued” together by its underlying business meaning
• Potential to use industry standard models, e.g., FIBO
The conceptual model can be directly used by both business and IT users to operationalize data services, understand the data landscape, track data lineage, and conduct downstream
analytics.
©2014 Cambridge Semantics Inc. All rights reserved. Company Confidential. Page 13.
Anzo Smart Data Integration
Compliance andRegulatory Reporting
Each ETL Job:• Generated from map• Only source SME
required• Hours, not months
Customer 360
EnterpriseWarehouse
BusinessData Marts
Source Systems
Lead(SFA system)
Quote(Quote system)
Order(OMS system)
Contract(CMS system)
Target Systems
Each Job
Map Source toConceptual
Model
Business Analyst
S + T Maps
Automatically Generate
ETL
Anzo SDI
©2014 Cambridge Semantics Inc. All rights reserved. Company Confidential. Page 14.
Anzo Smart Data Integration Solution
• Business Analyst tool for capturing & managing source/target mappings
• Supports multiple input/output formats
• Aligns data to industry standard business model and terms (FIBO)
• Creates active meta-data from mapping – live data documentation
• Search, track and visualize provenance at data field level
• Access data through business friendly modelsDashboards
MappingApp
ConceptualModels
C o mp a n y
Products
930,000,000
name
marketcap
acme.com
website
Leg al En tity
Regis ter Address
where
activity
Arti fi cia l Pe rso n
developing
IBM
Legal Name
Big Blue
Also knownas
Lia b i l i ty
about
3/7/2012
Risk signals are …
when
note
ModularETL
Compiler
• Automatically generate ETL jobs from neutral semantic model
• Supports Pentaho today, others to follow
©2014 Cambridge Semantics Inc. All rights reserved. Company Confidential. Page 15.
Anzo SDI Automatically Generates Complex ETL Jobs from Excel Mappings
Business Analyst Captures Mappings in Augmented Excel
Tool
Automatically Generates Complex
ETL Jobs
©2014 Cambridge Semantics Inc. All rights reserved. Company Confidential. Page 16.
Insider Trading Surveillance Demo
Anzo Enterprise(Data cache, Ontologies, Mapping,
Rules)
Anzo Connect(Live SQL
Connectivity)
Anzo on the Web: Customizable Analytics, Rules, Queries and Alerts
TradingSystem
Anzo Unstructured(Text Monitoring) End user data,
Financial news, Email, Social media, Research reports
CRMSystem
Anzo for Microsoft Excel: Live Excel reports, interactive real-time data cleansing and on-boarding
24Insider Trading Solution • Cambridge Semantics
CustomData